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MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis

USA - NYSE:MAX - US58450V1044 - Common Stock

10.62 USD
+0.01 (+0.09%)
Last: 10/17/2025, 8:26:34 PM
10.62 USD
0 (0%)
After Hours: 10/17/2025, 8:26:34 PM
Fundamental Rating

5

We assign a fundamental rating of 5 out of 10 to MAX. MAX was compared to 69 industry peers in the Interactive Media & Services industry. The financial health of MAX is average, but there are quite some concerns on its profitability. MAX is not priced too expensively while it is growing strongly. Keep and eye on this one!


Dividend Valuation Growth Profitability Health

3

1. Profitability

1.1 Basic Checks

MAX had positive earnings in the past year.
MAX had a positive operating cash flow in the past year.
MAX had negative earnings in 4 of the past 5 years.
Each year in the past 5 years MAX had a positive operating cash flow.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M -50M

1.2 Ratios

MAX has a Return On Assets (-2.63%) which is comparable to the rest of the industry.
MAX has a Return On Invested Capital of 53.09%. This is amongst the best in the industry. MAX outperforms 98.55% of its industry peers.
Industry RankSector Rank
ROA -2.63%
ROE N/A
ROIC 53.09%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 0 200 400 600

1.3 Margins

MAX's Profit Margin has declined in the last couple of years.
Looking at the Operating Margin, with a value of 6.29%, MAX is in the better half of the industry, outperforming 65.22% of the companies in the same industry.
In the last couple of years the Operating Margin of MAX has declined.
MAX's Gross Margin of 15.57% is on the low side compared to the rest of the industry. MAX is outperformed by 86.96% of its industry peers.
MAX's Gross Margin has declined in the last couple of years.
Industry RankSector Rank
OM 6.29%
PM (TTM) N/A
GM 15.57%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 0 10 -10 20

5

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so MAX is creating value.
Compared to 1 year ago, MAX has more shares outstanding
The number of shares outstanding for MAX has been increased compared to 5 years ago.
The debt/assets ratio for MAX has been reduced compared to a year ago.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M 250M

2.2 Solvency

MAX has an Altman-Z score of 4.09. This indicates that MAX is financially healthy and has little risk of bankruptcy at the moment.
Looking at the Altman-Z score, with a value of 4.09, MAX is in the better half of the industry, outperforming 78.26% of the companies in the same industry.
The Debt to FCF ratio of MAX is 2.22, which is a good value as it means it would take MAX, 2.22 years of fcf income to pay off all of its debts.
The Debt to FCF ratio of MAX (2.22) is better than 75.36% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.22
Altman-Z 4.09
ROIC/WACC5.37
WACC9.88%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M 100M 150M

2.3 Liquidity

MAX has a Current Ratio of 1.29. This is a normal value and indicates that MAX is financially healthy and should not expect problems in meeting its short term obligations.
Looking at the Current ratio, with a value of 1.29, MAX is doing worse than 66.67% of the companies in the same industry.
A Quick Ratio of 1.29 indicates that MAX should not have too much problems paying its short term obligations.
MAX's Quick ratio of 1.29 is on the low side compared to the rest of the industry. MAX is outperformed by 66.67% of its industry peers.
Industry RankSector Rank
Current Ratio 1.29
Quick Ratio 1.29
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M

8

3. Growth

3.1 Past

MAX shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 144.83%, which is quite impressive.
MAX shows a small growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 0.88% yearly.
The Revenue has grown by 116.57% in the past year. This is a very strong growth!
MAX shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 16.21% yearly.
EPS 1Y (TTM)144.83%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%-571.43%
Revenue 1Y (TTM)116.57%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%41.14%

3.2 Future

MAX is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 46.58% yearly.
Based on estimates for the next years, MAX will show a quite strong growth in Revenue. The Revenue will grow by 11.54% on average per year.
EPS Next Y-64.65%
EPS Next 2Y72.45%
EPS Next 3Y52.04%
EPS Next 5Y46.58%
Revenue Next Year28.07%
Revenue Next 2Y18.42%
Revenue Next 3Y14.14%
Revenue Next 5Y11.54%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
The estimated forward Revenue growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 500M 1B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 1 -1 2

5

4. Valuation

4.1 Price/Earnings Ratio

MAX is valuated quite expensively with a Price/Earnings ratio of 81.69.
The rest of the industry has a similar Price/Earnings ratio as MAX.
When comparing the Price/Earnings ratio of MAX to the average of the S&P500 Index (27.40), we can say MAX is valued expensively.
A Price/Forward Earnings ratio of 11.90 indicates a reasonable valuation of MAX.
73.91% of the companies in the same industry are more expensive than MAX, based on the Price/Forward Earnings ratio.
MAX is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 22.94, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 81.69
Fwd PE 11.9
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 20 40 60 80

