RCKY Technical Analysis - ROCKY BRANDS INC

Technical Rating and Analysis

We assign a technical rating of 5 out of 10 to RCKY. RCKY has been an average performer in the overall market. We also notice some doubts in the very recent evolution, but in the medium term things are still fine.

In the last month RCKY has a been trading in the 27.77 - 31.38 range, which is quite wide. It is currently trading near the lows of this range.

RCKY is currently trading in the upper part of its 52 week range. The S&P500 Index however is currently trading near a new high, so RCKY is lagging the market slightly.

The short term trend is negative, but the long term trend is still positive. So although the long term is still positive, this may be a trend turning.

When compared to the yearly performance of all other stocks, RCKY outperforms 57% of them, which is more or less in line with the market.

RCKY is part of the Textiles, Apparel & Luxury Goods industry. There are 48 other stocks in this industry, RCKY did better than 59% of them.

Considerably lower volume is observed in the last couple of days.

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Technical Analysis

Relative Strength

ChartMill Trend Indicator

Simple Moving Average

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Weekly and Daily overview Charts

ROCKY BRANDS INC / RCKY Weekly stock chart

ROCKY BRANDS INC / RCKY Daily stock chart

Setup Rating and Analysis

RCKY has only a medium technical rating, but it does show a decent setup pattern. Prices have been consolidating lately and the volatility has been reduced.

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ChartMill Technical Ratings

Pocket Pivots

Bull Flags

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Support and Resistance Analysis

27.33

30.99

When analyzing the support we notice one important area.

A support zone ranging from 27.61 to 27.97. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.

When analyzing the resistance we notice one important area.

A resistance zone ranging from 30.48 to 30.68. This zone is formed by a combination of multiple trend lines in multiple time frames.

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Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

Indicator	Value	Signal	Comment
ChartMill Long Term Trend Indicator	UP	POSITIVE	The long term trend for RCKY is up.
ChartMill Short Term Trend Indicator	DOWN	NEGATIVE	The short term trend for RCKY is down.
ChartMill Relative Strength	57.63	NEUTRAL	RCKY is not amongst the best or worst performers on the market.
Simple Moving Average/SMA (20)	DOWN	NEGATIVE	The current price of RCKY is below a declining SMA(20).
Simple Moving Average/SMA (50)	UP	MIXED	The current price of RCKY is below the rising SMA(50).
Simple Moving Average/SMA (200)	UP	POSITIVE	The current price of RCKY is above the rising SMA(200).
Relative Strength Index/RSI (14)	45.36	NEUTRAL	The RSI value for RCKY is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)	-0.26	NEGATIVE	The MACD value suggests RCKY has a negative trend.
Stochastics (14,3)	11.97	OVERSOLD	The low Stochastics value suggests RCKY may be oversold.
Average True Range in percent/ATR (20)	3.44	MEDIUM VOLATILITY	The ATR as a percentage value for RCKY suggests some volalility.
Average Directional Index/ADX (14)	27.6	POSITIVE	The high ADX value value for RCKY suggests a strong trend.