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BAOZUN INC-SPN ADR (BZUN) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BZUN - US06684L1035 - ADR

2.86 USD
-0.07 (-2.39%)
Last: 1/9/2026, 8:00:01 PM
Fundamental Rating

3

Overall BZUN gets a fundamental rating of 3 out of 10. We evaluated BZUN against 30 industry peers in the Broadline Retail industry. BZUN may be in some trouble as it scores bad on both profitability and health. BZUN has a valuation in line with the averages, but on the other hand it scores bad on growth.


Dividend Valuation Growth Profitability Health

2

1. Profitability

1.1 Basic Checks

BZUN had negative earnings in the past year.
BZUN had negative earnings in 4 of the past 5 years.
BZUN had a positive operating cash flow in 4 of the past 5 years.
BZUN Yearly Net Income VS EBIT VS OCF VS FCFBZUN Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200M -200M 400M -400M 600M -600M

1.2 Ratios

BZUN has a Return On Assets of -2.08%. This is in the lower half of the industry: BZUN underperforms 63.33% of its industry peers.
BZUN has a worse Return On Equity (-5.51%) than 60.00% of its industry peers.
Industry RankSector Rank
ROA -2.08%
ROE -5.51%
ROIC N/A
ROA(3y)-3.64%
ROA(5y)-1.73%
ROE(3y)-9.17%
ROE(5y)-5.01%
ROIC(3y)N/A
ROIC(5y)N/A
BZUN Yearly ROA, ROE, ROICBZUN Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5 -5 10 -10 -15

1.3 Margins

The Gross Margin of BZUN (73.75%) is better than 96.67% of its industry peers.
BZUN's Gross Margin has improved in the last couple of years.
The Profit Margin and Operating Margin are not available for BZUN so they could not be analyzed.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 73.75%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y4.23%
GM growth 5Y3.57%
BZUN Yearly Profit, Operating, Gross MarginsBZUN Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 40 60

3

2. Health

2.1 Basic Checks

BZUN does not have a ROIC to compare to the WACC, probably because it is not profitable.
BZUN has less shares outstanding than it did 1 year ago.
BZUN has less shares outstanding than it did 5 years ago.
BZUN has a worse debt/assets ratio than last year.
BZUN Yearly Shares OutstandingBZUN Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
BZUN Yearly Total Debt VS Total AssetsBZUN Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B 8B 10B

2.2 Solvency

Based on the Altman-Z score of 1.36, we must say that BZUN is in the distress zone and has some risk of bankruptcy.
BZUN has a Altman-Z score (1.36) which is comparable to the rest of the industry.
BZUN has a Debt/Equity ratio of 0.43. This is a healthy value indicating a solid balance between debt and equity.
With a Debt to Equity ratio value of 0.43, BZUN perfoms like the industry average, outperforming 50.00% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.43
Debt/FCF N/A
Altman-Z 1.36
ROIC/WACCN/A
WACC2.49%
BZUN Yearly LT Debt VS Equity VS FCFBZUN Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B

2.3 Liquidity

BZUN has a Current Ratio of 1.87. This is a normal value and indicates that BZUN is financially healthy and should not expect problems in meeting its short term obligations.
BZUN has a Current ratio (1.87) which is comparable to the rest of the industry.
BZUN has a Quick Ratio of 1.56. This is a normal value and indicates that BZUN is financially healthy and should not expect problems in meeting its short term obligations.
BZUN has a better Quick ratio (1.56) than 73.33% of its industry peers.
Industry RankSector Rank
Current Ratio 1.87
Quick Ratio 1.56
BZUN Yearly Current Assets VS Current LiabilitesBZUN Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B 8B

3

3. Growth

3.1 Past

The earnings per share for BZUN have decreased strongly by -22.03% in the last year.
BZUN shows a small growth in Revenue. In the last year, the Revenue has grown by 6.07%.
The Revenue has been growing slightly by 5.30% on average over the past years.
EPS 1Y (TTM)-22.03%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%39.59%
Revenue 1Y (TTM)6.07%
Revenue growth 3Y0.09%
Revenue growth 5Y5.3%
Sales Q2Q%1.58%

3.2 Future

The Earnings Per Share is expected to grow by 84.98% on average over the next years. This is a very strong growth
BZUN is expected to show a small growth in Revenue. In the coming years, the Revenue will grow by 4.95% yearly.
EPS Next Y195.45%
EPS Next 2Y137.61%
EPS Next 3Y92.54%
EPS Next 5Y84.98%
Revenue Next Year5.5%
Revenue Next 2Y4.8%
Revenue Next 3Y4.65%
Revenue Next 5Y4.95%

3.3 Evolution

When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BZUN Yearly Revenue VS EstimatesBZUN Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2B 4B 6B 8B 10B
BZUN Yearly EPS VS EstimatesBZUN Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 0 2 4 6 8

5

4. Valuation

4.1 Price/Earnings Ratio

BZUN reported negative earnings for the last year, which makes the Price/Earnings Ratio negative.
With a Price/Forward Earnings ratio of 7.66, the valuation of BZUN can be described as very cheap.
BZUN's Price/Forward Earnings ratio is rather cheap when compared to the industry. BZUN is cheaper than 90.00% of the companies in the same industry.
The average S&P500 Price/Forward Earnings ratio is at 23.88. BZUN is valued rather cheaply when compared to this.
Industry RankSector Rank
PE N/A
Fwd PE 7.66
BZUN Price Earnings VS Forward Price EarningsBZUN Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 20 40 60 80 100

