MEDIAALPHA INC-CLASS A (MAX) Fundamental Analysis & Valuation

NYSE:MAX • US58450V1044

Current stock price

9.33 USD
+0.26 (+2.87%)
Last:

This MAX fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

4

1. MAX Profitability Analysis

1.1 Basic Checks

  • MAX had positive earnings in the past year.
  • In the past year MAX had a positive cash flow from operations.
  • In multiple years MAX reported negative net income over the last 5 years.
  • In the past 5 years MAX always reported a positive cash flow from operatings.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 2025 0 50M -50M

1.2 Ratios

  • With a decent Return On Assets value of 6.68%, MAX is doing good in the industry, outperforming 76.81% of the companies in the same industry.
  • With an excellent Return On Equity value of 615.94%, MAX belongs to the best of the industry, outperforming 100.00% of the companies in the same industry.
  • With an excellent Return On Invested Capital value of 11.89%, MAX belongs to the best of the industry, outperforming 82.61% of the companies in the same industry.
Industry RankSector Rank
ROA 6.68%
ROE 615.94%
ROIC 11.89%
ROA(3y)-4.42%
ROA(5y)-9.8%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 2025 0 200 400 600

1.3 Margins

  • MAX has a Profit Margin of 2.30%. This is comparable to the rest of the industry: MAX outperforms 57.97% of its industry peers.
  • With a Operating Margin value of 3.19%, MAX perfoms like the industry average, outperforming 57.97% of the companies in the same industry.
  • In the last couple of years the Operating Margin of MAX has declined.
  • MAX has a worse Gross Margin (15.05%) than 86.96% of its industry peers.
  • MAX's Gross Margin has declined in the last couple of years.
Industry RankSector Rank
OM 3.19%
PM (TTM) 2.3%
GM 15.05%
OM growth 3YN/A
OM growth 5Y-27.61%
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.49%
GM growth 5Y-11.25%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 2025 0 10 -10 20

More info and screens

ROAROEROICOperating and Profit MarginShow most profitable peers

5

2. MAX Health Analysis

2.1 Basic Checks

  • MAX has a Return on Invested Capital (ROIC), which is just above the Cost of Capital (WACC), which means it is creating some value.
  • MAX has less shares outstanding than it did 1 year ago.
  • MAX has more shares outstanding than it did 5 years ago.
  • The debt/assets ratio for MAX has been reduced compared to a year ago.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 2025 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 2025 100M 200M 300M

2.2 Solvency

  • MAX has an Altman-Z score of 2.46. This is not the best score and indicates that MAX is in the grey zone with still only limited risk for bankruptcy at the moment.
  • Looking at the Altman-Z score, with a value of 2.46, MAX is in the better half of the industry, outperforming 69.57% of the companies in the same industry.
  • MAX has a debt to FCF ratio of 2.35. This is a good value and a sign of high solvency as MAX would need 2.35 years to pay back of all of its debts.
  • With a decent Debt to FCF ratio value of 2.35, MAX is doing good in the industry, outperforming 72.46% of the companies in the same industry.
  • MAX has a Debt/Equity ratio of 31.64. This is a high value indicating a heavy dependency on external financing.
  • MAX's Debt to Equity ratio of 31.64 is on the low side compared to the rest of the industry. MAX is outperformed by 86.96% of its industry peers.
  • Even though the debt/equity ratio score it not favorable for MAX, it has very limited outstanding debt, so we won't put too much weight on the DE evaluation.
Industry RankSector Rank
Debt/Equity 31.64
Debt/FCF 2.35
Altman-Z 2.46
ROIC/WACC1.43
WACC8.3%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 2025 0 50M 100M 150M

2.3 Liquidity

  • A Current Ratio of 1.18 indicates that MAX should not have too much problems paying its short term obligations.
  • MAX's Current ratio of 1.18 is on the low side compared to the rest of the industry. MAX is outperformed by 69.57% of its industry peers.
  • A Quick Ratio of 1.18 indicates that MAX should not have too much problems paying its short term obligations.
  • MAX's Quick ratio of 1.18 is on the low side compared to the rest of the industry. MAX is outperformed by 69.57% of its industry peers.
Industry RankSector Rank
Current Ratio 1.18
Quick Ratio 1.18
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 2025 50M 100M 150M

