BAOZUN INC-SPN ADR (BZUN) Stock Technical Analysis
NASDAQ:BZUN • US06684L1035
2.68 USD
-0.08 (-2.9%)
Last: Feb 23, 2026, 08:00 PM
Overall BZUN gets a technical rating of 0 out of 10. BZUN scores bad on all fronts: it is a bad performer in the overall market and both the medium and short term pictures are negative.
- The long term trend is still negative, but the short term trend is neutral. It is advised to wait a little bit longer to see how this turns out.
- 79% of all other stocks performed better in the past year than BZUN.
- BZUN is part of the Broadline Retail industry. There are 30 other stocks in this industry, of which 65% are performing better than BZUN.
- BZUN is currently trading in the lower part of its 52 week range, which is not a good signal. Certainly not because the S&P500 Index is trading near new highs.
- In the last month BZUN has a been trading in the 2.55 - 2.98 range, which is quite wide. It is currently trading in the middle of this range where prices have been consolidating recently, this may present a good entry opportunity, but some resistance may be present above.
BZUN has a bad technical rating, but it does show a decent setup pattern. Prices have been consolidating lately.
More info and screens
2.25
3.09
When analyzing the support we can see 4 important areas.
- Support @2.67 from a horizontal line in the weekly time frame.
- Support @2.61 from a horizontal line in the daily time frame.
- A support zone ranging from 2.50 to 2.54. This zone is formed by a combination of multiple trend lines in the daily time frame.
- Support @2.27 from a horizontal line in the weekly time frame.
We can see 4 important resistance areas.
- A resistance zone ranging from 2.69 to 2.70. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
- A resistance zone ranging from 2.75 to 2.76. This zone is formed by a combination of multiple trend lines and important moving averages in the daily time frame.
- Resistance @2.87 from a horizontal line in the weekly time frame.
- A resistance zone ranging from 3.05 to 3.06. This zone is formed by a combination of multiple trend lines in the daily time frame.
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | DOWN | NEGATIVE | The long term trend for BZUN is down. |
| ChartMill Short Term Trend Indicator | NEUTRAL | NEUTRAL | The short term trend for BZUN is neutral. |
| ChartMill Relative Strength | 21.31 | NEGATIVE | BZUN has a low relative strength, it was outperformed by 78.69% off all stocks on the market. |
| Simple Moving Average/SMA (20) | DOWN | NEGATIVE | The current price of BZUN is below a declining SMA(20). |
| Simple Moving Average/SMA (50) | DOWN | NEGATIVE | The current price of BZUN is below a declining SMA(50). |
| Simple Moving Average/SMA (200) | DOWN | NEGATIVE | The current price of BZUN is below a declining SMA(200). |
| Relative Strength Index/RSI (14) | 46.68 | NEUTRAL | The RSI value for BZUN is a neutral value. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | 0.01 | POSITIVE | The MACD value suggests BZUN has a positive trend, although the MACD value is declining. |
| Stochastics (14,3) | 64.09 | NEUTRAL | The Stochastics value for BZUN is a neutral value. |
| Average True Range in percent/ATR (20) | 4.56 | MEDIUM VOLATILITY | The ATR as a percentage value for BZUN suggests some volalility. |
| Average Directional Index/ADX (14) | 10.42 | NEGATIVE | The low ADX value for BZUN suggests a weak or negative trend. |
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
NASDAQ:BZUN (2/23/2026, 8:00:03 PM)
2.68
-0.08 (-2.9%)
Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Discretionary
GICS IndustryBroadline Retail
Performance
% Chg-2.9%
1 Week0%
2 Weeks0%
1 Month-4.29%
3 Month-6.29%
6 Month-20.94%
12 Month-15.72%
2 Year13.56%
3 Year-57.39%
5 Year-94.16%
10 Year-54.58%
15 YearN/A
Volatility
ATR(14)0.12
ATR(20)%4.56%
ATR Inc31.79%
Range Today0.18
ADR(20)0.12
ADR(20)%4.53%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS21.31
3 months CRS27.84
6 months CRS19.03
Mansfield-1.71
10 Day High2.84
10 Day Low2.61
20 Day High2.99
20 Day Low2.55
52 Week High4.88
52 Week Low2.12
CS1 End2.67
CR1 Start2.69
Volume & EV
DER(3)1.06%
DER(5)-1.55%
Volume115.30K
Volume Incr-42.63%
Vol(5)155.82K
Vol(50)236.92K
BAOZUN INC-SPN ADR / BZUN FAQ
What is the technical rating for BZUN stock?
ChartMill assigns a technical rating of 0 / 10 to BZUN.
What is the current trend direction of BAOZUN INC-SPN ADR (BZUN) stock?
The current trend direction for BAOZUN INC-SPN ADR (BZUN) is Bearish.
What is the RSI signal for BZUN stock?
BAOZUN INC-SPN ADR (BZUN) has an RSI value of 46.6812. This indicates that the stock is currently neutral.
What is the MACD signal for BAOZUN INC-SPN ADR (BZUN) stock?
The MACD indicator for BAOZUN INC-SPN ADR (BZUN) has a value of 0.010074, indicating a bearish trend.
Can you provide the short term momentum for BAOZUN INC-SPN ADR?
The short term momentum for BAOZUN INC-SPN ADR (BZUN) is neutral.