MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis

NYSE:MAX • US58450V1044

9.94 USD
+0.04 (+0.4%)
At close: Feb 27, 2026
9.94 USD
0 (0%)
After Hours: 2/27/2026, 8:16:40 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

5

MAX gets a fundamental rating of 5 out of 10. The analysis compared the fundamentals against 69 industry peers in the Interactive Media & Services industry. Both the profitability and the financial health of MAX get a neutral evaluation. Nothing too spectacular is happening here. MAX has a decent growth rate and is not valued too expensively.


Dividend Valuation Growth Profitability Health

4

1. Profitability

1.1 Basic Checks

  • MAX had positive earnings in the past year.
  • In the past year MAX had a positive cash flow from operations.
  • The reported net income has been mixed in the past 5 years: MAX reported negative net income in multiple years.
  • In the past 5 years MAX always reported a positive cash flow from operatings.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 2025 0 50M -50M

1.2 Ratios

  • Looking at the Return On Assets, with a value of 6.68%, MAX is in the better half of the industry, outperforming 76.81% of the companies in the same industry.
  • Looking at the Return On Equity, with a value of 615.94%, MAX belongs to the top of the industry, outperforming 100.00% of the companies in the same industry.
  • With an excellent Return On Invested Capital value of 11.89%, MAX belongs to the best of the industry, outperforming 84.06% of the companies in the same industry.
Industry RankSector Rank
ROA 6.68%
ROE 615.94%
ROIC 11.89%
ROA(3y)-4.42%
ROA(5y)-9.8%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 2025 0 200 400 600

1.3 Margins

  • MAX has a Profit Margin (2.30%) which is comparable to the rest of the industry.
  • MAX has a Operating Margin of 3.19%. This is comparable to the rest of the industry: MAX outperforms 59.42% of its industry peers.
  • MAX's Operating Margin has declined in the last couple of years.
  • The Gross Margin of MAX (15.05%) is worse than 85.51% of its industry peers.
  • In the last couple of years the Gross Margin of MAX has declined.
Industry RankSector Rank
OM 3.19%
PM (TTM) 2.3%
GM 15.05%
OM growth 3YN/A
OM growth 5Y-27.61%
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.49%
GM growth 5Y-11.25%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 2025 0 10 -10 20

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ROAROEROICOperating and Profit MarginShow most profitable peers

5

2. Health

2.1 Basic Checks

  • With a Return on Invested Capital (ROIC) just above the Cost of Capital (WACC), MAX is creating some value.
  • Compared to 1 year ago, MAX has less shares outstanding
  • MAX has more shares outstanding than it did 5 years ago.
  • The debt/assets ratio for MAX has been reduced compared to a year ago.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 2025 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 2025 100M 200M 300M

2.2 Solvency

  • MAX has an Altman-Z score of 2.56. This is not the best score and indicates that MAX is in the grey zone with still only limited risk for bankruptcy at the moment.
  • MAX has a better Altman-Z score (2.56) than 71.01% of its industry peers.
  • MAX has a debt to FCF ratio of 2.35. This is a good value and a sign of high solvency as MAX would need 2.35 years to pay back of all of its debts.
  • With a decent Debt to FCF ratio value of 2.35, MAX is doing good in the industry, outperforming 72.46% of the companies in the same industry.
  • A Debt/Equity ratio of 31.64 is on the high side and indicates that MAX has dependencies on debt financing.
  • With a Debt to Equity ratio value of 31.64, MAX is not doing good in the industry: 86.96% of the companies in the same industry are doing better.
  • Even though the debt/equity ratio score it not favorable for MAX, it has very limited outstanding debt, so we won't put too much weight on the DE evaluation.
Industry RankSector Rank
Debt/Equity 31.64
Debt/FCF 2.35
Altman-Z 2.56
ROIC/WACC1.49
WACC7.98%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 2025 0 50M 100M 150M

