MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis
USA - NYSE:MAX - US58450V1044 - Common Stock
12.3669 USD
+0.1 (+0.79%)
Taking everything into account, MAX scores 5 out of 10 in our fundamental rating. MAX was compared to 69 industry peers in the Interactive Media & Services industry. While MAX seems to be doing ok healthwise, there are quite some concerns on its profitability. MAX is not overvalued while it is showing excellent growth. This is an interesting combination.
1. Profitability
1.1 Basic Checks
MAX had positive earnings in the past year.
In the past year MAX had a positive cash flow from operations.
MAX had negative earnings in 4 of the past 5 years.
MAX had a positive operating cash flow in each of the past 5 years.
1.2 Ratios
Looking at the Return On Assets, with a value of -2.63%, MAX is in line with its industry, outperforming 52.17% of the companies in the same industry.
With an excellent Return On Invested Capital value of 53.09%, MAX belongs to the best of the industry, outperforming 98.55% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | -2.63% | ||
| ROE | N/A | ||
| ROIC | 53.09% |
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
1.3 Margins
MAX's Profit Margin has declined in the last couple of years.
MAX has a better Operating Margin (6.29%) than 65.22% of its industry peers.
In the last couple of years the Operating Margin of MAX has declined.
MAX's Gross Margin of 15.57% is on the low side compared to the rest of the industry. MAX is outperformed by 85.51% of its industry peers.
In the last couple of years the Gross Margin of MAX has declined.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 6.29% | ||
| PM (TTM) | N/A | ||
| GM | 15.57% |
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
2. Health
2.1 Basic Checks
With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), MAX is creating value.
MAX has more shares outstanding than it did 1 year ago.
MAX has more shares outstanding than it did 5 years ago.
MAX has a better debt/assets ratio than last year.
2.2 Solvency
An Altman-Z score of 4.34 indicates that MAX is not in any danger for bankruptcy at the moment.
MAX has a Altman-Z score of 4.34. This is in the better half of the industry: MAX outperforms 78.26% of its industry peers.
The Debt to FCF ratio of MAX is 2.22, which is a good value as it means it would take MAX, 2.22 years of fcf income to pay off all of its debts.
MAX's Debt to FCF ratio of 2.22 is fine compared to the rest of the industry. MAX outperforms 73.91% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 2.22 | ||
| Altman-Z | 4.34 |
ROIC/WACC5.43
WACC9.78%
2.3 Liquidity
A Current Ratio of 1.29 indicates that MAX should not have too much problems paying its short term obligations.
MAX's Current ratio of 1.29 is on the low side compared to the rest of the industry. MAX is outperformed by 66.67% of its industry peers.
A Quick Ratio of 1.29 indicates that MAX should not have too much problems paying its short term obligations.
The Quick ratio of MAX (1.29) is worse than 66.67% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.29 | ||
| Quick Ratio | 1.29 |
3. Growth
3.1 Past
MAX shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 144.83%, which is quite impressive.
The Earnings Per Share has been growing slightly by 0.88% on average over the past years.
MAX shows a strong growth in Revenue. In the last year, the Revenue has grown by 116.57%.
MAX shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 16.21% yearly.
EPS 1Y (TTM)144.83%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%-571.43%
Revenue 1Y (TTM)116.57%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%41.14%
3.2 Future
MAX is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 46.58% yearly.
Based on estimates for the next years, MAX will show a quite strong growth in Revenue. The Revenue will grow by 11.54% on average per year.
EPS Next Y105.37%
EPS Next 2Y75.35%
EPS Next 3Y56.22%
EPS Next 5Y46.58%
Revenue Next Year28.07%
Revenue Next 2Y18.42%
Revenue Next 3Y14.14%
Revenue Next 5Y11.54%
3.3 Evolution
When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
The estimated forward Revenue growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
4. Valuation
4.1 Price/Earnings Ratio
With a Price/Earnings ratio of 95.13, MAX can be considered very expensive at the moment.
Compared to the rest of the industry, the Price/Earnings ratio of MAX is on the same level as its industry peers.
MAX is valuated expensively when we compare the Price/Earnings ratio to 27.41, which is the current average of the S&P500 Index.
A Price/Forward Earnings ratio of 13.41 indicates a correct valuation of MAX.
Compared to the rest of the industry, the Price/Forward Earnings ratio of MAX indicates a somewhat cheap valuation: MAX is cheaper than 73.91% of the companies listed in the same industry.
MAX is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 22.87, which is the current average of the S&P500 Index.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 95.13 | ||
| Fwd PE | 13.41 |
4.2 Price Multiples
MAX's Enterprise Value to EBITDA ratio is a bit cheaper when compared to the industry. MAX is cheaper than 75.36% of the companies in the same industry.
