MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis
USA - NYSE:MAX - US58450V1044 - Common Stock
12.95 USD
+0.19 (+1.49%)
We assign a fundamental rating of 5 out of 10 to MAX. MAX was compared to 70 industry peers in the Interactive Media & Services industry. MAX scores quite bad on profitability, while its financial health is fine. Not spectacular, but in line with the averages. MAX is not priced too expensively while it is growing strongly. Keep and eye on this one!
1. Profitability
1.1 Basic Checks
In the past year MAX was profitable.
In the past year MAX had a positive cash flow from operations.
In the past 5 years MAX reported 4 times negative net income.
MAX had a positive operating cash flow in each of the past 5 years.
1.2 Ratios
The Return On Assets of MAX (-0.43%) is comparable to the rest of the industry.
MAX's Return On Invested Capital of 74.11% is amongst the best of the industry. MAX outperforms 98.57% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | -0.43% | ||
| ROE | N/A | ||
| ROIC | 74.11% |
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
1.3 Margins
In the last couple of years the Profit Margin of MAX has declined.
Looking at the Operating Margin, with a value of 6.39%, MAX is in the better half of the industry, outperforming 64.29% of the companies in the same industry.
MAX's Operating Margin has declined in the last couple of years.
Looking at the Gross Margin, with a value of 15.29%, MAX is doing worse than 88.57% of the companies in the same industry.
In the last couple of years the Gross Margin of MAX has declined.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 6.39% | ||
| PM (TTM) | N/A | ||
| GM | 15.29% |
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
2. Health
2.1 Basic Checks
The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so MAX is creating value.
The number of shares outstanding for MAX has been increased compared to 1 year ago.
MAX has more shares outstanding than it did 5 years ago.
MAX has a better debt/assets ratio than last year.
2.2 Solvency
An Altman-Z score of 4.16 indicates that MAX is not in any danger for bankruptcy at the moment.
MAX has a Altman-Z score of 4.16. This is in the better half of the industry: MAX outperforms 80.00% of its industry peers.
The Debt to FCF ratio of MAX is 1.78, which is an excellent value as it means it would take MAX, only 1.78 years of fcf income to pay off all of its debts.
MAX has a Debt to FCF ratio of 1.78. This is in the better half of the industry: MAX outperforms 77.14% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 1.78 | ||
| Altman-Z | 4.16 |
ROIC/WACC7.29
WACC10.16%
2.3 Liquidity
A Current Ratio of 1.08 indicates that MAX should not have too much problems paying its short term obligations.
Looking at the Current ratio, with a value of 1.08, MAX is doing worse than 74.29% of the companies in the same industry.
MAX has a Quick Ratio of 1.08. This is a normal value and indicates that MAX is financially healthy and should not expect problems in meeting its short term obligations.
MAX's Quick ratio of 1.08 is on the low side compared to the rest of the industry. MAX is outperformed by 74.29% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.08 | ||
| Quick Ratio | 1.08 |
3. Growth
3.1 Past
MAX shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 29.41%, which is quite impressive.
MAX shows a small growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 0.88% yearly.
The Revenue has grown by 64.86% in the past year. This is a very strong growth!
MAX shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 16.21% yearly.
EPS 1Y (TTM)29.41%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%52.94%
Revenue 1Y (TTM)64.86%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%18.28%
3.2 Future
MAX is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 46.44% yearly.
The Revenue is expected to grow by 11.57% on average over the next years. This is quite good.
EPS Next Y-50.94%
EPS Next 2Y81.03%
EPS Next 3Y57.1%
EPS Next 5Y46.44%
Revenue Next Year31.32%
Revenue Next 2Y20.07%
Revenue Next 3Y15.8%
Revenue Next 5Y11.57%
3.3 Evolution
The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
The estimated forward Revenue growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
4. Valuation
4.1 Price/Earnings Ratio
A Price/Earnings ratio of 58.86 indicates a quite expensive valuation of MAX.
Compared to the rest of the industry, the Price/Earnings ratio of MAX is on the same level as its industry peers.
Compared to an average S&P500 Price/Earnings ratio of 26.28, MAX is valued quite expensively.
The Price/Forward Earnings ratio is 13.17, which indicates a correct valuation of MAX.
Compared to the rest of the industry, the Price/Forward Earnings ratio of MAX indicates a somewhat cheap valuation: MAX is cheaper than 65.71% of the companies listed in the same industry.
Compared to an average S&P500 Price/Forward Earnings ratio of 33.61, MAX is valued rather cheaply.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 58.86 | ||
| Fwd PE | 13.17 |
4.2 Price Multiples
Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of MAX indicates a somewhat cheap valuation: MAX is cheaper than 71.43% of the companies listed in the same industry.
Based on the Price/Free Cash Flow ratio, MAX is valued cheaper than 82.86% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 9.61 | ||
| EV/EBITDA | 12.38 |
4.3 Compensation for Growth
A more expensive valuation may be justified as MAX's earnings are expected to grow with 57.10% in the coming years.
