Logo image of BFH

BREAD FINANCIAL HOLDINGS INC (BFH) Stock Overview

NYSE:BFH - US0185811082 - Common Stock

65.32 USD
-0.91 (-1.37%)
Last: 9/8/2025, 12:19:01 PM

BFH Key Statistics, Chart & Performance

Key Statistics
52 Week High68.01
52 Week Low38.21
Market Cap3.05B
Shares46.64M
Float46.15M
Yearly Dividend0.87
Dividend Yield1.25%
EPS(TTM)7.68
PE8.51
Fwd PE7.08
Earnings (Next)10-22 2025-10-22/amc
IPO06-08 2001-06-08
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
GICS IndustryGroupFinancial Services
GICS SubIndustryConsumer Finance


BFH short term performance overview.The bars show the price performance of BFH in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months 0 10 20 30

BFH long term performance overview.The bars show the price performance of BFH in the last 1, 2 and 3 years. 1 year 2 years 3 years 20 40 60 80 100

The current stock price of BFH is 65.32 USD. In the past month the price increased by 12.2%. In the past year, price increased by 35.8%.

BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BFH Competitors/Peers

The largest stocks on the US markets in the "Consumer Finance" sub-industry
Full List
Symbol
Company Name
TA
FA
PE
Market Cap
AXP AMERICAN EXPRESS CO 22.77 225.80B
COF CAPITAL ONE FINANCIAL CORP 12.8 140.30B
SOFI SOFI TECHNOLOGIES INC 106.64 30.38B
SYF SYNCHRONY FINANCIAL 9.12 27.97B
KSPI JSC KASPI.KZ ADR N/A 16.69B
SLMBP SLM CORP - SLM 6.28008 PERP 37.76 15.67B
ALLY ALLY FINANCIAL INC 12.5 12.69B
OMF ONEMAIN HOLDINGS INC 10.82 7.19B
UPST UPSTART HOLDINGS INC 79.23 6.56B
FCFS FIRSTCASH HOLDINGS INC 19.21 6.52B
SLM SLM CORP 15.32 6.35B
CACC CREDIT ACCEPTANCE CORP 14.04 5.82B

About BFH

Company Profile

BFH logo image Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. The company is headquartered in Columbus, Ohio and currently employs 6,000 full-time employees. The company went IPO on 2001-06-08. The firm's product offerings consist of private label and co-brand credit card programs with retailers and other brand partners; direct-to-consumer (DTC) credit cards; Bread Pay products; and Bread Savings products. Its payment solutions, including Bread Financial general purpose credit cards and savings products. Its private label credit cards are partner-branded credit cards used by consumers for the purchase of goods and services from that partner. Bread Pay is its payment technology solution for pay-over-time products. The firm's products are supported by various services and capabilities, including risk management, account origination and funding services; credit card and other loan processing and servicing; fraud prevention; marketing, and data and analytics; and digital and mobile capabilities.

Company Info

BREAD FINANCIAL HOLDINGS INC

3095 Loyalty Circle

Columbus OHIO US

Employees: 6000

BFH Company Website

BFH Investor Relations

Phone: 16147294000

BREAD FINANCIAL HOLDINGS INC / BFH FAQ

What is the stock price of BREAD FINANCIAL HOLDINGS INC today?

The current stock price of BFH is 65.32 USD. The price decreased by -1.37% in the last trading session.


What is the ticker symbol for BREAD FINANCIAL HOLDINGS INC stock?

The exchange symbol of BREAD FINANCIAL HOLDINGS INC is BFH and it is listed on the New York Stock Exchange, Inc. exchange.


On which exchange is BFH stock listed?

BFH stock is listed on the New York Stock Exchange, Inc. exchange.


What is the price forecast or stock price prediction for BREAD FINANCIAL HOLDINGS INC stock?

20 analysts have analysed BFH and the average price target is 71.24 USD. This implies a price increase of 9.07% is expected in the next year compared to the current price of 65.32. Check the BREAD FINANCIAL HOLDINGS INC stock analysts ratings, price target forecast and up-and down grades for more detailed information.


