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MEDIAALPHA INC-CLASS A (MAX) Stock Fundamental Analysis

USA - New York Stock Exchange - NYSE:MAX - US58450V1044 - Common Stock

11.6 USD
-0.11 (-0.94%)
Last: 1/9/2026, 8:04:00 PM
11.6 USD
0 (0%)
After Hours: 1/9/2026, 8:04:00 PM
Fundamental Rating

5

Taking everything into account, MAX scores 5 out of 10 in our fundamental rating. MAX was compared to 70 industry peers in the Interactive Media & Services industry. The financial health of MAX is average, but there are quite some concerns on its profitability. MAX is not priced too expensively while it is growing strongly. Keep and eye on this one!


Dividend Valuation Growth Profitability Health

3

1. Profitability

1.1 Basic Checks

MAX had positive earnings in the past year.
MAX had a positive operating cash flow in the past year.
MAX had negative earnings in 4 of the past 5 years.
In the past 5 years MAX always reported a positive cash flow from operatings.
MAX Yearly Net Income VS EBIT VS OCF VS FCFMAX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M -50M

1.2 Ratios

Looking at the Return On Assets, with a value of -0.43%, MAX is in line with its industry, outperforming 52.86% of the companies in the same industry.
Looking at the Return On Invested Capital, with a value of 74.11%, MAX belongs to the top of the industry, outperforming 98.57% of the companies in the same industry.
Industry RankSector Rank
ROA -0.43%
ROE N/A
ROIC 74.11%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
MAX Yearly ROA, ROE, ROICMAX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 0 200 400 600

1.3 Margins

In the last couple of years the Profit Margin of MAX has declined.
MAX has a better Operating Margin (6.39%) than 61.43% of its industry peers.
In the last couple of years the Operating Margin of MAX has declined.
The Gross Margin of MAX (15.29%) is worse than 85.71% of its industry peers.
MAX's Gross Margin has declined in the last couple of years.
Industry RankSector Rank
OM 6.39%
PM (TTM) N/A
GM 15.29%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
MAX Yearly Profit, Operating, Gross MarginsMAX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 0 10 -10 20

5

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so MAX is creating value.
MAX has more shares outstanding than it did 1 year ago.
Compared to 5 years ago, MAX has more shares outstanding
MAX has a better debt/assets ratio than last year.
MAX Yearly Shares OutstandingMAX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M
MAX Yearly Total Debt VS Total AssetsMAX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M 250M

2.2 Solvency

An Altman-Z score of 4.02 indicates that MAX is not in any danger for bankruptcy at the moment.
Looking at the Altman-Z score, with a value of 4.02, MAX is in the better half of the industry, outperforming 77.14% of the companies in the same industry.
MAX has a debt to FCF ratio of 1.78. This is a very positive value and a sign of high solvency as it would only need 1.78 years to pay back of all of its debts.
With a decent Debt to FCF ratio value of 1.78, MAX is doing good in the industry, outperforming 77.14% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 1.78
Altman-Z 4.02
ROIC/WACC8.82
WACC8.4%
MAX Yearly LT Debt VS Equity VS FCFMAX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 0 50M 100M 150M

2.3 Liquidity

A Current Ratio of 1.08 indicates that MAX should not have too much problems paying its short term obligations.
Looking at the Current ratio, with a value of 1.08, MAX is doing worse than 71.43% of the companies in the same industry.
A Quick Ratio of 1.08 indicates that MAX should not have too much problems paying its short term obligations.
MAX has a Quick ratio of 1.08. This is in the lower half of the industry: MAX underperforms 71.43% of its industry peers.
Industry RankSector Rank
Current Ratio 1.08
Quick Ratio 1.08
MAX Yearly Current Assets VS Current LiabilitesMAX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M

