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BAOZUN INC-SPN ADR (BZUN) Stock Technical Analysis

USA - Nasdaq - NASDAQ:BZUN - US06684L1035 - ADR

3.05 USD
+0.12 (+4.1%)
Last: 12/5/2025, 4:30:02 PM
3.05 USD
0 (0%)
After Hours: 12/5/2025, 4:30:02 PM
Technical Rating and Analysis

1

Taking everything into account, BZUN scores 1 out of 10 in our technical rating. BZUN has been an average performer in the overall market. Also recent evolutions are not that positive: both the medium and short term time frames give negative signs.

The short term trend is negative, as is the long term trend. There should be more interesting stocks out there.
When compared to the yearly performance of all other stocks, BZUN outperforms 64% of them, which is more or less in line with the market.
BZUN is part of the Broadline Retail industry. There are 30 other stocks in this industry, BZUN did better than 65% of them.
BZUN is currently trading in the middle of its 52 week range. The S&P500 Index however is currently trading near new highs, so BZUN is lagging the market.
In the last month BZUN has a been trading in the 2.66 - 3.33 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.
Weekly and Daily overview Charts
BAOZUN INC-SPN ADR / BZUN Weekly stock chart
BAOZUN INC-SPN ADR / BZUN Daily stock chart
Setup Rating and Analysis

4

BZUN has a poor technical rating and the quality of the setup is also not perfect at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

2.28

3.08

When analyzing the support we can see 3 important areas.

  • A support zone ranging from 2.83 to 2.87. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 2.74 to 2.78. This zone is formed by a combination of multiple trend lines in the daily time frame.
  • A support zone ranging from 2.30 to 2.32. This zone is formed by a combination of multiple trend lines in the weekly time frame.

Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorDOWNNEGATIVEThe long term trend for BZUN is down.
ChartMill Short Term Trend IndicatorDOWNNEGATIVEThe short term trend for BZUN is down.
ChartMill Relative Strength64.86NEUTRALBZUN is not amongst the best or worst performers on the market.
Simple Moving Average/SMA (20)DOWNMIXEDThe current price of BZUN is above a declining SMA(20).
Simple Moving Average/SMA (50)DOWNNEGATIVEThe current price of BZUN is below a declining SMA(50).
Simple Moving Average/SMA (200)DOWNNEGATIVEThe current price of BZUN is below a declining SMA(200).
Relative Strength Index/RSI (14)50.26NEUTRALThe RSI value for BZUN is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)0.04POSITIVEThe MACD value suggests BZUN has a positive trend.
Stochastics (14,3)70.91NEUTRALThe Stochastics value for BZUN is a neutral value.
Average True Range in percent/ATR (20)4.57MEDIUM VOLATILITYThe ATR as a percentage value for BZUN suggests some volalility.
Average Directional Index/ADX (14)24.18NEUTRALThe ADX value for BZUN suggests a possible start of a new trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
BAOZUN INC-SPN ADR / BZUN Daily stock chart

BAOZUN INC-SPN ADR

NASDAQ:BZUN (12/5/2025, 4:30:02 PM)

After market: 3.05 0 (0%)

3.05

+0.12 (+4.1%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS IndustryBroadline Retail
Performance
% Chg4.1%
1 Week6.64%
2 Weeks8.54%
1 Month-4.69%
3 Month-14.8%
6 Month10.11%
12 Month27.08%
2 Year11.31%
3 Year-42.45%
5 Year-91.12%
10 Year-62.85%
15 YearN/A
Volatility
ATR(14)0.14
ATR(20)%4.57%
ATR Inc-1.52%
Range Today0.11
ADR(20)0.13
ADR(20)%4.41%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS64.86
3 months CRS15.88
6 months CRS62.95
Mansfield-1.15
10 Day High3.06
10 Day Low2.66
20 Day High3.33
20 Day Low2.66
52 Week High4.88
52 Week Low2.12
CS1 End2.87
CR1 StartN/A
Volume & EV
DER(3)-3.59%
DER(5)-1.02%
Volume183.46K
Volume Incr17.15%
Vol(5)211.73K
Vol(50)203.54K

BAOZUN INC-SPN ADR / BZUN FAQ

What is the technical rating for BZUN stock?

ChartMill assigns a technical rating of 1 / 10 to BZUN.


Can you provide the trend direction for BAOZUN INC-SPN ADR?

The current trend direction for BAOZUN INC-SPN ADR (BZUN) is Bearish.


What is the RSI signal for BZUN stock?

BAOZUN INC-SPN ADR (BZUN) has an RSI value of 50.262. This indicates that the stock is currently neutral.


What is the MACD signal for BAOZUN INC-SPN ADR (BZUN) stock?

The MACD indicator for BAOZUN INC-SPN ADR (BZUN) has a value of 0.0376379, indicating a bearish trend.


What is the buy/sell signal for BZUN stock?

The buy/sell signal for BAOZUN INC-SPN ADR (BZUN) is sell as both the short term and long term trends are negative.