WPP PLC-SPONSORED ADR (WPP) Fundamental Analysis & Valuation

NYSE:WPP • US92937A1025

17.77 USD
-0.35 (-1.93%)
At close: Mar 6, 2026
17.64 USD
-0.13 (-0.73%)
Pre-Market: 3/9/2026, 9:08:35 AM
Overview Stock Chart Technical Analysis Fundamental Analysis Forecast Earnings Financials Ownership News

This WPP fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

Fundamental Rating

4

We assign a fundamental rating of 4 out of 10 to WPP. WPP was compared to 91 industry peers in the Media industry. WPP has a medium profitability rating, but doesn't score so well on its financial health evaluation. WPP is valued quite cheap, but it does not seem to be growing.


Dividend Valuation Growth Profitability Health

4

1. WPP Profitability Analysis

1.1 Basic Checks

  • In the past year WPP was profitable.
  • WPP had a positive operating cash flow in the past year.
  • WPP had positive earnings in 4 of the past 5 years.
  • WPP had a positive operating cash flow in each of the past 5 years.
WPP Yearly Net Income VS EBIT VS OCF VS FCFWPP Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 1B -1B 2B -2B

1.2 Ratios

  • Looking at the Return On Assets, with a value of -0.89%, WPP is in the better half of the industry, outperforming 60.44% of the companies in the same industry.
  • WPP has a Return On Equity of -8.46%. This is comparable to the rest of the industry: WPP outperforms 51.65% of its industry peers.
  • WPP's Return On Invested Capital of 3.27% is in line compared to the rest of the industry. WPP outperforms 59.34% of its industry peers.
  • The Average Return On Invested Capital over the past 3 years for WPP is in line with the industry average of 6.73%.
Industry RankSector Rank
ROA -0.89%
ROE -8.46%
ROIC 3.27%
ROA(3y)0.55%
ROA(5y)1.26%
ROE(3y)3.47%
ROE(5y)9.32%
ROIC(3y)5.82%
ROIC(5y)7%
WPP Yearly ROA, ROE, ROICWPP Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 -20 -40 -60

1.3 Margins

  • WPP's Operating Margin of 2.82% is in line compared to the rest of the industry. WPP outperforms 52.75% of its industry peers.
  • In the last couple of years the Operating Margin of WPP has declined.
  • With a Gross Margin value of 15.84%, WPP is not doing good in the industry: 75.82% of the companies in the same industry are doing better.
  • In the last couple of years the Gross Margin of WPP has remained more or less at the same level.
Industry RankSector Rank
OM 2.82%
PM (TTM) N/A
GM 15.84%
OM growth 3Y-33.09%
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-3.45%
GM growth 5Y-1.16%
WPP Yearly Profit, Operating, Gross MarginsWPP Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 10 -10 20 -20

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ROAROEROICOperating and Profit MarginShow most profitable peers

2

2. WPP Health Analysis

2.1 Basic Checks

  • WPP has a Return on Invested Capital (ROIC), which is below the Cost of Capital (WACC), which means it is destroying value.
  • WPP has about the same amout of shares outstanding than it did 1 year ago.
  • The number of shares outstanding for WPP has been reduced compared to 5 years ago.
  • The debt/assets ratio for WPP is higher compared to a year ago.
WPP Yearly Shares OutstandingWPP Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 50M 100M 150M 200M 250M
WPP Yearly Total Debt VS Total AssetsWPP Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10B 20B 30B 40B

2.2 Solvency

  • Based on the Altman-Z score of 0.73, we must say that WPP is in the distress zone and has some risk of bankruptcy.
  • WPP has a Altman-Z score of 0.73. This is comparable to the rest of the industry: WPP outperforms 51.65% of its industry peers.
  • The Debt to FCF ratio of WPP is 12.70, which is on the high side as it means it would take WPP, 12.70 years of fcf income to pay off all of its debts.
  • WPP's Debt to FCF ratio of 12.70 is fine compared to the rest of the industry. WPP outperforms 64.84% of its industry peers.
  • A Debt/Equity ratio of 2.28 is on the high side and indicates that WPP has dependencies on debt financing.
  • The Debt to Equity ratio of WPP (2.28) is worse than 71.43% of its industry peers.
Industry RankSector Rank
Debt/Equity 2.28
Debt/FCF 12.7
Altman-Z 0.73
ROIC/WACC0.52
WACC6.29%
WPP Yearly LT Debt VS Equity VS FCFWPP Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2B 4B 6B 8B

2.3 Liquidity

  • WPP has a Current Ratio of 0.89. This is a bad value and indicates that WPP is not financially healthy enough and could expect problems in meeting its short term obligations.
  • WPP has a worse Current ratio (0.89) than 67.03% of its industry peers.
  • A Quick Ratio of 0.89 indicates that WPP may have some problems paying its short term obligations.
  • Looking at the Quick ratio, with a value of 0.89, WPP is doing worse than 63.74% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 0.89
Quick Ratio 0.89
WPP Yearly Current Assets VS Current LiabilitesWPP Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B 25B