8

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 29.41% over the past year.
The Earnings Per Share has been growing slightly by 0.88% on average over the past years.
MAX shows a strong growth in Revenue. In the last year, the Revenue has grown by 64.86%.
MAX shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 16.21% yearly.
EPS 1Y (TTM)29.41%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%52.94%
Revenue 1Y (TTM)64.86%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%18.28%

3.2 Future

MAX is expected to show a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 46.44% yearly.
MAX is expected to show quite a strong growth in Revenue. In the coming years, the Revenue will grow by 11.57% yearly.
EPS Next Y-57.45%
EPS Next 2Y88.4%
EPS Next 3Y62.55%
EPS Next 5Y46.44%
Revenue Next Year30.97%
Revenue Next 2Y19.2%
Revenue Next 3Y16.23%
Revenue Next 5Y11.57%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
Although the future Revenue growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
MAX Yearly Revenue VS EstimatesMAX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 500M 1B
MAX Yearly EPS VS EstimatesMAX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 1 -1 2

5

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 52.73, which means the current valuation is very expensive for MAX.
The rest of the industry has a similar Price/Earnings ratio as MAX.
The average S&P500 Price/Earnings ratio is at 27.19. MAX is valued rather expensively when compared to this.
A Price/Forward Earnings ratio of 10.89 indicates a reasonable valuation of MAX.
Based on the Price/Forward Earnings ratio, MAX is valued a bit cheaper than 80.00% of the companies in the same industry.
MAX's Price/Forward Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 23.92.
Industry RankSector Rank
PE 52.73
Fwd PE 10.89
MAX Price Earnings VS Forward Price EarningsMAX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40 50

4.2 Price Multiples

70.00% of the companies in the same industry are more expensive than MAX, based on the Enterprise Value to EBITDA ratio.
82.86% of the companies in the same industry are more expensive than MAX, based on the Price/Free Cash Flow ratio.
Industry RankSector Rank
P/FCF 8.67
EV/EBITDA 11.46
MAX Per share dataMAX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 5 10 15

4.3 Compensation for Growth

MAX's earnings are expected to grow with 62.55% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)59.63
EPS Next 2Y88.4%
EPS Next 3Y62.55%

0

5. Dividend

5.1 Amount

MAX does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

MEDIAALPHA INC-CLASS A

NYSE:MAX (1/9/2026, 8:04:00 PM)

After market: 11.6 0 (0%)

