BREAD FINANCIAL HOLDINGS INC (BFH) Stock Technical Analysis
USA - NYSE:BFH - US0185811082 - Common Stock
60.515 USD
-0.41 (-0.68%)
Taking everything into account, BFH scores 5 out of 10 in our technical rating. In the last year, BFH was an average performer in the market. There are positive signs in the very recent evolution, but the medium term picture is still mixed.
The long term trend is still neutral, but the short term trend is positive, so the stock is getting more and more appreciated by traders and investors.
BFH is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so BFH is lagging the market slightly.
In the last month BFH has a been trading in the 53.83 - 61.81 range, which is quite wide. It is currently trading near the high of this range.
When comparing the performance of all stocks over the past year, BFH turns out to be only a medium performer in the overall market: it outperformed 68% of all stocks.
BFH is part of the Consumer Finance industry. There are 55 other stocks in this industry, BFH did better than 50% of them.
BFH has an average technical rating and it also does not offer a high quality setup at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.
More info and screens
43.23
67.65
3 important support areas can be observed.
- A support zone ranging from 54.07 to 54.74. This zone is formed by a combination of multiple trend lines in multiple time frames.
- Support @47.25 from a trend line in the weekly time frame.
- Support @43.67 from a trend line in the weekly time frame.
We found 1 important resistance area.
- A resistance zone ranging from 65.07 to 66.98. This zone is formed by a combination of multiple trend lines in multiple time frames.
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | NEUTRAL | NEUTRAL | The long term trend for BFH is neutral. |
| ChartMill Short Term Trend Indicator | UP | POSITIVE | The short term trend for BFH is up. |
| ChartMill Relative Strength | 68.05 | NEUTRAL | BFH is not amongst the best or worst performers on the market. |
| Simple Moving Average/SMA (20) | DOWN | MIXED | The current price of BFH is above a declining SMA(20). |
| Simple Moving Average/SMA (50) | UP | MIXED | The current price of BFH is below the rising SMA(50). |
| Simple Moving Average/SMA (200) | UP | POSITIVE | The current price of BFH is above the rising SMA(200). |
| Relative Strength Index/RSI (14) | 56.73 | NEUTRAL | The RSI value for BFH is a neutral value. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | 0.71 | POSITIVE | The MACD value suggests BFH has a positive trend. |
| Stochastics (14,3) | 90.24 | OVERBOUGHT | The high Stochastics value suggests BFH may be overbought. |
| Average True Range in percent/ATR (20) | 2.97 | MEDIUM VOLATILITY | The ATR as a percentage value for BFH suggests some volalility. |
| Average Directional Index/ADX (14) | 26.02 | POSITIVE | The high ADX value value for BFH suggests a strong trend. |
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
NYSE:BFH (10/22/2025, 1:17:10 PM)
60.515
-0.41 (-0.68%)
Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
Performance
% Chg-0.68%
1 Week2.85%
2 Weeks9.94%
1 Month-0.2%
3 Month-3.7%
6 Month24.63%
12 Month23.39%
2 Year125.42%
3 Year68.73%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)1.76
ATR(20)%2.97%
ATR Inc-30.25%
Range Today1.71
ADR(20)1.72
ADR(20)%2.84%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS68.05
3 months CRS24.69
6 months CRS73.27
Mansfield-0.37
10 Day High61.1
10 Day Low53.83
20 Day High61.81
20 Day Low53.83
52 Week High68.01
52 Week Low38.21
CS1 End54.74
CR1 Start65.07
Volume & EV
DER(3)-0.07%
DER(5)-0.46%
Volume168.62K
Volume Incr-5.78%
Vol(5)706.06K
Vol(50)618.96K