HERSHEY CO/THE (HSY) Technical Analysis

NYSE:HSY • US4278661081

Current stock price

213.73 USD
+3.3 (+1.57%)
At close:
213.73 USD
0 (0%)
After Hours:

HSY Technical Rating and Analysis

7

We assign a technical rating of 7 out of 10 to HSY. In the last year, HSY was one of the better performers, but we do observe some doubts in the very recent evolution.

  • HSY is currently showing a bear flag pattern! A bear flag pattern occurs when prices pull back slightly after a strong move down. This may present a good short opportunity.
  • When comparing the yearly performance of all stocks, we notice that HSY is one of the better performing stocks in the market, outperforming 83% of all stocks. On top of that, HSY also shows a nice and consistent pattern of rising prices.
  • HSY is part of the Food Products industry. There are 87 other stocks in this industry. HSY outperforms 81% of them.
  • HSY is currently trading in the upper part of its 52 week range. The S&P500 Index is also trading in the upper part of its 52 week range, so HSY is performing more or less in line with the market.
  • HSY has an average volume of 2076270 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
  • The short term trend is negative, but the long term trend is still positive. So although the long term is still positive, this may be a trend turning.

HSY Weekly and Daily overview Charts

HERSHEY CO/THE / HSY Weekly stock chart
HERSHEY CO/THE / HSY Daily stock chart

HSY Setup Rating and Analysis

5

Besides having an excellent technical rating, HSY also presents a decent setup pattern. Prices have been consolidating lately. There is a support zone below the current price at 212.79, a Stop Loss order could be placed below this zone.

HSY Support and Resistance Analysis

160.33

238.65

5 important support areas can be observed.

  • A support zone ranging from 210.13 to 212.79. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @201.38 from a trend line in the daily time frame.
  • Support @182.67 from a trend line in the weekly time frame.
  • Support @165.95 from a horizontal line in the daily time frame.
  • Support @161.95 from a horizontal line in the daily time frame.

When analyzing the resistance we notice one important area.

  • A resistance zone ranging from 236.29 to 236.29. This zone is formed by a combination of multiple trend lines in multiple time frames.

HSY Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for HSY is up.
ChartMill Short Term Trend IndicatorDOWNNEGATIVEThe short term trend for HSY is down.
ChartMill Relative Strength83.85POSITIVEHSY has a high relative strength, it outperformed 83.85% off all stocks on the market.
Simple Moving Average/SMA (20)DOWNNEGATIVEThe current price of HSY is below a declining SMA(20).
Simple Moving Average/SMA (50)UPMIXEDThe current price of HSY is below the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of HSY is above the rising SMA(200).
Relative Strength Index/RSI (14)45.71NEUTRALThe RSI value for HSY is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-1.19NEGATIVEThe MACD value suggests HSY has a negative trend, although the MACD value is rising.
Stochastics (14,3)29.56NEUTRALThe Stochastics value for HSY is a neutral value.
Average True Range in percent/ATR (20)2.4MEDIUM VOLATILITYThe ATR as a percentage value for HSY suggests some volalility.
Average Directional Index/ADX (14)19.61NEGATIVEThe low ADX value for HSY suggests a weak or negative trend.

HSY Chart- and CandleStick Pattern Analysis

Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)

HSY Technicals: Chart, Performance Metrics, Trend & Indicators

HERSHEY CO/THE / HSY Daily stock chart

HERSHEY CO/THE

NYSE:HSY (3/27/2026, 8:23:57 PM)

After market: 213.73 0 (0%)

213.73

+3.3 (+1.57%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryFood Products
Performance
% Chg1.57%
1 Week1.71%
2 Weeks-1.55%
1 Month-9.54%
3 Month16.03%
6 Month13.62%
12 Month25.83%
2 Year9.89%
3 Year-15.99%
5 Year35.14%
10 Year132.09%
15 Year293.25%
Volatility
ATR(14)5.22
ATR(20)%2.4%
ATR Inc31.8%
Range Today5.63
ADR(20)4.89
ADR(20)%2.29%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS83.85
3 months CRS90.24
6 months CRS84.7
Mansfield1.67
10 Day High221.38
10 Day Low208.98
20 Day High239.48
20 Day Low208.98
52 Week High239.48
52 Week Low150.04
CS1 End212.79
CR1 Start236.29
Volume & EV
DER(3)-1.08%
DER(5)-0.63%
Volume1.72M
Volume Incr-11.95%
Vol(5)1.56M
Vol(50)2.08M

HERSHEY CO/THE / HSY TA FAQ

What is the technical rating for HSY stock?

ChartMill assigns a technical rating of 7 / 10 to HSY.


Can you provide the trend direction for HERSHEY CO/THE?

The current trend direction for HERSHEY CO/THE (HSY) is Bullish.


What is the RSI signal for HSY stock?

HERSHEY CO/THE (HSY) has an RSI value of 45.7131. This indicates that the stock is currently neutral.


What is the MACD signal for HSY stock?

The MACD indicator for HERSHEY CO/THE (HSY) has a value of -1.19094, indicating a bearish trend.


What is the support and resistance level for HSY stock?

HERSHEY CO/THE (HSY) has a support level at 212.79 and a resistance level at 236.29. Check the full technical report for our detailed analysis of HSY support and resistance levels.