Logo image of MAX

MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis

NYSE:MAX - New York Stock Exchange, Inc. - US58450V1044 - Common Stock - Currency: USD

10.02  +0.43 (+4.48%)

After market: 10.02 0 (0%)

Fundamental Rating

5

Overall MAX gets a fundamental rating of 5 out of 10. We evaluated MAX against 70 industry peers in the Interactive Media & Services industry. MAX has only an average score on both its financial health and profitability. MAX is not overvalued while it is showing excellent growth. This is an interesting combination.


Dividend Valuation Growth Profitability Health

Quickly go to:

5

1. Profitability

1.1 Basic Checks

MAX had positive earnings in the past year.
MAX had a positive operating cash flow in the past year.
MAX had negative earnings in 4 of the past 5 years.
Each year in the past 5 years MAX had a positive operating cash flow.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M -50M

1.2 Ratios

MAX's Return On Assets of 6.34% is amongst the best of the industry. MAX outperforms 82.86% of its industry peers.
MAX's Return On Equity of 699.29% is amongst the best of the industry. MAX outperforms 100.00% of its industry peers.
Looking at the Return On Invested Capital, with a value of 26.06%, MAX belongs to the top of the industry, outperforming 95.71% of the companies in the same industry.
Industry RankSector Rank
ROA 6.34%
ROE 699.29%
ROIC 26.06%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 0 200 400 600

1.3 Margins

MAX's Profit Margin of 1.92% is fine compared to the rest of the industry. MAX outperforms 64.29% of its industry peers.
MAX's Profit Margin has declined in the last couple of years.
MAX's Operating Margin of 4.94% is fine compared to the rest of the industry. MAX outperforms 65.71% of its industry peers.
MAX's Operating Margin has declined in the last couple of years.
MAX has a Gross Margin of 16.60%. This is amonst the worse of the industry: MAX underperforms 82.86% of its industry peers.
In the last couple of years the Gross Margin of MAX has declined.
Industry RankSector Rank
OM 4.94%
PM (TTM) 1.92%
GM 16.6%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 0 10 -10 20

More info and screens

4

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so MAX is creating value.
MAX has more shares outstanding than it did 1 year ago.
MAX has more shares outstanding than it did 5 years ago.
MAX has a better debt/assets ratio than last year.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M 250M

2.2 Solvency

An Altman-Z score of 2.89 indicates that MAX is not a great score, but indicates only limited risk for bankruptcy at the moment.
With a decent Altman-Z score value of 2.89, MAX is doing good in the industry, outperforming 74.29% of the companies in the same industry.
MAX has a debt to FCF ratio of 3.59. This is a good value and a sign of high solvency as MAX would need 3.59 years to pay back of all of its debts.
Looking at the Debt to FCF ratio, with a value of 3.59, MAX is in the better half of the industry, outperforming 64.29% of the companies in the same industry.
A Debt/Equity ratio of 64.59 is on the high side and indicates that MAX has dependencies on debt financing.
With a Debt to Equity ratio value of 64.59, MAX is not doing good in the industry: 82.86% of the companies in the same industry are doing better.
Industry RankSector Rank
Debt/Equity 64.59
Debt/FCF 3.59
Altman-Z 2.89
ROIC/WACC2.85
WACC9.16%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M 100M 150M

2.3 Liquidity

MAX has a Current Ratio of 1.43. This is a normal value and indicates that MAX is financially healthy and should not expect problems in meeting its short term obligations.
MAX's Current ratio of 1.43 is on the low side compared to the rest of the industry. MAX is outperformed by 60.00% of its industry peers.
A Quick Ratio of 1.43 indicates that MAX should not have too much problems paying its short term obligations.
Looking at the Quick ratio, with a value of 1.43, MAX is doing worse than 60.00% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.43
Quick Ratio 1.43
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M

More info and screens

8

3. Growth

3.1 Past

MAX shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 169.12%, which is quite impressive.
Measured over the past 5 years, MAX shows a small growth in Earnings Per Share. The EPS has been growing by 0.88% on average per year.
The Revenue has grown by 122.78% in the past year. This is a very strong growth!
The Revenue has been growing by 16.21% on average over the past years. This is quite good.
EPS 1Y (TTM)169.12%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%850%
Revenue 1Y (TTM)122.78%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%108.69%

3.2 Future

MAX is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 50.32% yearly.
MAX is expected to show quite a strong growth in Revenue. In the coming years, the Revenue will grow by 12.27% yearly.
EPS Next Y120.1%
EPS Next 2Y63.64%
EPS Next 3Y54.24%
EPS Next 5Y50.32%
Revenue Next Year21.71%
Revenue Next 2Y16.75%
Revenue Next 3Y13.33%
Revenue Next 5Y12.27%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
The estimated forward Revenue growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 500M 1B 1.5B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 1 -1 2

