BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis
NYSE:BFH - New York Stock Exchange, Inc. - US0185811082 - Common Stock - Currency: USD
We assign a technical rating of 9 out of 10 to BFH. This is due to a consistent performance in both the short and longer term time frames. Also compared to the overall market, BFH is showing a nice and steady performance.
The long and short term trends are both positive. This is looking good!
BFH is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so BFH is lagging the market slightly.
In the last month BFH has a been trading in the 50.63 - 62.83 range, which is quite wide. It is currently trading near the high of this range.
When comparing the yearly performance of all stocks, we notice that BFH is one of the better performing stocks in the market, outperforming 83% of all stocks. However, this relatively good performance is mostly due to a recent big move.
BFH is an average performer in the Consumer Finance industry, it outperforms 57% of 53 stocks in the same industry.
Although BFH has an excellent technical rating, it does not offer a high quality setup at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.
More info and screens
42.37
65.92
We found 4 important support areas.
- A support zone ranging from 53.85 to 53.91. This zone is formed by a combination of multiple trend lines and important moving averages in the daily time frame.
- Support @51.39 from a trend line in the daily time frame.
- Support @44.90 from a trend line in the weekly time frame.
- Support @42.80 from a trend line in the weekly time frame.
We found 1 important resistance area.
- Resistance @65.27 from a horizontal line in the weekly time frame.
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | UP | POSITIVE | The long term trend for BFH is up. |
| ChartMill Short Term Trend Indicator | UP | POSITIVE | The short term trend for BFH is up. |
| ChartMill Relative Strength | 83.84 | POSITIVE | BFH has a high relative strength, it outperformed 83.84% off all stocks on the market. |
| Simple Moving Average/SMA (20) | UP | POSITIVE | The current price of BFH is above the rising SMA(20). |
| Simple Moving Average/SMA (50) | UP | POSITIVE | The current price of BFH is above the rising SMA(50). |
| Simple Moving Average/SMA (200) | UP | POSITIVE | The current price of BFH is above the rising SMA(200). |
| Relative Strength Index/RSI (14) | 69.3 | NEUTRAL | The RSI value for BFH is a neutral value. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | 0.38 | POSITIVE | The MACD value suggests BFH has a positive trend, although the MACD value is declining. |
| Stochastics (14,3) | 89.94 | OVERBOUGHT | The high Stochastics value suggests BFH may be overbought. |
| Average True Range in percent/ATR (20) | 2.53 | MEDIUM VOLATILITY | The ATR as a percentage value for BFH suggests some volalility. |
| Average Directional Index/ADX (14) | 41.11 | POSITIVE | The high ADX value value for BFH suggests a strong trend. |
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
NYSE:BFH (7/15/2025, 10:14:45 AM)
60.87
-1.12 (-1.81%)
Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg-1.81%
1 Week4.03%
2 Weeks9.02%
1 Month15.7%
3 Month32.26%
6 Month0.75%
12 Month22.24%
2 Year49.12%
3 Year56.5%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)1.4
ATR(20)%2.53%
ATR Inc-2.75%
Range Today0.54
ADR(20)1.43
ADR(20)%2.35%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS83.84
Mansfield0.55
10 Day High62.83
10 Day Low56.86
20 Day High62.83
20 Day Low50.63
52 Week High66.71
52 Week Low38.21
CS1 End53.91
CR1 Start65.27
Volume & EV
DER(3)-0.32%
DER(5)0.69%
Volume20.95K
Volume Incr-6.24%
Vol(5)690.76K
Vol(50)714.76K