BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis
NYSE:BFH - New York Stock Exchange, Inc. - US0185811082 - Common Stock - Currency: USD
We assign a technical rating of 7 out of 10 to BFH. In the last year, BFH was one of the better performers, but we do observe some doubts in the very recent evolution.
In the last month BFH has a been trading in the 57.41 - 65.27 range, which is quite wide. It is currently trading near the lows of this range.
Prices have been falling strongly lately, it is better to avoid new long positions here.
The long term trend is positive and the short term trend is neutral. The long term trend may just continue or reversal may be around the corner!
When comparing the yearly performance of all stocks, we notice that BFH is one of the better performing stocks in the market, outperforming 75% of all stocks.
BFH is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so BFH is lagging the market slightly.
BFH is an average performer in the Consumer Finance industry, it outperforms 50% of 53 stocks in the same industry.
Besides having an excellent technical rating, BFH also presents a decent setup pattern. Prices have been consolidating lately and the volatility has been reduced. A pullback is taking place, which may present a nice opportunity for an entry. There is a support zone below the current price at 57.55, a Stop Loss order could be placed below this zone.
More info and screens
42.56
65.93
We found 4 important support areas.
- A support zone ranging from 56.78 to 57.55. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
- Support @52.65 from a trend line in the daily time frame.
- Support @45.51 from a trend line in the weekly time frame.
- Support @42.99 from a trend line in the weekly time frame.
When analyzing the resistance we notice one important area.
- A resistance zone ranging from 65.07 to 65.28. This zone is formed by a combination of multiple trend lines in multiple time frames.
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | UP | POSITIVE | The long term trend for BFH is up. |
| ChartMill Short Term Trend Indicator | NEUTRAL | NEUTRAL | The short term trend for BFH is neutral. |
| ChartMill Relative Strength | 75.98 | POSITIVE | BFH has a high relative strength, it outperformed 75.98% off all stocks on the market. |
| Simple Moving Average/SMA (20) | DOWN | NEGATIVE | The current price of BFH is below a declining SMA(20). |
| Simple Moving Average/SMA (50) | UP | POSITIVE | The current price of BFH is above the rising SMA(50). |
| Simple Moving Average/SMA (200) | UP | POSITIVE | The current price of BFH is above the rising SMA(200). |
| Relative Strength Index/RSI (14) | 47.33 | NEUTRAL | The RSI value for BFH is a neutral value. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | -0.75 | NEGATIVE | The MACD value suggests BFH has a negative trend. |
| Stochastics (14,3) | 15.73 | OVERSOLD | The low Stochastics value suggests BFH may be oversold. |
| Average True Range in percent/ATR (20) | 3.51 | MEDIUM VOLATILITY | The ATR as a percentage value for BFH suggests some volalility. |
| Average Directional Index/ADX (14) | 31.25 | POSITIVE | The high ADX value value for BFH suggests a strong trend. |
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.
| ENTRY | EXIT | DISTANCE | CAPITAL |
|---|---|---|---|
| 61.44 | 57.40 | 4.04 (6.57%) | 15.21% |
| An entry @61.44. This is a Buy Stop order right above the 10 day moving average. | An exit @57.40. This is a Stop Loss order right below the 10 day low. | The trade has a worst case loss of 4.04 points, which is 6.57%. | For a 1.00% total portfolio risk, you can invest 15.21% of your capital in this trade. |
- The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
- This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
58.96
-0.46 (-0.77%)
Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg-0.77%
1 Week-6.08%
2 Weeks-6.22%
1 Month-0.56%
3 Month16.82%
6 Month-4.95%
12 Month15.38%
2 Year56.89%
3 Year53.42%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)2.18
ATR(20)%3.51%
ATR Inc-24.99%
Range Today1.37
ADR(20)1.94
ADR(20)%3.28%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS75.98
Mansfield-0.02
10 Day High65.27
10 Day Low57.41
20 Day High65.27
20 Day Low57.41
52 Week High66.71
52 Week Low38.21
CS1 End57.55
CR1 Start65.07
Volume & EV
DER(3)1.15%
DER(5)2.06%
Volume446.20K
Volume Incr11.13%
Vol(5)771.54K
Vol(50)719.05K