BAOZUN INC-SPN ADR (BZUN) Forecast, Price Target & Analyst Ratings

NASDAQ:BZUNUS06684L1035

Current stock price

2.37 USD
-0.03 (-1.25%)
Last:

Analyst forecast overview

View the latest analyst price targets, stock forecast, EPS estimates, revenue projections, revisions, full estimates, rating distribution and upgrades/downgrades for BAOZUN INC-SPN ADR (BZUN).

Forecast Snapshot

Consensus Price Target

Price Target
$4.06
+ 71.29% Upside

Next Earnings Forecast

Earnings Estimate
Release Date
Mar 25, 2026
Period
Q4 / 2025
EPS Estimate
CN¥3.35
Revenue Estimate
2.962B

ChartMill Buy Consensus

Rating
84.62%
Weighted Analyst Rating Score

Price Target Details & History

Consensus Price Target and Range

Mean target
$4.06
Upside
+ 71.29%
From current price of $2.37 to mean target of $4.06, Based on 13 analyst forecasts
Low
$2.73
Median
$3.89
High
$5.13

Price Target Revisions

1 Month
-2.13%
3 Months
-2.13%

Price Target Summary

13 Wall Street analysts provided a forecast for the next 12 months for BZUN. The average price target is 4.06 USD. This implies a price increase of 71.29% is expected in the next year compared to the current price of 2.37.
The average price target has been revised downward by 2.13% in the past 3 months.

Analyst Ratings & History

Current Analyst Ratings

BZUN Current Analyst RatingBZUN Current Analyst Buy, Sell and Hold Ratings.Current Analyst Rating Strong Buy Buy Hold Sell Strong Sell 1 2 3 4 5

Analyst Ratings History

BZUN Historical Analyst RatingsBZUN Historical Analyst Buy, Sell and Hold Ratings and number of analysts.Historical Monthly Analyst Rating -19 -17 -15 -13 -11 -9 -7 -5 -3 -1 5 10 15

Analyst Ratings Consensus

ChartMill Buy Consensus
84.62%
BZUN was analyzed by 13 analysts. The buy percentage consensus is at 85. So analysts seem to be very confident about BZUN.
In the previous month the buy percentage consensus was at a similar level.
BZUN was analyzed by 13 analysts, which should be a sufficient number of analysts to have a meaningful average consensus rating.

Recent Upgrades & Downgrades

DateFirmActionFrom → To
2024-11-26CitigroupMaintains Buy -> Buy
2024-08-30CLSADowngrade Outperform -> Hold
2024-02-08Daiwa CapitalUpgrade Outperform -> Buy
2023-08-29HSBCMaintains Hold -> Hold
2023-08-15CitigroupMaintains Buy -> Buy
2023-05-31CitigroupMaintains Buy -> Buy
2023-03-27CitigroupMaintains Buy
2023-03-23HSBCMaintains Hold
2023-02-27CLSAUpgrade Underperform -> Outperform
2023-01-11JP MorganUpgrade Neutral -> Overweight
2022-11-30CitigroupMaintains Buy
2022-05-16JP MorganUpgrade Underweight -> Neutral
2022-03-11HSBCMaintains Hold
2021-12-02CLSADowngrade Buy -> Outperform
2021-07-23Credit SuisseDowngrade Outperform -> Underperform

Next Earnings Forecast Details

Next Earnings Details

Release Date
Mar 25, 2026
Period
Q4 / 2025
EPS Estimate
CN¥3.35
Revenue Estimate
2.962B
Revenue Q2Q
-1.08%
EPS Q2Q
334.49%
Number of Analysts
3

Next Earnings Revisions

Revenue (1 Month)
0.00%
Revenue (3 Months)
0.00%
EPS (1 Month)
0.00%
EPS (3 Months)
0.00%

Next Earnings Summary

BZUN is expected to report earnings on 3/25/2026. The consensus EPS estimate for the next earnings is 3.35 USD and the consensus revenue estimate is 2.96B USD.
The next earnings revenue estimate has been revised downward by 0% in the past 3 months.

Full Analyst Estimates

Yearly Earnings Per Share (EPS), Revenue, EBIT, EBITDA and Operating Margin Analyst Estimates

2022 2023 2024 2025 2026 2027 2028
Revenue
YoY % growth
BZUN revenue by date.BZUN revenue by date.
8.401B
-10.60%
8.812B
4.90%
9.422B
6.92%
9.997B
6.10%
10.39B
3.93%
10.807B
4.01%
11.515B
6.55%
EBITDA
YoY % growth
BZUN ebitda by date.BZUN ebitda by date.
243M
13.60%
81M
-66.67%
137M
69.14%
476.38M
247.72%
626.4M
31.49%
539.59M
-13.86%
591.46M
9.61%
EBIT
YoY % growth
BZUN ebit by date.BZUN ebit by date.
46.5M
564.29%
-171M
-467.74%
-108M
36.84%
73.491M
168.05%
208.08M
183.14%
260.07M
24.99%
398.38M
53.18%
Operating Margin
BZUN operating margin by date.BZUN operating margin by date.
0.55%-1.94%-1.15%0.74%2.00%2.41%3.46%
EPS
YoY % growth
BZUN eps by date.BZUN eps by date.
2.15
-21.25%
-1.09
-150.84%
-0.71
34.59%
0.68
195.45%
2.61
281.99%
3.67
40.91%
6.94
88.97%

All data in CNY

Quarterly Earnings Per Share (EPS), Revenue, EBIT and EBITDA Analyst Estimates

Q4 / 25 Q1 / 26 Q2 / 26 Q3 / 26
EPS
Q2Q % growth
3.35
334.49%
-0.88
11.39%
1.69
646.19%
-0.37
47.54%
Revenue
Q2Q % growth
2.962B
-1.08%
2.146B
3.95%
2.711B
6.20%
2.259B
4.77%
EBITDA
Q2Q % growth
N/AN/AN/AN/A
EBIT
Q2Q % growth
N/AN/AN/AN/A

All data in CNY

Yearly Earnings Per Share (EPS) and Revenue Trends vs Historical Data

BZUN Yearly Revenue VS EstimatesBZUN Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2B 4B 6B 8B 10B
BZUN Yearly EPS VS EstimatesBZUN Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 0 2 4 6 8

Long Term Forward Growth Forecast Summary

Long Term EPS Growth (CAGR)

EPS Next 3 Year
92.54%
EPS Next 5 Year
84.98%

Long Term Revenue Growth (CAGR)

Revenue Next 3 Year
4.42%
Revenue Next 5 Year
4.95%

Long Term EBIT Growth (CAGR)

EBIT Next 3 Year
80.30%
EBIT Next 5 Year
58.00%

BAOZUN INC-SPN ADR / BZUN Forecast FAQ

What is the price target for BZUN stock?

13 analysts have analysed BZUN and the average price target is 4.06 USD. This implies a price increase of 71.29% is expected in the next year compared to the current price of 2.37.

When does BAOZUN INC-SPN ADR (BZUN) report earnings?

BAOZUN INC-SPN ADR (BZUN) will report earnings on 2026-03-25, after the market close.

What are the consensus estimates for BZUN stock next earnings?

The consensus EPS estimate for the next earnings of BAOZUN INC-SPN ADR (BZUN) is 3.35 USD and the consensus revenue estimate is 2.96B USD.

Can you provide the expected long term growth rate for BAOZUN INC-SPN ADR stock?

The expected long term growth rate for BAOZUN INC-SPN ADR (BZUN) is 4.42%.