DEO Technical Analysis - DIAGEO PLC-SPONSORED ADR

Technical Rating and Analysis

We assign a technical rating of 0 out of 10 to DEO. DEO scores bad on all fronts: it is a bad performer in the overall market and both the medium and short term pictures are negative.

Both the long and short term trends are negative. It is better to avoid buying stocks with negative trends.

89% of all other stocks performed better in the past year than DEO.

DEO is part of the Beverages industry. There are 32 other stocks in this industry, of which 67% are performing better than DEO.

DEO is currently trading near the lower end of its 52 week range, which is not a good sign. Certainly not because the S&P500 Index is trading near new 52 week highs at the moment.

DEO is currently showing a bear flag pattern! A bear flag pattern occurs when prices pull back slightly after a strong move down. This may present a good short opportunity.

DEO has an average volume of 1322450 traded shares per day. This is a good sign as it is always nice to have a liquid stock.

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Technical Analysis

Relative Strength

ChartMill Trend Indicator

Simple Moving Average

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Weekly and Daily overview Charts

DIAGEO PLC-SPONSORED ADR / DEO Weekly stock chart

DIAGEO PLC-SPONSORED ADR / DEO Daily stock chart

Setup Rating and Analysis

DEO has a bad technical rating, but it does show a decent setup pattern. Prices have been consolidating lately. There is a support zone below the current price at 94.15, a Stop Loss order could be placed below this zone.

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ChartMill Technical Ratings

Pocket Pivots

Bull Flags

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Support and Resistance Analysis

92.70

121.53

We found 1 important support area.

A support zone ranging from 93.64 to 94.15. This zone is formed by a combination of multiple trend lines in multiple time frames.

3 important resistance areas can be observed.

A resistance zone ranging from 95.68 to 96.54. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
A resistance zone ranging from 110.52 to 115.39. This zone is formed by a combination of multiple trend lines in multiple time frames.
Resistance @120.33 from a trend line in the weekly time frame.

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What is Support and Resistance

Support and Resistance indicators

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Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

Indicator	Value	Signal	Comment
ChartMill Long Term Trend Indicator	DOWN	NEGATIVE	The long term trend for DEO is down.
ChartMill Short Term Trend Indicator	DOWN	NEGATIVE	The short term trend for DEO is down.
ChartMill Relative Strength	11.88	NEGATIVE	DEO has a low relative strength, it was outperformed by 88.12% off all stocks on the market.
Simple Moving Average/SMA (20)	DOWN	NEGATIVE	The current price of DEO is below a declining SMA(20).
Simple Moving Average/SMA (50)	DOWN	NEGATIVE	The current price of DEO is below a declining SMA(50).
Simple Moving Average/SMA (200)	DOWN	NEGATIVE	The current price of DEO is below a declining SMA(200).
Relative Strength Index/RSI (14)	33.7	NEUTRAL	The RSI value for DEO is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)	0.4	POSITIVE	The MACD value suggests DEO has a positive trend, although the MACD value is declining.
Stochastics (14,3)	41.61	NEUTRAL	The Stochastics value for DEO is a neutral value.
Average True Range in percent/ATR (20)	1.51	LOW VOLATILITY	The low ATR as a percentage value for DEO suggests low volalility.
Average Directional Index/ADX (14)	29.64	POSITIVE	The high ADX value value for DEO suggests a strong trend.