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ADIDAS AG (ADS.DE) Stock Technical Analysis

Europe - Frankfurt Stock Exchange - FRA:ADS - DE000A1EWWW0 - Common Stock

166.65 EUR
+1.25 (+0.76%)
Last: 1/9/2026, 7:00:00 PM
Technical Rating and Analysis

1

We assign a technical rating of 1 out of 10 to ADS. ADS scores bad on all fronts: it is a bad performer in the overall market and both the medium and short term pictures are negative.

The short term trend is neutral, while the long term trend is still negative. We need to see a little more continued positive action to make this really interesting.
93% of all other stocks performed better in the past year than ADS.
ADS is one of the lesser performing stocks in the Textiles, Apparel & Luxury Goods industry. 72% of 49 stocks in the same industry do better.
ADS is currently trading in the lower part of its 52 week range, which is not a good signal. Certainly not because the S&P500 Index is trading near new highs.
In the last month ADS has a been trading in the 157.00 - 171.30 range, which is quite wide. It is currently trading near the high of this range.
Prices have been consolidating recently, this may present a good entry opportunity.
Volume is considerably higher in the last couple of days.
Weekly and Daily overview Charts
ADIDAS AG / ADS Weekly stock chart
ADIDAS AG / ADS Daily stock chart
Setup Rating and Analysis

6

ADS has a bad technical rating, but it does show a decent setup pattern. Prices have been consolidating lately. There is a resistance zone just above the current price starting at 167.90. Right above this resistance zone may be a good entry point. We notice that large players showed an interest for ADS in the last couple of days, which is a good sign.

  • Behavior of large players is measured by the Effective Volume indicator. This indicator inspects the 1 minute timeframe looking for high volume transactions.
Support and Resistance Analysis

150.07

193.32

2 important support areas can be observed.

  • A support zone ranging from 162.94 to 166.25. This zone is formed by a combination of multiple trend lines and important moving averages in the daily time frame.
  • A support zone ranging from 151.59 to 151.59. This zone is formed by a combination of multiple trend lines in multiple time frames.

We can see 4 important resistance areas.

  • A resistance zone ranging from 167.90 to 169.91. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Resistance @174.54 from a trend line in the weekly time frame.
  • Resistance @181.09 from a trend line in the daily time frame.
  • Resistance @191.41 from a horizontal line in the weekly time frame.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorDOWNNEGATIVEThe long term trend for ADS.DE is down.
ChartMill Short Term Trend IndicatorNEUTRALNEUTRALThe short term trend for ADS.DE is neutral.
ChartMill Relative Strength7.24NEGATIVEADS.DE has a low relative strength, it was outperformed by 92.76% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of ADS.DE is above the rising SMA(20).
Simple Moving Average/SMA (50)DOWNMIXEDThe current price of ADS.DE is above a declining SMA(50).
Simple Moving Average/SMA (200)DOWNNEGATIVEThe current price of ADS.DE is below a declining SMA(200).
Relative Strength Index/RSI (14)52.48NEUTRALThe RSI value for ADS.DE is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.08NEGATIVEThe MACD value suggests ADS.DE has a negative trend, although the MACD value is rising.
Stochastics (14,3)51.28NEUTRALThe Stochastics value for ADS.DE is a neutral value.
Average True Range in percent/ATR (20)2.91MEDIUM VOLATILITYThe ATR as a percentage value for ADS.DE suggests some volalility.
Average Directional Index/ADX (14)14.4NEGATIVEThe low ADX value for ADS.DE suggests a weak or negative trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
ADIDAS AG / ADS Daily stock chart

ADIDAS AG

FRA:ADS (1/9/2026, 7:00:00 PM)

166.65

+1.25 (+0.76%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS IndustryTextiles, Apparel & Luxury Goods
Performance
% Chg0.76%
1 Week-0.45%
2 Weeks0.94%
1 Month1.62%
3 Month-11.12%
6 Month-19.96%
12 Month-31.64%
2 Year-5.38%
3 Year13.08%
5 Year-36.39%
10 Year75.46%
15 Year266.34%
Volatility
ATR(14)5.06
ATR(20)%2.91%
ATR Inc37.58%
Range Today4.8
ADR(20)4.4
ADR(20)%2.64%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS7.24
3 months CRS11.32
6 months CRS8.25
Mansfield-2.55
10 Day High171.3
10 Day Low157
20 Day High171.3
20 Day Low157
52 Week High263.8
52 Week Low150.4
CS1 End166.25
CR1 Start167.9
Volume & EV
DER(3)4.93%
DER(5)2.83%
Volume661.50K
Volume Incr110.06%
Vol(5)1.02M
Vol(50)630.48K

ADIDAS AG / ADS.DE FAQ

What is the ChartMill technical rating of ADIDAS AG (ADS.DE) stock?

ChartMill assigns a technical rating of 1 / 10 to ADS.DE.


What is the trend direction for ADS stock?

The current trend direction for ADIDAS AG (ADS.DE) is Bearish.


What is the RSI signal for ADS stock?

ADIDAS AG (ADS.DE) has an RSI value of 52.4781. This indicates that the stock is currently neutral.


Can you provide the support and resistance levels for ADIDAS AG?

ADIDAS AG (ADS.DE) has a support level at 166.25 and a resistance level at 167.9. Check the full technical report for our detailed analysis of ADS.DE support and resistance levels.