ADS Technical Analysis - ADIDAS AG

Technical Rating and Analysis

We assign a technical rating of 2 out of 10 to ADS. Recently some decent action could be observed, but in the medium term time frame this is still negative. ADS was also a bad performer in the overall market in the last year.

93% of all other stocks performed better in the past year than ADS.

ADS is one of the lesser performing stocks in the Textiles, Apparel & Luxury Goods industry. 62% of 44 stocks in the same industry do better.

ADS is currently trading in the lower part of its 52 week range, which is not a good signal. Certainly not because the S&P500 Index is trading near new highs.

In the last month ADS has a been trading in the 172.90 - 189.40 range, which is quite wide. It is currently trading near the high of this range.

The short term trend is positive, while the long term trend is still negative. So this is evolving in the right direction, but it may need some more time to really turn around the trend.

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Technical Analysis

Relative Strength

ChartMill Trend Indicator

Simple Moving Average

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Weekly and Daily overview Charts

Setup Rating and Analysis

Although the technical rating is bad, ADS does present a nice setup opportunity. Prices have been consolidating lately. There is a resistance zone just above the current price starting at 186.26. Right above this resistance zone may be a good entry point.

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ChartMill Technical Ratings

Pocket Pivots

Bull Flags

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Support and Resistance Analysis

161.26

219.57

When analyzing the support we can see 3 important areas.

A support zone ranging from 186.26 to 186.56. This zone is formed by a combination of multiple trend lines in multiple time frames.
A support zone ranging from 180.32 to 183.05. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
A support zone ranging from 162.89 to 166.19. This zone is formed by a combination of multiple trend lines in multiple time frames.

We can see 3 important resistance areas.

Resistance @187.69 from a trend line in the daily time frame.
Resistance @194.76 from a trend line in the daily time frame.
Resistance @217.40 from a horizontal line in the daily time frame.

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Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

Indicator	Value	Signal	Comment
ChartMill Long Term Trend Indicator	DOWN	NEGATIVE	The long term trend for ADS.DE is down.
ChartMill Short Term Trend Indicator	UP	POSITIVE	The short term trend for ADS.DE is up.
ChartMill Relative Strength	7.97	NEGATIVE	ADS.DE has a low relative strength, it was outperformed by 92.03% off all stocks on the market.
Simple Moving Average/SMA (20)	UP	POSITIVE	The current price of ADS.DE is above the rising SMA(20).
Simple Moving Average/SMA (50)	DOWN	MIXED	The current price of ADS.DE is above a declining SMA(50).
Simple Moving Average/SMA (200)	DOWN	NEGATIVE	The current price of ADS.DE is below a declining SMA(200).
Relative Strength Index/RSI (14)	61.11	NEUTRAL	The RSI value for ADS.DE is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)	0.65	POSITIVE	The MACD value suggests ADS.DE has a positive trend.
Stochastics (14,3)	69.6	NEUTRAL	The Stochastics value for ADS.DE is a neutral value.
Average True Range in percent/ATR (20)	2.45	MEDIUM VOLATILITY	The ATR as a percentage value for ADS.DE suggests some volalility.
Average Directional Index/ADX (14)	19.37	NEGATIVE	The low ADX value for ADS.DE suggests a weak or negative trend.