Logo image of BZUN

BAOZUN INC-SPN ADR (BZUN) Stock Fundamental Analysis

USA - NASDAQ:BZUN - US06684L1035 - ADR

4.61 USD
-0.16 (-3.35%)
Last: 9/15/2025, 4:10:09 PM
4.64 USD
+0.03 (+0.65%)
After Hours: 9/15/2025, 4:10:09 PM
Fundamental Rating

3

We assign a fundamental rating of 3 out of 10 to BZUN. BZUN was compared to 28 industry peers in the Broadline Retail industry. BZUN may be in some trouble as it scores bad on both profitability and health. BZUN has a valuation in line with the averages, but it does not seem to be growing.


Dividend Valuation Growth Profitability Health

Quickly go to:

2

1. Profitability

1.1 Basic Checks

In the past year BZUN has reported negative net income.
In the past 5 years BZUN reported 4 times negative net income.
BZUN had a positive operating cash flow in 4 of the past 5 years.
BZUN Yearly Net Income VS EBIT VS OCF VS FCFBZUN Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200M -200M 400M -400M 600M -600M

1.2 Ratios

BZUN has a worse Return On Assets (-1.87%) than 60.71% of its industry peers.
BZUN's Return On Equity of -4.74% is in line compared to the rest of the industry. BZUN outperforms 42.86% of its industry peers.
Industry RankSector Rank
ROA -1.87%
ROE -4.74%
ROIC N/A
ROA(3y)-3.64%
ROA(5y)-1.73%
ROE(3y)-9.17%
ROE(5y)-5.01%
ROIC(3y)N/A
ROIC(5y)N/A
BZUN Yearly ROA, ROE, ROICBZUN Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5 -5 10 -10 -15

1.3 Margins

The Gross Margin of BZUN (73.34%) is better than 96.43% of its industry peers.
BZUN's Gross Margin has improved in the last couple of years.
The Profit Margin and Operating Margin are not available for BZUN so they could not be analyzed.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 73.34%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y4.23%
GM growth 5Y3.57%
BZUN Yearly Profit, Operating, Gross MarginsBZUN Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 40 60

More info and screens

3

2. Health

2.1 Basic Checks

BZUN does not have a ROIC to compare to the WACC, probably because it is not profitable.
The number of shares outstanding for BZUN has been reduced compared to 1 year ago.
BZUN has less shares outstanding than it did 5 years ago.
Compared to 1 year ago, BZUN has a worse debt to assets ratio.
BZUN Yearly Shares OutstandingBZUN Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
BZUN Yearly Total Debt VS Total AssetsBZUN Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B 8B 10B

2.2 Solvency

Based on the Altman-Z score of 1.44, we must say that BZUN is in the distress zone and has some risk of bankruptcy.
BZUN has a Altman-Z score (1.44) which is comparable to the rest of the industry.
A Debt/Equity ratio of 0.42 indicates that BZUN is not too dependend on debt financing.
With a Debt to Equity ratio value of 0.42, BZUN is not doing good in the industry: 60.71% of the companies in the same industry are doing better.
Industry RankSector Rank
Debt/Equity 0.42
Debt/FCF N/A
Altman-Z 1.44
ROIC/WACCN/A
WACC3.18%
BZUN Yearly LT Debt VS Equity VS FCFBZUN Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2B 4B 6B

2.3 Liquidity

A Current Ratio of 1.99 indicates that BZUN should not have too much problems paying its short term obligations.
BZUN has a better Current ratio (1.99) than 67.86% of its industry peers.
A Quick Ratio of 1.65 indicates that BZUN should not have too much problems paying its short term obligations.
BZUN's Quick ratio of 1.65 is fine compared to the rest of the industry. BZUN outperforms 75.00% of its industry peers.
Industry RankSector Rank
Current Ratio 1.99
Quick Ratio 1.65
BZUN Yearly Current Assets VS Current LiabilitesBZUN Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B 8B

More info and screens

3

3. Growth

3.1 Past

BZUN shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -49.54%.
Looking at the last year, BZUN shows a small growth in Revenue. The Revenue has grown by 6.92% in the last year.
BZUN shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 5.30% yearly.
EPS 1Y (TTM)-49.54%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%-335.12%
Revenue 1Y (TTM)6.92%
Revenue growth 3Y0.09%
Revenue growth 5Y5.3%
Sales Q2Q%8.9%

3.2 Future

BZUN is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 85.11% yearly.
The Revenue is expected to grow by 5.04% on average over the next years.
EPS Next Y408.36%
EPS Next 2Y157.45%
EPS Next 3Y106.5%
EPS Next 5Y85.11%
Revenue Next Year5.39%
Revenue Next 2Y4.39%
Revenue Next 3Y4.27%
Revenue Next 5Y5.04%

3.3 Evolution

The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
BZUN Yearly Revenue VS EstimatesBZUN Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2B 4B 6B 8B 10B
BZUN Yearly EPS VS EstimatesBZUN Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 0 2 4 6 8

