MEDIAALPHA INC-CLASS A (MAX) Stock Technical Analysis
NYSE:MAX - New York Stock Exchange, Inc. - US58450V1044 - Common Stock - Currency: USD
Taking everything into account, MAX scores 3 out of 10 in our technical rating. MAX has been an average performer in the overall market. Also recent evolutions are not that positive: both the medium and short term time frames give negative signs.
The long term trend is still negative, but the short term trend is neutral. It is advised to wait a little bit longer to see how this turns out.
MAX is currently trading in the lower part of its 52 week range, which is not a good signal. Certainly not because the S&P500 Index is trading near new highs.
When comparing the performance of all stocks over the past year, MAX turns out to be only a medium performer in the overall market: it outperformed 44% of all stocks.
MAX is part of the Interactive Media & Services industry. There are 70 other stocks in this industry, MAX did better than 49% of them.
In the last month MAX has a been trading in the 10.05 - 11.19 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.
MAX has a bad technical rating, but it does show a decent setup pattern. We see reduced volatility while prices have been consolidating in the most recent period. There is a support zone below the current price at 10.39, a Stop Loss order could be placed below this zone.
More info and screens
9.86
15.16
When analyzing the support we can see 2 important areas.
- A support zone ranging from 10.14 to 10.39. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
- Support @9.96 from a horizontal line in the daily time frame.
4 important resistance areas can be observed.
- A resistance zone ranging from 10.46 to 10.67. This zone is formed by a combination of multiple trend lines and important moving averages in the daily time frame.
- Resistance @10.90 from a horizontal line in the weekly time frame.
- Resistance @11.13 from a horizontal line in the daily time frame.
- Resistance @15.01 from a trend line in the weekly time frame.
The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.
| Indicator | Value | Signal | Comment |
|---|---|---|---|
| ChartMill Long Term Trend Indicator | DOWN | NEGATIVE | The long term trend for MAX is down. |
| ChartMill Short Term Trend Indicator | NEUTRAL | NEUTRAL | The short term trend for MAX is neutral. |
| ChartMill Relative Strength | 44.1 | NEUTRAL | MAX is not amongst the best or worst performers on the market. |
| Simple Moving Average/SMA (20) | DOWN | NEGATIVE | The current price of MAX is below a declining SMA(20). |
| Simple Moving Average/SMA (50) | UP | MIXED | The current price of MAX is below the rising SMA(50). |
| Simple Moving Average/SMA (200) | DOWN | NEGATIVE | The current price of MAX is below a declining SMA(200). |
| Relative Strength Index/RSI (14) | 47.88 | NEUTRAL | The RSI value for MAX is a neutral value. |
| Moving Average Convergence Divergence/MACD (12, 26, 9) | -0.06 | NEGATIVE | The MACD value suggests MAX has a negative trend, although the MACD value is rising. |
| Stochastics (14,3) | 39.65 | NEUTRAL | The Stochastics value for MAX is a neutral value. |
| Average True Range in percent/ATR (20) | 3.62 | MEDIUM VOLATILITY | The ATR as a percentage value for MAX suggests some volalility. |
| Average Directional Index/ADX (14) | 18.98 | NEGATIVE | The low ADX value for MAX suggests a weak or negative trend. |
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
NYSE:MAX (7/15/2025, 3:07:27 PM)
10.43
-0.01 (-0.1%)
Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS SectorCommunication Services
GICS IndustryInteractive Media & Services
Performance
% Chg-0.1%
1 Week2.86%
2 Weeks-3.42%
1 Month-6.12%
3 Month34.36%
6 Month-6.28%
12 Month-26.38%
2 Year2.96%
3 Year-15.26%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)0.38
ATR(20)%3.62%
ATR Inc-7.19%
Range Today0.17
ADR(20)0.36
ADR(20)%3.47%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS44.1
Mansfield-2.28
10 Day High11.19
10 Day Low10.05
20 Day High11.19
20 Day Low10.05
52 Week High20.91
52 Week Low7.33
CS1 End10.39
CR1 Start10.46
Volume & EV
DER(3)-2.33%
DER(5)-3.23%
Volume130.56K
Volume Incr-17.18%
Vol(5)352.40K
Vol(50)443.66K