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MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis

NYSE:MAX - US58450V1044 - Common Stock

10.57 USD
+0.29 (+2.82%)
Last: 8/29/2025, 8:04:01 PM
10.78 USD
+0.21 (+1.99%)
After Hours: 8/29/2025, 8:04:01 PM
Fundamental Rating

5

Taking everything into account, MAX scores 5 out of 10 in our fundamental rating. MAX was compared to 70 industry peers in the Interactive Media & Services industry. The financial health of MAX is average, but there are quite some concerns on its profitability. MAX is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one!


Dividend Valuation Growth Profitability Health

3

1. Profitability

1.1 Basic Checks

In the past year MAX was profitable.
MAX had a positive operating cash flow in the past year.
In the past 5 years MAX reported 4 times negative net income.
MAX had a positive operating cash flow in each of the past 5 years.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M -50M

1.2 Ratios

MAX has a Return On Assets of -2.63%. This is comparable to the rest of the industry: MAX outperforms 52.17% of its industry peers.
Looking at the Return On Invested Capital, with a value of 53.09%, MAX belongs to the top of the industry, outperforming 98.55% of the companies in the same industry.
Industry RankSector Rank
ROA -2.63%
ROE N/A
ROIC 53.09%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 0 200 400 600

1.3 Margins

In the last couple of years the Profit Margin of MAX has declined.
Looking at the Operating Margin, with a value of 6.29%, MAX is in the better half of the industry, outperforming 65.22% of the companies in the same industry.
In the last couple of years the Operating Margin of MAX has declined.
MAX's Gross Margin of 15.57% is on the low side compared to the rest of the industry. MAX is outperformed by 85.51% of its industry peers.
MAX's Gross Margin has declined in the last couple of years.
Industry RankSector Rank
OM 6.29%
PM (TTM) N/A
GM 15.57%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 0 10 -10 20

5

2. Health

2.1 Basic Checks

MAX has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
MAX has more shares outstanding than it did 1 year ago.
Compared to 5 years ago, MAX has more shares outstanding
Compared to 1 year ago, MAX has an improved debt to assets ratio.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M 250M

2.2 Solvency

An Altman-Z score of 4.17 indicates that MAX is not in any danger for bankruptcy at the moment.
Looking at the Altman-Z score, with a value of 4.17, MAX is in the better half of the industry, outperforming 79.71% of the companies in the same industry.
The Debt to FCF ratio of MAX is 2.22, which is a good value as it means it would take MAX, 2.22 years of fcf income to pay off all of its debts.
The Debt to FCF ratio of MAX (2.22) is better than 72.46% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.22
Altman-Z 4.17
ROIC/WACC5.59
WACC9.49%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M 100M 150M

2.3 Liquidity

MAX has a Current Ratio of 1.29. This is a normal value and indicates that MAX is financially healthy and should not expect problems in meeting its short term obligations.
With a Current ratio value of 1.29, MAX is not doing good in the industry: 66.67% of the companies in the same industry are doing better.
A Quick Ratio of 1.29 indicates that MAX should not have too much problems paying its short term obligations.
MAX has a Quick ratio of 1.29. This is in the lower half of the industry: MAX underperforms 66.67% of its industry peers.
Industry RankSector Rank
Current Ratio 1.29
Quick Ratio 1.29
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M

8

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 144.83% over the past year.
Measured over the past 5 years, MAX shows a small growth in Earnings Per Share. The EPS has been growing by 0.88% on average per year.
Looking at the last year, MAX shows a very strong growth in Revenue. The Revenue has grown by 116.57%.
The Revenue has been growing by 16.21% on average over the past years. This is quite good.
EPS 1Y (TTM)144.83%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%-571.43%
Revenue 1Y (TTM)116.57%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%41.14%

3.2 Future

The Earnings Per Share is expected to grow by 46.58% on average over the next years. This is a very strong growth
The Revenue is expected to grow by 11.54% on average over the next years. This is quite good.
EPS Next Y105.37%
EPS Next 2Y75.35%
EPS Next 3Y56.22%
EPS Next 5Y46.58%
Revenue Next Year28.89%
Revenue Next 2Y18.86%
Revenue Next 3Y14.14%
Revenue Next 5Y11.54%

3.3 Evolution

The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
The estimated forward Revenue growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 500M 1B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 1 -1 2

6

4. Valuation

4.1 Price/Earnings Ratio

A Price/Earnings ratio of 81.31 indicates a quite expensive valuation of MAX.
MAX's Price/Earnings is on the same level as the industry average.
When comparing the Price/Earnings ratio of MAX to the average of the S&P500 Index (27.08), we can say MAX is valued expensively.
MAX is valuated reasonably with a Price/Forward Earnings ratio of 11.46.
76.81% of the companies in the same industry are more expensive than MAX, based on the Price/Forward Earnings ratio.
Compared to an average S&P500 Price/Forward Earnings ratio of 22.72, MAX is valued a bit cheaper.
Industry RankSector Rank
PE 81.31
Fwd PE 11.46
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60 80