More info and screens

4

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings Ratio is negative for BZUN. In the last year negative earnings were reported.
Based on the Price/Forward Earnings ratio of 9.92, the valuation of BZUN can be described as reasonable.
Based on the Price/Forward Earnings ratio, BZUN is valued cheaply inside the industry as 89.29% of the companies are valued more expensively.
When comparing the Price/Forward Earnings ratio of BZUN to the average of the S&P500 Index (22.73), we can say BZUN is valued rather cheaply.
Industry RankSector Rank
PE N/A
Fwd PE 9.92
BZUN Price Earnings VS Forward Price EarningsBZUN Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 20 40

4.2 Price Multiples

BZUN's Enterprise Value to EBITDA is on the same level as the industry average.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 18.2
BZUN Per share dataBZUN EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15 20

4.3 Compensation for Growth

BZUN's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
BZUN's earnings are expected to grow with 106.50% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y157.45%
EPS Next 3Y106.5%

More info and screens

0

5. Dividend

5.1 Amount

BZUN does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

More info and screens

BAOZUN INC-SPN ADR

NASDAQ:BZUN (9/15/2025, 4:10:09 PM)

After market: 4.64 +0.03 (+0.65%)

4.61

-0.16 (-3.35%)

Chartmill FA Rating
GICS IndustryGroupConsumer Discretionary Distribution & Retail
GICS IndustryBroadline Retail
Earnings (Last)08-28 2025-08-28/bmo
Earnings (Next)11-19 2025-11-19
Inst Owners19.92%
Inst Owner Change-5.61%
Ins OwnersN/A
Ins Owner ChangeN/A
Market Cap266.67M
Analysts83.33
Price Target4.08 (-11.5%)
Short Float %4.36%
Short Ratio2.67
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)37.04%
Min EPS beat(2)31.65%
Max EPS beat(2)42.43%
EPS beat(4)2
Avg EPS beat(4)-97.01%
Min EPS beat(4)-346.95%
Max EPS beat(4)42.43%
EPS beat(8)4
Avg EPS beat(8)-168.99%
EPS beat(12)4
Avg EPS beat(12)-228.99%
EPS beat(16)6
Avg EPS beat(16)-261.31%
Revenue beat(2)1
Avg Revenue beat(2)0%
Min Revenue beat(2)-0.42%
Max Revenue beat(2)0.42%
Revenue beat(4)2
Avg Revenue beat(4)2.16%
Min Revenue beat(4)-4.21%
Max Revenue beat(4)12.85%
Revenue beat(8)3
Avg Revenue beat(8)-0.24%
Revenue beat(12)3
Avg Revenue beat(12)-1.21%
Revenue beat(16)4
Avg Revenue beat(16)-1.68%
PT rev (1m)7.15%
PT rev (3m)7.15%
EPS NQ rev (1m)0%
EPS NQ rev (3m)0%
EPS NY rev (1m)39.77%
EPS NY rev (3m)178.05%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0%
Revenue NY rev (1m)0.86%
Revenue NY rev (3m)0.86%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE 9.92
P/S 0.2
P/FCF N/A
P/OCF N/A
P/B 0.49
P/tB 0.61
EV/EBITDA 18.2
EPS(TTM)-0.24
EYN/A
EPS(NY)0.46
Fwd EY10.08%
FCF(TTM)N/A
FCFYN/A
OCF(TTM)N/A
OCFYN/A
SpS23.07
BVpS9.32
TBVpS7.6
PEG (NY)N/A
PEG (5Y)N/A
Profitability
Industry RankSector Rank
ROA -1.87%
ROE -4.74%
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 73.34%
FCFM N/A
ROA(3y)-3.64%
ROA(5y)-1.73%
ROE(3y)-9.17%
ROE(5y)-5.01%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3YN/A
ROICexcg growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y4.23%
GM growth 5Y3.57%
F-ScoreN/A
Asset Turnover0.98
Health
Industry RankSector Rank
Debt/Equity 0.42
Debt/FCF N/A
Debt/EBITDA 14.94
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.99
Quick Ratio 1.65
Altman-Z 1.44
F-ScoreN/A
WACC3.18%
ROIC/WACCN/A
Cap/Depr(3y)102.69%
Cap/Depr(5y)116.63%
Cap/Sales(3y)2.63%
Cap/Sales(5y)2.69%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-49.54%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%-335.12%
EPS Next Y408.36%
EPS Next 2Y157.45%
EPS Next 3Y106.5%
EPS Next 5Y85.11%
Revenue 1Y (TTM)6.92%
Revenue growth 3Y0.09%
Revenue growth 5Y5.3%
Sales Q2Q%8.9%
Revenue Next Year5.39%
Revenue Next 2Y4.39%
Revenue Next 3Y4.27%
Revenue Next 5Y5.04%
EBIT growth 1Y26.12%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year371.87%
EBIT Next 3Y81.92%
EBIT Next 5Y58.09%
FCF growth 1Y-149.08%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-77.46%
OCF growth 3YN/A
OCF growth 5Y-19.64%