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BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis

USA - New York Stock Exchange - NYSE:BFH - US0185811082 - Common Stock

76.64 USD
-0.04 (-0.05%)
Last: 12/26/2025, 8:04:00 PM
76.64 USD
0 (0%)
After Hours: 12/26/2025, 8:04:00 PM
Technical Rating and Analysis

9

Taking everything into account, BFH scores 9 out of 10 in our technical rating. Both in the recent history as in the last year, BFH has proven to be a steady performer, scoring decent points in every aspect analyzed.

The long and short term trends are both positive. This is looking good!
BFH is part of the Consumer Finance industry. There are 55 other stocks in this industry. BFH outperforms 85% of them.
BFH is currently trading near its 52 week high, which is a good sign. The S&P500 Index however is also trading near new highs, which makes the performance in line with the market.
BFH is currently showing a bull flag pattern! A bull flag pattern occurs when prices pull back slightly after a strong rise up. This may be a nice opportunity for an entry.
Looking at the yearly performance, BFH did better than 87% of all other stocks. However, this relatively good performance is mostly due to a recent big move.
Weekly and Daily overview Charts
BREAD FINANCIAL HOLDINGS INC / BFH Weekly stock chart
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart
Setup Rating and Analysis

7

Besides having an excellent technical rating, BFH also presents a decent setup pattern. We see reduced volatility while prices have been consolidating in the most recent period. A pullback is taking place, which may present a nice opportunity for an entry. There is a support zone below the current price at 76.63, a Stop Loss order could be placed below this zone. Another positive sign is the recent Pocket Pivot signal.

  • A Pocket Pivot is a price/volume accumulation pattern. A Pocket Pivot occurs when price moves up with volume higher than the maximum down volume registered in the previous 10 days.
Support and Resistance Analysis

47.06

78.78

4 important support areas can be observed.

  • A support zone ranging from 76.44 to 76.63. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @66.11 from a trend line in the daily time frame.
  • A support zone ranging from 59.05 to 59.05. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @47.54 from a trend line in the weekly time frame.

We found 1 important resistance area.

  • A resistance zone ranging from 78.00 to 78.00. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for BFH is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for BFH is up.
ChartMill Relative Strength87.04POSITIVEBFH has a high relative strength, it outperformed 87.04% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of BFH is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of BFH is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of BFH is above the rising SMA(200).
Relative Strength Index/RSI (14)73.67OVERBOUGHTThe high RSI value suggests BFH may be overbought.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.09NEGATIVEThe MACD value suggests BFH has a negative trend.
Stochastics (14,3)71.44NEUTRALThe Stochastics value for BFH is a neutral value.
Average True Range in percent/ATR (20)2.22MEDIUM VOLATILITYThe ATR as a percentage value for BFH suggests some volalility.
Average Directional Index/ADX (14)46.33POSITIVEThe high ADX value value for BFH suggests a strong trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
78.0176.431.58 (2.03%)25.00%
An entry @78.01. This is a Buy Stop order right above the resistance zone.An exit @76.43. This is a Stop Loss order right below the support zone.The trade has a worst case loss of 1.58 points, which is 2.03%.For a 0.51% total portfolio risk, you can invest 25.00% of your capital in this trade.

  • The distance between exit and entry is rather small compared to the average daily movement of BFH. Please evaluate whether better entry and exit points can be found.
  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BREAD FINANCIAL HOLDINGS INC

NYSE:BFH (12/26/2025, 8:04:00 PM)

After market: 76.64 0 (0%)

76.64

-0.04 (-0.05%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg-0.05%
1 Week-1.29%
2 Weeks3.07%
1 Month13.61%
3 Month28.61%
6 Month34.79%
12 Month23.75%
2 Year132.67%
3 Year103.51%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)1.64
ATR(20)%2.22%
ATR Inc-38.79%
Range Today0.97
ADR(20)1.66
ADR(20)%2.17%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS87.04
3 months CRS93.36
6 months CRS87.65
Mansfield1.74
10 Day High78.98
10 Day Low73.43
20 Day High78.98
20 Day Low66.73
52 Week High78.98
52 Week Low38.21
CS1 End76.63
CR1 Start78
Volume & EV
DER(3)-1.25%
DER(5)-1.55%
Volume307.10K
Volume Incr-24.76%
Vol(5)604.86K
Vol(50)779.93K

BREAD FINANCIAL HOLDINGS INC / BFH FAQ

Can you provide the ChartMill technical rating for BREAD FINANCIAL HOLDINGS INC?

ChartMill assigns a technical rating of 9 / 10 to BFH.


What is the trend direction for BFH stock?

The current trend direction for BREAD FINANCIAL HOLDINGS INC (BFH) is Bullish.


What is the RSI signal for BFH stock?

BREAD FINANCIAL HOLDINGS INC (BFH) has an RSI value of 73.6712. This indicates that the stock is currently overbought.


What is the short term momentum for BFH stock?

The short term momentum for BREAD FINANCIAL HOLDINGS INC (BFH) is positive.


What is the buy/sell signal for BFH stock?

The buy/sell signal for BREAD FINANCIAL HOLDINGS INC (BFH) is buy as both the short term and long term trends are positive.