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SOHO HOUSE & CO INC (SHCO) Stock Technical Analysis

NYSE:SHCO - New York Stock Exchange, Inc. - US5860011098 - Common Stock - Currency: USD

7.24  -0.21 (-2.82%)

After market: 7.24 0 (0%)

Technical Rating and Analysis

8

Overall SHCO gets a technical rating of 8 out of 10. SHCO has been one of the better performers in the overall market. Some doubts were observed in the medium time frame, but recent action was again very positive.

The long and short term trends are both positive. This is looking good!
SHCO is part of the Hotels, Restaurants & Leisure industry. There are 135 other stocks in this industry. SHCO outperforms 73% of them.
SHCO is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so SHCO is lagging the market slightly.
SHCO is currently showing a bull flag pattern! A bull flag pattern occurs when prices pull back slightly after a strong rise up. This may be a nice opportunity for an entry.
Volume is considerably higher in the last couple of days, which is what you like to see during a strong movement up.
When comparing the yearly performance of all stocks, we notice that SHCO is one of the better performing stocks in the market, outperforming 85% of all stocks. However, this relatively good performance is mostly due to a recent big move.
Weekly and Daily overview Charts
SOHO HOUSE & CO INC / SHCO Weekly stock chart
SOHO HOUSE & CO INC / SHCO Daily stock chart
Setup Rating and Analysis

8

SHCO has an excellent technical rating and also presents a decent setup pattern. Prices have been consolidating lately. A pullback is taking place, which may present a nice opportunity for an entry. There is a resistance zone just above the current price starting at 7.69. Right above this resistance zone may be a good entry point. Very recently a Pocket Pivot signal was observed. This is another positive sign.

  • A Pocket Pivot is a price/volume accumulation pattern. A Pocket Pivot occurs when price moves up with volume higher than the maximum down volume registered in the previous 10 days.
Support and Resistance Analysis

4.86

8.07

We found 5 important support areas.

  • Support @7.23 from a horizontal line in the daily time frame.
  • A support zone ranging from 6.71 to 6.79. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @5.29 from a trend line in the weekly time frame.
  • A support zone ranging from 5.13 to 5.16. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @4.91 from a horizontal line in the daily time frame.

We found 1 important resistance area.

  • A resistance zone ranging from 7.69 to 7.99. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for SHCO is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SHCO is up.
ChartMill Relative Strength85.99POSITIVESHCO has a high relative strength, it outperformed 85.99% off all stocks on the market.
Simple Moving Average/SMA (20)UPMIXEDThe current price of SHCO is below the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SHCO is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of SHCO is above the rising SMA(200).
Relative Strength Index/RSI (14)54.25NEUTRALThe RSI value for SHCO is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.03NEGATIVEThe MACD value suggests SHCO has a negative trend.
Stochastics (14,3)56.29NEUTRALThe Stochastics value for SHCO is a neutral value.
Average True Range in percent/ATR (20)3.77MEDIUM VOLATILITYThe ATR as a percentage value for SHCO suggests some volalility.
Average Directional Index/ADX (14)30.99POSITIVEThe high ADX value value for SHCO suggests a strong trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
7.497.220.27 (3.64%)25.00%
An entry @7.49. This is a Buy Stop order right above the 10 day moving average.An exit @7.22. This is a Stop Loss order right below the support zone.The worst case loss on the trade is limited to 0.27 points, which is 3.64%.For a 0.91% total portfolio risk, you can invest 25.00% of your capital in this trade.

  • The distance between exit and entry is rather small compared to the average daily movement of SHCO. Please evaluate whether better entry and exit points can be found.
  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
SOHO HOUSE & CO INC / SHCO Daily stock chart

SOHO HOUSE & CO INC

NYSE:SHCO (7/11/2025, 8:04:01 PM)

After market: 7.24 0 (0%)

7.24

-0.21 (-2.82%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Discretionary
GICS IndustryHotels, Restaurants & Leisure
Performance
% Chg-2.82%
1 Week-5.36%
2 Weeks-1.5%
1 Month8.22%
3 Month38.43%
6 Month-5.48%
12 Month23.34%
2 Year21.27%
3 YearN/A
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)0.27
ATR(20)%3.77%
ATR Inc12.1%
Range Today0.38
ADR(20)0.27
ADR(20)%3.69%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS85.99
Mansfield0.88
10 Day High7.81
10 Day Low7.1
20 Day High7.81
20 Day Low6.43
52 Week High8.47
52 Week Low4.43
CS1 End7.23
CR1 Start7.69
Volume & EV
DER(3)2.65%
DER(5)0.63%
Volume424.20K
Volume Incr55.21%
Vol(5)348.68K
Vol(50)218.54K