2.3 Liquidity

  • A Current Ratio of 1.18 indicates that MAX should not have too much problems paying its short term obligations.
  • MAX has a worse Current ratio (1.18) than 68.12% of its industry peers.
  • A Quick Ratio of 1.18 indicates that MAX should not have too much problems paying its short term obligations.
  • MAX's Quick ratio of 1.18 is on the low side compared to the rest of the industry. MAX is outperformed by 68.12% of its industry peers.
Industry RankSector Rank
Current Ratio 1.18
Quick Ratio 1.18
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 2025 50M 100M 150M

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

5

3. Growth

3.1 Past

  • MAX shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 113.33%, which is quite impressive.
  • The Revenue has grown by 28.78% in the past year. This is a very strong growth!
  • MAX shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 13.75% yearly.
EPS 1Y (TTM)113.33%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%525%
Revenue 1Y (TTM)28.78%
Revenue growth 3Y34.36%
Revenue growth 5Y13.75%
Sales Q2Q%-3.16%

3.2 Future

  • MAX is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 33.29% yearly.
  • MAX is expected to show a small growth in Revenue. In the coming years, the Revenue will grow by 4.39% yearly.
EPS Next Y52.85%
EPS Next 2Y36.11%
EPS Next 3Y43.95%
EPS Next 5Y33.29%
Revenue Next Year8.49%
Revenue Next 2Y9.5%
Revenue Next 3Y7.42%
Revenue Next 5Y4.39%

3.3 Evolution

  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is decreasing.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 500M 1B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 1 -1 2

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Find the best growth stocksShow best growing peers

6

4. Valuation

4.1 Price/Earnings Ratio

  • Based on the Price/Earnings ratio of 15.53, the valuation of MAX can be described as correct.
  • 62.32% of the companies in the same industry are more expensive than MAX, based on the Price/Earnings ratio.
  • MAX is valuated rather cheaply when we compare the Price/Earnings ratio to 27.07, which is the current average of the S&P500 Index.
  • The Price/Forward Earnings ratio is 10.16, which indicates a very decent valuation of MAX.
  • Compared to the rest of the industry, the Price/Forward Earnings ratio of MAX indicates a somewhat cheap valuation: MAX is cheaper than 72.46% of the companies listed in the same industry.
  • MAX is valuated cheaply when we compare the Price/Forward Earnings ratio to 28.05, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 15.53
Fwd PE 10.16
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • MAX's Enterprise Value to EBITDA ratio is in line with the industry average.
  • 76.81% of the companies in the same industry are more expensive than MAX, based on the Price/Free Cash Flow ratio.
Industry RankSector Rank
P/FCF 9.93
EV/EBITDA 19.45
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15

4.3 Compensation for Growth

  • The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
  • A more expensive valuation may be justified as MAX's earnings are expected to grow with 43.95% in the coming years.
PEG (NY)0.29
PEG (5Y)N/A
EPS Next 2Y36.11%
EPS Next 3Y43.95%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. Dividend

5.1 Amount

  • No dividends for MAX!.
Industry RankSector Rank
Dividend Yield 0%

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Find the best dividend stocksShow peers with best dividend

MEDIAALPHA INC-CLASS A

NYSE:MAX (2/27/2026, 8:16:40 PM)

After market: 9.94 0 (0%)

