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BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis

NYSE:BFH - US0185811082 - Common Stock

66.19 USD
-0.5 (-0.75%)
Last: 8/29/2025, 6:40:01 PM
70.06 USD
+3.87 (+5.85%)
After Hours: 8/29/2025, 6:40:01 PM
Technical Rating and Analysis

9

Taking everything into account, BFH scores 9 out of 10 in our technical rating. This is due to a consistent performance in both the short and longer term time frames. Also compared to the overall market, BFH is showing a nice and steady performance.

Both the short term and long term trends are positive. This is a very positive sign.
BFH is currently making a new 52 week high. This is a strong signal. The S&P500 Index however is also trading near new highs, which makes the performance in line with the market.
In the last month BFH has a been trading in the 57.31 - 67.33 range, which is quite wide. It is currently trading near the high of this range.
Looking at the yearly performance, BFH did better than 81% of all other stocks. However, this overall good ranking is mostly due to the recent strong move.
BFH is an average performer in the Consumer Finance industry, it outperforms 50% of 53 stocks in the same industry.
Prices have been rising strongly lately, it may be a good idea to wait for a consolidation or pullback before considering an entry.
Weekly and Daily overview Charts
BREAD FINANCIAL HOLDINGS INC / BFH Weekly stock chart
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart
Setup Rating and Analysis

3

Although BFH has an excellent technical rating, it does not present a decent entry opportunity at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

42.74

66.85

When analyzing the support we can see 4 important areas.

  • A support zone ranging from 59.21 to 61.04. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 57.55 to 57.55. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @46.11 from a trend line in the weekly time frame.
  • Support @43.17 from a trend line in the weekly time frame.

Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for BFH is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for BFH is up.
ChartMill Relative Strength81.43POSITIVEBFH has a high relative strength, it outperformed 81.43% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of BFH is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of BFH is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of BFH is above the rising SMA(200).
Relative Strength Index/RSI (14)67.3NEUTRALThe RSI value for BFH is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)0.66POSITIVEThe MACD value suggests BFH has a positive trend.
Stochastics (14,3)92.38OVERBOUGHTThe high Stochastics value suggests BFH may be overbought.
Average True Range in percent/ATR (20)2.47MEDIUM VOLATILITYThe ATR as a percentage value for BFH suggests some volalility.
Average Directional Index/ADX (14)23.49NEUTRALThe ADX value for BFH suggests a possible start of a new trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BREAD FINANCIAL HOLDINGS INC

NYSE:BFH (8/29/2025, 6:40:01 PM)

After market: 70.06 +3.87 (+5.85%)

66.19

-0.5 (-0.75%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg-0.75%
1 Week6.14%
2 Weeks10.87%
1 Month14.99%
3 Month29.18%
6 Month22.57%
12 Month13.79%
2 Year76.13%
3 Year72.24%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)1.76
ATR(20)%2.47%
ATR Inc18.04%
Range Today2.02
ADR(20)1.57
ADR(20)%2.37%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS81.43
Mansfield0.94
10 Day High67.33
10 Day Low58.28
20 Day High67.33
20 Day Low57.31
52 Week High67.33
52 Week Low38.21
CS1 End61.04
CR1 StartN/A
Volume & EV
DER(3)0.02%
DER(5)-0.26%
Volume588.02K
Volume Incr8.7%
Vol(5)624.66K
Vol(50)663.44K