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SOHO HOUSE & CO INC (SHCO) Stock Technical Analysis

NYSE:SHCO - US5860011098 - Common Stock

8.84 USD
+0.01 (+0.11%)
Last: 9/2/2025, 8:04:01 PM
8.84 USD
0 (0%)
After Hours: 9/2/2025, 8:04:01 PM
Technical Rating and Analysis

10

We assign a technical rating of 10 out of 10 to SHCO. This is due to a consistent performance in both the short and longer term time frames. Also compared to the overall market, SHCO is showing a nice and steady performance.

Both the short term and long term trends are positive. This is a very positive sign.
Looking at the yearly performance, SHCO did better than 90% of all other stocks.
SHCO is part of the Hotels, Restaurants & Leisure industry. There are 134 other stocks in this industry. SHCO outperforms 86% of them.
SHCO is currently trading near its 52 week high, which is a good sign. The S&P500 Index however is also trading near new highs, which makes the performance in line with the market.
In the last month SHCO has a been trading in the 6.29 - 8.88 range, which is quite wide. It is currently trading near the high of this range.
SHCO has an average volume of 1064170 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
Weekly and Daily overview Charts
SOHO HOUSE & CO INC / SHCO Weekly stock chart
SOHO HOUSE & CO INC / SHCO Daily stock chart
Setup Rating and Analysis

6

Besides having an excellent technical rating, SHCO also presents a decent setup pattern. Prices have been consolidating lately and the volatility has been reduced. Another positive sign is the recent Pocket Pivot signal.

  • A Pocket Pivot is a price/volume accumulation pattern. A Pocket Pivot occurs when price moves up with volume higher than the maximum down volume registered in the previous 10 days.
Support and Resistance Analysis

4.86

8.94

6 important support areas can be observed.

  • A support zone ranging from 8.81 to 8.83. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 6.67 to 6.71. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @6.44 from a trend line in the daily time frame.
  • Support @6.22 from a horizontal line in the daily time frame.
  • Support @5.36 from a trend line in the weekly time frame.
  • Support @4.91 from a horizontal line in the daily time frame.

When analyzing the resistance we notice one important area.

  • A resistance zone ranging from 8.85 to 8.85. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for SHCO is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SHCO is up.
ChartMill Relative Strength90.55POSITIVESHCO has a high relative strength, it outperformed 90.55% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of SHCO is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SHCO is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of SHCO is above the rising SMA(200).
Relative Strength Index/RSI (14)78.34OVERBOUGHTThe high RSI value suggests SHCO may be overbought.
Moving Average Convergence Divergence/MACD (12, 26, 9)0.04POSITIVEThe MACD value suggests SHCO has a positive trend, although the MACD value is declining.
Stochastics (14,3)97.01OVERBOUGHTThe high Stochastics value suggests SHCO may be overbought.
Average True Range in percent/ATR (20)2.63MEDIUM VOLATILITYThe ATR as a percentage value for SHCO suggests some volalility.
Average Directional Index/ADX (14)48.44POSITIVEThe high ADX value value for SHCO suggests a strong trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
8.868.800.06 (0.68%)25.00%
An entry @8.86. This is a Buy Stop order right above the resistance zone.An exit @8.80. This is a Stop Loss order right below the support zone.The trade has a worst case loss of 0.06 points, which is 0.68%.For a 0.17% total portfolio risk, you can invest 25.00% of your capital in this trade.

  • The distance between exit and entry is rather small compared to the average daily movement of SHCO. Please evaluate whether better entry and exit points can be found.
  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
SOHO HOUSE & CO INC / SHCO Daily stock chart

SOHO HOUSE & CO INC

NYSE:SHCO (9/2/2025, 8:04:01 PM)

After market: 8.84 0 (0%)

8.84

+0.01 (+0.11%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Discretionary
GICS IndustryHotels, Restaurants & Leisure
Performance
% Chg0.11%
1 Week0.34%
2 Weeks0.68%
1 Month35.79%
3 Month40.99%
6 Month37.91%
12 Month50.34%
2 Year27.56%
3 YearN/A
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)0.17
ATR(20)%2.63%
ATR Inc-90.12%
Range Today0.02
ADR(20)0.16
ADR(20)%1.8%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS90.55
Mansfield2.6
10 Day High8.84
10 Day Low8.77
20 Day High8.88
20 Day Low6.29
52 Week High8.88
52 Week Low4.6
CS1 End8.83
CR1 Start8.85
Volume & EV
DER(3)-0.95%
DER(5)-2.39%
Volume683.20K
Volume Incr-65.33%
Vol(5)725.24K
Vol(50)1.06M