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BOSTON BEER COMPANY INC-A (SAM) Stock Technical Analysis

USA - New York Stock Exchange - NYSE:SAM - US1005571070 - Common Stock

214.71 USD
-1.63 (-0.75%)
Last: 1/15/2026, 12:09:16 PM
Technical Rating and Analysis

4

Taking everything into account, SAM scores 4 out of 10 in our technical rating. In the past year, SAM was a below average performing stock in the market. The medium term picture is also negative, but we see some improvement happening in recent action.

  • 79% of all other stocks performed better in the past year than SAM.
  • SAM is part of the Beverages industry. There are 33 other stocks in this industry, of which 65% are performing better than SAM.
  • The long term trend is still neutral, but the short term trend is positive, so the stock is getting more and more appreciated by traders and investors.
  • In the last month SAM has a been trading in the 193.61 - 217.97 range, which is quite wide. It is currently trading near the high of this range.
  • SAM is currently trading in the middle of its 52 week range. The S&P500 Index however is currently trading near new highs, so SAM is lagging the market.
Weekly and Daily overview Charts
BOSTON BEER COMPANY INC-A / SAM Weekly stock chart
BOSTON BEER COMPANY INC-A / SAM Daily stock chart
Setup Rating and Analysis

3

SAM has an average technical rating and it also does not offer a high quality setup at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

185.18

233.93

We found 2 important support areas.

  • A support zone ranging from 190.16 to 191.38. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • A support zone ranging from 187.05 to 187.06. This zone is formed by a combination of multiple trend lines in the daily time frame.

We can see 3 important resistance areas.

  • A resistance zone ranging from 222.14 to 222.62. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Resistance @226.97 from a horizontal line in the daily time frame.
  • A resistance zone ranging from 231.61 to 231.61. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorNEUTRALNEUTRALThe long term trend for SAM is neutral.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SAM is up.
ChartMill Relative Strength21.1NEGATIVESAM has a low relative strength, it was outperformed by 78.9% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of SAM is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SAM is above the rising SMA(50).
Simple Moving Average/SMA (200)DOWNNEGATIVEThe current price of SAM is below a declining SMA(200).
Relative Strength Index/RSI (14)68.97NEUTRALThe RSI value for SAM is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)1.87POSITIVEThe MACD value suggests SAM has a positive trend.
Stochastics (14,3)87.07OVERBOUGHTThe high Stochastics value suggests SAM may be overbought.
Average True Range in percent/ATR (20)2.13MEDIUM VOLATILITYThe ATR as a percentage value for SAM suggests some volalility.
Average Directional Index/ADX (14)18.29NEGATIVEThe low ADX value for SAM suggests a weak or negative trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
BOSTON BEER COMPANY INC-A / SAM Daily stock chart

BOSTON BEER COMPANY INC-A

NYSE:SAM (1/15/2026, 12:09:16 PM)

214.71

-1.63 (-0.75%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryBeverages
Performance
% Chg-0.75%
1 Week5.79%
2 Weeks9.51%
1 Month8.88%
3 Month-3.35%
6 Month12.54%
12 Month-14.3%
2 Year-38.06%
3 Year-44.33%
5 Year-76.4%
10 Year20.69%
15 Year140.35%
Volatility
ATR(14)4.62
ATR(20)%2.13%
ATR Inc27.99%
Range Today3.39
ADR(20)4.57
ADR(20)%2.13%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS21.1
3 months CRS28.28
6 months CRS71.98
Mansfield-1.22
10 Day High217.97
10 Day Low193.61
20 Day High217.97
20 Day Low193.61
52 Week High260
52 Week Low185.34
CS1 End191.38
CR1 Start222.14
Volume & EV
DER(3)0.03%
DER(5)0.33%
Volume37.66K
Volume Incr7.38%
Vol(5)170.06K
Vol(50)164.74K

BOSTON BEER COMPANY INC-A / SAM FAQ

What is the ChartMill technical rating of BOSTON BEER COMPANY INC-A (SAM) stock?

ChartMill assigns a technical rating of 4 / 10 to SAM.


What is the trend direction for SAM stock?

The current trend direction for BOSTON BEER COMPANY INC-A (SAM) is Bearish.


What is the RSI signal for BOSTON BEER COMPANY INC-A (SAM) stock?

BOSTON BEER COMPANY INC-A (SAM) has an RSI value of 68.9678. This indicates that the stock is currently neutral.


What is the MACD signal for SAM stock?

The MACD indicator for BOSTON BEER COMPANY INC-A (SAM) has a value of 1.87433, indicating a bullish trend.


What is the short term momentum for BOSTON BEER COMPANY INC-A (SAM) stock?

The short term momentum for BOSTON BEER COMPANY INC-A (SAM) is positive.