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SALLY BEAUTY HOLDINGS INC (SBH) Stock Technical Analysis

USA - NYSE:SBH - US79546E1047 - Common Stock

15.06 USD
+0.17 (+1.14%)
Last: 10/23/2025, 8:04:00 PM
15.29 USD
+0.23 (+1.53%)
Pre-Market: 10/24/2025, 8:30:05 AM
Technical Rating and Analysis

7

We assign a technical rating of 7 out of 10 to SBH. This is due to a consistent overall performance, although we see some doubts in the very recent evolution. In the medium time frame things are still looking good.

The long term trend is positive and the short term trend is neutral. The long term trend gets the benefit of the doubt for now.
SBH is one of the better performing stocks in the Specialty Retail industry, it outperforms 84% of 119 stocks in the same industry.
SBH is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so SBH is lagging the market slightly.
SBH has an average volume of 2230500 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
When comparing the yearly performance of all stocks, we notice that SBH is one of the better performing stocks in the market, outperforming 87% of all stocks. However, this overall good ranking is mostly due to the recent strong move.
In the last month SBH has a been trading in the 14.02 - 16.82 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.
Weekly and Daily overview Charts
SALLY BEAUTY HOLDINGS INC / SBH Weekly stock chart
SALLY BEAUTY HOLDINGS INC / SBH Daily stock chart
Setup Rating and Analysis

8

SBH has an excellent technical rating and also presents a decent setup pattern. We see reduced volatility while prices have been consolidating in the most recent period. There is a support zone below the current price at 14.91, a Stop Loss order could be placed below this zone. We notice that large players showed an interest for SBH in the last couple of days, which is a good sign.

  • Behavior of large players is measured by the Effective Volume indicator. This indicator inspects the 1 minute timeframe looking for high volume transactions.
Support and Resistance Analysis

13.86

16.77

When analyzing the support we can see 3 important areas.

  • A support zone ranging from 14.82 to 14.91. This zone is formed by a combination of multiple trend lines and important moving averages in the daily time frame.
  • Support @14.34 from a trend line in the daily time frame.
  • A support zone ranging from 14.00 to 14.08. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.

We found 1 important resistance area.

  • A resistance zone ranging from 16.60 to 16.60. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for SBH is up.
ChartMill Short Term Trend IndicatorNEUTRALNEUTRALThe short term trend for SBH is neutral.
ChartMill Relative Strength87.91POSITIVESBH has a high relative strength, it outperformed 87.91% off all stocks on the market.
Simple Moving Average/SMA (20)DOWNNEGATIVEThe current price of SBH is below a declining SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SBH is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of SBH is above the rising SMA(200).
Relative Strength Index/RSI (14)50.04NEUTRALThe RSI value for SBH is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.12NEGATIVEThe MACD value suggests SBH has a negative trend, although the MACD value is rising.
Stochastics (14,3)34.4NEUTRALThe Stochastics value for SBH is a neutral value.
Average True Range in percent/ATR (20)3.92MEDIUM VOLATILITYThe ATR as a percentage value for SBH suggests some volalility.
Average Directional Index/ADX (14)22.15NEUTRALThe ADX value for SBH suggests a possible start of a new trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
15.6914.810.88 (5.58%)17.93%
An entry @15.69. This is a Buy Stop order right above the 10 day high.An exit @14.81. This is a Stop Loss order right below the support zone.The worst case loss on the trade is limited to 0.88 points, which is 5.58%.When investing 17.93% of your capital in this trade, your total portfolio risk will be 1.00%.

  • The distance between exit and entry is rather small compared to the average daily movement of SBH. Please evaluate whether better entry and exit points can be found.
  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
SALLY BEAUTY HOLDINGS INC / SBH Daily stock chart

SALLY BEAUTY HOLDINGS INC

NYSE:SBH (10/23/2025, 8:04:00 PM)

Premarket: 15.29 +0.23 (+1.53%)

15.06

+0.17 (+1.14%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS IndustrySpecialty Retail
Performance
% Chg1.14%
1 Week1.69%
2 Weeks1.14%
1 Month-2.9%
3 Month45.23%
6 Month93.32%
12 Month20.19%
2 Year77.18%
3 Year18.49%
5 Year79.93%
10 Year-35.94%
15 Year23.75%
Volatility
ATR(14)0.62
ATR(20)%3.92%
ATR Inc-44.11%
Range Today0.34
ADR(20)0.57
ADR(20)%3.82%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS87.91
3 months CRS93.95
6 months CRS93.07
Mansfield2.28
10 Day High15.68
10 Day Low14.02
20 Day High16.82
20 Day Low14.02
52 Week High16.82
52 Week Low7.54
CS1 End14.91
CR1 Start16.6
Volume & EV
DER(3)3.47%
DER(5)1.96%
Volume1.52M
Volume Incr-22.37%
Vol(5)1.71M
Vol(50)2.23M

SALLY BEAUTY HOLDINGS INC / SBH FAQ

What is the technical rating for SBH stock?

ChartMill assigns a technical rating of 7 / 10 to SBH.


Can you provide the trend direction for SALLY BEAUTY HOLDINGS INC?

The current trend direction for SALLY BEAUTY HOLDINGS INC (SBH) is Bullish.


What is the RSI signal for SALLY BEAUTY HOLDINGS INC (SBH) stock?

SALLY BEAUTY HOLDINGS INC (SBH) has an RSI value of 50.0406. This indicates that the stock is currently neutral.


What is the short term momentum for SBH stock?

The short term momentum for SALLY BEAUTY HOLDINGS INC (SBH) is neutral.