Logo image of BFH

BREAD FINANCIAL HOLDINGS INC (BFH) Stock Price, Forecast & Analysis

USA - New York Stock Exchange - NYSE:BFH - US0185811082 - Common Stock

75.3 USD
+1.27 (+1.72%)
Last: 1/2/2026, 8:04:00 PM
75.3 USD
0 (0%)
After Hours: 1/2/2026, 8:04:00 PM

BFH Key Statistics, Chart & Performance

Key Statistics
Market Cap3.44B
Revenue(TTM)4.49B
Net Income(TTM)472.00M
Shares45.66M
Float45.17M
52 Week High78.98
52 Week Low38.21
Yearly Dividend0.87
Dividend Yield1.2%
EPS(TTM)9.81
PE7.68
Fwd PE7.88
Earnings (Next)01-28 2026-01-28/amc
IPO2001-06-08
Sector
GICS SectorFinancials
GICS IndustryConsumer Finance
GICS IndustryGroupFinancial Services
GICS SubIndustryConsumer Finance


BFH short term performance overview.The bars show the price performance of BFH in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months 0 10 20 30

BFH long term performance overview.The bars show the price performance of BFH in the last 1, 2 and 3 years. 1 year 2 years 3 years 20 40 60 80 100

The current stock price of BFH is 75.3 USD. In the past month the price increased by 5.7%. In the past year, price increased by 21.69%.

BREAD FINANCIAL HOLDINGS INC / BFH Daily stock chart

BFH Competitors/Peers

The largest stocks on the US markets in the "Consumer Finance" sub-industry
Full List
Symbol
Company Name
TA
FA
PE
Market Cap
AXP AMERICAN EXPRESS CO 25.02 256.76B
COF CAPITAL ONE FINANCIAL CORP 13.34 157.62B
SOFI SOFI TECHNOLOGIES INC 91.53 33.11B
SYF SYNCHRONY FINANCIAL 9.24 30.49B
SLMBP SLM CORP - SLM 5.68481 PERP 25.97 15.03B
ALLY ALLY FINANCIAL INC 13.07 14.10B
FIGR FIGURE TECHNOLOGY SOLUT-CL A 546.75 9.36B
OMF ONEMAIN HOLDINGS INC 11.09 8.13B
FCFS FIRSTCASH HOLDINGS INC 19.03 6.92B
SLM SLM CORP 9.62 5.57B
CACC CREDIT ACCEPTANCE CORP 12.14 5.01B
NNI NELNET INC-CL A 15.54 4.63B

About BFH

Company Profile

BFH logo image Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. The company is headquartered in Columbus, Ohio and currently employs 6,000 full-time employees. The company went IPO on 2001-06-08. The firm's product offerings consist of private label and co-brand credit card programs with retailers and other brand partners; direct-to-consumer (DTC) credit cards; Bread Pay products; and Bread Savings products. Its payment solutions, including Bread Financial general purpose credit cards and savings products. Its private label credit cards are partner-branded credit cards used by consumers for the purchase of goods and services from that partner. Bread Pay is its payment technology solution for pay-over-time products. The firm's products are supported by various services and capabilities, including risk management, account origination and funding services; credit card and other loan processing and servicing; fraud prevention; marketing, and data and analytics; and digital and mobile capabilities.

Company Info

BREAD FINANCIAL HOLDINGS INC

3095 Loyalty Circle

Columbus OHIO US

Employees: 6000

BFH Company Website

BFH Investor Relations

Phone: 16147294000

BREAD FINANCIAL HOLDINGS INC / BFH FAQ

Can you describe the business of BREAD FINANCIAL HOLDINGS INC?

Bread Financial Holdings, Inc. is a tech-forward financial services company, which engages in the provision of payment, lending, and saving solutions. The company is headquartered in Columbus, Ohio and currently employs 6,000 full-time employees. The company went IPO on 2001-06-08. The firm's product offerings consist of private label and co-brand credit card programs with retailers and other brand partners; direct-to-consumer (DTC) credit cards; Bread Pay products; and Bread Savings products. Its payment solutions, including Bread Financial general purpose credit cards and savings products. Its private label credit cards are partner-branded credit cards used by consumers for the purchase of goods and services from that partner. Bread Pay is its payment technology solution for pay-over-time products. The firm's products are supported by various services and capabilities, including risk management, account origination and funding services; credit card and other loan processing and servicing; fraud prevention; marketing, and data and analytics; and digital and mobile capabilities.


What is the stock price of BREAD FINANCIAL HOLDINGS INC today?

The current stock price of BFH is 75.3 USD. The price increased by 1.72% in the last trading session.


Does BFH stock pay dividends?

BREAD FINANCIAL HOLDINGS INC (BFH) has a dividend yield of 1.2%. The yearly dividend amount is currently 0.87.


What is the ChartMill rating of BREAD FINANCIAL HOLDINGS INC stock?

BFH has a ChartMill Technical rating of 9 out of 10 and a ChartMill Fundamental rating of 5 out of 10.


Where is BREAD FINANCIAL HOLDINGS INC (BFH) stock traded?

BFH stock is listed on the New York Stock Exchange exchange.


Is BREAD FINANCIAL HOLDINGS INC (BFH) stock a good buy?

This depends on your investment goals. Check the Technical and Fundamental Analysis tabs for insights on BFH.


Who owns BREAD FINANCIAL HOLDINGS INC?

You can find the ownership structure of BREAD FINANCIAL HOLDINGS INC (BFH) on the Ownership tab.


BFH Technical Analysis

ChartMill assigns a technical rating of 9 / 10 to BFH. When comparing the yearly performance of all stocks, BFH is one of the better performing stocks in the market, outperforming 89.25% of all stocks.


Chartmill TA Rating
Chartmill Setup Rating

BFH Fundamental Analysis

ChartMill assigns a fundamental rating of 5 / 10 to BFH. BFH has only an average score on both its financial health and profitability.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

BFH Financial Highlights

Over the last trailing twelve months BFH reported a non-GAAP Earnings per Share(EPS) of 9.81. The EPS increased by 21.26% compared to the year before.


Industry RankSector Rank
PM (TTM) 10.52%
ROA 2.17%
ROE 14.23%
Debt/Equity 5.22
Chartmill High Growth Momentum
EPS Q2Q%116.39%
Sales Q2Q%-1.22%
EPS 1Y (TTM)21.26%
Revenue 1Y (TTM)-5.66%

BFH Forecast & Estimates

21 analysts have analysed BFH and the average price target is 73.74 USD. This implies a price decrease of -2.07% is expected in the next year compared to the current price of 75.3.

For the next year, analysts expect an EPS growth of 35.58% and a revenue growth -1.53% for BFH


Analysts
Analysts71.43
Price Target73.74 (-2.07%)
EPS Next Y35.58%
Revenue Next Year-1.53%

BFH Ownership

Ownership
Inst Owners110.37%
Ins Owners1.07%
Short Float %11.5%
Short Ratio6.71