Logo image of BZUN

BAOZUN INC-SPN ADR (BZUN) Stock Price, Forecast & Analysis

USA - Nasdaq - NASDAQ:BZUN - US06684L1035 - ADR

2.7 USD
-0.02 (-0.74%)
Last: 12/26/2025, 8:00:02 PM

BZUN Key Statistics, Chart & Performance

Key Statistics
Market Cap156.21M
Revenue(TTM)9.77B
Net Income(TTM)-203.87M
Shares57.86M
Float17.81M
52 Week High4.88
52 Week Low2.12
Yearly DividendN/A
Dividend Yield0%
EPS(TTM)-0.18
PEN/A
Fwd PE7.21
Earnings (Next)03-18 2026-03-18/amc
IPO2015-05-21
Sector
GICS IndustryBroadline Retail
GICS IndustryGroupConsumer Discretionary Distribution & Retail
GICS SubIndustryBroadline Retail


BZUN short term performance overview.The bars show the price performance of BZUN in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months 0 -10 -20 -30

BZUN long term performance overview.The bars show the price performance of BZUN in the last 1, 2 and 3 years. 1 year 2 years 3 years -10 -20 -30 -40

The current stock price of BZUN is 2.7 USD. In the past month the price decreased by -2.53%. In the past year, price decreased by -6.9%.

BAOZUN INC-SPN ADR / BZUN Daily stock chart

BZUN Competitors/Peers

The largest stocks on the US markets in the "Broadline Retail" sub-industry
Full List
Symbol
Company Name
TA
FA
PE
Market Cap
AMZN AMAZON.COM INC 32.84 2.49T
CPNG COUPANG INC 142.76 44.33B
EBAY EBAY INC 15.9 38.51B
DDS DILLARDS INC-CL A 17.1 9.84B
OLLI OLLIE'S BARGAIN OUTLET HOLDI 30.52 6.89B
M MACY'S INC 9.13 5.95B
ETSY ETSY INC 23.23 5.50B
KSS KOHLS CORP 14.57 2.42B
PTRN PATTERN GROUP INC-CL A 49.33 2.09B
SVV SAVERS VALUE VILLAGE INC 20.96 1.47B
GRPN GROUPON INC N/A 735.95M
DIBS 1STDIBS.COM INC N/A 216.37M

About BZUN

Company Profile

BZUN logo image Baozun Inc is a CN-based company operating in Broadline Retail industry. The company is headquartered in Shanghai, Shanghai and currently employs 7,650 full-time employees. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Company Info

BAOZUN INC-SPN ADR

No. 1-9, Lane 510, West Jiangchang Road, Jing'an District

Shanghai SHANGHAI 200436 CN

CEO: Vincent Wenbin Qiu

Employees: 7650

BZUN Company Website

BZUN Investor Relations

Phone: 862160809991

BAOZUN INC-SPN ADR / BZUN FAQ

What does BZUN do?

Baozun Inc is a CN-based company operating in Broadline Retail industry. The company is headquartered in Shanghai, Shanghai and currently employs 7,650 full-time employees. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.


Can you provide the latest stock price for BAOZUN INC-SPN ADR?

The current stock price of BZUN is 2.7 USD. The price decreased by -0.74% in the last trading session.


Does BZUN stock pay dividends?

BZUN does not pay a dividend.


What is the ChartMill rating of BAOZUN INC-SPN ADR stock?

BZUN has a ChartMill Technical rating of 0 out of 10 and a ChartMill Fundamental rating of 3 out of 10.


Is BAOZUN INC-SPN ADR (BZUN) expected to grow?

The Revenue of BAOZUN INC-SPN ADR (BZUN) is expected to grow by 5.14% in the next year. Check the estimates tab for more information on the EPS, Sales, EBIT and EBITDA future analyst estimates.


What is the market capitalization of BZUN stock?

BAOZUN INC-SPN ADR (BZUN) has a market capitalization of 156.21M USD. This makes BZUN a Micro Cap stock.


Can you provide the ownership details for BZUN stock?

You can find the ownership structure of BAOZUN INC-SPN ADR (BZUN) on the Ownership tab.


BZUN Technical Analysis


Chartmill TA Rating
Chartmill Setup Rating

BZUN Fundamental Analysis

ChartMill assigns a fundamental rating of 3 / 10 to BZUN. BZUN has a bad profitability rating. Also its financial health evaluation is rather negative.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

BZUN Financial Highlights

Over the last trailing twelve months BZUN reported a non-GAAP Earnings per Share(EPS) of -0.18. The EPS decreased by -22.03% compared to the year before.


Industry RankSector Rank
PM (TTM) N/A
ROA -2.08%
ROE -5.51%
Debt/Equity 0.43
Chartmill High Growth Momentum
EPS Q2Q%39.59%
Sales Q2Q%1.58%
EPS 1Y (TTM)-22.03%
Revenue 1Y (TTM)6.07%

BZUN Forecast & Estimates

13 analysts have analysed BZUN and the average price target is 4.15 USD. This implies a price increase of 53.63% is expected in the next year compared to the current price of 2.7.

For the next year, analysts expect an EPS growth of 193.49% and a revenue growth 5.14% for BZUN


Analysts
Analysts84.62
Price Target4.15 (53.7%)
EPS Next Y193.49%
Revenue Next Year5.14%

BZUN Ownership

Ownership
Inst Owners22.82%
Ins OwnersN/A
Short Float %3.31%
Short Ratio2.85