HERSHEY CO/THE (HSY) Stock Technical Analysis

NYSE:HSY • US4278661081

221.77 USD
+1.86 (+0.85%)
At close: Feb 20, 2026
221.77 USD
0 (0%)
After Hours: 2/20/2026, 8:04:00 PM
Technical Rating and Analysis

9

Overall HSY gets a technical rating of 9 out of 10. This is due to a consistent performance in both the short and longer term time frames. Also compared to the overall market, HSY is showing a nice and steady performance.

  • Both the short term and long term trends are positive. This is a very positive sign.
  • Looking at the yearly performance, HSY did better than 79% of all other stocks.
  • HSY is part of the Food Products industry. There are 87 other stocks in this industry. HSY outperforms 80% of them.
  • HSY is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so HSY is lagging the market slightly.
  • HSY is currently showing a bull flag pattern! A bull flag pattern occurs when prices pull back slightly after a strong rise up. This may be a nice opportunity for an entry.
  • HSY has an average volume of 1984710 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
Weekly and Daily overview Charts
HERSHEY CO/THE / HSY Weekly stock chart
HERSHEY CO/THE / HSY Daily stock chart
Setup Rating and Analysis

6

Besides having an excellent technical rating, HSY also presents a decent setup pattern. Prices have been consolidating lately and the volatility has been reduced. A pullback is taking place, which may present a nice opportunity for an entry. There is very little resistance above the current price.

Support and Resistance Analysis

164.29

223.99

4 important support areas can be observed.

  • A support zone ranging from 201.56 to 204.77. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 189.96 to 191.51. This zone is formed by a combination of multiple trend lines in the daily time frame.
  • A support zone ranging from 178.78 to 179.56. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @165.95 from a horizontal line in the daily time frame.

Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for HSY is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for HSY is up.
ChartMill Relative Strength79.95POSITIVEHSY has a high relative strength, it outperformed 79.95% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of HSY is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of HSY is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of HSY is above the rising SMA(200).
Relative Strength Index/RSI (14)63.6NEUTRALThe RSI value for HSY is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.3NEGATIVEThe MACD value suggests HSY has a negative trend.
Stochastics (14,3)68.99NEUTRALThe Stochastics value for HSY is a neutral value.
Average True Range in percent/ATR (20)2.77MEDIUM VOLATILITYThe ATR as a percentage value for HSY suggests some volalility.
Average Directional Index/ADX (14)34.26POSITIVEThe high ADX value value for HSY suggests a strong trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
225.40214.6110.79 (4.79%)20.89%
An entry @225.40. This is a Buy Stop order right above the 10 day moving average.An exit @214.61. This is a Stop Loss order right below the 10 day low.The worst case loss on the trade is limited to 10.79 points, which is 4.79%.When investing 20.89% of your capital in this trade, your total portfolio risk will be 1.00%.

  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
HERSHEY CO/THE / HSY Daily stock chart

HERSHEY CO/THE

NYSE:HSY (2/20/2026, 8:04:00 PM)

After market: 221.77 0 (0%)

221.77

+1.86 (+0.85%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryFood Products
Performance
% Chg0.85%
1 Week-1.98%
2 Weeks-1.16%
1 Month16.32%
3 Month19.23%
6 Month22.23%
12 Month28.29%
2 Year18.01%
3 Year-6.94%
5 Year52.26%
10 Year144%
15 Year323.87%
Volatility
ATR(14)7.02
ATR(20)%2.77%
ATR Inc-33.05%
Range Today4.82
ADR(20)5.53
ADR(20)%2.49%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS79.95
3 months CRS82.84
6 months CRS83.17
Mansfield1.25
10 Day High234.87
10 Day Low214.62
20 Day High234.87
20 Day Low188.79
52 Week High234.87
52 Week Low150.04
CS1 End204.77
CR1 StartN/A
Volume & EV
DER(3)2.99%
DER(5)2.32%
Volume2.74M
Volume Incr-4.2%
Vol(5)2.35M
Vol(50)1.98M

HERSHEY CO/THE / HSY FAQ

What is the technical rating for HSY stock?

ChartMill assigns a technical rating of 9 / 10 to HSY.


Can you provide the trend direction for HERSHEY CO/THE?

The current trend direction for HERSHEY CO/THE (HSY) is Bullish.


What is the RSI signal for HSY stock?

HERSHEY CO/THE (HSY) has an RSI value of 63.6008. This indicates that the stock is currently neutral.


What is the MACD signal for HSY stock?

The MACD indicator for HERSHEY CO/THE (HSY) has a value of -0.298734, indicating a bearish trend.


What is the support and resistance level for HSY stock?

HERSHEY CO/THE (HSY) has a support level at 204.77. Check the full technical report for our detailed analysis of HSY support and resistance levels.