BREAD FINANCIAL HOLDINGS INC (BFH) Technical Analysis
NYSE:BFH • US0185811082
Current stock price
BFH Technical Rating and Analysis
Overall BFH gets a technical rating of 10 out of 10. This is due to a consistent performance in both the short and longer term time frames. Also compared to the overall market, BFH is showing a nice and steady performance.
- The long and short term trends are both positive. This is looking good!
- When comparing the yearly performance of all stocks, we notice that BFH is one of the better performing stocks in the market, outperforming 92% of all stocks. On top of that, BFH also shows a nice and consistent pattern of rising prices.
- BFH is one of the better performing stocks in the Consumer Finance industry, it outperforms 94% of 54 stocks in the same industry.
- A new 52 week high is currently being made by BFH, which is a very good signal! However, this is in line with the S&P500, which is also trading near new highs.
- In the last month BFH has a been trading in the 70.23 - 93.74 range, which is quite wide. It is currently trading near the high of this range.
- Prices have been rising strongly lately, it may be a good idea to wait for a consolidation or pullback before considering an entry.
BFH Weekly and Daily overview Charts
BFH Setup Rating and Analysis
Although BFH has an excellent technical rating, it does not present a decent entry opportunity at the moment. Prices have been extended to the upside lately. For a nice entry it is better to wait for a consolidation.
More info and screens
BFH Support and Resistance Analysis
66.06
5 important support areas can be observed.
- A support zone ranging from 91.31 to 92.45. This zone is formed by a combination of multiple trend lines in multiple time frames.
- Support @73.81 from a trend line in the daily time frame.
- Support @70.84 from a horizontal line in the daily time frame.
- Support @69.00 from a horizontal line in the daily time frame.
- Support @66.73 from a trend line in the weekly time frame.
BFH Technical Indicator Signal Analysis
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | UP | POSITIVE | The long term trend for BFH is up. |
| ChartMill Short Term Trend Indicator | UP | POSITIVE | The short term trend for BFH is up. |
| ChartMill Relative Strength | 92.02 | POSITIVE | BFH has a high relative strength, it outperformed 92.02% off all stocks on the market. |
| Simple Moving Average/SMA (20) | UP | POSITIVE | The current price of BFH is above the rising SMA(20). |
| Simple Moving Average/SMA (50) | UP | POSITIVE | The current price of BFH is above the rising SMA(50). |
| Simple Moving Average/SMA (200) | UP | POSITIVE | The current price of BFH is above the rising SMA(200). |
| Relative Strength Index/RSI (14) | 77.72 | OVERBOUGHT | The high RSI value suggests BFH may be overbought. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | 1.57 | POSITIVE | The MACD value suggests BFH has a positive trend, although the MACD value is declining. |
| Stochastics (14,3) | 94.03 | OVERBOUGHT | The high Stochastics value suggests BFH may be overbought. |
| Average True Range in percent/ATR (20) | 3.03 | MEDIUM VOLATILITY | The ATR as a percentage value for BFH suggests some volalility. |
| Average Directional Index/ADX (14) | 28.89 | POSITIVE | The high ADX value value for BFH suggests a strong trend. |
BFH Chart- and CandleStick Pattern Analysis
BFH Technicals: Chart, Performance Metrics, Trend & Indicators
NYSE:BFH (4/23/2026, 2:01:54 PM)
94.71
+2.27 (+2.46%)
BREAD FINANCIAL HOLDINGS INC / BFH TA FAQ
Can you provide the ChartMill technical rating for BREAD FINANCIAL HOLDINGS INC?
ChartMill assigns a technical rating of 10 / 10 to BFH.
What is the current trend direction of BREAD FINANCIAL HOLDINGS INC (BFH) stock?
The current trend direction for BREAD FINANCIAL HOLDINGS INC (BFH) is Bullish.
What is the RSI signal for BREAD FINANCIAL HOLDINGS INC (BFH) stock?
BREAD FINANCIAL HOLDINGS INC (BFH) has an RSI value of 77.724. This indicates that the stock is currently overbought.
Can you provide the MACD signal for BREAD FINANCIAL HOLDINGS INC?
The MACD indicator for BREAD FINANCIAL HOLDINGS INC (BFH) has a value of 1.57458, indicating a bullish trend.
Can you provide the support and resistance levels for BREAD FINANCIAL HOLDINGS INC?
BREAD FINANCIAL HOLDINGS INC (BFH) has a support level at 73.81. Check the full technical report for our detailed analysis of BFH support and resistance levels.