What is BREAD FINANCIAL HOLDINGS INC worth?

BREAD FINANCIAL HOLDINGS INC (BFH) has a market capitalization of 3.05B USD. This makes BFH a Mid Cap stock.


How many employees does BREAD FINANCIAL HOLDINGS INC have?

BREAD FINANCIAL HOLDINGS INC (BFH) currently has 6000 employees.


What are the support and resistance levels for BREAD FINANCIAL HOLDINGS INC (BFH) stock?

BREAD FINANCIAL HOLDINGS INC (BFH) has a support level at 61.48 and a resistance level at 65.48. Check the full technical report for a detailed analysis of BFH support and resistance levels.


Is BREAD FINANCIAL HOLDINGS INC (BFH) expected to grow?

The Revenue of BREAD FINANCIAL HOLDINGS INC (BFH) is expected to decline by -0.76% in the next year. Check the estimates tab for more information on the BFH EPS, Sales, EBIT and EBITDA future analyst estimates.


Should I buy BREAD FINANCIAL HOLDINGS INC (BFH) stock?

There is no straightforward answer here. It depends on your investment strategy as different types of investors will look at different aspects. In any case it is important to make an informed decision and these pages can help you forming an opinion:


Does BREAD FINANCIAL HOLDINGS INC (BFH) stock pay dividends?

BREAD FINANCIAL HOLDINGS INC (BFH) has a dividend yield of 1.25%. The yearly dividend amount is currently 0.87. Check the full fundamental report for a detailed analysis of BFH dividend history, reliability and sustainability.


When does BREAD FINANCIAL HOLDINGS INC (BFH) report earnings?

BREAD FINANCIAL HOLDINGS INC (BFH) will report earnings on 2025-10-22, after the market close.


What is the Price/Earnings (PE) ratio of BREAD FINANCIAL HOLDINGS INC (BFH)?

The PE ratio for BREAD FINANCIAL HOLDINGS INC (BFH) is 8.51. This is based on the reported non-GAAP earnings per share of 7.68 and the current share price of 65.32 USD. Check the full fundamental report for a full analysis of the valuation metrics for BFH.


What is the Short Interest ratio of BREAD FINANCIAL HOLDINGS INC (BFH) stock?

The outstanding short interest for BREAD FINANCIAL HOLDINGS INC (BFH) is 9.41% of its float. Check the ownership tab for more information on the BFH short interest.


BFH Technical Analysis

ChartMill assigns a technical rating of 10 / 10 to BFH. When comparing the yearly performance of all stocks, BFH is one of the better performing stocks in the market, outperforming 86.72% of all stocks.


Chartmill TA Rating
Chartmill Setup Rating

BFH Fundamental Analysis

ChartMill assigns a fundamental rating of 5 / 10 to BFH. Both the profitability and the financial health of BFH get a neutral evaluation. Nothing too spectacular is happening here.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

BFH Financial Highlights

Over the last trailing twelve months BFH reported a non-GAAP Earnings per Share(EPS) of 7.68. The EPS decreased by -20.99% compared to the year before.


Industry RankSector Rank
PM (TTM) 6.3%
ROA 1.31%
ROE 9.03%
Debt/Equity 5.55
Chartmill High Growth Momentum
EPS Q2Q%10.15%
Sales Q2Q%-1.06%
EPS 1Y (TTM)-20.99%
Revenue 1Y (TTM)-5.93%

BFH Forecast & Estimates

20 analysts have analysed BFH and the average price target is 71.24 USD. This implies a price increase of 9.07% is expected in the next year compared to the current price of 65.32.

For the next year, analysts expect an EPS growth of 8.34% and a revenue growth -0.76% for BFH


Analysts
Analysts71
Price Target71.24 (9.06%)
EPS Next Y8.34%
Revenue Next Year-0.76%

BFH Ownership

Ownership
Inst Owners108.7%
Ins Owners1.05%
Short Float %9.41%
Short Ratio6.55