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BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis

USA - NYSE:BFH - US0185811082 - Common Stock

59.98 USD
-1.95 (-3.15%)
Last: 11/17/2025, 4:15:00 PM
59.98 USD
0 (0%)
After Hours: 11/17/2025, 4:15:00 PM
Technical Rating and Analysis

4

We assign a technical rating of 4 out of 10 to BFH. In the last year, BFH was a medium performer in the overall market. We are getting mixed signals now in both the short and medium term picture.

In the last month BFH has a been trading in the 59.42 - 67.04 range, which is quite wide. It is currently trading near the lows of this range.
The long term trend is positive and the short term trend is neutral. The long term trend may just continue or reversal may be around the corner!
BFH is currently trading in the upper part of its 52 week range. The S&P500 Index is also trading in the upper part of its 52 week range, so BFH is performing more or less in line with the market.
When compared to the yearly performance of all other stocks, BFH outperforms 48% of them, which is more or less in line with the market.
BFH is part of the Consumer Finance industry. There are 55 other stocks in this industry, BFH did better than 57% of them.
Weekly and Daily overview Charts
BREAD FINANCIAL HOLDINGS INC / BFH Weekly stock chart
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart
Setup Rating and Analysis

3

BFH has an average technical rating and it also does not offer a high quality setup at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

47.51

67.65

We found 3 important support areas.

  • A support zone ranging from 56.52 to 56.79. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • A support zone ranging from 54.07 to 54.07. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @47.99 from a trend line in the weekly time frame.

We found 1 important resistance area.

  • A resistance zone ranging from 65.27 to 66.98. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for BFH is up.
ChartMill Short Term Trend IndicatorNEUTRALNEUTRALThe short term trend for BFH is neutral.
ChartMill Relative Strength48.7NEUTRALBFH is not amongst the best or worst performers on the market.
Simple Moving Average/SMA (20)UPMIXEDThe current price of BFH is below the rising SMA(20).
Simple Moving Average/SMA (50)DOWNNEGATIVEThe current price of BFH is below a declining SMA(50).
Simple Moving Average/SMA (200)DOWNMIXEDThe current price of BFH is above a declining SMA(200).
Relative Strength Index/RSI (14)42.48NEUTRALThe RSI value for BFH is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.41NEGATIVEThe MACD value suggests BFH has a negative trend.
Stochastics (14,3)12.74OVERSOLDThe low Stochastics value suggests BFH may be oversold.
Average True Range in percent/ATR (20)3.45MEDIUM VOLATILITYThe ATR as a percentage value for BFH suggests some volalility.
Average Directional Index/ADX (14)14.98NEGATIVEThe low ADX value for BFH suggests a weak or negative trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BREAD FINANCIAL HOLDINGS INC

NYSE:BFH (11/17/2025, 4:15:00 PM)

After market: 59.98 0 (0%)

59.98

-1.95 (-3.15%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg-3.15%
1 Week-5.93%
2 Weeks-5.69%
1 Month0.08%
3 Month-3.82%
6 Month18.58%
12 Month3.29%
2 Year113.45%
3 Year46.19%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)1.89
ATR(20)%3.45%
ATR Inc23.97%
Range Today2.72
ADR(20)2.05
ADR(20)%3.42%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS48.7
3 months CRS36.18
6 months CRS78.54
Mansfield-0.42
10 Day High64.74
10 Day Low59.42
20 Day High67.04
20 Day Low59.42
52 Week High68.01
52 Week Low38.21
CS1 End56.79
CR1 Start65.27
Volume & EV
DER(3)-3.64%
DER(5)-3.83%
Volume820.80K
Volume Incr-23.45%
Vol(5)647.62K
Vol(50)750.17K

BREAD FINANCIAL HOLDINGS INC / BFH FAQ

Can you provide the ChartMill technical rating for BREAD FINANCIAL HOLDINGS INC?

ChartMill assigns a technical rating of 4 / 10 to BFH.


What is the trend direction for BFH stock?

The current trend direction for BREAD FINANCIAL HOLDINGS INC (BFH) is Bullish.


What is the RSI signal for BFH stock?

BREAD FINANCIAL HOLDINGS INC (BFH) has an RSI value of 42.4757. This indicates that the stock is currently neutral.


What is the short term momentum for BFH stock?

The short term momentum for BREAD FINANCIAL HOLDINGS INC (BFH) is neutral.