HERSHEY CO/THE (HSY) Stock Technical Analysis
NYSE:HSY - US4278661081 - Common Stock
183.75 USD
+3.76 (+2.09%)
183.75 USD
0 (0%)
We assign a technical rating of 6 out of 10 to HSY. In the last year, HSY was a medium performer in the overall market. The medium term is still looking fine, but we see some doubts in the very recent evolution.
The long term trend is positive and the short term trend is neutral. The long term trend gets the benefit of the doubt for now.
HSY is part of the Food Products industry. There are 89 other stocks in this industry. HSY outperforms 76% of them.
In the last month HSY has a been trading in the 173.97 - 192.67 range, which is quite wide. It is currently trading in the middle of this range where prices have been consolidating recently, this may present a good entry opportunity, but some resistance may be present above.
HSY has an average volume of 1765190 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
When compared to the yearly performance of all other stocks, HSY outperforms 49% of them, which is more or less in line with the market.
HSY is currently trading in the middle of its 52 week range. The S&P500 Index however is currently trading near new highs, so HSY is lagging the market.
Considerably lower volume is observed in the last couple of days.
Although the technical rating is only medium, HSY does present a nice setup opportunity. Prices have been consolidating lately. There is a resistance zone just above the current price starting at 184.11. Right above this resistance zone may be a good entry point. There is a support zone below the current price at 177.47, a Stop Loss order could be placed below this zone. Another positive sign is the recent Pocket Pivot signal.
- A Pocket Pivot is a price/volume accumulation pattern. A Pocket Pivot occurs when price moves up with volume higher than the maximum down volume registered in the previous 10 days.
More info and screens
155.83
195.59
5 important support areas can be observed.
- A support zone ranging from 174.28 to 177.47. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
- Support @169.99 from a horizontal line in the daily time frame.
- Support @164.75 from a horizontal line in the weekly time frame.
- A support zone ranging from 160.69 to 161.94. This zone is formed by a combination of multiple trend lines in multiple time frames.
- Support @157.40 from a trend line in the daily time frame.
We can see 3 important resistance areas.
- Resistance @184.11 from a horizontal line in the weekly time frame.
- A resistance zone ranging from 187.87 to 189.02. This zone is formed by a combination of multiple trend lines in the weekly time frame.
- Resistance @193.65 from a horizontal line in the daily time frame.
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | UP | POSITIVE | The long term trend for HSY is up. |
| ChartMill Short Term Trend Indicator | NEUTRAL | NEUTRAL | The short term trend for HSY is neutral. |
| ChartMill Relative Strength | 49.91 | NEUTRAL | HSY is not amongst the best or worst performers on the market. |
| Simple Moving Average/SMA (20) | DOWN | MIXED | The current price of HSY is above a declining SMA(20). |
| Simple Moving Average/SMA (50) | UP | POSITIVE | The current price of HSY is above the rising SMA(50). |
| Simple Moving Average/SMA (200) | UP | POSITIVE | The current price of HSY is above the rising SMA(200). |
| Relative Strength Index/RSI (14) | 55.6 | NEUTRAL | The RSI value for HSY is a neutral value. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | -0.23 | NEGATIVE | The MACD value suggests HSY has a negative trend, although the MACD value is rising. |
| Stochastics (14,3) | 66.52 | NEUTRAL | The Stochastics value for HSY is a neutral value. |
| Average True Range in percent/ATR (20) | 2.19 | MEDIUM VOLATILITY | The ATR as a percentage value for HSY suggests some volalility. |
| Average Directional Index/ADX (14) | 18.81 | NEGATIVE | The low ADX value for HSY suggests a weak or negative trend. |
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.
| ENTRY | EXIT | DISTANCE | CAPITAL |
|---|---|---|---|
| 184.12 | 177.28 | 6.84 (3.71%) | 25.00% |
| An entry @184.12. This is a Buy Stop order right above the resistance zone. | An exit @177.28. This is a Stop Loss order right below the 10 day low. | The worst case loss on the trade is limited to 6.84 points, which is 3.71%. | For a 0.93% total portfolio risk, you can invest 25.00% of your capital in this trade. |
- The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
- This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
183.75
+3.76 (+2.09%)
Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryFood Products
Performance
% Chg2.09%
1 Week1.28%
2 Weeks3.24%
1 Month-2.78%
3 Month14.35%
6 Month6.39%
12 Month-4.82%
2 Year-14.48%
3 Year-18.21%
5 Year23.62%
10 Year105.26%
15 Year295.42%
Volatility
ATR(14)3.55
ATR(20)%2.19%
ATR Inc1.53%
Range Today4.25
ADR(20)3.89
ADR(20)%2.12%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS49.91
Mansfield-0.31
10 Day High185
10 Day Low177.29
20 Day High192.67
20 Day Low173.97
52 Week High208.03
52 Week Low140.13
CS1 End177.47
CR1 Start184.11
Volume & EV
DER(3)0.42%
DER(5)-1.05%
Volume1.11M
Volume Incr-31.03%
Vol(5)1.13M
Vol(50)1.77M