BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis

NYSE:BFH • US0185811082

75.73 USD
+0.72 (+0.96%)
At close: Feb 20, 2026
75.73 USD
0 (0%)
After Hours: 2/20/2026, 8:18:33 PM
Technical Rating and Analysis

8

Overall BFH gets a technical rating of 8 out of 10. This is due to a consistent performance in both the short and longer term time frames. Also compared to the overall market, BFH is showing a nice and steady performance.

  • The long term trend is positive and the short term trend is neutral. The long term trend gets the benefit of the doubt for now.
  • When comparing the yearly performance of all stocks, we notice that BFH is one of the better performing stocks in the market, outperforming 80% of all stocks.
  • BFH is one of the better performing stocks in the Consumer Finance industry, it outperforms 90% of 54 stocks in the same industry.
  • BFH is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so BFH is lagging the market slightly.
  • In the last month BFH has a been trading in the 68.07 - 79.93 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.
Weekly and Daily overview Charts
BREAD FINANCIAL HOLDINGS INC / BFH Weekly stock chart
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart
Setup Rating and Analysis

7

Besides having an excellent technical rating, BFH also presents a decent setup pattern. Prices have been consolidating lately and the volatility has been reduced. There is a support zone below the current price at 75.35, a Stop Loss order could be placed below this zone.

Support and Resistance Analysis

62.04

82.06

When analyzing the support we can see 4 important areas.

  • A support zone ranging from 72.70 to 75.35. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @71.25 from a trend line in the daily time frame.
  • A support zone ranging from 68.20 to 69.00. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @62.67 from a trend line in the weekly time frame.

When analyzing the resistance we notice one important area.

  • A resistance zone ranging from 80.36 to 81.25. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for BFH is up.
ChartMill Short Term Trend IndicatorNEUTRALNEUTRALThe short term trend for BFH is neutral.
ChartMill Relative Strength80.89POSITIVEBFH has a high relative strength, it outperformed 80.89% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of BFH is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of BFH is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of BFH is above the rising SMA(200).
Relative Strength Index/RSI (14)54.41NEUTRALThe RSI value for BFH is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.02NEGATIVEThe MACD value suggests BFH has a negative trend, although the MACD value is rising.
Stochastics (14,3)45.41NEUTRALThe Stochastics value for BFH is a neutral value.
Average True Range in percent/ATR (20)3.77MEDIUM VOLATILITYThe ATR as a percentage value for BFH suggests some volalility.
Average Directional Index/ADX (14)15.23NEGATIVEThe low ADX value for BFH suggests a weak or negative trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
81.2672.698.57 (10.55%)9.48%
An entry @81.26. This is a Buy Stop order right above the resistance zone.An exit @72.69. This is a Stop Loss order right below the support zone.The worst case loss on the trade is limited to 8.57 points, which is 10.55%.For a 1.00% total portfolio risk, you can invest 9.48% of your capital in this trade.

  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BREAD FINANCIAL HOLDINGS INC

NYSE:BFH (2/20/2026, 8:18:33 PM)

After market: 75.73 0 (0%)

75.73

+0.72 (+0.96%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg0.96%
1 Week4.79%
2 Weeks-1.89%
1 Month6.65%
3 Month17.05%
6 Month21.44%
12 Month33.02%
2 Year97.83%
3 Year84.39%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)2.91
ATR(20)%3.77%
ATR Inc-25.65%
Range Today2.65
ADR(20)2.63
ADR(20)%3.47%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS80.89
3 months CRS80.5
6 months CRS82.53
Mansfield1.5
10 Day High79.93
10 Day Low71.28
20 Day High79.93
20 Day Low68.07
52 Week High82.03
52 Week Low38.21
CS1 End75.35
CR1 Start80.36
Volume & EV
DER(3)0.25%
DER(5)0.3%
Volume512.20K
Volume Incr-16.27%
Vol(5)806.68K
Vol(50)904.89K

BREAD FINANCIAL HOLDINGS INC / BFH FAQ

Can you provide the ChartMill technical rating for BREAD FINANCIAL HOLDINGS INC?

ChartMill assigns a technical rating of 8 / 10 to BFH.


What is the current trend direction of BREAD FINANCIAL HOLDINGS INC (BFH) stock?

The current trend direction for BREAD FINANCIAL HOLDINGS INC (BFH) is Bullish.


What is the RSI signal for BFH stock?

BREAD FINANCIAL HOLDINGS INC (BFH) has an RSI value of 54.4146. This indicates that the stock is currently neutral.


Can you provide the MACD signal for BREAD FINANCIAL HOLDINGS INC?

The MACD indicator for BREAD FINANCIAL HOLDINGS INC (BFH) has a value of -0.0219281, indicating a bearish trend.