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

3

3. WPP Growth Analysis

3.1 Past

  • The earnings per share for WPP have decreased by -5.86% in the last year.
  • WPP shows a decrease in Earnings Per Share. Measured over the last years, the EPS has been decreasing by -0.97% yearly.
  • The Revenue has decreased by -8.08% in the past year.
  • WPP shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 2.18% yearly.
EPS 1Y (TTM)-5.86%
EPS 3Y4%
EPS 5Y-0.97%
EPS Q2Q%-178.78%
Revenue 1Y (TTM)-8.08%
Revenue growth 3Y4.82%
Revenue growth 5Y2.18%
Sales Q2Q%-8.34%

3.2 Future

  • Based on estimates for the next years, WPP will show a small growth in Earnings Per Share. The EPS will grow by 3.03% on average per year.
  • Based on estimates for the next years, WPP will show a small growth in Revenue. The Revenue will grow by 2.31% on average per year.
EPS Next Y-27.08%
EPS Next 2Y-18.82%
EPS Next 3Y-10.59%
EPS Next 5Y3.03%
Revenue Next Year-7.64%
Revenue Next 2Y-5.77%
Revenue Next 3Y-3.1%
Revenue Next 5Y2.31%

3.3 Evolution

  • The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
  • The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
WPP Yearly Revenue VS EstimatesWPP Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 5B 10B 15B
WPP Yearly EPS VS EstimatesWPP Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2 4 6

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Find the best growth stocksShow best growing peers

7

4. WPP Valuation Analysis

4.1 Price/Earnings Ratio

  • WPP is valuated cheaply with a Price/Earnings ratio of 3.03.
  • WPP's Price/Earnings ratio is rather cheap when compared to the industry. WPP is cheaper than 98.90% of the companies in the same industry.
  • WPP is valuated cheaply when we compare the Price/Earnings ratio to 26.29, which is the current average of the S&P500 Index.
  • A Price/Forward Earnings ratio of 4.60 indicates a rather cheap valuation of WPP.
  • 87.91% of the companies in the same industry are more expensive than WPP, based on the Price/Forward Earnings ratio.
  • The average S&P500 Price/Forward Earnings ratio is at 24.60. WPP is valued rather cheaply when compared to this.
Industry RankSector Rank
PE 3.03
Fwd PE 4.6
WPP Price Earnings VS Forward Price EarningsWPP Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

  • 69.23% of the companies in the same industry are more expensive than WPP, based on the Enterprise Value to EBITDA ratio.
  • Based on the Price/Free Cash Flow ratio, WPP is valued cheaply inside the industry as 84.62% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF 5.34
EV/EBITDA 8.46
WPP Per share dataWPP EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 -20 40 60 80

4.3 Compensation for Growth

  • WPP's earnings are expected to decrease with -10.59% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y-18.82%
EPS Next 3Y-10.59%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

6

5. WPP Dividend Analysis

5.1 Amount

  • With a Yearly Dividend Yield of 9.20%, WPP is a good candidate for dividend investing.
  • WPP's Dividend Yield is rather good when compared to the industry average which is at 1.07. WPP pays more dividend than 98.90% of the companies in the same industry.
  • Compared to an average S&P500 Dividend Yield of 1.82, WPP pays a better dividend.
Industry RankSector Rank
Dividend Yield 9.2%

5.2 History

  • The dividend of WPP is nicely growing with an annual growth rate of 26.46%!
  • WPP has paid a dividend for at least 10 years, which is a reliable track record.
  • WPP has not decreased its dividend in the last 3 years.
Dividend Growth(5Y)26.46%
Div Incr Years3
Div Non Decr Years3
WPP Yearly Dividends per shareWPP Yearly Dividends per shareYearly Dividends per share 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 1 2 3

5.3 Sustainability

  • WPP has negative earnings and hence a negative payout ratio. The dividend may be in danger.
  • The dividend of WPP is growing, but the earnings are growing slower. This means the dividend growth is not sustainable.
DP-159.53%
EPS Next 2Y-18.82%
EPS Next 3Y-10.59%
WPP Yearly Income VS Free CF VS DividendWPP Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 1B -1B -2B

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Find the best dividend stocksShow peers with best dividend

WPP Fundamentals: All Metrics, Ratios and Statistics

WPP PLC-SPONSORED ADR

NYSE:WPP (3/6/2026, 8:04:00 PM)

Premarket: 17.64 -0.13 (-0.73%)