More info and screens

WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

5

3. MAX Growth Analysis

3.1 Past

  • The Earnings Per Share has grown by an impressive 113.33% over the past year.
  • The Revenue has grown by 28.78% in the past year. This is a very strong growth!
  • The Revenue has been growing by 13.75% on average over the past years. This is quite good.
EPS 1Y (TTM)113.33%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%525%
Revenue 1Y (TTM)28.78%
Revenue growth 3Y34.36%
Revenue growth 5Y13.75%
Sales Q2Q%-3.16%

3.2 Future

  • Based on estimates for the next years, MAX will show a very strong growth in Earnings Per Share. The EPS will grow by 33.92% on average per year.
  • The Revenue is expected to grow by 7.10% on average over the next years.
EPS Next Y69.85%
EPS Next 2Y42.22%
EPS Next 3Y34.83%
EPS Next 5Y33.92%
Revenue Next Year10.96%
Revenue Next 2Y10.14%
Revenue Next 3Y10.84%
Revenue Next 5Y7.1%

3.3 Evolution

  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is decreasing.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 500M 1B 1.5B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 0 1 -1 2

More info and screens

Find the best growth stocksShow best growing peers

7

4. MAX Valuation Analysis

4.1 Price/Earnings Ratio

  • A Price/Earnings ratio of 14.58 indicates a correct valuation of MAX.
  • Based on the Price/Earnings ratio, MAX is valued a bit cheaper than the industry average as 66.67% of the companies are valued more expensively.
  • When comparing the Price/Earnings ratio of MAX to the average of the S&P500 Index (24.89), we can say MAX is valued slightly cheaper.
  • With a Price/Forward Earnings ratio of 8.58, the valuation of MAX can be described as very reasonable.
  • Compared to the rest of the industry, the Price/Forward Earnings ratio of MAX indicates a somewhat cheap valuation: MAX is cheaper than 79.71% of the companies listed in the same industry.
  • MAX's Price/Forward Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 22.19.
Industry RankSector Rank
PE 14.58
Fwd PE 8.58
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20

4.2 Price Multiples

  • Based on the Enterprise Value to EBITDA ratio, MAX is valued a bit cheaper than 62.32% of the companies in the same industry.
  • Based on the Price/Free Cash Flow ratio, MAX is valued a bit cheaper than 79.71% of the companies in the same industry.
Industry RankSector Rank
P/FCF 9.22
EV/EBITDA 17.83
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15

4.3 Compensation for Growth

  • MAX's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
  • MAX's earnings are expected to grow with 34.83% in the coming years. This may justify a more expensive valuation.
PEG (NY)0.21
PEG (5Y)N/A
EPS Next 2Y42.22%
EPS Next 3Y34.83%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. MAX Dividend Analysis

5.1 Amount

  • MAX does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

More info and screens

Find the best dividend stocksShow peers with best dividend

MAX Fundamentals: All Metrics, Ratios and Statistics

MEDIAALPHA INC-CLASS A

NYSE:MAX (3/30/2026, 1:23:33 PM)

