HERSHEY CO/THE (HSY) Stock Technical Analysis
NYSE:HSY - New York Stock Exchange, Inc. - US4278661081 - Common Stock - Currency: USD
We assign a technical rating of 7 out of 10 to HSY. Although HSY is a bad performer in the overall market, the technical picture looks good in both the medium and short term time frames.
68% of all other stocks performed better in the past year than HSY.
Both the short term and long term trends are positive. This is a very positive sign.
HSY is currently showing a bull flag pattern! A bull flag pattern occurs when prices pull back slightly after a strong rise up. This may be a nice opportunity for an entry.
HSY has an average volume of 1818800 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
HSY is an average performer in the Food Products industry, it outperforms 60% of 91 stocks in the same industry.
HSY is currently trading in the middle of its 52 week range. The S&P500 Index however is currently trading near new highs, so HSY is lagging the market.
Besides having an excellent technical rating, HSY also presents a decent setup pattern. Prices have been consolidating lately and the volatility has been reduced. A pullback is taking place, which may present a nice opportunity for an entry. There is a support zone below the current price at 184.11, a Stop Loss order could be placed below this zone.
More info and screens
154.51
195.59
We found 5 important support areas.
- Support @184.11 from a horizontal line in the weekly time frame.
- A support zone ranging from 169.28 to 169.99. This zone is formed by a combination of multiple trend lines in the daily time frame.
- Support @164.75 from a horizontal line in the weekly time frame.
- A support zone ranging from 159.54 to 161.94. This zone is formed by a combination of multiple trend lines in multiple time frames.
- Support @156.07 from a trend line in the daily time frame.
2 important resistance areas can be observed.
- A resistance zone ranging from 187.45 to 189.02. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
- Resistance @193.65 from a horizontal line in the daily time frame.
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | UP | POSITIVE | The long term trend for HSY is up. |
| ChartMill Short Term Trend Indicator | UP | POSITIVE | The short term trend for HSY is up. |
| ChartMill Relative Strength | 32.84 | NEUTRAL | HSY is not amongst the best or worst performers on the market. |
| Simple Moving Average/SMA (20) | UP | POSITIVE | The current price of HSY is above the rising SMA(20). |
| Simple Moving Average/SMA (50) | UP | POSITIVE | The current price of HSY is above the rising SMA(50). |
| Simple Moving Average/SMA (200) | DOWN | MIXED | The current price of HSY is above a declining SMA(200). |
| Relative Strength Index/RSI (14) | 56.68 | NEUTRAL | The RSI value for HSY is a neutral value. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | -0.1 | NEGATIVE | The MACD value suggests HSY has a negative trend. |
| Stochastics (14,3) | 51.5 | NEUTRAL | The Stochastics value for HSY is a neutral value. |
| Average True Range in percent/ATR (20) | 2.69 | MEDIUM VOLATILITY | The ATR as a percentage value for HSY suggests some volalility. |
| Average Directional Index/ADX (14) | 34.84 | POSITIVE | The high ADX value value for HSY suggests a strong trend. |
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.
| ENTRY | EXIT | DISTANCE | CAPITAL |
|---|---|---|---|
| 189.03 | 184.10 | 4.93 (2.61%) | 25.00% |
| An entry @189.03. This is a Buy Stop order right above the resistance zone. | An exit @184.10. This is a Stop Loss order right below the support zone. | The trade has a worst case loss of 4.93 points, which is 2.61%. | For a 0.65% total portfolio risk, you can invest 25.00% of your capital in this trade. |
- The distance between exit and entry is rather small compared to the average daily movement of HSY. Please evaluate whether better entry and exit points can be found.
- The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
- This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
184.27
-3.23 (-1.72%)
Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryFood Products
Performance
% Chg-1.72%
1 Week-2.51%
2 Weeks-1.52%
1 Month11.84%
3 Month7.82%
6 Month18.94%
12 Month-8.55%
2 Year-14.24%
3 Year-17.98%
5 Year23.97%
10 Year105.84%
15 Year296.54%
Volatility
ATR(14)4.99
ATR(20)%2.69%
ATR Inc-7.21%
Range Today3.96
ADR(20)4.54
ADR(20)%2.47%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS32.84
Mansfield-0.29
10 Day High199
10 Day Low182.41
20 Day High199
20 Day Low161.29
52 Week High208.03
52 Week Low140.13
CS1 End184.11
CR1 Start187.45
Volume & EV
DER(3)2.56%
DER(5)0.02%
Volume1.66M
Volume Incr-28.72%
Vol(5)1.43M
Vol(50)1.82M