PEG (NY)N/A
PEG (5Y)66.57
EPS Next 2Y81.03%
EPS Next 3Y57.1%
5. Dividend
5.1 Amount
No dividends for MAX!.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | N/A |
NYSE:MAX (11/10/2025, 8:04:58 PM)
12.95
+0.19 (+1.49%)
Chartmill FA Rating
GICS SectorCommunication Services
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)
Earnings (Next)
Inst Owners54.98%
Inst Owner Change-0.01%
Ins Owners9.63%
Ins Owner Change1.91%
Market Cap837.99M
Revenue(TTM)1.12B
Net Income(TTM)-1.14M
Analysts78.33
Price Target15.98 (23.4%)
Short Float %7.2%
Short Ratio4.35
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | N/A |
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-129.76%
Min EPS beat(2)-293.83%
Max EPS beat(2)34.31%
EPS beat(4)2
Avg EPS beat(4)-70.69%
Min EPS beat(4)-293.83%
Max EPS beat(4)40.96%
EPS beat(8)6
Avg EPS beat(8)108.86%
EPS beat(12)6
Avg EPS beat(12)45.95%
EPS beat(16)7
Avg EPS beat(16)23.79%
Revenue beat(2)1
Avg Revenue beat(2)3.11%
Min Revenue beat(2)-0.61%
Max Revenue beat(2)6.83%
Revenue beat(4)3
Avg Revenue beat(4)4.76%
Min Revenue beat(4)-0.61%
Max Revenue beat(4)10.52%
Revenue beat(8)7
Avg Revenue beat(8)7.27%
Revenue beat(12)10
Avg Revenue beat(12)6.27%
Revenue beat(16)12
Avg Revenue beat(16)5.03%
PT rev (1m)-2.59%
PT rev (3m)-6.47%
EPS NQ rev (1m)13.89%
EPS NQ rev (3m)5.13%
EPS NY rev (1m)38.77%
EPS NY rev (3m)-74.29%
Revenue NQ rev (1m)0.75%
Revenue NQ rev (3m)0.62%
Revenue NY rev (1m)2.53%
Revenue NY rev (3m)3.75%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 58.86 | ||
| Fwd PE | 13.17 | ||
| P/S | 0.75 | ||
| P/FCF | 9.61 | ||
| P/OCF | 9.57 | ||
| P/B | N/A | ||
| P/tB | N/A | ||
| EV/EBITDA | 12.38 |
EPS(TTM)0.22
EY1.7%
EPS(NY)0.98
Fwd EY7.59%
FCF(TTM)1.35
FCFY10.41%
OCF(TTM)1.35
OCFY10.45%
SpS17.36
BVpS-0.46
TBVpS-1.26
PEG (NY)N/A
PEG (5Y)66.57
Graham NumberN/A
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | -0.43% | ||
| ROE | N/A | ||
| ROCE | 93.81% | ||
| ROIC | 74.11% | ||
| ROICexc | 150.46% | ||
| ROICexgc | N/A | ||
| OM | 6.39% | ||
| PM (TTM) | N/A | ||
| GM | 15.29% | ||
| FCFM | 7.77% |
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3Y414.71%
ROICexgc growth 5Y-22.99%
ROICexc growth 3Y231.94%
ROICexc growth 5Y-23.15%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
F-Score5
Asset Turnover4.22
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 1.78 | ||
| Debt/EBITDA | 1.76 | ||
| Cap/Depr | 8.01% | ||
| Cap/Sales | 0.03% | ||
| Interest Coverage | 5.79 | ||
| Cash Conversion | 115.01% | ||
| Profit Quality | N/A | ||
| Current Ratio | 1.08 | ||
| Quick Ratio | 1.08 | ||
| Altman-Z | 4.16 |
F-Score5
WACC10.16%
ROIC/WACC7.29
Cap/Depr(3y)4.14%
Cap/Depr(5y)8.08%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)29.41%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%52.94%
EPS Next Y-50.94%
EPS Next 2Y81.03%
EPS Next 3Y57.1%
EPS Next 5Y46.44%
Revenue 1Y (TTM)64.86%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%18.28%
Revenue Next Year31.32%
Revenue Next 2Y20.07%
Revenue Next 3Y15.8%
Revenue Next 5Y11.57%
EBIT growth 1Y158.25%
EBIT growth 3Y173%
EBIT growth 5Y-13.41%
EBIT Next Year138.45%
EBIT Next 3Y41.66%
EBIT Next 5Y29.51%
FCF growth 1Y965.06%
FCF growth 3Y17.37%
FCF growth 5Y15.66%
OCF growth 1Y960.23%
OCF growth 3Y17.03%
OCF growth 5Y15.68%
MEDIAALPHA INC-CLASS A / MAX FAQ
Can you provide the ChartMill fundamental rating for MEDIAALPHA INC-CLASS A?
ChartMill assigns a fundamental rating of 5 / 10 to MAX.
What is the valuation status for MAX stock?
ChartMill assigns a valuation rating of 5 / 10 to MEDIAALPHA INC-CLASS A (MAX). This can be considered as Fairly Valued.
How profitable is MEDIAALPHA INC-CLASS A (MAX) stock?
MEDIAALPHA INC-CLASS A (MAX) has a profitability rating of 3 / 10.
What are the PE and PB ratios of MEDIAALPHA INC-CLASS A (MAX) stock?
The Price/Earnings (PE) ratio for MEDIAALPHA INC-CLASS A (MAX) is 58.86 and the Price/Book (PB) ratio is -28.16.
What is the earnings growth outlook for MEDIAALPHA INC-CLASS A?
The Earnings per Share (EPS) of MEDIAALPHA INC-CLASS A (MAX) is expected to decline by -50.94% in the next year.