9.33

+0.26 (+2.87%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)02-23
Earnings (Next)04-28
Inst Owners53.9%
Inst Owner Change-2.23%
Ins Owners8.78%
Ins Owner Change5.69%
Market Cap601.78M
Revenue(TTM)1.11B
Net Income(TTM)25.62M
Analysts78.33
Price Target14.38 (54.13%)
Short Float %10.84%
Short Ratio4.01
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)74.11%
Min EPS beat(2)34.31%
Max EPS beat(2)113.91%
EPS beat(4)3
Avg EPS beat(4)-26.16%
Min EPS beat(4)-293.83%
Max EPS beat(4)113.91%
EPS beat(8)6
Avg EPS beat(8)113.98%
EPS beat(12)7
Avg EPS beat(12)76.1%
EPS beat(16)7
Avg EPS beat(16)26.31%
Revenue beat(2)1
Avg Revenue beat(2)1.83%
Min Revenue beat(2)-3.17%
Max Revenue beat(2)6.83%
Revenue beat(4)2
Avg Revenue beat(4)3.39%
Min Revenue beat(4)-3.17%
Max Revenue beat(4)10.52%
Revenue beat(8)6
Avg Revenue beat(8)6.37%
Revenue beat(12)9
Avg Revenue beat(12)5.48%
Revenue beat(16)11
Avg Revenue beat(16)4.5%
PT rev (1m)-11.48%
PT rev (3m)-11.48%
EPS NQ rev (1m)38.46%
EPS NQ rev (3m)35.98%
EPS NY rev (1m)11.12%
EPS NY rev (3m)2.08%
Revenue NQ rev (1m)8.11%
Revenue NQ rev (3m)8.11%
Revenue NY rev (1m)2.28%
Revenue NY rev (3m)2.28%
Valuation
Industry RankSector Rank
PE 14.58
Fwd PE 8.58
P/S 0.54
P/FCF 9.22
P/OCF 9.17
P/B 144.66
P/tB N/A
EV/EBITDA 17.83
EPS(TTM)0.64
EY6.86%
EPS(NY)1.09
Fwd EY11.65%
FCF(TTM)1.01
FCFY10.84%
OCF(TTM)1.02
OCFY10.9%
SpS17.27
BVpS0.06
TBVpS-0.73
PEG (NY)0.21
PEG (5Y)N/A
Graham Number0.96
Profitability
Industry RankSector Rank
ROA 6.68%
ROE 615.94%
ROCE 15.05%
ROIC 11.89%
ROICexc 14.83%
ROICexgc 20.35%
OM 3.19%
PM (TTM) 2.3%
GM 15.05%
FCFM 5.86%
ROA(3y)-4.42%
ROA(5y)-9.8%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5Y-34.13%
ROICexc growth 3YN/A
ROICexc growth 5Y-30.83%
OM growth 3YN/A
OM growth 5Y-27.61%
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.49%
GM growth 5Y-11.25%
F-Score6
Asset Turnover2.9
Health
Industry RankSector Rank
Debt/Equity 31.64
Debt/FCF 2.35
Debt/EBITDA 3.39
Cap/Depr 10.46%
Cap/Sales 0.03%
Interest Coverage 3.29
Cash Conversion 169.1%
Profit Quality 254.69%
Current Ratio 1.18
Quick Ratio 1.18
Altman-Z 2.46
F-Score6
WACC8.3%
ROIC/WACC1.43
Cap/Depr(3y)7.08%
Cap/Depr(5y)8.46%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)113.33%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%525%
EPS Next Y69.85%
EPS Next 2Y42.22%
EPS Next 3Y34.83%
EPS Next 5Y33.92%
Revenue 1Y (TTM)28.78%
Revenue growth 3Y34.36%
Revenue growth 5Y13.75%
Sales Q2Q%-3.16%
Revenue Next Year10.96%
Revenue Next 2Y10.14%
Revenue Next 3Y10.84%
Revenue Next 5Y7.1%
EBIT growth 1Y-16.8%
EBIT growth 3YN/A
EBIT growth 5Y-17.66%
EBIT Next Year541.04%
EBIT Next 3Y103.87%
EBIT Next 5Y55.47%
FCF growth 1Y44.32%
FCF growth 3Y32.32%
FCF growth 5Y5.01%
OCF growth 1Y43%
OCF growth 3Y32.39%
OCF growth 5Y5%

MEDIAALPHA INC-CLASS A / MAX Fundamental Analysis FAQ

Can you provide the ChartMill fundamental rating for MEDIAALPHA INC-CLASS A?

ChartMill assigns a fundamental rating of 5 / 10 to MAX.


What is the valuation status of MEDIAALPHA INC-CLASS A (MAX) stock?

ChartMill assigns a valuation rating of 7 / 10 to MEDIAALPHA INC-CLASS A (MAX). This can be considered as Undervalued.


How profitable is MEDIAALPHA INC-CLASS A (MAX) stock?

MEDIAALPHA INC-CLASS A (MAX) has a profitability rating of 4 / 10.


What is the valuation of MEDIAALPHA INC-CLASS A based on its PE and PB ratios?

The Price/Earnings (PE) ratio for MEDIAALPHA INC-CLASS A (MAX) is 14.58 and the Price/Book (PB) ratio is 144.66.


Can you provide the financial health for MAX stock?

The financial health rating of MEDIAALPHA INC-CLASS A (MAX) is 5 / 10.