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MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis

USA - New York Stock Exchange - NYSE:MAX - US58450V1044 - Common Stock

13.07 USD
-0.42 (-3.11%)
Last: 12/5/2025, 8:04:00 PM
13.07 USD
0 (0%)
After Hours: 12/5/2025, 8:04:00 PM
Fundamental Rating

5

MAX gets a fundamental rating of 5 out of 10. The analysis compared the fundamentals against 70 industry peers in the Interactive Media & Services industry. The financial health of MAX is average, but there are quite some concerns on its profitability. MAX is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one!


Dividend Valuation Growth Profitability Health

3

1. Profitability

1.1 Basic Checks

In the past year MAX was profitable.
MAX had a positive operating cash flow in the past year.
MAX had negative earnings in 4 of the past 5 years.
MAX had a positive operating cash flow in each of the past 5 years.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M -50M

1.2 Ratios

MAX has a Return On Assets of -0.43%. This is comparable to the rest of the industry: MAX outperforms 50.70% of its industry peers.
MAX has a Return On Invested Capital of 74.11%. This is amongst the best in the industry. MAX outperforms 98.59% of its industry peers.
Industry RankSector Rank
ROA -0.43%
ROE N/A
ROIC 74.11%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 0 200 400 600

1.3 Margins

MAX's Profit Margin has declined in the last couple of years.
MAX has a better Operating Margin (6.39%) than 61.97% of its industry peers.
MAX's Operating Margin has declined in the last couple of years.
MAX has a Gross Margin of 15.29%. This is amonst the worse of the industry: MAX underperforms 87.32% of its industry peers.
In the last couple of years the Gross Margin of MAX has declined.
Industry RankSector Rank
OM 6.39%
PM (TTM) N/A
GM 15.29%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 0 10 -10 20

5

2. Health

2.1 Basic Checks

MAX has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
Compared to 1 year ago, MAX has more shares outstanding
Compared to 5 years ago, MAX has more shares outstanding
Compared to 1 year ago, MAX has an improved debt to assets ratio.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M 250M

2.2 Solvency

MAX has an Altman-Z score of 4.22. This indicates that MAX is financially healthy and has little risk of bankruptcy at the moment.
MAX has a better Altman-Z score (4.22) than 78.87% of its industry peers.
The Debt to FCF ratio of MAX is 1.78, which is an excellent value as it means it would take MAX, only 1.78 years of fcf income to pay off all of its debts.
MAX's Debt to FCF ratio of 1.78 is fine compared to the rest of the industry. MAX outperforms 77.46% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 1.78
Altman-Z 4.22
ROIC/WACC6.85
WACC10.82%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M 100M 150M

2.3 Liquidity

MAX has a Current Ratio of 1.08. This is a normal value and indicates that MAX is financially healthy and should not expect problems in meeting its short term obligations.
With a Current ratio value of 1.08, MAX is not doing good in the industry: 71.83% of the companies in the same industry are doing better.
A Quick Ratio of 1.08 indicates that MAX should not have too much problems paying its short term obligations.
With a Quick ratio value of 1.08, MAX is not doing good in the industry: 71.83% of the companies in the same industry are doing better.
Industry RankSector Rank
Current Ratio 1.08
Quick Ratio 1.08
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M

8

3. Growth

3.1 Past

MAX shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 29.41%, which is quite impressive.
MAX shows a small growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 0.88% yearly.
The Revenue has grown by 64.86% in the past year. This is a very strong growth!
MAX shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 16.21% yearly.
EPS 1Y (TTM)29.41%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%52.94%
Revenue 1Y (TTM)64.86%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%18.28%

3.2 Future

Based on estimates for the next years, MAX will show a very strong growth in Earnings Per Share. The EPS will grow by 46.44% on average per year.
The Revenue is expected to grow by 11.57% on average over the next years. This is quite good.
EPS Next Y-54.44%
EPS Next 2Y82.04%
EPS Next 3Y58.26%
EPS Next 5Y46.44%
Revenue Next Year30.97%
Revenue Next 2Y19.64%
Revenue Next 3Y16.49%
Revenue Next 5Y11.57%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
Although the future Revenue growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 500M 1B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 1 -1 2

5

4. Valuation

4.1 Price/Earnings Ratio

Based on the Price/Earnings ratio of 59.41, the valuation of MAX can be described as expensive.
MAX's Price/Earnings is on the same level as the industry average.
The average S&P500 Price/Earnings ratio is at 26.49. MAX is valued rather expensively when compared to this.
The Price/Forward Earnings ratio is 13.15, which indicates a correct valuation of MAX.
73.24% of the companies in the same industry are more expensive than MAX, based on the Price/Forward Earnings ratio.
MAX's Price/Forward Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 23.69.
Industry RankSector Rank
PE 59.41
Fwd PE 13.15
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40 50

4.2 Price Multiples

70.42% of the companies in the same industry are more expensive than MAX, based on the Enterprise Value to EBITDA ratio.
Based on the Price/Free Cash Flow ratio, MAX is valued cheaply inside the industry as 80.28% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF 9.76
EV/EBITDA 12.72
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15

4.3 Compensation for Growth

A more expensive valuation may be justified as MAX's earnings are expected to grow with 58.26% in the coming years.
PEG (NY)N/A
PEG (5Y)67.19
EPS Next 2Y82.04%
EPS Next 3Y58.26%

