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HERSHEY CO/THE (HSY) Stock Technical Analysis

USA - New York Stock Exchange - NYSE:HSY - US4278661081 - Common Stock

190.65 USD
-5.42 (-2.76%)
Last: 1/22/2026, 8:04:00 PM
190.65 USD
0 (0%)
After Hours: 1/22/2026, 8:04:00 PM
Technical Rating and Analysis

10

We assign a technical rating of 10 out of 10 to HSY. Both in the recent history as in the last year, HSY has proven to be a steady performer, scoring decent points in every aspect analyzed.

  • Both the short term and long term trends are positive. This is a very positive sign.
  • Looking at the yearly performance, HSY did better than 78% of all other stocks. We also observe that the gains produced by HSY over the past year are nicely spread over this period.
  • HSY is one of the better performing stocks in the Food Products industry, it outperforms 83% of 87 stocks in the same industry.
  • HSY is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so HSY is lagging the market slightly.
  • HSY has an average volume of 1673270 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
  • In the last month HSY has a been trading in the 178.65 - 201.86 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.
Weekly and Daily overview Charts
HERSHEY CO/THE / HSY Weekly stock chart
HERSHEY CO/THE / HSY Daily stock chart
Setup Rating and Analysis

3

Although HSY has an excellent technical rating, it does not present a decent entry opportunity at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

164.29

199.75

We found 3 important support areas.

  • A support zone ranging from 183.62 to 188.20. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 177.08 to 178.78. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • A support zone ranging from 165.95 to 169.62. This zone is formed by a combination of multiple trend lines in multiple time frames.

When analyzing the resistance we notice one important area.

  • Resistance @197.77 from a horizontal line in the weekly time frame.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for HSY is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for HSY is up.
ChartMill Relative Strength78.05POSITIVEHSY has a high relative strength, it outperformed 78.05% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of HSY is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of HSY is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of HSY is above the rising SMA(200).
Relative Strength Index/RSI (14)52.37NEUTRALThe RSI value for HSY is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)0.67POSITIVEThe MACD value suggests HSY has a positive trend, although the MACD value is declining.
Stochastics (14,3)71.29NEUTRALThe Stochastics value for HSY is a neutral value.
Average True Range in percent/ATR (20)2.42MEDIUM VOLATILITYThe ATR as a percentage value for HSY suggests some volalility.
Average Directional Index/ADX (14)23.13NEUTRALThe ADX value for HSY suggests a possible start of a new trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
HERSHEY CO/THE / HSY Daily stock chart

HERSHEY CO/THE

NYSE:HSY (1/22/2026, 8:04:00 PM)

After market: 190.65 0 (0%)

190.65

-5.42 (-2.76%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryFood Products
Performance
% Chg-2.76%
1 Week-4.25%
2 Weeks5.88%
1 Month2.29%
3 Month6.28%
6 Month1.89%
12 Month26.5%
2 Year-1.49%
3 Year-15.12%
5 Year31.09%
10 Year116.38%
15 Year308.33%
Volatility
ATR(14)5.1
ATR(20)%2.42%
ATR Inc9.65%
Range Today5.62
ADR(20)4.41
ADR(20)%2.31%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS78.05
3 months CRS72.31
6 months CRS43.85
Mansfield-0.18
10 Day High201.86
10 Day Low178.65
20 Day High201.86
20 Day Low178.65
52 Week High201.86
52 Week Low140.13
CS1 End188.2
CR1 Start197.77
Volume & EV
DER(3)-1.36%
DER(5)-0.89%
Volume1.69M
Volume Incr46.37%
Vol(5)2.26M
Vol(50)1.67M

HERSHEY CO/THE / HSY FAQ

What is the technical rating for HSY stock?

ChartMill assigns a technical rating of 10 / 10 to HSY.


Can you provide the trend direction for HERSHEY CO/THE?

The current trend direction for HERSHEY CO/THE (HSY) is Bullish.


What is the RSI signal for HSY stock?

HERSHEY CO/THE (HSY) has an RSI value of 52.3702. This indicates that the stock is currently neutral.


What is the MACD signal for HSY stock?

The MACD indicator for HERSHEY CO/THE (HSY) has a value of 0.671135, indicating a bearish trend.


What is the support and resistance level for HSY stock?

HERSHEY CO/THE (HSY) has a support level at 188.2 and a resistance level at 197.77. Check the full technical report for our detailed analysis of HSY support and resistance levels.