BREAD FINANCIAL HOLDINGS INC (BFH) Stock Price & Overview
NYSE:BFH • US0185811082
The current stock price of BFH is 72.73 USD. Today BFH is up by 1.03%. In the past month the price decreased by -0.44%. In the past year, price increased by 49.4%.
BFH Key Statistics
- Market Cap
- 3.321B
- P/E
- 6.72
- Fwd P/E
- 7.32
- EPS (TTM)
- 10.83
- Dividend Yield
- 1.16%
BFH Stock Performance
BFH Stock Chart
BFH Technical Analysis
ChartMill assigns a technical rating of 5 / 10 to BFH. When comparing the yearly performance of all stocks, BFH is one of the better performing stocks in the market, outperforming 83.91% of all stocks.
BFH Fundamental Analysis
ChartMill assigns a fundamental rating of 5 / 10 to BFH. BFH has an average financial health and profitability rating.
BFH Earnings
On January 29, 2026 BFH reported an EPS of 1.16 and a revenue of 975.00M. The company beat EPS expectations (218.02% surprise) and beat revenue expectations (1.24% surprise).
BFH Forecast & Estimates
22 analysts have analysed BFH and the average price target is 84.53 USD. This implies a price increase of 16.23% is expected in the next year compared to the current price of 72.73.
For the next year, analysts expect an EPS growth of -8.24% and a revenue growth 3.39% for BFH
BFH Groups
Sector & Classification
BFH Financial Highlights
Over the last trailing twelve months BFH reported a non-GAAP Earnings per Share(EPS) of 10.83. The EPS increased by 47.75% compared to the year before.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PM (TTM) | 10.52% | ||
| ROA | 2.17% | ||
| ROE | 14.23% | ||
| Debt/Equity | 5.22 |
BFH Ownership
BFH Competitors/Peers
| Symbol | Company Name | Technical Rating | Fundamental Rating | FPE | Market Cap |
|---|---|---|---|---|---|
| AXP | AMERICAN EXPRESS CO | 17.4 | 211.352B | ||
| COF | CAPITAL ONE FINANCIAL CORP | 9.45 | 121.101B | ||
| SYF | SYNCHRONY FINANCIAL | 7.43 | 23.866B | ||
| SOFI | SOFI TECHNOLOGIES INC | 30.71 | 23.584B | ||
| SLMBP | SLM CORP - SLM 5.68481 PERP | 27.16 | 14.986B | ||
| ALLY | ALLY FINANCIAL INC | 7.4 | 12.303B | ||
| FCFS | FIRSTCASH HOLDINGS INC | 19.06 | 8.615B | ||
| OMF | ONEMAIN HOLDINGS INC | 6.88 | 6.435B | ||
| FIGR | FIGURE TECHNOLOGY SOLUT-CL A | 30.17 | 6.144B | ||
| CACC | CREDIT ACCEPTANCE CORP | 10.55 | 5.14B | ||
| NNI | NELNET INC-CL A | 15.22 | 4.856B | ||
| SLM | SLM CORP | 6.93 | 3.823B | ||
| ENVA | ENOVA INTERNATIONAL INC | 8.79 | 3.496B |
Related stock screener links
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About BFH
Company Profile
Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. The company is headquartered in Columbus, Ohio. The company went IPO on 2001-06-08. The firm's product offerings consist of private label and co-brand credit card programs with retailers and other brand partners; direct-to-consumer (DTC) credit cards; Bread Pay products; and Bread Savings products. Its payment solutions, including Bread Financial general purpose credit cards and savings products. Its private label credit cards are partner-branded credit cards used by consumers for the purchase of goods and services from that partner. Bread Pay is its payment technology solution for pay-over-time products. The firm's products are supported by various services and capabilities, including risk management, account origination and funding services; credit card and other loan processing and servicing; fraud prevention; marketing, and data and analytics; and digital and mobile capabilities.
Company Info
BREAD FINANCIAL HOLDINGS INC
3095 Loyalty Circle
Columbus OHIO US
Employees: 6000
Phone: 13026587581
BREAD FINANCIAL HOLDINGS INC / BFH FAQ
Can you describe the business of BREAD FINANCIAL HOLDINGS INC?
Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. The company is headquartered in Columbus, Ohio. The company went IPO on 2001-06-08. The firm's product offerings consist of private label and co-brand credit card programs with retailers and other brand partners; direct-to-consumer (DTC) credit cards; Bread Pay products; and Bread Savings products. Its payment solutions, including Bread Financial general purpose credit cards and savings products. Its private label credit cards are partner-branded credit cards used by consumers for the purchase of goods and services from that partner. Bread Pay is its payment technology solution for pay-over-time products. The firm's products are supported by various services and capabilities, including risk management, account origination and funding services; credit card and other loan processing and servicing; fraud prevention; marketing, and data and analytics; and digital and mobile capabilities.
What is the stock price of BREAD FINANCIAL HOLDINGS INC today?
The current stock price of BFH is 72.73 USD. The price increased by 1.03% in the last trading session.
Does BFH stock pay dividends?
BREAD FINANCIAL HOLDINGS INC (BFH) has a dividend yield of 1.16%. The yearly dividend amount is currently 0.87.
What is the ChartMill rating of BREAD FINANCIAL HOLDINGS INC stock?
BFH has a ChartMill Technical rating of 5 out of 10 and a ChartMill Fundamental rating of 5 out of 10.
Where is BREAD FINANCIAL HOLDINGS INC (BFH) stock traded?
BFH stock is listed on the New York Stock Exchange exchange.
Is BREAD FINANCIAL HOLDINGS INC (BFH) stock a good buy?
This depends on your investment goals. Check the Technical and Fundamental Analysis tabs for insights on BFH.
Who owns BREAD FINANCIAL HOLDINGS INC?
You can find the ownership structure of BREAD FINANCIAL HOLDINGS INC (BFH) on the Ownership tab.