17.77

-0.35 (-1.93%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryMedia
Earnings (Last)02-26
Earnings (Next)N/A
Inst Owners83.94%
Inst Owner Change4.9%
Ins Owners0.04%
Ins Owner Change0%
Market Cap3.83B
Revenue(TTM)13.55B
Net Income(TTM)-215.00M
Analysts52.17
Price Target25.15 (41.53%)
Short Float %1.48%
Short Ratio5.66
Dividend
Industry RankSector Rank
Dividend Yield 9.2%
Yearly Dividend2.11
Dividend Growth(5Y)26.46%
DP-159.53%
Div Incr Years3
Div Non Decr Years3
Ex-DateN/A
Surprises & Revisions
EPS beat(2)N/A
Avg EPS beat(2)N/A
Min EPS beat(2)N/A
Max EPS beat(2)N/A
EPS beat(4)N/A
Avg EPS beat(4)N/A
Min EPS beat(4)N/A
Max EPS beat(4)N/A
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)N/A
Avg Revenue beat(2)N/A
Min Revenue beat(2)N/A
Max Revenue beat(2)N/A
Revenue beat(4)N/A
Avg Revenue beat(4)N/A
Min Revenue beat(4)N/A
Max Revenue beat(4)N/A
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)-0.38%
PT rev (3m)-1.94%
EPS NQ rev (1m)N/A
EPS NQ rev (3m)N/A
EPS NY rev (1m)-6.77%
EPS NY rev (3m)-8.37%
Revenue NQ rev (1m)N/A
Revenue NQ rev (3m)N/A
Revenue NY rev (1m)-3.05%
Revenue NY rev (3m)-3.11%
Valuation
Industry RankSector Rank
PE 3.03
Fwd PE 4.6
P/S 0.21
P/FCF 5.34
P/OCF 3.97
P/B 1.13
P/tB N/A
EV/EBITDA 8.46
EPS(TTM)5.87
EY33.03%
EPS(NY)3.87
Fwd EY21.76%
FCF(TTM)3.33
FCFY18.71%
OCF(TTM)4.48
OCFY25.18%
SpS83.75
BVpS15.7
TBVpS-31.77
PEG (NY)N/A
PEG (5Y)N/A
Graham Number45.54
Profitability
Industry RankSector Rank
ROA -0.89%
ROE -8.46%
ROCE 4.13%
ROIC 3.27%
ROICexc 4.61%
ROICexgc N/A
OM 2.82%
PM (TTM) N/A
GM 15.84%
FCFM 3.97%
ROA(3y)0.55%
ROA(5y)1.26%
ROE(3y)3.47%
ROE(5y)9.32%
ROIC(3y)5.82%
ROIC(5y)7%
ROICexc(3y)7.82%
ROICexc(5y)9.52%
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)7.5%
ROCE(5y)9.11%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3Y-26.8%
ROICexc growth 5YN/A
OM growth 3Y-33.09%
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-3.45%
GM growth 5Y-1.16%
F-Score4
Asset Turnover0.56
Health
Industry RankSector Rank
Debt/Equity 2.28
Debt/FCF 12.7
Debt/EBITDA 6.98
Cap/Depr 41.61%
Cap/Sales 1.37%
Interest Coverage 1.01
Cash Conversion 87.33%
Profit Quality N/A
Current Ratio 0.89
Quick Ratio 0.89
Altman-Z 0.73
F-Score4
WACC6.29%
ROIC/WACC0.52
Cap/Depr(3y)35.96%
Cap/Depr(5y)41.1%
Cap/Sales(3y)1.48%
Cap/Sales(5y)1.65%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-5.86%
EPS 3Y4%
EPS 5Y-0.97%
EPS Q2Q%-178.78%
EPS Next Y-27.08%
EPS Next 2Y-18.82%
EPS Next 3Y-10.59%
EPS Next 5Y3.03%
Revenue 1Y (TTM)-8.08%
Revenue growth 3Y4.82%
Revenue growth 5Y2.18%
Sales Q2Q%-8.34%
Revenue Next Year-7.64%
Revenue Next 2Y-5.77%
Revenue Next 3Y-3.1%
Revenue Next 5Y2.31%
EBIT growth 1Y-71.17%
EBIT growth 3Y-34.48%
EBIT growth 5YN/A
EBIT Next Year24.48%
EBIT Next 3Y9.25%
EBIT Next 5Y18.43%
FCF growth 1Y-54.1%
FCF growth 3Y4.05%
FCF growth 5Y-21.3%
OCF growth 1Y-48.58%
OCF growth 3Y1.09%
OCF growth 5Y-18.83%

WPP PLC-SPONSORED ADR / WPP FAQ

Can you provide the ChartMill fundamental rating for WPP PLC-SPONSORED ADR?

ChartMill assigns a fundamental rating of 4 / 10 to WPP.


What is the valuation status for WPP stock?

ChartMill assigns a valuation rating of 7 / 10 to WPP PLC-SPONSORED ADR (WPP). This can be considered as Undervalued.


What is the profitability of WPP stock?

WPP PLC-SPONSORED ADR (WPP) has a profitability rating of 4 / 10.


What are the PE and PB ratios of WPP PLC-SPONSORED ADR (WPP) stock?

The Price/Earnings (PE) ratio for WPP PLC-SPONSORED ADR (WPP) is 3.03 and the Price/Book (PB) ratio is 1.13.


Can you provide the expected EPS growth for WPP stock?

The Earnings per Share (EPS) of WPP PLC-SPONSORED ADR (WPP) is expected to decline by -27.08% in the next year.