11.6

-0.11 (-0.94%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)10-29 2025-10-29/amc
Earnings (Next)02-23 2026-02-23/amc
Inst Owners53.97%
Inst Owner Change0%
Ins Owners9.16%
Ins Owner Change-1.4%
Market Cap755.97M
Revenue(TTM)1.12B
Net Income(TTM)-1.14M
Analysts78.33
Price Target16.25 (40.09%)
Short Float %4.71%
Short Ratio3.11
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-129.76%
Min EPS beat(2)-293.83%
Max EPS beat(2)34.31%
EPS beat(4)2
Avg EPS beat(4)-70.69%
Min EPS beat(4)-293.83%
Max EPS beat(4)40.96%
EPS beat(8)6
Avg EPS beat(8)108.86%
EPS beat(12)6
Avg EPS beat(12)45.95%
EPS beat(16)7
Avg EPS beat(16)23.79%
Revenue beat(2)1
Avg Revenue beat(2)3.11%
Min Revenue beat(2)-0.61%
Max Revenue beat(2)6.83%
Revenue beat(4)3
Avg Revenue beat(4)4.76%
Min Revenue beat(4)-0.61%
Max Revenue beat(4)10.52%
Revenue beat(8)7
Avg Revenue beat(8)7.27%
Revenue beat(12)10
Avg Revenue beat(12)6.27%
Revenue beat(16)12
Avg Revenue beat(16)5.03%
PT rev (1m)0%
PT rev (3m)-0.96%
EPS NQ rev (1m)-3.25%
EPS NQ rev (3m)10.19%
EPS NY rev (1m)-6.6%
EPS NY rev (3m)20.38%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0.75%
Revenue NY rev (1m)0%
Revenue NY rev (3m)2.26%
Valuation
Industry RankSector Rank
PE 52.73
Fwd PE 10.89
P/S 0.67
P/FCF 8.67
P/OCF 8.63
P/B N/A
P/tB N/A
EV/EBITDA 11.46
EPS(TTM)0.22
EY1.9%
EPS(NY)1.06
Fwd EY9.18%
FCF(TTM)1.34
FCFY11.54%
OCF(TTM)1.34
OCFY11.58%
SpS17.23
BVpS-0.46
TBVpS-1.25
PEG (NY)N/A
PEG (5Y)59.63
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -0.43%
ROE N/A
ROCE 93.81%
ROIC 74.11%
ROICexc 150.46%
ROICexgc N/A
OM 6.39%
PM (TTM) N/A
GM 15.29%
FCFM 7.77%
ROA(3y)-17.95%
ROA(5y)-11.55%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3Y414.71%
ROICexgc growth 5Y-22.99%
ROICexc growth 3Y231.94%
ROICexc growth 5Y-23.15%
OM growth 3Y147.63%
OM growth 5Y-25.49%
PM growth 3YN/A
PM growth 5Y-15.11%
GM growth 3Y1.82%
GM growth 5Y-10.7%
F-Score5
Asset Turnover4.22
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 1.78
Debt/EBITDA 1.76
Cap/Depr 8.01%
Cap/Sales 0.03%
Interest Coverage 5.79
Cash Conversion 115.01%
Profit Quality N/A
Current Ratio 1.08
Quick Ratio 1.08
Altman-Z 4.02
F-Score5
WACC8.4%
ROIC/WACC8.82
Cap/Depr(3y)4.14%
Cap/Depr(5y)8.08%
Cap/Sales(3y)0.04%
Cap/Sales(5y)0.05%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)29.41%
EPS 3YN/A
EPS 5Y0.88%
EPS Q2Q%52.94%
EPS Next Y-57.45%
EPS Next 2Y88.4%
EPS Next 3Y62.55%
EPS Next 5Y46.44%
Revenue 1Y (TTM)64.86%
Revenue growth 3Y10.25%
Revenue growth 5Y16.21%
Sales Q2Q%18.28%
Revenue Next Year30.97%
Revenue Next 2Y19.2%
Revenue Next 3Y16.23%
Revenue Next 5Y11.57%
EBIT growth 1Y158.25%
EBIT growth 3Y173%
EBIT growth 5Y-13.41%
EBIT Next Year145.71%
EBIT Next 3Y44.78%
EBIT Next 5Y29.51%
FCF growth 1Y965.06%
FCF growth 3Y17.37%
FCF growth 5Y15.66%
OCF growth 1Y960.23%
OCF growth 3Y17.03%
OCF growth 5Y15.68%

MEDIAALPHA INC-CLASS A / MAX FAQ

Can you provide the ChartMill fundamental rating for MEDIAALPHA INC-CLASS A?

ChartMill assigns a fundamental rating of 5 / 10 to MAX.


What is the valuation status of MEDIAALPHA INC-CLASS A (MAX) stock?

ChartMill assigns a valuation rating of 5 / 10 to MEDIAALPHA INC-CLASS A (MAX). This can be considered as Fairly Valued.


How profitable is MEDIAALPHA INC-CLASS A (MAX) stock?

MEDIAALPHA INC-CLASS A (MAX) has a profitability rating of 3 / 10.


What is the valuation of MEDIAALPHA INC-CLASS A based on its PE and PB ratios?

The Price/Earnings (PE) ratio for MEDIAALPHA INC-CLASS A (MAX) is 52.73 and the Price/Book (PB) ratio is -25.41.


Can you provide the financial health for MAX stock?

The financial health rating of MEDIAALPHA INC-CLASS A (MAX) is 5 / 10.