BOSTON BEER COMPANY INC-A (SAM) Stock Technical Analysis

NYSE:SAM • US1005571070

235 USD
+3.51 (+1.52%)
At close: Feb 20, 2026
231.7 USD
-3.3 (-1.4%)
After Hours: 2/20/2026, 8:04:13 PM
Technical Rating and Analysis

8

Overall SAM gets a technical rating of 8 out of 10. This is due to a decent performance in both the short and medium term time frames. Compared to the overall market, SAM is only an average performer.

  • Both the short term and long term trends are positive. This is a very positive sign.
  • When comparing the performance of all stocks over the past year, SAM turns out to be only a medium performer in the overall market: it outperformed 64% of all stocks.
  • SAM is an average performer in the Beverages industry, it outperforms 59% of 33 stocks in the same industry.
  • SAM is currently trading in the middle of its 52 week range. The S&P500 Index however is currently trading near new highs, so SAM is lagging the market.
  • In the last month SAM has a been trading in the 208.04 - 254.88 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.
Weekly and Daily overview Charts
BOSTON BEER COMPANY INC-A / SAM Weekly stock chart
BOSTON BEER COMPANY INC-A / SAM Daily stock chart
Setup Rating and Analysis

4

Although SAM has an excellent technical rating, the quality of the presented setup is not ideal at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

185.19

253.35

We found 4 important support areas.

  • A support zone ranging from 231.17 to 234.99. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 219.28 to 220.70. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @191.38 from a horizontal line in the daily time frame.
  • Support @187.06 from a horizontal line in the daily time frame.

We found 1 important resistance area.

  • A resistance zone ranging from 247.58 to 250.84. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for SAM is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SAM is up.
ChartMill Relative Strength64.97NEUTRALSAM is not amongst the best or worst performers on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of SAM is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SAM is above the rising SMA(50).
Simple Moving Average/SMA (200)DOWNMIXEDThe current price of SAM is above a declining SMA(200).
Relative Strength Index/RSI (14)56.19NEUTRALThe RSI value for SAM is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-1.34NEGATIVEThe MACD value suggests SAM has a negative trend.
Stochastics (14,3)52.49NEUTRALThe Stochastics value for SAM is a neutral value.
Average True Range in percent/ATR (20)3.54MEDIUM VOLATILITYThe ATR as a percentage value for SAM suggests some volalility.
Average Directional Index/ADX (14)25.81POSITIVEThe high ADX value value for SAM suggests a strong trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
BOSTON BEER COMPANY INC-A / SAM Daily stock chart

BOSTON BEER COMPANY INC-A

NYSE:SAM (2/20/2026, 8:04:13 PM)

After market: 231.7 -3.3 (-1.4%)

235

+3.51 (+1.52%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorConsumer Staples
GICS IndustryBeverages
Performance
% Chg1.52%
1 Week-4.63%
2 Weeks-1.55%
1 Month6.15%
3 Month20%
6 Month5.08%
12 Month3.38%
2 Year-23.74%
3 Year-27.42%
5 Year-77.16%
10 Year24.93%
15 Year153.18%
Volatility
ATR(14)9.57
ATR(20)%3.54%
ATR Inc9.47%
Range Today9.07
ADR(20)8.24
ADR(20)%3.5%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS64.97
3 months CRS83.71
6 months CRS57.16
Mansfield-0.28
10 Day High254.89
10 Day Low223.49
20 Day High254.89
20 Day Low208.04
52 Week High260
52 Week Low185.34
CS1 End234.99
CR1 Start247.58
Volume & EV
DER(3)1.39%
DER(5)0.98%
Volume144.80K
Volume Incr2.65%
Vol(5)171.94K
Vol(50)164.55K

BOSTON BEER COMPANY INC-A / SAM FAQ

What is the ChartMill technical rating of BOSTON BEER COMPANY INC-A (SAM) stock?

ChartMill assigns a technical rating of 8 / 10 to SAM.


What is the trend direction for SAM stock?

The current trend direction for BOSTON BEER COMPANY INC-A (SAM) is Bullish.


What is the RSI signal for BOSTON BEER COMPANY INC-A (SAM) stock?

BOSTON BEER COMPANY INC-A (SAM) has an RSI value of 56.1897. This indicates that the stock is currently neutral.


What is the MACD signal for SAM stock?

The MACD indicator for BOSTON BEER COMPANY INC-A (SAM) has a value of -1.33892, indicating a bearish trend.


What is the short term momentum for BOSTON BEER COMPANY INC-A (SAM) stock?

The short term momentum for BOSTON BEER COMPANY INC-A (SAM) is positive.