9.94

+0.04 (+0.4%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)02-23
Earnings (Next)04-28
Inst Owners53.97%
Inst Owner Change-2.23%
Ins Owners9.16%
Ins Owner Change-3.65%
Market Cap647.79M
Revenue(TTM)1.11B
Net Income(TTM)25.62M
Analysts78.33
Price Target16.25 (63.48%)
Short Float %5.24%
Short Ratio2.95
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)74.11%
Min EPS beat(2)34.31%
Max EPS beat(2)113.91%
EPS beat(4)3
Avg EPS beat(4)-26.16%
Min EPS beat(4)-293.83%
Max EPS beat(4)113.91%
EPS beat(8)6
Avg EPS beat(8)113.98%
EPS beat(12)7
Avg EPS beat(12)76.1%
EPS beat(16)7
Avg EPS beat(16)26.31%
Revenue beat(2)1
Avg Revenue beat(2)1.83%
Min Revenue beat(2)-3.17%
Max Revenue beat(2)6.83%
Revenue beat(4)2
Avg Revenue beat(4)3.39%
Min Revenue beat(4)-3.17%
Max Revenue beat(4)10.52%
Revenue beat(8)6
Avg Revenue beat(8)6.37%
Revenue beat(12)9
Avg Revenue beat(12)5.48%
Revenue beat(16)11
Avg Revenue beat(16)4.5%
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)-1.79%
EPS NQ rev (3m)-1.79%
EPS NY rev (1m)0%
EPS NY rev (3m)-0.49%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.45%
Valuation
Industry RankSector Rank
PE 15.53
Fwd PE 10.16
P/S 0.58
P/FCF 9.93
P/OCF 9.88
P/B 155.72
P/tB N/A
EV/EBITDA 19.45
EPS(TTM)0.64
EY6.44%
EPS(NY)0.98
Fwd EY9.84%
FCF(TTM)1
FCFY10.07%
OCF(TTM)1.01
OCFY10.13%
SpS17.09
BVpS0.06
TBVpS-0.72
PEG (NY)0.29
PEG (5Y)N/A
Graham Number0.96
Profitability
Industry RankSector Rank
ROA 6.68%
ROE 615.94%
ROCE 15.05%
ROIC 11.89%
ROICexc 14.83%
ROICexgc 20.35%
OM 3.19%
PM (TTM) 2.3%
GM 15.05%
FCFM 5.86%
ROA(3y)-4.42%
ROA(5y)-9.8%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5Y-34.13%
ROICexc growth 3YN/A
ROICexc growth 5Y-30.83%
OM growth 3YN/A
OM growth 5Y-27.61%
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.49%
GM growth 5Y-11.25%
F-Score6
Asset Turnover2.9
Health
Industry RankSector Rank
Debt/Equity 31.64
Debt/FCF 2.35
Debt/EBITDA 3.39
Cap/Depr 10.46%
Cap/Sales 0.03%
Interest Coverage 3.29
Cash Conversion 169.1%
Profit Quality 254.69%
Current Ratio 1.18
Quick Ratio 1.18
Altman-Z 2.56
F-Score6
WACC7.98%
ROIC/WACC1.49
Cap/Depr(3y)7.08%
Cap/Depr(5y)8.46%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)113.33%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%525%
EPS Next Y52.85%
EPS Next 2Y36.11%
EPS Next 3Y43.95%
EPS Next 5Y33.29%
Revenue 1Y (TTM)28.78%
Revenue growth 3Y34.36%
Revenue growth 5Y13.75%
Sales Q2Q%-3.16%
Revenue Next Year8.49%
Revenue Next 2Y9.5%
Revenue Next 3Y7.42%
Revenue Next 5Y4.39%
EBIT growth 1Y-16.8%
EBIT growth 3YN/A
EBIT growth 5Y-17.66%
EBIT Next Year510.94%
EBIT Next 3Y97.37%
EBIT Next 5Y70.48%
FCF growth 1Y44.32%
FCF growth 3Y32.32%
FCF growth 5Y5.01%
OCF growth 1Y43%
OCF growth 3Y32.39%
OCF growth 5Y5%

MEDIAALPHA INC-CLASS A / MAX FAQ

Can you provide the ChartMill fundamental rating for MEDIAALPHA INC-CLASS A?

ChartMill assigns a fundamental rating of 5 / 10 to MAX.


What is the valuation status of MEDIAALPHA INC-CLASS A (MAX) stock?

ChartMill assigns a valuation rating of 6 / 10 to MEDIAALPHA INC-CLASS A (MAX). This can be considered as Fairly Valued.


How profitable is MEDIAALPHA INC-CLASS A (MAX) stock?

MEDIAALPHA INC-CLASS A (MAX) has a profitability rating of 4 / 10.


What is the valuation of MEDIAALPHA INC-CLASS A based on its PE and PB ratios?

The Price/Earnings (PE) ratio for MEDIAALPHA INC-CLASS A (MAX) is 15.53 and the Price/Book (PB) ratio is 155.72.


Can you provide the financial health for MAX stock?

The financial health rating of MEDIAALPHA INC-CLASS A (MAX) is 5 / 10.