BREAD FINANCIAL HOLDINGS INC (BFH) Technical Analysis

NYSE:BFH • US0185811082

Current stock price

73.54 USD
+2.27 (+3.19%)
At close:
73.54 USD
0 (0%)
After Hours:

BFH Technical Rating and Analysis

7

Taking everything into account, BFH scores 7 out of 10 in our technical rating. This is due to a consistent overall performance, although we see some doubts in the very recent evolution. In the medium time frame things are still looking good.

  • The short term is neutral, but the long term trend is still positive. Not much to worry about for now.
  • Looking at the yearly performance, BFH did better than 82% of all other stocks. On top of that, BFH also shows a nice and consistent pattern of rising prices.
  • BFH is one of the better performing stocks in the Consumer Finance industry, it outperforms 90% of 54 stocks in the same industry.
  • BFH is currently trading in the upper part of its 52 week range. The S&P500 Index is also trading in the upper part of its 52 week range, so BFH is performing more or less in line with the market.
  • In the last month BFH has a been trading in the 68.53 - 79.51 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.

BFH Weekly and Daily overview Charts

BREAD FINANCIAL HOLDINGS INC / BFH Weekly stock chart
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BFH Setup Rating and Analysis

6

Besides having an excellent technical rating, BFH also presents a decent setup pattern. We see reduced volatility while prices have been consolidating in the most recent period. There is a support zone below the current price at 73.36, a Stop Loss order could be placed below this zone.

BFH Support and Resistance Analysis

44.51

82.06

6 important support areas can be observed.

  • A support zone ranging from 72.12 to 73.36. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @70.37 from a trend line in the daily time frame.
  • A support zone ranging from 68.20 to 69.00. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @64.47 from a trend line in the weekly time frame.
  • Support @58.55 from a trend line in the daily time frame.
  • Support @44.96 from a trend line in the weekly time frame.

We found 1 important resistance area.

  • A resistance zone ranging from 79.53 to 81.25. This zone is formed by a combination of multiple trend lines in multiple time frames.

BFH Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for BFH is up.
ChartMill Short Term Trend IndicatorNEUTRALNEUTRALThe short term trend for BFH is neutral.
ChartMill Relative Strength82.98POSITIVEBFH has a high relative strength, it outperformed 82.98% off all stocks on the market.
Simple Moving Average/SMA (20)DOWNMIXEDThe current price of BFH is above a declining SMA(20).
Simple Moving Average/SMA (50)DOWNMIXEDThe current price of BFH is above a declining SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of BFH is above the rising SMA(200).
Relative Strength Index/RSI (14)51.36NEUTRALThe RSI value for BFH is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.08NEGATIVEThe MACD value suggests BFH has a negative trend, although the MACD value is rising.
Stochastics (14,3)45.6NEUTRALThe Stochastics value for BFH is a neutral value.
Average True Range in percent/ATR (20)4.65MEDIUM VOLATILITYThe ATR as a percentage value for BFH suggests some volalility.
Average Directional Index/ADX (14)12.26NEGATIVEThe low ADX value for BFH suggests a weak or negative trend.

BFH Chart- and CandleStick Pattern Analysis

Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)

BFH Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
74.1572.112.04 (2.75%)25.00%
An entry @74.15. This is a Buy Stop order right above the 10 day high.An exit @72.11. This is a Stop Loss order right below the support zone.The trade has a worst case loss of 2.04 points, which is 2.75%.When investing 25.00% of your capital in this trade, your total portfolio risk will be 0.69%.

  • The distance between exit and entry is rather small compared to the average daily movement of BFH. Please evaluate whether better entry and exit points can be found.
  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.

BFH Technicals: Chart, Performance Metrics, Trend & Indicators

BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BREAD FINANCIAL HOLDINGS INC

NYSE:BFH (3/19/2026, 8:04:00 PM)

After market: 73.54 0 (0%)

73.54

+2.27 (+3.19%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg3.19%
1 Week2.62%
2 Weeks-2.23%
1 Month-1.96%
3 Month-5.72%
6 Month15.88%
12 Month47.08%
2 Year97.48%
3 Year142.55%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)2.93
ATR(20)%4.65%
ATR Inc-25.6%
Range Today3.51
ADR(20)2.96
ADR(20)%4.02%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS82.98
3 months CRS35.36
6 months CRS85.13
Mansfield1.48
10 Day High74.14
10 Day Low69.44
20 Day High79.51
20 Day Low68.53
52 Week High82.03
52 Week Low38.21
CS1 End73.36
CR1 Start79.53
Volume & EV
DER(3)-0.85%
DER(5)-2.37%
Volume586.60K
Volume Incr-12.76%
Vol(5)636.10K
Vol(50)876.00K

BREAD FINANCIAL HOLDINGS INC / BFH TA FAQ

Can you provide the ChartMill technical rating for BREAD FINANCIAL HOLDINGS INC?

ChartMill assigns a technical rating of 7 / 10 to BFH.


What is the current trend direction of BREAD FINANCIAL HOLDINGS INC (BFH) stock?

The current trend direction for BREAD FINANCIAL HOLDINGS INC (BFH) is Bullish.


What is the RSI signal for BFH stock?

BREAD FINANCIAL HOLDINGS INC (BFH) has an RSI value of 51.3585. This indicates that the stock is currently neutral.


Can you provide the MACD signal for BREAD FINANCIAL HOLDINGS INC?

The MACD indicator for BREAD FINANCIAL HOLDINGS INC (BFH) has a value of -0.0839512, indicating a bearish trend.