0

5. Dividend

5.1 Amount

No dividends for MAX!.
Industry RankSector Rank
Dividend Yield N/A

MEDIAALPHA INC-CLASS A

NYSE:MAX (12/5/2025, 8:04:00 PM)

After market: 13.07 0 (0%)

13.07

-0.42 (-3.11%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)10-29 2025-10-29/amc
Earnings (Next)02-23 2026-02-23/amc
Inst Owners54.01%
Inst Owner Change-0.77%
Ins Owners9.5%
Ins Owner Change0.39%
Market Cap851.77M
Revenue(TTM)1.12B
Net Income(TTM)-1.14M
Analysts78.33
Price Target16.25 (24.33%)
Short Float %5.78%
Short Ratio3.52
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-129.76%
Min EPS beat(2)-293.83%
Max EPS beat(2)34.31%
EPS beat(4)2
Avg EPS beat(4)-70.69%
Min EPS beat(4)-293.83%
Max EPS beat(4)40.96%
EPS beat(8)6
Avg EPS beat(8)108.86%
EPS beat(12)6
Avg EPS beat(12)45.95%
EPS beat(16)7
Avg EPS beat(16)23.79%
Revenue beat(2)1
Avg Revenue beat(2)3.11%
Min Revenue beat(2)-0.61%
Max Revenue beat(2)6.83%
Revenue beat(4)3
Avg Revenue beat(4)4.76%
Min Revenue beat(4)-0.61%
Max Revenue beat(4)10.52%
Revenue beat(8)7
Avg Revenue beat(8)7.27%
Revenue beat(12)10
Avg Revenue beat(12)6.27%
Revenue beat(16)12
Avg Revenue beat(16)5.03%
PT rev (1m)1.67%
PT rev (3m)-5.84%
EPS NQ rev (1m)0%
EPS NQ rev (3m)15.49%
EPS NY rev (1m)-7.12%
EPS NY rev (3m)-77.81%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0.12%
Revenue NY rev (1m)-0.26%
Revenue NY rev (3m)1.62%
Valuation
Industry RankSector Rank
PE 59.41
Fwd PE 13.15
P/S 0.76
P/FCF 9.76
P/OCF 9.73
P/B N/A
P/tB N/A
EV/EBITDA 12.72
EPS(TTM)0.22
EY1.68%
EPS(NY)0.99
Fwd EY7.61%
FCF(TTM)1.34
FCFY10.24%
OCF(TTM)1.34
OCFY10.28%
SpS17.23
BVpS-0.46
TBVpS-1.25
PEG (NY)N/A
PEG (5Y)67.19
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -0.43%
ROE N/A
ROCE 93.81%
ROIC 74.11%
ROICexc 150.46%
ROICexgc N/A
OM 6.39%
PM (TTM) N/A
GM 15.29%
FCFM 7.77%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3Y414.71%
ROICexgc growth 5Y-22.99%
ROICexc growth 3Y231.94%
ROICexc growth 5Y-23.15%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
F-Score5
Asset Turnover4.22
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 1.78
Debt/EBITDA 1.76
Cap/Depr 8.01%
Cap/Sales 0.03%
Interest Coverage 5.79
Cash Conversion 115.01%
Profit Quality N/A
Current Ratio 1.08
Quick Ratio 1.08
Altman-Z 4.22
F-Score5
WACC10.82%
ROIC/WACC6.85
Cap/Depr(3y)4.14%
Cap/Depr(5y)8.08%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)29.41%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%52.94%
EPS Next Y-54.44%
EPS Next 2Y82.04%
EPS Next 3Y58.26%
EPS Next 5Y46.44%
Revenue 1Y (TTM)64.86%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%18.28%
Revenue Next Year30.97%
Revenue Next 2Y19.64%
Revenue Next 3Y16.49%
Revenue Next 5Y11.57%
EBIT growth 1Y158.25%
EBIT growth 3Y173%
EBIT growth 5Y-13.41%
EBIT Next Year145.71%
EBIT Next 3Y45.13%
EBIT Next 5Y29.51%
FCF growth 1Y965.06%
FCF growth 3Y17.37%
FCF growth 5Y15.66%
OCF growth 1Y960.23%
OCF growth 3Y17.03%
OCF growth 5Y15.68%

MEDIAALPHA INC-CLASS A / MAX FAQ

Can you provide the ChartMill fundamental rating for MEDIAALPHA INC-CLASS A?

ChartMill assigns a fundamental rating of 5 / 10 to MAX.


What is the valuation status for MAX stock?

ChartMill assigns a valuation rating of 5 / 10 to MEDIAALPHA INC-CLASS A (MAX). This can be considered as Fairly Valued.


How profitable is MEDIAALPHA INC-CLASS A (MAX) stock?

MEDIAALPHA INC-CLASS A (MAX) has a profitability rating of 3 / 10.


What are the PE and PB ratios of MEDIAALPHA INC-CLASS A (MAX) stock?

The Price/Earnings (PE) ratio for MEDIAALPHA INC-CLASS A (MAX) is 59.41 and the Price/Book (PB) ratio is -28.63.


What is the earnings growth outlook for MEDIAALPHA INC-CLASS A?

The Earnings per Share (EPS) of MEDIAALPHA INC-CLASS A (MAX) is expected to decline by -54.44% in the next year.