Compared to the rest of the industry, the Price/Free Cash Flow ratio of MAX indicates a rather cheap valuation: MAX is cheaper than 81.16% of the companies listed in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 11.23 | ||
| EV/EBITDA | 11.85 |
4.3 Compensation for Growth
The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
A more expensive valuation may be justified as MAX's earnings are expected to grow with 56.22% in the coming years.
PEG (NY)0.9
PEG (5Y)107.59
EPS Next 2Y75.35%
EPS Next 3Y56.22%
5. Dividend
5.1 Amount
MAX does not give a dividend.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | N/A |
NYSE:MAX (9/24/2025, 9:46:59 AM)
12.3669
+0.1 (+0.79%)
Chartmill FA Rating
GICS SectorCommunication Services
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)
Earnings (Next)
Inst Owners54.69%
Inst Owner Change2.24%
Ins Owners9.5%
Ins Owner Change1.93%
Market Cap800.26M
Analysts80
Price Target16.41 (32.69%)
Short Float %5.82%
Short Ratio3.64
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | N/A |
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-126.43%
Min EPS beat(2)-293.83%
Max EPS beat(2)40.96%
EPS beat(4)2
Avg EPS beat(4)-70.51%
Min EPS beat(4)-293.83%
Max EPS beat(4)40.96%
EPS beat(8)5
Avg EPS beat(8)100.3%
EPS beat(12)5
Avg EPS beat(12)41.24%
EPS beat(16)6
Avg EPS beat(16)-75.46%
Revenue beat(2)1
Avg Revenue beat(2)4.95%
Min Revenue beat(2)-0.61%
Max Revenue beat(2)10.52%
Revenue beat(4)3
Avg Revenue beat(4)4.01%
Min Revenue beat(4)-0.61%
Max Revenue beat(4)10.52%
Revenue beat(8)7
Avg Revenue beat(8)7.09%
Revenue beat(12)10
Avg Revenue beat(12)6.54%
Revenue beat(16)11
Avg Revenue beat(16)4.19%
PT rev (1m)-3.98%
PT rev (3m)-2.03%
EPS NQ rev (1m)-1.48%
EPS NQ rev (3m)4.72%
EPS NY rev (1m)0%
EPS NY rev (3m)6.09%
Revenue NQ rev (1m)-1.3%
Revenue NQ rev (3m)7.6%
Revenue NY rev (1m)-0.63%
Revenue NY rev (3m)3.08%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 95.13 | ||
| Fwd PE | 13.41 | ||
| P/S | 0.74 | ||
| P/FCF | 11.23 | ||
| P/OCF | 11.11 | ||
| P/B | N/A | ||
| P/tB | N/A | ||
| EV/EBITDA | 11.85 |
EPS(TTM)0.13
EY1.05%
EPS(NY)0.92
Fwd EY7.46%
FCF(TTM)1.1
FCFY8.91%
OCF(TTM)1.11
OCFY9%
SpS16.62
BVpS-0.06
TBVpS-0.87
PEG (NY)0.9
PEG (5Y)107.59
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | -2.63% | ||
| ROE | N/A | ||
| ROCE | 67.2% | ||
| ROIC | 53.09% | ||
| ROICexc | 348.4% | ||
| ROICexgc | N/A | ||
| OM | 6.29% | ||
| PM (TTM) | N/A | ||
| GM | 15.57% | ||
| FCFM | 6.63% |
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3Y414.71%
ROICexcg growth 5Y-22.99%
ROICexc growth 3Y231.94%
ROICexc growth 5Y-23.15%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
F-Score6
Asset Turnover4.31
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 2.22 | ||
| Debt/EBITDA | 2.04 | ||
| Cap/Depr | 13.31% | ||
| Cap/Sales | 0.07% | ||
| Interest Coverage | 5.52 | ||
| Cash Conversion | 98.48% | ||
| Profit Quality | N/A | ||
| Current Ratio | 1.29 | ||
| Quick Ratio | 1.29 | ||
| Altman-Z | 4.34 |
F-Score6
WACC9.78%
ROIC/WACC5.43
Cap/Depr(3y)4.14%
Cap/Depr(5y)8.08%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)144.83%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%-571.43%
EPS Next Y105.37%
EPS Next 2Y75.35%
EPS Next 3Y56.22%
EPS Next 5Y46.58%
Revenue 1Y (TTM)116.57%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%41.14%
Revenue Next Year28.07%
Revenue Next 2Y18.42%
Revenue Next 3Y14.14%
Revenue Next 5Y11.54%
EBIT growth 1Y2606.33%
EBIT growth 3Y173%
EBIT growth 5Y-13.41%
EBIT Next Year148.02%
EBIT Next 3Y44.83%
EBIT Next 5Y29.54%
FCF growth 1Y189.19%
FCF growth 3Y17.37%
FCF growth 5Y15.66%
OCF growth 1Y191.29%
OCF growth 3Y17.03%
OCF growth 5Y15.68%