MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis

USA • New York Stock Exchange • NYSE:MAX • US58450V1044

7.77 USD
-0.67 (-7.94%)
Last: Feb 11, 2026, 02:13 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

5

We assign a fundamental rating of 5 out of 10 to MAX. MAX was compared to 69 industry peers in the Interactive Media & Services industry. The financial health of MAX is average, but there are quite some concerns on its profitability. MAX is not overvalued while it is showing excellent growth. This is an interesting combination.


Dividend Valuation Growth Profitability Health

3

1. Profitability

1.1 Basic Checks

  • MAX had positive earnings in the past year.
  • In the past year MAX had a positive cash flow from operations.
  • MAX had negative earnings in 4 of the past 5 years.
  • Each year in the past 5 years MAX had a positive operating cash flow.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M -50M

1.2 Ratios

  • MAX has a Return On Assets of -0.43%. This is comparable to the rest of the industry: MAX outperforms 52.17% of its industry peers.
  • MAX has a better Return On Invested Capital (74.11%) than 98.55% of its industry peers.
Industry RankSector Rank
ROA -0.43%
ROE N/A
ROIC 74.11%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 0 200 400 600

1.3 Margins

  • MAX's Profit Margin has declined in the last couple of years.
  • The Operating Margin of MAX (6.39%) is better than 60.87% of its industry peers.
  • MAX's Operating Margin has declined in the last couple of years.
  • MAX has a worse Gross Margin (15.29%) than 85.51% of its industry peers.
  • MAX's Gross Margin has declined in the last couple of years.
Industry RankSector Rank
OM 6.39%
PM (TTM) N/A
GM 15.29%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 0 10 -10 20

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ROAROEROICOperating and Profit MarginShow most profitable peers

5

2. Health

2.1 Basic Checks

  • With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), MAX is creating value.
  • Compared to 1 year ago, MAX has more shares outstanding
  • Compared to 5 years ago, MAX has more shares outstanding
  • MAX has a better debt/assets ratio than last year.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M 250M

2.2 Solvency

  • An Altman-Z score of 3.61 indicates that MAX is not in any danger for bankruptcy at the moment.
  • MAX's Altman-Z score of 3.61 is fine compared to the rest of the industry. MAX outperforms 75.36% of its industry peers.
  • MAX has a debt to FCF ratio of 1.78. This is a very positive value and a sign of high solvency as it would only need 1.78 years to pay back of all of its debts.
  • MAX has a Debt to FCF ratio of 1.78. This is in the better half of the industry: MAX outperforms 76.81% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 1.78
Altman-Z 3.61
ROIC/WACC8.91
WACC8.32%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M 100M 150M

2.3 Liquidity

  • A Current Ratio of 1.08 indicates that MAX should not have too much problems paying its short term obligations.
  • MAX has a Current ratio of 1.08. This is in the lower half of the industry: MAX underperforms 71.01% of its industry peers.
  • MAX has a Quick Ratio of 1.08. This is a normal value and indicates that MAX is financially healthy and should not expect problems in meeting its short term obligations.
  • Looking at the Quick ratio, with a value of 1.08, MAX is doing worse than 71.01% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.08
Quick Ratio 1.08
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

8

3. Growth

3.1 Past

  • The Earnings Per Share has grown by an impressive 29.41% over the past year.
  • The Earnings Per Share has been growing slightly by 0.88% on average over the past years.
  • The Revenue has grown by 64.86% in the past year. This is a very strong growth!
  • MAX shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 16.21% yearly.
EPS 1Y (TTM)29.41%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%52.94%
Revenue 1Y (TTM)64.86%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%18.28%

3.2 Future

  • Based on estimates for the next years, MAX will show a very strong growth in Earnings Per Share. The EPS will grow by 46.44% on average per year.
  • MAX is expected to show quite a strong growth in Revenue. In the coming years, the Revenue will grow by 11.57% yearly.
EPS Next Y-55%
EPS Next 2Y80.58%
EPS Next 3Y58.11%
EPS Next 5Y46.44%
Revenue Next Year30.97%
Revenue Next 2Y19.2%
Revenue Next 3Y16.23%
Revenue Next 5Y11.57%

3.3 Evolution

  • The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
  • Although the future Revenue growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 500M 1B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 1 -1 2

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Find the best growth stocksShow best growing peers

5

4. Valuation

4.1 Price/Earnings Ratio

  • The Price/Earnings ratio is 35.32, which means the current valuation is very expensive for MAX.
  • MAX's Price/Earnings ratio is in line with the industry average.
  • The average S&P500 Price/Earnings ratio is at 28.03. MAX is valued slightly more expensive when compared to this.
  • With a Price/Forward Earnings ratio of 7.94, the valuation of MAX can be described as very cheap.
  • Based on the Price/Forward Earnings ratio, MAX is valued a bit cheaper than 78.26% of the companies in the same industry.
  • The average S&P500 Price/Forward Earnings ratio is at 27.97. MAX is valued rather cheaply when compared to this.
Industry RankSector Rank
PE 35.32
Fwd PE 7.94
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

  • Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of MAX indicates a somewhat cheap valuation: MAX is cheaper than 72.46% of the companies listed in the same industry.
  • MAX's Price/Free Cash Flow ratio is rather cheap when compared to the industry. MAX is cheaper than 88.41% of the companies in the same industry.
Industry RankSector Rank
P/FCF 5.81
EV/EBITDA 8.76
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15

