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BREAD FINANCIAL HOLDINGS INC (BFH) Stock Analyst Ratings

USA - New York Stock Exchange - NYSE:BFH - US0185811082 - Common Stock

80.36 USD
-0.89 (-1.1%)
Last: 1/9/2026, 8:04:00 PM
80.36 USD
0 (0%)
After Hours: 1/9/2026, 8:04:00 PM
Buy % Consensus

69

ChartMill assigns a Buy % Consensus number of 69% to BFH. The Buy consensus is the weighted average rating of the current analysts ratings.

Analysts have set a mean price target forecast of 73.74. This target is -8.24% below the current price.
BFH was analyzed by 21 analysts. The buy percentage consensus is at 69. So analysts seem to be have mildly positive about BFH.
In the previous month the buy percentage consensus was at a similar level.
BFH was analyzed by 21 analysts, which is quite many. So the average rating should be quite meaningful.
BFH Historical Analyst RatingsBFH Historical Analyst Buy, Sell and Hold Ratings and number of analysts.Historical Monthly Analyst Rating -44 -40 -36 -32 -28 -24 -20 -16 -12 -8 -4 0 5 10 15 20

Price Target & Forecast

Price Low Median Mean High 80.3652.5272.4273.74102.90 - -34.64% -9.88% -8.24% 28.05%
BFH Current Analyst RatingBFH Current Analyst Buy, Sell and Hold Ratings.Current Analyst Rating Strong Buy Buy Hold Sell Strong Sell 2 4 6
Up and Down Grades
Date Firm Action Rating
2026-01-08 TD Cowen Maintains Hold -> Hold
2026-01-08 UBS Initiate Buy
2026-01-06 Barclays Maintains Underweight -> Underweight
2026-01-02 Keefe, Bruyette & Woods Maintains Outperform -> Outperform
2025-12-04 JP Morgan Downgrade Neutral -> Underweight
2025-10-30 Evercore ISI Group Maintains In-Line -> In-Line
2025-10-24 TD Cowen Maintains Hold -> Hold
2025-10-24 RBC Capital Maintains Sector Perform -> Sector Perform
2025-10-24 Barclays Maintains Underweight -> Underweight
2025-10-24 JP Morgan Maintains Neutral -> Neutral
2025-10-24 Goldman Sachs Maintains Sell -> Sell
2025-10-06 Barclays Maintains Underweight -> Underweight
2025-10-01 Keefe, Bruyette & Woods Maintains Outperform -> Outperform
2025-09-30 Evercore ISI Group Maintains In-Line -> In-Line
2025-09-29 Morgan Stanley Maintains Underweight -> Underweight
2025-07-25 RBC Capital Maintains Sector Perform -> Sector Perform
2025-07-08 Barclays Maintains Underweight -> Underweight
2025-05-12 Morgan Stanley Maintains Underweight -> Underweight
2025-04-28 JMP Securities Reiterate Market Perform -> Market Perform
2025-04-24 Jefferies Maintains Hold -> Hold
2025-03-18 Goldman Sachs Maintains Sell -> Sell
2025-02-03 JMP Securities Reiterate Market Perform -> Market Perform
2025-01-31 RBC Capital Maintains Sector Perform -> Sector Perform
2025-01-31 Barclays Maintains Underweight -> Underweight
2025-01-21 Compass Point Maintains Buy -> Buy
2024-12-09 Keefe, Bruyette & Woods Maintains Outperform -> Outperform
2024-11-19 Goldman Sachs Maintains Sell -> Sell
2024-10-30 Evercore ISI Group Maintains In-Line -> In-Line
2024-10-28 TD Cowen Maintains Hold -> Hold
2024-10-28 Seaport Global Maintains Buy -> Buy

BREAD FINANCIAL HOLDINGS INC / BFH FAQ

Can you provide the average price target for BREAD FINANCIAL HOLDINGS INC stock?

21 analysts have analysed BFH and the average price target is 73.74 USD. This implies a price decrease of -8.24% is expected in the next year compared to the current price of 80.36.


What is the consensus rating for BREAD FINANCIAL HOLDINGS INC (BFH) stock?

The consensus rating for BREAD FINANCIAL HOLDINGS INC (BFH) is 68.5714 / 100 . This indicates that analysts generally have a neutral outlook on the stock.


What is the number of analysts for BFH stock?

The number of analysts covering BREAD FINANCIAL HOLDINGS INC (BFH) is 21.