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SALLY BEAUTY HOLDINGS INC (SBH) Stock Technical Analysis

USA - New York Stock Exchange - NYSE:SBH - US79546E1047 - Common Stock

15.75 USD
+0.38 (+2.47%)
Last: 1/9/2026, 8:25:23 PM
15.75 USD
0 (0%)
After Hours: 1/9/2026, 8:25:23 PM
Technical Rating and Analysis

6

We assign a technical rating of 6 out of 10 to SBH. This is due to a consistent overall performance, although we see some doubts in the very recent evolution. In the medium time frame things are still looking good.

The long term trend is positive and the short term trend is neutral. The long term trend gets the benefit of the doubt for now.
SBH is part of the Specialty Retail industry. There are 122 other stocks in this industry. SBH outperforms 79% of them.
SBH is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so SBH is lagging the market slightly.
SBH has an average volume of 1871340 traded shares per day. This is a good sign as it is always nice to have a liquid stock.
When comparing the yearly performance of all stocks, we notice that SBH is one of the better performing stocks in the market, outperforming 84% of all stocks. However, this overall performance is mostly based on the strong move around 4 months ago.
In the last month SBH has a been trading in the 14.03 - 16.05 range, which is quite wide. It is currently trading in the middle of this range, so some resistance may be found above.
Weekly and Daily overview Charts
SALLY BEAUTY HOLDINGS INC / SBH Weekly stock chart
SALLY BEAUTY HOLDINGS INC / SBH Daily stock chart
Setup Rating and Analysis

5

SBH has an average technical rating and the quality of the presented setup is also not ideal at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

13.61

16.77

We found 4 important support areas.

  • A support zone ranging from 14.82 to 15.00. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Support @14.45 from a trend line in the daily time frame.
  • A support zone ranging from 14.00 to 14.09. This zone is formed by a combination of multiple trend lines in multiple time frames.
  • A support zone ranging from 13.75 to 13.76. This zone is formed by a combination of multiple trend lines in the daily time frame.

When analyzing the resistance we notice one important area.

  • A resistance zone ranging from 16.60 to 16.60. This zone is formed by a combination of multiple trend lines in multiple time frames.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorUPPOSITIVEThe long term trend for SBH is up.
ChartMill Short Term Trend IndicatorNEUTRALNEUTRALThe short term trend for SBH is neutral.
ChartMill Relative Strength84.64POSITIVESBH has a high relative strength, it outperformed 84.64% off all stocks on the market.
Simple Moving Average/SMA (20)DOWNMIXEDThe current price of SBH is above a declining SMA(20).
Simple Moving Average/SMA (50)UPPOSITIVEThe current price of SBH is above the rising SMA(50).
Simple Moving Average/SMA (200)UPPOSITIVEThe current price of SBH is above the rising SMA(200).
Relative Strength Index/RSI (14)58.12NEUTRALThe RSI value for SBH is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)0.07POSITIVEThe MACD value suggests SBH has a positive trend.
Stochastics (14,3)70.12NEUTRALThe Stochastics value for SBH is a neutral value.
Average True Range in percent/ATR (20)3.6MEDIUM VOLATILITYThe ATR as a percentage value for SBH suggests some volalility.
Average Directional Index/ADX (14)15.44NEGATIVEThe low ADX value for SBH suggests a weak or negative trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
SALLY BEAUTY HOLDINGS INC / SBH Daily stock chart

SALLY BEAUTY HOLDINGS INC

NYSE:SBH (1/9/2026, 8:25:23 PM)

After market: 15.75 0 (0%)

15.75

+0.38 (+2.47%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS IndustrySpecialty Retail
Performance
% Chg2.47%
1 Week8.7%
2 Weeks3.89%
1 Month-0.19%
3 Month11.78%
6 Month60.39%
12 Month40.88%
2 Year27.84%
3 Year1.09%
5 Year4.3%
10 Year-42.85%
15 Year19.68%
Volatility
ATR(14)0.58
ATR(20)%3.6%
ATR Inc120.09%
Range Today0.92
ADR(20)0.56
ADR(20)%3.57%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS84.64
3 months CRS80.21
6 months CRS93.13
Mansfield2.25
10 Day High15.86
10 Day Low14.03
20 Day High16.06
20 Day Low14.03
52 Week High17.4
52 Week Low7.54
CS1 End15
CR1 Start16.6
Volume & EV
DER(3)1.43%
DER(5)2.12%
Volume1.71M
Volume Incr44.5%
Vol(5)2.18M
Vol(50)1.87M

SALLY BEAUTY HOLDINGS INC / SBH FAQ

What is the technical rating for SBH stock?

ChartMill assigns a technical rating of 6 / 10 to SBH.


What is the trend direction for SBH stock?

The current trend direction for SALLY BEAUTY HOLDINGS INC (SBH) is Bullish.


What is the RSI signal for SALLY BEAUTY HOLDINGS INC (SBH) stock?

SALLY BEAUTY HOLDINGS INC (SBH) has an RSI value of 58.1163. This indicates that the stock is currently neutral.


What is the MACD signal for SALLY BEAUTY HOLDINGS INC (SBH) stock?

The MACD indicator for SALLY BEAUTY HOLDINGS INC (SBH) has a value of 0.0743521, indicating a bearish trend.