Logo image of SAM

BOSTON BEER COMPANY INC-A (SAM) Stock Technical Analysis

USA - New York Stock Exchange - NYSE:SAM - US1005571070 - Common Stock

207.82 USD
-1.44 (-0.69%)
Last: 1/9/2026, 8:25:14 PM
207.82 USD
0 (0%)
After Hours: 1/9/2026, 8:25:14 PM
Technical Rating and Analysis

2

Overall SAM gets a technical rating of 2 out of 10. In the past year, SAM was a below average performing stock in the market. The medium term picture is also negative, but we see some improvement happening in recent action.

When comparing the yearly performance of all stocks, SAM is a bad performer in the overall market: 82% of all stocks are doing better.
SAM is one of the lesser performing stocks in the Beverages industry. 62% of 33 stocks in the same industry do better.
In the last month SAM has a been trading in the 193.61 - 212.35 range, which is quite wide. It is currently trading near the high of this range.
The long term trend is still negative, but the short term trend is positive, so the stock is getting more and more appreciated by traders and investors.
SAM is currently trading in the middle of its 52 week range. The S&P500 Index however is currently trading near new highs, so SAM is lagging the market.
Weekly and Daily overview Charts
BOSTON BEER COMPANY INC-A / SAM Weekly stock chart
BOSTON BEER COMPANY INC-A / SAM Daily stock chart
Setup Rating and Analysis

3

The technical rating of SAM is bad and it also does not present a quality setup at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

185.18

233.93

When analyzing the support we can see 3 important areas.

  • A support zone ranging from 199.43 to 200.87. This zone is formed by a combination of multiple trend lines and important moving averages in the daily time frame.
  • A support zone ranging from 190.16 to 191.38. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • A support zone ranging from 187.05 to 187.06. This zone is formed by a combination of multiple trend lines in the daily time frame.

We can see 4 important resistance areas.

  • Resistance @212.17 from a trend line in the weekly time frame.
  • A resistance zone ranging from 222.93 to 223.11. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Resistance @226.97 from a horizontal line in the daily time frame.
  • A resistance zone ranging from 231.61 to 231.61. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorDOWNNEGATIVEThe long term trend for SAM is down.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SAM is up.
ChartMill Relative Strength18.61NEGATIVESAM has a low relative strength, it was outperformed by 81.39% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of SAM is above the rising SMA(20).
Simple Moving Average/SMA (50)DOWNMIXEDThe current price of SAM is above a declining SMA(50).
Simple Moving Average/SMA (200)DOWNNEGATIVEThe current price of SAM is below a declining SMA(200).
Relative Strength Index/RSI (14)60.39NEUTRALThe RSI value for SAM is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)1.43POSITIVEThe MACD value suggests SAM has a positive trend.
Stochastics (14,3)84.3OVERBOUGHTThe high Stochastics value suggests SAM may be overbought.
Average True Range in percent/ATR (20)2.2MEDIUM VOLATILITYThe ATR as a percentage value for SAM suggests some volalility.
Average Directional Index/ADX (14)14.92NEGATIVEThe low ADX value for SAM suggests a weak or negative trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
BOSTON BEER COMPANY INC-A / SAM Daily stock chart

BOSTON BEER COMPANY INC-A

NYSE:SAM (1/9/2026, 8:25:14 PM)

After market: 207.82 0 (0%)

207.82

-1.44 (-0.69%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryBeverages
Performance
% Chg-0.69%
1 Week3.99%
2 Weeks5.86%
1 Month2.58%
3 Month-3.64%
6 Month6.59%
12 Month-18.84%
2 Year-40.5%
3 Year-46.52%
5 Year-77.33%
10 Year15.94%
15 Year130.89%
Volatility
ATR(14)4.11
ATR(20)%2.2%
ATR Inc75.26%
Range Today4.88
ADR(20)4.52
ADR(20)%2.18%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS18.61
3 months CRS27.16
6 months CRS57.89
Mansfield-1.66
10 Day High212.35
10 Day Low193.61
20 Day High212.35
20 Day Low193.61
52 Week High265.28
52 Week Low185.34
CS1 End200.87
CR1 Start212.17
Volume & EV
DER(3)-0.06%
DER(5)-0.75%
Volume117.10K
Volume Incr-0.69%
Vol(5)156.36K
Vol(50)168.76K

BOSTON BEER COMPANY INC-A / SAM FAQ

What is the ChartMill technical rating of BOSTON BEER COMPANY INC-A (SAM) stock?

ChartMill assigns a technical rating of 2 / 10 to SAM.


What is the trend direction for SAM stock?

The current trend direction for BOSTON BEER COMPANY INC-A (SAM) is Bearish.


What is the RSI signal for BOSTON BEER COMPANY INC-A (SAM) stock?

BOSTON BEER COMPANY INC-A (SAM) has an RSI value of 60.3941. This indicates that the stock is currently neutral.


What is the MACD signal for SAM stock?

The MACD indicator for BOSTON BEER COMPANY INC-A (SAM) has a value of 1.43339, indicating a bullish trend.


What is the short term momentum for BOSTON BEER COMPANY INC-A (SAM) stock?

The short term momentum for BOSTON BEER COMPANY INC-A (SAM) is positive.