4.2 Price Multiples

Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of MAX indicates a somewhat cheap valuation: MAX is cheaper than 76.81% of the companies listed in the same industry.
Based on the Price/Free Cash Flow ratio, MAX is valued cheaper than 82.61% of the companies in the same industry.
Industry RankSector Rank
P/FCF 10.07
EV/EBITDA 10.81
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15

4.3 Compensation for Growth

MAX's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
MAX's earnings are expected to grow with 56.22% in the coming years. This may justify a more expensive valuation.
PEG (NY)0.77
PEG (5Y)91.95
EPS Next 2Y75.35%
EPS Next 3Y56.22%

0

5. Dividend

5.1 Amount

MAX does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

MEDIAALPHA INC-CLASS A

NYSE:MAX (8/29/2025, 8:04:01 PM)

After market: 10.78 +0.21 (+1.99%)

10.57

+0.29 (+2.82%)

Chartmill FA Rating
GICS SectorCommunication Services
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)08-06 2025-08-06/amc
Earnings (Next)10-28 2025-10-28/amc
Inst Owners54.69%
Inst Owner Change2.24%
Ins Owners9.5%
Ins Owner Change15.13%
Market Cap718.13M
Analysts80
Price Target17.26 (63.29%)
Short Float %5.85%
Short Ratio4.18
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-126.43%
Min EPS beat(2)-293.83%
Max EPS beat(2)40.96%
EPS beat(4)2
Avg EPS beat(4)-70.51%
Min EPS beat(4)-293.83%
Max EPS beat(4)40.96%
EPS beat(8)5
Avg EPS beat(8)100.3%
EPS beat(12)5
Avg EPS beat(12)41.24%
EPS beat(16)6
Avg EPS beat(16)-75.46%
Revenue beat(2)1
Avg Revenue beat(2)4.95%
Min Revenue beat(2)-0.61%
Max Revenue beat(2)10.52%
Revenue beat(4)3
Avg Revenue beat(4)4.01%
Min Revenue beat(4)-0.61%
Max Revenue beat(4)10.52%
Revenue beat(8)7
Avg Revenue beat(8)7.09%
Revenue beat(12)10
Avg Revenue beat(12)6.54%
Revenue beat(16)11
Avg Revenue beat(16)4.19%
PT rev (1m)2.01%
PT rev (3m)1%
EPS NQ rev (1m)-6.67%
EPS NQ rev (3m)0.8%
EPS NY rev (1m)7.65%
EPS NY rev (3m)10.24%
Revenue NQ rev (1m)6.38%
Revenue NQ rev (3m)5.28%
Revenue NY rev (1m)1.83%
Revenue NY rev (3m)3.82%
Valuation
Industry RankSector Rank
PE 81.31
Fwd PE 11.46
P/S 0.67
P/FCF 10.07
P/OCF 9.97
P/B N/A
P/tB N/A
EV/EBITDA 10.81
EPS(TTM)0.13
EY1.23%
EPS(NY)0.92
Fwd EY8.73%
FCF(TTM)1.05
FCFY9.93%
OCF(TTM)1.06
OCFY10.03%
SpS15.83
BVpS-0.06
TBVpS-0.83
PEG (NY)0.77
PEG (5Y)91.95
Profitability
Industry RankSector Rank
ROA -2.63%
ROE N/A
ROCE 67.2%
ROIC 53.09%
ROICexc 348.4%
ROICexgc N/A
OM 6.29%
PM (TTM) N/A
GM 15.57%
FCFM 6.63%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3Y414.71%
ROICexcg growth 5Y-22.99%
ROICexc growth 3Y231.94%
ROICexc growth 5Y-23.15%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
F-Score6
Asset Turnover4.31
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.22
Debt/EBITDA 2.04
Cap/Depr 13.31%
Cap/Sales 0.07%
Interest Coverage 5.52
Cash Conversion 98.48%
Profit Quality N/A
Current Ratio 1.29
Quick Ratio 1.29
Altman-Z 4.17
F-Score6
WACC9.49%
ROIC/WACC5.59
Cap/Depr(3y)4.14%
Cap/Depr(5y)8.08%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)144.83%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%-571.43%
EPS Next Y105.37%
EPS Next 2Y75.35%
EPS Next 3Y56.22%
EPS Next 5Y46.58%
Revenue 1Y (TTM)116.57%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%41.14%
Revenue Next Year28.89%
Revenue Next 2Y18.86%
Revenue Next 3Y14.14%
Revenue Next 5Y11.54%
EBIT growth 1Y2606.33%
EBIT growth 3Y173%
EBIT growth 5Y-13.41%
EBIT Next Year148.02%
EBIT Next 3Y44.83%
EBIT Next 5Y29.54%
FCF growth 1Y189.19%
FCF growth 3Y17.37%
FCF growth 5Y15.66%
OCF growth 1Y191.29%
OCF growth 3Y17.03%
OCF growth 5Y15.68%