More info and screens

6

4. Valuation

4.1 Price/Earnings Ratio

MAX is valuated rather expensively with a Price/Earnings ratio of 21.32.
65.71% of the companies in the same industry are more expensive than MAX, based on the Price/Earnings ratio.
The average S&P500 Price/Earnings ratio is at 28.22. MAX is valued slightly cheaper when compared to this.
A Price/Forward Earnings ratio of 12.47 indicates a correct valuation of MAX.
Based on the Price/Forward Earnings ratio, MAX is valued a bit cheaper than the industry average as 80.00% of the companies are valued more expensively.
When comparing the Price/Forward Earnings ratio of MAX to the average of the S&P500 Index (20.86), we can say MAX is valued slightly cheaper.
Industry RankSector Rank
PE 21.32
Fwd PE 12.47
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, MAX is valued a bit cheaper than the industry average as 68.57% of the companies are valued more expensively.
74.29% of the companies in the same industry are more expensive than MAX, based on the Price/Free Cash Flow ratio.
Industry RankSector Rank
P/FCF 14.95
EV/EBITDA 15.51
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 4 6 8 10

4.3 Compensation for Growth

The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
MAX's earnings are expected to grow with 54.24% in the coming years. This may justify a more expensive valuation.
PEG (NY)0.18
PEG (5Y)24.11
EPS Next 2Y63.64%
EPS Next 3Y54.24%

More info and screens

0

5. Dividend

5.1 Amount

No dividends for MAX!.
Industry RankSector Rank
Dividend Yield N/A

More info and screens

MEDIAALPHA INC-CLASS A

NYSE:MAX (5/2/2025, 8:07:58 PM)

After market: 10.02 0 (0%)

10.02

+0.43 (+4.48%)

Chartmill FA Rating
GICS SectorCommunication Services
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)04-30 2025-04-30/amc
Earnings (Next)07-29 2025-07-29/amc
Inst Owners56.09%
Inst Owner Change-0.01%
Ins Owners7.53%
Ins Owner Change13.36%
Market Cap676.05M
Analysts80
Price Target16.92 (68.86%)
Short Float %7.72%
Short Ratio3.95
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-14.59%
Min EPS beat(2)-64.2%
Max EPS beat(2)35.01%
EPS beat(4)3
Avg EPS beat(4)254.11%
Min EPS beat(4)-64.2%
Max EPS beat(4)966.26%
EPS beat(8)4
Avg EPS beat(8)127.24%
EPS beat(12)4
Avg EPS beat(12)43.8%
EPS beat(16)5
Avg EPS beat(16)-76.91%
Revenue beat(2)2
Avg Revenue beat(2)3.07%
Min Revenue beat(2)2.31%
Max Revenue beat(2)3.83%
Revenue beat(4)4
Avg Revenue beat(4)9.35%
Min Revenue beat(4)2.31%
Max Revenue beat(4)16.57%
Revenue beat(8)7
Avg Revenue beat(8)6.52%
Revenue beat(12)9
Avg Revenue beat(12)4.87%
Revenue beat(16)10
Avg Revenue beat(16)3.4%
PT rev (1m)-7.87%
PT rev (3m)-27.9%
EPS NQ rev (1m)-3.24%
EPS NQ rev (3m)-1.94%
EPS NY rev (1m)-4.06%
EPS NY rev (3m)-17.77%
Revenue NQ rev (1m)-3.71%
Revenue NQ rev (3m)-12.95%
Revenue NY rev (1m)-2.95%
Revenue NY rev (3m)-7.97%
Valuation
Industry RankSector Rank
PE 21.32
Fwd PE 12.47
P/S 0.78
P/FCF 14.95
P/OCF 14.74
P/B 284.29
P/tB N/A
EV/EBITDA 15.51
EPS(TTM)0.47
EY4.69%
EPS(NY)0.8
Fwd EY8.02%
FCF(TTM)0.67
FCFY6.69%
OCF(TTM)0.68
OCFY6.79%
SpS12.82
BVpS0.04
TBVpS-0.97
PEG (NY)0.18
PEG (5Y)24.11
Profitability
Industry RankSector Rank
ROA 6.34%
ROE 699.29%
ROCE 32.99%
ROIC 26.06%
ROICexc 39.14%
ROICexgc 182.38%
OM 4.94%
PM (TTM) 1.92%
GM 16.6%
FCFM 5.23%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3Y414.71%
ROICexcg growth 5Y-22.99%
ROICexc growth 3Y231.94%
ROICexc growth 5Y-23.15%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
F-Score7
Asset Turnover3.29
Health
Industry RankSector Rank
Debt/Equity 64.59
Debt/FCF 3.59
Debt/EBITDA 3.11
Cap/Depr 9.79%
Cap/Sales 0.08%
Interest Coverage 3.06
Cash Conversion 92.86%
Profit Quality 271.92%
Current Ratio 1.43
Quick Ratio 1.43
Altman-Z 2.89
F-Score7
WACC9.16%
ROIC/WACC2.85
Cap/Depr(3y)4.14%
Cap/Depr(5y)8.08%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)169.12%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%850%
EPS Next Y120.1%
EPS Next 2Y63.64%
EPS Next 3Y54.24%
EPS Next 5Y50.32%
Revenue 1Y (TTM)122.78%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%108.69%
Revenue Next Year21.71%
Revenue Next 2Y16.75%
Revenue Next 3Y13.33%
Revenue Next 5Y12.27%
EBIT growth 1Y209.66%
EBIT growth 3Y173%
EBIT growth 5Y-13.41%
EBIT Next Year144.56%
EBIT Next 3Y48%
EBIT Next 5Y31.58%
FCF growth 1Y124.32%
FCF growth 3Y17.37%
FCF growth 5Y15.66%
OCF growth 1Y126.74%
OCF growth 3Y17.03%
OCF growth 5Y15.68%