Logo image of HSY

HERSHEY CO/THE (HSY) Stock Technical Analysis

USA - New York Stock Exchange - NYSE:HSY - US4278661081 - Common Stock

197.76 USD
-3.31 (-1.65%)
Last: 1/16/2026, 7:00:00 PM
197.76 USD
0 (0%)
After Hours: 1/16/2026, 7:00:00 PM
Technical Rating and Analysis

10

We assign a technical rating of 10 out of 10 to HSY. This is due to a consistent performance in both the short and longer term time frames. Also compared to the overall market, HSY is showing a nice and steady performance.

  • Both the short term and long term trends are positive. This is a very positive sign.
  • Looking at the yearly performance, HSY did better than 78% of all other stocks. On top of that, HSY also shows a nice and consistent pattern of rising prices.
  • HSY is one of the better performing stocks in the Food Products industry, it outperforms 89% of 87 stocks in the same industry.
  • A new 52 week high is currently being made by HSY, which is a very good signal! However, this is in line with the S&P500, which is also trading near new highs.
  • In the last month HSY has a been trading in the 178.65 - 201.86 range, which is quite wide. It is currently trading near the high of this range.
  • HSY has an average volume of 1653370 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
Weekly and Daily overview Charts
HERSHEY CO/THE / HSY Weekly stock chart
HERSHEY CO/THE / HSY Daily stock chart
Setup Rating and Analysis

4

HSY has an excellent technical rating, but the quality of the setup is only medium at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

164.29

199.75

3 important support areas can be observed.

  • A support zone ranging from 182.44 to 189.95. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 176.46 to 179.27. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • A support zone ranging from 165.95 to 169.62. This zone is formed by a combination of multiple trend lines in multiple time frames.

When analyzing the resistance we notice one important area.

  • Resistance @197.77 from a horizontal line in the weekly time frame.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for HSY is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for HSY is up.
ChartMill Relative Strength78.2POSITIVEHSY has a high relative strength, it outperformed 78.2% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of HSY is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of HSY is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of HSY is above the rising SMA(200).
Relative Strength Index/RSI (14)66.75NEUTRALThe RSI value for HSY is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)1.83POSITIVEThe MACD value suggests HSY has a positive trend, although the MACD value is declining.
Stochastics (14,3)91.07OVERBOUGHTThe high Stochastics value suggests HSY may be overbought.
Average True Range in percent/ATR (20)2.25MEDIUM VOLATILITYThe ATR as a percentage value for HSY suggests some volalility.
Average Directional Index/ADX (14)23.86NEUTRALThe ADX value for HSY suggests a possible start of a new trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
HERSHEY CO/THE / HSY Daily stock chart

HERSHEY CO/THE

NYSE:HSY (1/16/2026, 7:00:00 PM)

After market: 197.76 0 (0%)

197.76

-3.31 (-1.65%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryFood Products
Performance
% Chg-1.65%
1 Week4.6%
2 Weeks8.42%
1 Month4.67%
3 Month5.34%
6 Month15.45%
12 Month29.36%
2 Year2.18%
3 Year-11.95%
5 Year35.97%
10 Year124.45%
15 Year323.56%
Volatility
ATR(14)4.65
ATR(20)%2.25%
ATR Inc13.76%
Range Today5.63
ADR(20)4.22
ADR(20)%2.13%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS78.2
3 months CRS66.61
6 months CRS75.74
Mansfield0.17
10 Day High201.86
10 Day Low178.65
20 Day High201.86
20 Day Low178.65
52 Week High201.86
52 Week Low140.13
CS1 End189.95
CR1 Start197.77
Volume & EV
DER(3)-0.24%
DER(5)-0.01%
Volume5.39M
Volume Incr44.34%
Vol(5)2.14M
Vol(50)1.65M

HERSHEY CO/THE / HSY FAQ

What is the technical rating for HSY stock?

ChartMill assigns a technical rating of 10 / 10 to HSY.


Can you provide the trend direction for HERSHEY CO/THE?

The current trend direction for HERSHEY CO/THE (HSY) is Bullish.


What is the RSI signal for HSY stock?

HERSHEY CO/THE (HSY) has an RSI value of 66.7467. This indicates that the stock is currently neutral.


What is the MACD signal for HSY stock?

The MACD indicator for HERSHEY CO/THE (HSY) has a value of 1.82605, indicating a bullish trend.


What is the support and resistance level for HSY stock?

HERSHEY CO/THE (HSY) has a support level at 189.95 and a resistance level at 197.77. Check the full technical report for our detailed analysis of HSY support and resistance levels.