SALLY BEAUTY HOLDINGS INC (SBH) Stock Technical Analysis

NYSE:SBH • US79546E1047

16.07 USD
-0.53 (-3.19%)
At close: Feb 27, 2026
16.07 USD
0 (0%)
After Hours: 2/27/2026, 8:04:00 PM
Technical Rating and Analysis

8

Taking everything into account, SBH scores 8 out of 10 in our technical rating. SBH has been one of the better performers in the overall market. Some doubts were observed in the medium time frame, but recent action was again very positive.

  • Both the short term and long term trends are positive. This is a very positive sign.
  • When comparing the yearly performance of all stocks, we notice that SBH is one of the better performing stocks in the market, outperforming 89% of all stocks.
  • SBH is one of the better performing stocks in the Specialty Retail industry, it outperforms 87% of 123 stocks in the same industry.
  • SBH is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so SBH is lagging the market slightly.
  • In the last month SBH has a been trading in the 14.86 - 17.67 range, which is quite wide. It is currently trading in the middle of this range where prices have been consolidating recently, this may present a good entry opportunity, but some resistance may be present above.
  • SBH has an average volume of 1719500 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
Weekly and Daily overview Charts
SALLY BEAUTY HOLDINGS INC / SBH Weekly stock chart
SALLY BEAUTY HOLDINGS INC / SBH Daily stock chart
Setup Rating and Analysis

7

SBH has an excellent technical rating and also presents a decent setup pattern. We see reduced volatility while prices have been consolidating in the most recent period. There is a resistance zone just above the current price starting at 16.60. Right above this resistance zone may be a good entry point. There is a support zone below the current price at 16.03, a Stop Loss order could be placed below this zone.

Support and Resistance Analysis

13.61

17.17

6 important support areas can be observed.

  • A support zone ranging from 15.98 to 16.03. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 15.55 to 15.68. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • A support zone ranging from 14.97 to 14.97. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @14.66 from a trend line in the daily time frame.
  • A support zone ranging from 14.00 to 14.09. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Support @13.75 from a horizontal line in the daily time frame.

2 important resistance areas can be observed.

  • A resistance zone ranging from 16.60 to 16.60. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • Resistance @17.00 from a horizontal line in the daily time frame.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for SBH is up.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for SBH is up.
ChartMill Relative Strength89.02POSITIVESBH has a high relative strength, it outperformed 89.02% off all stocks on the market.
Simple Moving Average/SMA (20)UPPOSITIVEThe current price of SBH is above the rising SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SBH is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of SBH is above the rising SMA(200).
Relative Strength Index/RSI (14)52.07NEUTRALThe RSI value for SBH is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)0.02POSITIVEThe MACD value suggests SBH has a positive trend, although the MACD value is declining.
Stochastics (14,3)45.99NEUTRALThe Stochastics value for SBH is a neutral value.
Average True Range in percent/ATR (20)5.51HIGH VOLATILITYThe high ATR as a percentage value for SBH suggests high volalility.
Average Directional Index/ADX (14)24.36NEUTRALThe ADX value for SBH suggests a possible start of a new trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
Example Setup

Important!: this is just an example which is fully automatically generated based on the analysis above and should in no way be interpreted as a suggestion. Always make your own analysis and determine your own entry and exit points.

ENTRYEXITDISTANCECAPITAL
16.6115.970.64 (3.85%)25.00%
An entry @16.61. This is a Buy Stop order right above the resistance zone.An exit @15.97. This is a Stop Loss order right below the support zone.The trade has a worst case loss of 0.64 points, which is 3.85%.When investing 25.00% of your capital in this trade, your total portfolio risk will be 0.96%.

  • The distance between exit and entry is rather small compared to the average daily movement of SBH. Please evaluate whether better entry and exit points can be found.
  • The generated setup is based on the nearest support and resistance areas. If you are looking for a more long term trade, probably a wider stop is advisable.
  • This trade setup was generated fully automatically and should not be interpreted as trading advice. Always check the related news for upcoming earnings or other events. Make your own analysis and trade at your own responsibility.
SALLY BEAUTY HOLDINGS INC / SBH Daily stock chart

SALLY BEAUTY HOLDINGS INC

NYSE:SBH (2/27/2026, 8:04:00 PM)

After market: 16.07 0 (0%)

16.07

-0.53 (-3.19%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS IndustrySpecialty Retail
Performance
% Chg-3.19%
1 Week1.13%
2 Weeks5.52%
1 Month6.28%
3 Month1.32%
6 Month15.95%
12 Month78.16%
2 Year27.24%
3 Year-0.12%
5 Year-0.19%
10 Year-49.11%
15 Year23.9%
Volatility
ATR(14)0.91
ATR(20)%5.51%
ATR Inc-21.02%
Range Today0.53
ADR(20)0.86
ADR(20)%5.37%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS89.02
3 months CRS53.65
6 months CRS78.02
Mansfield2.1
10 Day High16.83
10 Day Low15.04
20 Day High17.67
20 Day Low14.86
52 Week High17.92
52 Week Low7.54
CS1 End16.03
CR1 Start16.6
Volume & EV
DER(3)1.45%
DER(5)1.08%
Volume1.81M
Volume Incr-28.5%
Vol(5)1.38M
Vol(50)1.72M

SALLY BEAUTY HOLDINGS INC / SBH FAQ

What is the technical rating for SBH stock?

ChartMill assigns a technical rating of 8 / 10 to SBH.


What is the trend direction for SBH stock?

The current trend direction for SALLY BEAUTY HOLDINGS INC (SBH) is Bullish.


What is the RSI signal for SALLY BEAUTY HOLDINGS INC (SBH) stock?

SALLY BEAUTY HOLDINGS INC (SBH) has an RSI value of 52.0672. This indicates that the stock is currently neutral.


What is the MACD signal for SALLY BEAUTY HOLDINGS INC (SBH) stock?

The MACD indicator for SALLY BEAUTY HOLDINGS INC (SBH) has a value of 0.0166136, indicating a bearish trend.


What is the buy/sell signal for SALLY BEAUTY HOLDINGS INC (SBH) stock?

The buy/sell signal for SALLY BEAUTY HOLDINGS INC (SBH) is buy as both the short term and long term trends are positive.