SOHO HOUSE & CO INC (SHCO) Technical Analysis

NYSE:SHCO • US5860011098

Current stock price

8.99 USD
-0.01 (-0.11%)
At close:
8.995 USD
+0 (+0.06%)
After Hours:

SHCO Technical Rating and Analysis

7

We assign a technical rating of 7 out of 10 to SHCO. This is due to a decent performance in both the short and medium term time frames. Compared to the overall market, SHCO is only an average performer.

  • The long and short term trends are both positive. This is looking good!
  • A new 52 week high is currently being made by SHCO, which is a very good signal! Especially since the S&P500 is only trading in the upper part of its 52 week range, so SHCO is leading the market.
  • In the last month SHCO has a been trading in the 6.94 - 9.00 range, which is quite wide. It is currently trading near the high of this range.
  • SHCO has an average volume of 1419170 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
  • When comparing the performance of all stocks over the past year, SHCO turns out to be only a medium performer in the overall market: it outperformed 58% of all stocks.
  • SHCO is an average performer in the Hotels, Restaurants & Leisure industry, it outperforms 68% of 126 stocks in the same industry.
  • Volume is considerably higher in the last couple of days.

SHCO Weekly and Daily overview Charts

SOHO HOUSE & CO INC / SHCO Weekly stock chart
SOHO HOUSE & CO INC / SHCO Daily stock chart

SHCO Setup Rating and Analysis

8

Besides having an excellent technical rating, SHCO also presents a decent setup pattern. We see reduced volatility while prices have been consolidating in the most recent period. There is a resistance zone just above the current price starting at 9.00. Right above this resistance zone may be a good entry point. There is a support zone below the current price at 8.92, a Stop Loss order could be placed below this zone. We notice that large players showed an interest for SHCO in the last couple of days, which is a good sign.

  • Behavior of large players is measured by the Effective Volume indicator. This indicator inspects the 1 minute timeframe looking for high volume transactions.

SHCO Support and Resistance Analysis

5.57

9.10

We found 4 important support areas.

  • A support zone ranging from 8.68 to 8.92. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @8.12 from a trend line in the weekly time frame.
  • A support zone ranging from 7.77 to 7.92. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @5.63 from a trend line in the weekly time frame.

When analyzing the resistance we notice one important area.

  • A resistance zone ranging from 9.00 to 9.01. This zone is formed by a combination of multiple trend lines in multiple time frames.

SHCO Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for SHCO is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SHCO is up.
ChartMill Relative Strength58.82NEUTRALSHCO is not amongst the best or worst performers on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of SHCO is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SHCO is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of SHCO is above the rising SMA(200).
Relative Strength Index/RSI (14)59.53NEUTRALThe RSI value for SHCO is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)0.07POSITIVEThe MACD value suggests SHCO has a positive trend, although the MACD value is declining.
Stochastics (14,3)98.69OVERBOUGHTThe high Stochastics value suggests SHCO may be overbought.
Average True Range in percent/ATR (20)2.42MEDIUM VOLATILITYThe ATR as a percentage value for SHCO suggests some volalility.
Average Directional Index/ADX (14)27.86POSITIVEThe high ADX value value for SHCO suggests a strong trend.

SHCO Chart- and CandleStick Pattern Analysis

Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)

SHCO Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
9.028.670.35 (3.88%)25.00%
An entry @9.02. This is a Buy Stop order right above the resistance zone.An exit @8.67. This is a Stop Loss order right below the support zone.The worst case loss on the trade is limited to 0.35 points, which is 3.88%.For a 0.97% total portfolio risk, you can invest 25.00% of your capital in this trade.

  • The distance between exit and entry is rather small compared to the average daily movement of SHCO. Please evaluate whether better entry and exit points can be found.
  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.

SHCO Technicals: Chart, Performance Metrics, Trend & Indicators

SOHO HOUSE & CO INC / SHCO Daily stock chart

SOHO HOUSE & CO INC

NYSE:SHCO (1/28/2026, 8:15:17 PM)

After market: 8.995 +0 (+0.06%)

8.99

-0.01 (-0.11%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS IndustryHotels, Restaurants & Leisure
Performance
% Chg-0.11%
1 Week1.35%
2 Weeks13.8%
1 Month0.56%
3 Month1.01%
6 Month42.47%
12 Month14.23%
2 Year46.18%
3 YearN/A
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)0.3
ATR(20)%2.42%
ATR Inc-83.27%
Range Today0.01
ADR(20)0.13
ADR(20)%1.44%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS58.82
3 months CRS47.35
6 months CRS89.68
Mansfield0.72
10 Day High9
10 Day Low7.83
20 Day High9
20 Day Low6.94
52 Week High9
52 Week Low4.77
CS1 End8.92
CR1 Start9
Volume & EV
DER(3)1.85%
DER(5)3.74%
Volume3.48M
Volume Incr-4.98%
Vol(5)2.01M
Vol(50)1.42M

SOHO HOUSE & CO INC / SHCO TA FAQ

What is the technical rating for SHCO stock?

ChartMill assigns a technical rating of 7 / 10 to SHCO.


Can you provide the trend direction for SOHO HOUSE & CO INC?

The current trend direction for SOHO HOUSE & CO INC (SHCO) is Bullish.


What is the RSI signal for SHCO stock?

SOHO HOUSE & CO INC (SHCO) has an RSI value of 59.5329. This indicates that the stock is currently neutral.


What is the short term momentum for SOHO HOUSE & CO INC (SHCO) stock?

The short term momentum for SOHO HOUSE & CO INC (SHCO) is positive.


Can you provide the buy/sell signal for SOHO HOUSE & CO INC?

The buy/sell signal for SOHO HOUSE & CO INC (SHCO) is buy as both the short term and long term trends are positive.