WPP Technical Analysis - WPP PLC-SPONSORED ADR

Technical Rating and Analysis

We assign a technical rating of 0 out of 10 to WPP. WPP scores bad on all fronts: it is a bad performer in the overall market and both the medium and short term pictures are negative.

Both the long and short term trends are negative. It is better to avoid buying stocks with negative trends.

94% of all other stocks performed better in the past year than WPP.

WPP is one of the lesser performing stocks in the Media industry. 68% of 95 stocks in the same industry do better.

WPP is currently trading near the lower end of its 52 week range, which is not a good sign. Certainly not because the S&P500 Index is trading near new 52 week highs at the moment.

In the last month WPP has a been trading in the 22.42 - 25.40 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.

Volume is considerably higher in the last couple of days.

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Technical Analysis

Relative Strength

ChartMill Trend Indicator

Simple Moving Average

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Weekly and Daily overview Charts

WPP PLC-SPONSORED ADR / WPP Weekly stock chart

WPP PLC-SPONSORED ADR / WPP Daily stock chart

Setup Rating and Analysis

WPP has a bad technical rating, but it does show a decent setup pattern. We see reduced volatility while prices have been consolidating in the most recent period. We notice that large players showed an interest for WPP in the last couple of days, which is a good sign.

Behavior of large players is measured by the Effective Volume indicator. This indicator inspects the 1 minute timeframe looking for high volume transactions.

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ChartMill Technical Ratings

Pocket Pivots

Bull Flags

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Support and Resistance Analysis

23.22

42.05

We can see 4 important resistance areas.

A resistance zone ranging from 24.89 to 25.51. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
Resistance @27.43 from a trend line in the weekly time frame.
Resistance @27.88 from a trend line in the daily time frame.
Resistance @41.63 from a horizontal line in the daily time frame.

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Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

Indicator	Value	Signal	Comment
ChartMill Long Term Trend Indicator	DOWN	NEGATIVE	The long term trend for WPP is down.
ChartMill Short Term Trend Indicator	DOWN	NEGATIVE	The short term trend for WPP is down.
ChartMill Relative Strength	6.56	NEGATIVE	WPP has a low relative strength, it was outperformed by 93.44% off all stocks on the market.
Simple Moving Average/SMA (20)	DOWN	NEGATIVE	The current price of WPP is below a declining SMA(20).
Simple Moving Average/SMA (50)	DOWN	NEGATIVE	The current price of WPP is below a declining SMA(50).
Simple Moving Average/SMA (200)	DOWN	NEGATIVE	The current price of WPP is below a declining SMA(200).
Relative Strength Index/RSI (14)	41.43	NEUTRAL	The RSI value for WPP is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)	0.03	POSITIVE	The MACD value suggests WPP has a positive trend.
Stochastics (14,3)	46.64	NEUTRAL	The Stochastics value for WPP is a neutral value.
Average True Range in percent/ATR (20)	2.95	MEDIUM VOLATILITY	The ATR as a percentage value for WPP suggests some volalility.
Average Directional Index/ADX (14)	21.81	NEUTRAL	The ADX value for WPP suggests a possible start of a new trend.