4.2 Price Multiples

Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of MAX indicates a somewhat cheap valuation: MAX is cheaper than 72.46% of the companies listed in the same industry.
Based on the Price/Free Cash Flow ratio, MAX is valued cheaper than 81.16% of the companies in the same industry.
Industry RankSector Rank
P/FCF 9.64
EV/EBITDA 10.38
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15

4.3 Compensation for Growth

A more expensive valuation may be justified as MAX's earnings are expected to grow with 52.04% in the coming years.
PEG (NY)N/A
PEG (5Y)92.39
EPS Next 2Y72.45%
EPS Next 3Y52.04%

0

5. Dividend

5.1 Amount

No dividends for MAX!.
Industry RankSector Rank
Dividend Yield N/A

MEDIAALPHA INC-CLASS A

NYSE:MAX (10/17/2025, 8:26:34 PM)

After market: 10.62 0 (0%)

10.62

+0.01 (+0.09%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)08-06 2025-08-06/amc
Earnings (Next)10-29 2025-10-29/amc
Inst Owners54.98%
Inst Owner Change0%
Ins Owners9.63%
Ins Owner Change1.91%
Market Cap687.22M
Analysts80
Price Target16.41 (54.52%)
Short Float %5.5%
Short Ratio3.18
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-126.43%
Min EPS beat(2)-293.83%
Max EPS beat(2)40.96%
EPS beat(4)2
Avg EPS beat(4)-70.51%
Min EPS beat(4)-293.83%
Max EPS beat(4)40.96%
EPS beat(8)5
Avg EPS beat(8)100.3%
EPS beat(12)5
Avg EPS beat(12)41.24%
EPS beat(16)6
Avg EPS beat(16)-75.46%
Revenue beat(2)1
Avg Revenue beat(2)4.95%
Min Revenue beat(2)-0.61%
Max Revenue beat(2)10.52%
Revenue beat(4)3
Avg Revenue beat(4)4.01%
Min Revenue beat(4)-0.61%
Max Revenue beat(4)10.52%
Revenue beat(8)7
Avg Revenue beat(8)7.09%
Revenue beat(12)10
Avg Revenue beat(12)6.54%
Revenue beat(16)11
Avg Revenue beat(16)4.19%
PT rev (1m)-4.93%
PT rev (3m)-2.03%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-0.75%
EPS NY rev (1m)-82.79%
EPS NY rev (3m)-81.47%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)5.46%
Revenue NY rev (1m)0%
Revenue NY rev (3m)1.37%
Valuation
Industry RankSector Rank
PE 81.69
Fwd PE 11.9
P/S 0.64
P/FCF 9.64
P/OCF 9.54
P/B N/A
P/tB N/A
EV/EBITDA 10.38
EPS(TTM)0.13
EY1.22%
EPS(NY)0.89
Fwd EY8.4%
FCF(TTM)1.1
FCFY10.37%
OCF(TTM)1.11
OCFY10.48%
SpS16.62
BVpS-0.06
TBVpS-0.87
PEG (NY)N/A
PEG (5Y)92.39
Profitability
Industry RankSector Rank
ROA -2.63%
ROE N/A
ROCE 67.2%
ROIC 53.09%
ROICexc 348.4%
ROICexgc N/A
OM 6.29%
PM (TTM) N/A
GM 15.57%
FCFM 6.63%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3Y414.71%
ROICexcg growth 5Y-22.99%
ROICexc growth 3Y231.94%
ROICexc growth 5Y-23.15%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
F-Score6
Asset Turnover4.31
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.22
Debt/EBITDA 2.04
Cap/Depr 13.31%
Cap/Sales 0.07%
Interest Coverage 5.52
Cash Conversion 98.48%
Profit Quality N/A
Current Ratio 1.29
Quick Ratio 1.29
Altman-Z 4.09
F-Score6
WACC9.88%
ROIC/WACC5.37
Cap/Depr(3y)4.14%
Cap/Depr(5y)8.08%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)144.83%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%-571.43%
EPS Next Y-64.65%
EPS Next 2Y72.45%
EPS Next 3Y52.04%
EPS Next 5Y46.58%
Revenue 1Y (TTM)116.57%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%41.14%
Revenue Next Year28.07%
Revenue Next 2Y18.42%
Revenue Next 3Y14.14%
Revenue Next 5Y11.54%
EBIT growth 1Y2606.33%
EBIT growth 3Y173%
EBIT growth 5Y-13.41%
EBIT Next Year138.45%
EBIT Next 3Y41.66%
EBIT Next 5Y29.54%
FCF growth 1Y189.19%
FCF growth 3Y17.37%
FCF growth 5Y15.66%
OCF growth 1Y191.29%
OCF growth 3Y17.03%
OCF growth 5Y15.68%