BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis
NYSE:BFH - New York Stock Exchange, Inc. - US0185811082 - Common Stock - Currency: USD
Taking everything into account, BFH scores 6 out of 10 in our technical rating. In the past year, BFH was one of the better performing stocks in the market. The medium term picture became unclear, although we see some improvement happening in recent action.
In the last month BFH has a been trading in the 49.17 - 55.88 range, which is quite wide. It is currently trading near the lows of this range.
Both the short term and long term trends are neutral. So this is not the most entertaining stock around.
Looking at the yearly performance, BFH did better than 82% of all other stocks. However, this overall performance is mostly based on the strong move around 10 months ago.
BFH is part of the Consumer Finance industry. There are 52 other stocks in this industry, BFH did better than 58% of them.
BFH is currently trading in the middle of its 52 week range. The S&P500 Index however is trading in the upper part of its 52 week range, so BFH is lagging the market slightly.
BFH has only a medium technical rating, but it does show a decent setup pattern. Prices have been consolidating lately.
More info and screens
43.25
55.85
We found 3 important support areas.
- A support zone ranging from 50.57 to 51.18. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
- A support zone ranging from 49.32 to 49.41. This zone is formed by a combination of multiple trend lines and important moving averages in the daily time frame.
- Support @43.69 from a trend line in the weekly time frame.
When analyzing the resistance we notice 3 important areas.
- A resistance zone ranging from 51.97 to 52.19. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
- A resistance zone ranging from 53.28 to 53.96. This zone is formed by a combination of multiple trend lines in multiple time frames.
- Resistance @55.30 from a horizontal line in the daily time frame.
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | NEUTRAL | NEUTRAL | The long term trend for BFH is neutral. |
| ChartMill Short Term Trend Indicator | NEUTRAL | NEUTRAL | The short term trend for BFH is neutral. |
| ChartMill Relative Strength | 82.17 | POSITIVE | BFH has a high relative strength, it outperformed 82.17% off all stocks on the market. |
| Simple Moving Average/SMA (20) | UP | MIXED | The current price of BFH is below the rising SMA(20). |
| Simple Moving Average/SMA (50) | UP | POSITIVE | The current price of BFH is above the rising SMA(50). |
| Simple Moving Average/SMA (200) | DOWN | NEGATIVE | The current price of BFH is below a declining SMA(200). |
| Relative Strength Index/RSI (14) | 52.36 | NEUTRAL | The RSI value for BFH is a neutral value. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | -0.32 | NEGATIVE | The MACD value suggests BFH has a negative trend, although the MACD value is rising. |
| Stochastics (14,3) | 19.81 | OVERSOLD | The low Stochastics value suggests BFH may be oversold. |
| Average True Range in percent/ATR (20) | 3.11 | MEDIUM VOLATILITY | The ATR as a percentage value for BFH suggests some volalility. |
| Average Directional Index/ADX (14) | 16.31 | NEGATIVE | The low ADX value for BFH suggests a weak or negative trend. |
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
51.56
+2.14 (+4.33%)
Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg4.33%
1 Week0.62%
2 Weeks0.53%
1 Month2.16%
3 Month5.92%
6 Month-18.4%
12 Month25.3%
2 Year64.26%
3 Year39.13%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)1.44
ATR(20)%3.11%
ATR Inc10.61%
Range Today1.3
ADR(20)1.37
ADR(20)%2.66%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS82.17
Mansfield-0.72
10 Day High52.45
10 Day Low49.17
20 Day High55.88
20 Day Low49.17
52 Week High66.71
52 Week Low38.21
CS1 End51.18
CR1 Start51.97
Volume & EV
DER(3)1.56%
DER(5)0.38%
Volume517.30K
Volume Incr-2.02%
Vol(5)684.98K
Vol(50)992.28K