BOSTON BEER COMPANY INC-A (SAM) Technical Analysis

NYSE:SAM • US1005571070

Current stock price

231.5 USD
+2.3 (+1%)
At close:
231.5 USD
0 (0%)
After Hours:

SAM Technical Rating and Analysis

7

Taking everything into account, SAM scores 7 out of 10 in our technical rating. Although SAM is only a medium performer in the overall market, the technical picture looks good in both the medium and short term time frames.

  • Both the short term and long term trends are positive. This is a very positive sign.
  • In the last month SAM has a been trading in the 207.70 - 250.32 range, which is quite wide. It is currently trading in the middle of this range where prices have been consolidating recently, this may present a good entry opportunity, but some resistance may be present above.
  • When comparing the performance of all stocks over the past year, SAM turns out to be only a medium performer in the overall market: it outperformed 66% of all stocks.
  • SAM is an average performer in the Beverages industry, it outperforms 62% of 33 stocks in the same industry.
  • SAM is currently trading in the middle of its 52 week range. The S&P500 Index however is trading in the upper part of its 52 week range, so SAM is lagging the market slightly.

SAM Weekly and Daily overview Charts

BOSTON BEER COMPANY INC-A / SAM Weekly stock chart
BOSTON BEER COMPANY INC-A / SAM Daily stock chart

SAM Setup Rating and Analysis

8

SAM has an excellent technical rating and also presents a decent setup pattern. We see reduced volatility while prices have been consolidating in the most recent period. A pullback is taking place, which may present a nice opportunity for an entry. There is very little resistance above the current price. There is a support zone below the current price at 230.81, a Stop Loss order could be placed below this zone. Another positive sign is the recent Pocket Pivot signal.

  • A Pocket Pivot is a price/volume accumulation pattern. A Pocket Pivot occurs when price moves up with volume higher than the maximum down volume registered in the previous 10 days.

SAM Support and Resistance Analysis

185.19

253.35

We found 4 important support areas.

  • A support zone ranging from 223.66 to 230.81. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @217.75 from a horizontal line in the daily time frame.
  • A support zone ranging from 190.17 to 191.38. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @187.06 from a horizontal line in the daily time frame.

We can see 2 important resistance areas.

  • Resistance @243.22 from a trend line in the weekly time frame.
  • A resistance zone ranging from 247.58 to 250.84. This zone is formed by a combination of multiple trend lines in multiple time frames.

SAM Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for SAM is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SAM is up.
ChartMill Relative Strength66.73NEUTRALSAM is not amongst the best or worst performers on the market.
Simple Moving Average/SMA (20)DOWNMIXEDThe current price of SAM is above a declining SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SAM is above the rising SMA(50).
Simple Moving Average/SMA (200)DOWNMIXEDThe current price of SAM is above a declining SMA(200).
Relative Strength Index/RSI (14)52.77NEUTRALThe RSI value for SAM is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.4NEGATIVEThe MACD value suggests SAM has a negative trend, although the MACD value is rising.
Stochastics (14,3)76.19NEUTRALThe Stochastics value for SAM is a neutral value.
Average True Range in percent/ATR (20)4.29MEDIUM VOLATILITYThe ATR as a percentage value for SAM suggests some volalility.
Average Directional Index/ADX (14)14.4NEGATIVEThe low ADX value for SAM suggests a weak or negative trend.

SAM Chart- and CandleStick Pattern Analysis

Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)

SAM Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
243.23223.6519.58 (8.05%)12.42%
An entry @243.23. This is a Buy Stop order right above the resistance zone.An exit @223.65. This is a Stop Loss order right below the support zone.The trade has a worst case loss of 19.58 points, which is 8.05%.When investing 12.42% of your capital in this trade, your total portfolio risk will be 1.00%.

  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.

SAM Technicals: Chart, Performance Metrics, Trend & Indicators

BOSTON BEER COMPANY INC-A / SAM Daily stock chart

BOSTON BEER COMPANY INC-A

NYSE:SAM (3/13/2026, 8:04:00 PM)

After market: 231.5 0 (0%)

231.5

+2.3 (+1%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryBeverages
Performance
% Chg1%
1 Week-0.3%
2 Weeks2.08%
1 Month-6.05%
3 Month14.02%
6 Month6.83%
12 Month1.16%
2 Year-23.95%
3 Year-29.57%
5 Year-80.81%
10 Year25.09%
15 Year149.95%
Volatility
ATR(14)8.76
ATR(20)%4.29%
ATR Inc-34.87%
Range Today6.16
ADR(20)9.62
ADR(20)%4.16%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS66.73
3 months CRS88.92
6 months CRS76.26
Mansfield0.08
10 Day High236.99
10 Day Low217.12
20 Day High250.32
20 Day Low207.7
52 Week High260
52 Week Low185.34
CS1 End230.81
CR1 Start243.22
Volume & EV
DER(3)0.75%
DER(5)0.74%
Volume191.90K
Volume Incr-4.57%
Vol(5)178.44K
Vol(50)173.50K

BOSTON BEER COMPANY INC-A / SAM TA FAQ

What is the ChartMill technical rating of BOSTON BEER COMPANY INC-A (SAM) stock?

ChartMill assigns a technical rating of 7 / 10 to SAM.


What is the trend direction for SAM stock?

The current trend direction for BOSTON BEER COMPANY INC-A (SAM) is Bullish.


What is the RSI signal for BOSTON BEER COMPANY INC-A (SAM) stock?

BOSTON BEER COMPANY INC-A (SAM) has an RSI value of 52.7696. This indicates that the stock is currently neutral.


What is the MACD signal for SAM stock?

The MACD indicator for BOSTON BEER COMPANY INC-A (SAM) has a value of -0.404796, indicating a bearish trend.


What is the short term momentum for BOSTON BEER COMPANY INC-A (SAM) stock?

The short term momentum for BOSTON BEER COMPANY INC-A (SAM) is positive.