4.3 Compensation for Growth

  • A more expensive valuation may be justified as MAX's earnings are expected to grow with 58.11% in the coming years.
PEG (NY)N/A
PEG (5Y)39.94
EPS Next 2Y80.58%
EPS Next 3Y58.11%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. Dividend

5.1 Amount

  • No dividends for MAX!.
Industry RankSector Rank
Dividend Yield 0%

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Find the best dividend stocksShow peers with best dividend

MEDIAALPHA INC-CLASS A

NYSE:MAX (2/11/2026, 2:13:42 PM)

7.77

-0.67 (-7.94%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)10-29
Earnings (Next)02-23
Inst Owners53.97%
Inst Owner Change-1.93%
Ins Owners9.16%
Ins Owner Change-2.99%
Market Cap506.37M
Revenue(TTM)1.12B
Net Income(TTM)-1.14M
Analysts78.33
Price Target16.25 (109.14%)
Short Float %4.85%
Short Ratio3.52
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-129.76%
Min EPS beat(2)-293.83%
Max EPS beat(2)34.31%
EPS beat(4)2
Avg EPS beat(4)-70.69%
Min EPS beat(4)-293.83%
Max EPS beat(4)40.96%
EPS beat(8)6
Avg EPS beat(8)108.86%
EPS beat(12)6
Avg EPS beat(12)45.95%
EPS beat(16)7
Avg EPS beat(16)23.79%
Revenue beat(2)1
Avg Revenue beat(2)3.11%
Min Revenue beat(2)-0.61%
Max Revenue beat(2)6.83%
Revenue beat(4)3
Avg Revenue beat(4)4.76%
Min Revenue beat(4)-0.61%
Max Revenue beat(4)10.52%
Revenue beat(8)7
Avg Revenue beat(8)7.27%
Revenue beat(12)10
Avg Revenue beat(12)6.27%
Revenue beat(16)12
Avg Revenue beat(16)5.03%
PT rev (1m)0%
PT rev (3m)1.67%
EPS NQ rev (1m)2.73%
EPS NQ rev (3m)-0.61%
EPS NY rev (1m)5.75%
EPS NY rev (3m)-8.26%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-0.26%
Valuation
Industry RankSector Rank
PE 35.32
Fwd PE 7.94
P/S 0.45
P/FCF 5.81
P/OCF 5.78
P/B N/A
P/tB N/A
EV/EBITDA 8.76
EPS(TTM)0.22
EY2.83%
EPS(NY)0.98
Fwd EY12.59%
FCF(TTM)1.34
FCFY17.23%
OCF(TTM)1.34
OCFY17.29%
SpS17.23
BVpS-0.46
TBVpS-1.25
PEG (NY)N/A
PEG (5Y)39.94
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -0.43%
ROE N/A
ROCE 93.81%
ROIC 74.11%
ROICexc 150.46%
ROICexgc N/A
OM 6.39%
PM (TTM) N/A
GM 15.29%
FCFM 7.77%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3Y414.71%
ROICexgc growth 5Y-22.99%
ROICexc growth 3Y231.94%
ROICexc growth 5Y-23.15%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
F-Score5
Asset Turnover4.22
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 1.78
Debt/EBITDA 1.76
Cap/Depr 8.01%
Cap/Sales 0.03%
Interest Coverage 5.79
Cash Conversion 115.01%
Profit Quality N/A
Current Ratio 1.08
Quick Ratio 1.08
Altman-Z 3.61
F-Score5
WACC8.32%
ROIC/WACC8.91
Cap/Depr(3y)4.14%
Cap/Depr(5y)8.08%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)29.41%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%52.94%
EPS Next Y-55%
EPS Next 2Y80.58%
EPS Next 3Y58.11%
EPS Next 5Y46.44%
Revenue 1Y (TTM)64.86%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%18.28%
Revenue Next Year30.97%
Revenue Next 2Y19.2%
Revenue Next 3Y16.23%
Revenue Next 5Y11.57%
EBIT growth 1Y158.25%
EBIT growth 3Y173%
EBIT growth 5Y-13.41%
EBIT Next Year145.91%
EBIT Next 3Y45.22%
EBIT Next 5Y29.51%
FCF growth 1Y965.06%
FCF growth 3Y17.37%
FCF growth 5Y15.66%
OCF growth 1Y960.23%
OCF growth 3Y17.03%
OCF growth 5Y15.68%

MEDIAALPHA INC-CLASS A / MAX FAQ

Can you provide the ChartMill fundamental rating for MEDIAALPHA INC-CLASS A?

ChartMill assigns a fundamental rating of 5 / 10 to MAX.


What is the valuation status of MEDIAALPHA INC-CLASS A (MAX) stock?

ChartMill assigns a valuation rating of 5 / 10 to MEDIAALPHA INC-CLASS A (MAX). This can be considered as Fairly Valued.


How profitable is MEDIAALPHA INC-CLASS A (MAX) stock?

MEDIAALPHA INC-CLASS A (MAX) has a profitability rating of 3 / 10.


What is the valuation of MEDIAALPHA INC-CLASS A based on its PE and PB ratios?

The Price/Earnings (PE) ratio for MEDIAALPHA INC-CLASS A (MAX) is 35.32 and the Price/Book (PB) ratio is -17.02.


Can you provide the financial health for MAX stock?

The financial health rating of MEDIAALPHA INC-CLASS A (MAX) is 5 / 10.