BZUN Technical Analysis - BAOZUN INC-SPN ADR

Technical Rating and Analysis

We assign a technical rating of 9 out of 10 to BZUN. This is due to a consistent performance in both the short and longer term time frames. Also compared to the overall market, BZUN is showing a nice and steady performance.

Both the short term and long term trends are positive. This is a very positive sign.

When comparing the yearly performance of all stocks, we notice that BZUN is one of the better performing stocks in the market, outperforming 81% of all stocks. However, this relatively good performance is mostly due to a recent big move.

BZUN is part of the Broadline Retail industry. There are 28 other stocks in this industry, BZUN did better than 55% of them.

BZUN is currently trading in the middle of its 52 week range. The S&P500 Index however is currently trading near new highs, so BZUN is lagging the market.

In the last month BZUN has a been trading in the 3.50 - 4.88 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.

Considerably lower volume is observed in the last couple of days.

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Technical Analysis

Relative Strength

ChartMill Trend Indicator

Simple Moving Average

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Weekly and Daily overview Charts

BAOZUN INC-SPN ADR / BZUN Weekly stock chart

BAOZUN INC-SPN ADR / BZUN Daily stock chart

Setup Rating and Analysis

Although BZUN has an excellent technical rating, the quality of the presented setup is not ideal at the moment. Prices have been consolidating lately and the volatility has been reduced.

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ChartMill Technical Ratings

Pocket Pivots

Bull Flags

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Support and Resistance Analysis

2.28

4.25

When analyzing the support we can see 3 important areas.

Support @2.90 from a trend line in the weekly time frame.
Support @2.84 from a trend line in the daily time frame.
A support zone ranging from 2.30 to 2.30. This zone is formed by a combination of multiple trend lines in the weekly time frame.

When analyzing the resistance we notice one important area.

A resistance zone ranging from 4.09 to 4.21. This zone is formed by a combination of multiple trend lines and important moving averages in the daily time frame.

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What is Support and Resistance

Support and Resistance indicators

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Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

Indicator	Value	Signal	Comment
ChartMill Long Term Trend Indicator	UP	POSITIVE	The long term trend for BZUN is up.
ChartMill Short Term Trend Indicator	UP	POSITIVE	The short term trend for BZUN is up.
ChartMill Relative Strength	81.95	POSITIVE	BZUN has a high relative strength, it outperformed 81.95% off all stocks on the market.
Simple Moving Average/SMA (20)	UP	MIXED	The current price of BZUN is below the rising SMA(20).
Simple Moving Average/SMA (50)	UP	POSITIVE	The current price of BZUN is above the rising SMA(50).
Simple Moving Average/SMA (200)	UP	POSITIVE	The current price of BZUN is above the rising SMA(200).
Relative Strength Index/RSI (14)	50.37	NEUTRAL	The RSI value for BZUN is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)	-0.08	NEGATIVE	The MACD value suggests BZUN has a negative trend.
Stochastics (14,3)	9.6	OVERSOLD	The low Stochastics value suggests BZUN may be oversold.
Average True Range in percent/ATR (20)	6.9	HIGH VOLATILITY	The high ATR as a percentage value for BZUN suggests high volalility.
Average Directional Index/ADX (14)	31.46	POSITIVE	The high ADX value value for BZUN suggests a strong trend.