BREAD FINANCIAL HOLDINGS INC (BFH) Stock Analyst Ratings
USA • New York Stock Exchange • NYSE:BFH • US0185811082
79.53 USD
+2.34 (+3.03%)
At close: Feb 6, 2026
79.53 USD
0 (0%)
After Hours: 2/6/2026, 8:19:21 PM
ChartMill assigns a Buy % Consensus number of 69% to BFH. The Buy consensus is the weighted average rating of the current analysts ratings.
- Analysts have set a mean price target forecast of 83.78. This target is 5.35% above the current price.
- BFH was analyzed by 21 analysts. The buy percentage consensus is at 69. So analysts seem to be have mildly positive about BFH.
- In the previous month the buy percentage consensus was at a similar level.
- BFH was analyzed by 21 analysts, which is quite many. So the average rating should be quite meaningful.
Price Target & Forecast
| Date | Firm | Action | Rating |
|---|---|---|---|
| 2026-01-30 | TD Cowen | Maintains | Hold -> Hold |
| 2026-01-30 | BTIG | Reiterate | Buy -> Buy |
| 2026-01-30 | Barclays | Maintains | Underweight -> Underweight |
| 2026-01-30 | Morgan Stanley | Maintains | Underweight -> Underweight |
| 2026-01-20 | Morgan Stanley | Maintains | Underweight -> Underweight |
| 2026-01-08 | TD Cowen | Maintains | Hold -> Hold |
| 2026-01-08 | UBS | Initiate | Buy |
| 2026-01-06 | Barclays | Maintains | Underweight -> Underweight |
| 2026-01-02 | Keefe, Bruyette & Woods | Maintains | Outperform -> Outperform |
| 2025-12-04 | JP Morgan | Downgrade | Neutral -> Underweight |
| 2025-10-30 | Evercore ISI Group | Maintains | In-Line -> In-Line |
| 2025-10-24 | TD Cowen | Maintains | Hold -> Hold |
| 2025-10-24 | RBC Capital | Maintains | Sector Perform -> Sector Perform |
| 2025-10-24 | Barclays | Maintains | Underweight -> Underweight |
| 2025-10-24 | JP Morgan | Maintains | Neutral -> Neutral |
| 2025-10-24 | Goldman Sachs | Maintains | Sell -> Sell |
| 2025-10-06 | Barclays | Maintains | Underweight -> Underweight |
| 2025-10-01 | Keefe, Bruyette & Woods | Maintains | Outperform -> Outperform |
| 2025-09-30 | Evercore ISI Group | Maintains | In-Line -> In-Line |
| 2025-09-29 | Morgan Stanley | Maintains | Underweight -> Underweight |
| 2025-07-25 | RBC Capital | Maintains | Sector Perform -> Sector Perform |
| 2025-07-08 | Barclays | Maintains | Underweight -> Underweight |
| 2025-05-12 | Morgan Stanley | Maintains | Underweight -> Underweight |
| 2025-04-28 | JMP Securities | Reiterate | Market Perform -> Market Perform |
| 2025-04-24 | Jefferies | Maintains | Hold -> Hold |
| 2025-03-18 | Goldman Sachs | Maintains | Sell -> Sell |
| 2025-02-03 | JMP Securities | Reiterate | Market Perform -> Market Perform |
| 2025-01-31 | RBC Capital | Maintains | Sector Perform -> Sector Perform |
| 2025-01-31 | Barclays | Maintains | Underweight -> Underweight |
| 2025-01-21 | Compass Point | Maintains | Buy -> Buy |
BREAD FINANCIAL HOLDINGS INC / BFH FAQ
Can you provide the average price target for BREAD FINANCIAL HOLDINGS INC stock?
21 analysts have analysed BFH and the average price target is 83.78 USD. This implies a price increase of 5.35% is expected in the next year compared to the current price of 79.53.
What is the consensus rating for BREAD FINANCIAL HOLDINGS INC (BFH) stock?
The consensus rating for BREAD FINANCIAL HOLDINGS INC (BFH) is 68.5714 / 100 . This indicates that analysts generally have a neutral outlook on the stock.
What is the number of analysts for BFH stock?
The number of analysts covering BREAD FINANCIAL HOLDINGS INC (BFH) is 21.