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SOHO HOUSE & CO INC (SHCO) Stock Technical Analysis

NYSE:SHCO - New York Stock Exchange, Inc. - US5860011098 - Common Stock - Currency: USD

6.26  +0.04 (+0.64%)

After market: 6.26 0 (0%)

Technical Rating and Analysis

6

We assign a technical rating of 6 out of 10 to SHCO. SHCO has been an average performer in the overall market. Recently some decent action could be observed, but in the medium term time frame this is still negative.

The long term trend is still neutral, but the short term trend is positive, so the stock is getting more and more appreciated by traders and investors.
When comparing the performance of all stocks over the past year, SHCO turns out to be only a medium performer in the overall market: it outperformed 52% of all stocks.
SHCO is part of the Hotels, Restaurants & Leisure industry. There are 135 other stocks in this industry, SHCO did better than 58% of them.
SHCO is currently trading in the middle of its 52 week range. The S&P500 Index however is trading in the upper part of its 52 week range, so SHCO is lagging the market slightly.
In the last month SHCO has a been trading in the 5.68 - 6.84 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.
Considerably lower volume is observed in the last couple of days.
Weekly and Daily overview Charts
SOHO HOUSE & CO INC / SHCO Weekly stock chart
SOHO HOUSE & CO INC / SHCO Daily stock chart
Setup Rating and Analysis

7

Although the technical rating is only medium, SHCO does present a nice setup opportunity. Prices have been consolidating lately and the volatility has been reduced. There is a resistance zone just above the current price starting at 6.68. Right above this resistance zone may be a good entry point. There is a support zone below the current price at 6.25, a Stop Loss order could be placed below this zone.

Support and Resistance Analysis

4.86

8.07

When analyzing the support we can see 3 important areas.

  • A support zone ranging from 6.21 to 6.25. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 5.06 to 5.06. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @4.91 from a horizontal line in the daily time frame.

We can see 3 important resistance areas.

  • A resistance zone ranging from 6.68 to 6.77. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Resistance @7.81 from a horizontal line in the weekly time frame.
  • Resistance @7.99 from a horizontal line in the weekly time frame.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorNEUTRALNEUTRALThe long term trend for SHCO is neutral.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SHCO is up.
ChartMill Relative Strength52.93NEUTRALSHCO is not amongst the best or worst performers on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of SHCO is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SHCO is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of SHCO is above the rising SMA(200).
Relative Strength Index/RSI (14)52.02NEUTRALThe RSI value for SHCO is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)0.01POSITIVEThe MACD value suggests SHCO has a positive trend, although the MACD value is declining.
Stochastics (14,3)47.71NEUTRALThe Stochastics value for SHCO is a neutral value.
Average True Range in percent/ATR (20)5.26HIGH VOLATILITYThe high ATR as a percentage value for SHCO suggests high volalility.
Average Directional Index/ADX (14)29.7POSITIVEThe high ADX value value for SHCO suggests a strong trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
6.376.200.17 (2.70%)25.00%
An entry @6.37. This is a Buy Stop order right above the 10 day moving average.An exit @6.20. This is a Stop Loss order right below the support zone.The worst case loss on the trade is limited to 0.17 points, which is 2.70%.For a 0.67% total portfolio risk, you can invest 25.00% of your capital in this trade.

  • The distance between exit and entry is rather small compared to the average daily movement of SHCO. Please evaluate whether better entry and exit points can be found.
  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
SOHO HOUSE & CO INC / SHCO Daily stock chart

SOHO HOUSE & CO INC

NYSE:SHCO (5/22/2025, 8:04:01 PM)

After market: 6.26 0 (0%)

6.26

+0.04 (+0.64%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Discretionary
GICS IndustryHotels, Restaurants & Leisure
Performance
% Chg0.64%
1 Week-2.49%
2 Weeks1.62%
1 Month9.44%
3 Month-17.52%
6 Month24.21%
12 Month17.23%
2 Year3.99%
3 YearN/A
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)0.33
ATR(20)%5.26%
ATR Inc-35.83%
Range Today0.14
ADR(20)0.32
ADR(20)%5.05%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS52.93
Mansfield0.26
10 Day High6.84
10 Day Low5.82
20 Day High6.84
20 Day Low5.68
52 Week High8.47
52 Week Low4.43
CS1 End6.25
CR1 Start6.68
Volume & EV
DER(3)-4.77%
DER(5)-0.33%
Volume119.50K
Volume Incr-14.19%
Vol(5)190.30K
Vol(50)340.90K