4.2 Price Multiples

83.33% of the companies in the same industry are more expensive than BZUN, based on the Enterprise Value to EBITDA ratio.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 5.64
BZUN Per share dataBZUN EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15 20

4.3 Compensation for Growth

BZUN's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
BZUN's earnings are expected to grow with 92.54% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y137.61%
EPS Next 3Y92.54%

0

5. Dividend

5.1 Amount

BZUN does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

BAOZUN INC-SPN ADR

NASDAQ:BZUN (1/9/2026, 8:00:01 PM)

2.86

-0.07 (-2.39%)

Chartmill FA Rating
GICS IndustryGroupConsumer Discretionary Distribution & Retail
GICS IndustryBroadline Retail
Earnings (Last)11-25 2025-11-25/bmo
Earnings (Next)03-18 2026-03-18/amc
Inst Owners22.77%
Inst Owner Change0%
Ins OwnersN/A
Ins Owner ChangeN/A
Market Cap165.47M
Revenue(TTM)9.77B
Net Income(TTM)-203.87M
Analysts84.62
Price Target4.15 (45.1%)
Short Float %3.16%
Short Ratio3.11
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)0
Avg EPS beat(2)-84.52%
Min EPS beat(2)-137.06%
Max EPS beat(2)-31.98%
EPS beat(4)2
Avg EPS beat(4)-23.74%
Min EPS beat(4)-137.06%
Max EPS beat(4)42.43%
EPS beat(8)2
Avg EPS beat(8)-200.29%
EPS beat(12)4
Avg EPS beat(12)-226.22%
EPS beat(16)5
Avg EPS beat(16)-185.83%
Revenue beat(2)2
Avg Revenue beat(2)1.5%
Min Revenue beat(2)0.9%
Max Revenue beat(2)2.11%
Revenue beat(4)3
Avg Revenue beat(4)0.75%
Min Revenue beat(4)-0.42%
Max Revenue beat(4)2.11%
Revenue beat(8)5
Avg Revenue beat(8)1.48%
Revenue beat(12)5
Avg Revenue beat(12)-0.69%
Revenue beat(16)6
Avg Revenue beat(16)-0.69%
PT rev (1m)0%
PT rev (3m)-0.04%
EPS NQ rev (1m)0%
EPS NQ rev (3m)8.25%
EPS NY rev (1m)2.1%
EPS NY rev (3m)-48.49%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-5.91%
Revenue NY rev (1m)0.34%
Revenue NY rev (3m)0.12%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE 7.66
P/S 0.12
P/FCF N/A
P/OCF N/A
P/B 0.31
P/tB 0.38
EV/EBITDA 5.64
EPS(TTM)-0.18
EYN/A
EPS(NY)0.37
Fwd EY13.05%
FCF(TTM)N/A
FCFYN/A
OCF(TTM)N/A
OCFYN/A
SpS24.18
BVpS9.15
TBVpS7.62
PEG (NY)N/A
PEG (5Y)N/A
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -2.08%
ROE -5.51%
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 73.75%
FCFM N/A
ROA(3y)-3.64%
ROA(5y)-1.73%
ROE(3y)-9.17%
ROE(5y)-5.01%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y4.23%
GM growth 5Y3.57%
F-ScoreN/A
Asset Turnover1
Health
Industry RankSector Rank
Debt/Equity 0.43
Debt/FCF N/A
Debt/EBITDA 7.65
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.87
Quick Ratio 1.56
Altman-Z 1.36
F-ScoreN/A
WACC2.49%
ROIC/WACCN/A
Cap/Depr(3y)102.69%
Cap/Depr(5y)116.63%
Cap/Sales(3y)2.63%
Cap/Sales(5y)2.69%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-22.03%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%39.59%
EPS Next Y195.45%
EPS Next 2Y137.61%
EPS Next 3Y92.54%
EPS Next 5Y84.98%
Revenue 1Y (TTM)6.07%
Revenue growth 3Y0.09%
Revenue growth 5Y5.3%
Sales Q2Q%1.58%
Revenue Next Year5.5%
Revenue Next 2Y4.8%
Revenue Next 3Y4.65%
Revenue Next 5Y4.95%
EBIT growth 1Y73.07%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year440.91%
EBIT Next 3Y80.3%
EBIT Next 5Y58%
FCF growth 1Y-149.08%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-77.46%
OCF growth 3YN/A
OCF growth 5Y-19.64%

BAOZUN INC-SPN ADR / BZUN FAQ

What is the fundamental rating for BZUN stock?

ChartMill assigns a fundamental rating of 3 / 10 to BZUN.


What is the valuation status of BAOZUN INC-SPN ADR (BZUN) stock?

ChartMill assigns a valuation rating of 5 / 10 to BAOZUN INC-SPN ADR (BZUN). This can be considered as Fairly Valued.


What is the profitability of BZUN stock?

BAOZUN INC-SPN ADR (BZUN) has a profitability rating of 2 / 10.


What is the financial health of BAOZUN INC-SPN ADR (BZUN) stock?

The financial health rating of BAOZUN INC-SPN ADR (BZUN) is 3 / 10.


What is the earnings growth outlook for BAOZUN INC-SPN ADR?

The Earnings per Share (EPS) of BAOZUN INC-SPN ADR (BZUN) is expected to grow by 195.45% in the next year.