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DIGITAL BRANDS GROUP INC (DBGI) Stock Technical Analysis

USA - Nasdaq - NASDAQ:DBGI - US25401N5077 - Common Stock

9.61 USD
-4 (-29.39%)
Last: 1/20/2026, 3:31:54 PM
Technical Rating and Analysis

5

Taking everything into account, DBGI scores 5 out of 10 in our technical rating. Recently some decent action could be observed, but in the medium term time frame this is still negative. DBGI was also a bad performer in the overall market in the last year.

  • When comparing the yearly performance of all stocks, DBGI is a bad performer in the overall market: 82% of all stocks are doing better.
  • DBGI is one of the lesser performing stocks in the Specialty Retail industry. 63% of 121 stocks in the same industry do better.
  • DBGI is currently trading near the lower end of its 52 week range, which is not a good sign. Certainly not because the S&P500 Index is trading near new 52 week highs at the moment.
  • In the last month DBGI has a been trading in the 9.77 - 18.00 range, which is quite wide. It is currently trading near the lows of this range.
  • Prices have been falling strongly lately, it is better to avoid new long positions here.
  • Volume is considerably higher in the last couple of days. In combination with the strong move down this is a bad signal.
  • The long term trend is still negative, but the short term trend is positive, so the stock is getting more and more appreciated by traders and investors.
Weekly and Daily overview Charts
DIGITAL BRANDS GROUP INC / DBGI Weekly stock chart
DIGITAL BRANDS GROUP INC / DBGI Daily stock chart
Setup Rating and Analysis

3

DBGI has an average technical rating and it also does not offer a high quality setup at the moment. Price movement has been a little bit too volatile to find a nice entry and exit point. It is probably a good idea to wait for a consolidation first.

Support and Resistance Analysis

7.10

18.43

3 important support areas can be observed.

  • Support @8.21 from a trend line in the daily time frame.
  • Support @7.84 from a trend line in the daily time frame.
  • Support @7.17 from a horizontal line in the weekly time frame.

3 important resistance areas can be observed.

  • A resistance zone ranging from 13.60 to 13.74. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
  • Resistance @17.18 from a trend line in the daily time frame.
  • Resistance @18.25 from a horizontal line in the daily time frame.
Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

IndicatorValueSignalComment
ChartMill Long Term Trend IndicatorDOWNNEGATIVEThe long term trend for DBGI is down.
ChartMill Short Term Trend IndicatorUPPOSITIVEThe short term trend for DBGI is up.
ChartMill Relative Strength18.49NEGATIVEDBGI has a low relative strength, it was outperformed by 81.51% off all stocks on the market.
Simple Moving Average/SMA (20)UPMIXEDThe current price of DBGI is below the rising SMA(20).
Simple Moving Average/SMA (50)UPMIXEDThe current price of DBGI is below the rising SMA(50).
Simple Moving Average/SMA (200)DOWNNEGATIVEThe current price of DBGI is below a declining SMA(200).
Relative Strength Index/RSI (14)52.17NEUTRALThe RSI value for DBGI is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)-0.16NEGATIVEThe MACD value suggests DBGI has a negative trend.
Stochastics (14,3)58.26NEUTRALThe Stochastics value for DBGI is a neutral value.
Average True Range in percent/ATR (20)13.98HIGH VOLATILITYThe high ATR as a percentage value for DBGI suggests high volalility.
Average Directional Index/ADX (14)45.41POSITIVEThe high ADX value value for DBGI suggests a strong trend.
Chart- and CandleStick Pattern Analysis
Daily CandleStick Patterns
Bullish Engulfing (D)
Bullish Hammer (D)
Bearish Inverted Hammer (D)
Hanging Man (D)
Bullish Harami (D)
Doji (D)
Gravestone Doji (D)
DragonFly Doji (D)
Bearish Engulfing (D)
Bearish Shooting Star (D)
Bearish Harami (D)
Inside Bar (D)
Red Dog Reversal Down (D)
Red Dog Reversal Up (D)
Dark Cloud Cover (D)
Weekly CandleStick Patterns
Bullish Engulfing (W)
Bullish Hammer (W)
Bearish Inverted Hammer (W)
Hanging Man (W)
Bullish Harami (W)
Doji (W)
Gravestone Doji (W)
DragonFly Doji (W)
Bearish Engulfing (W)
Bearish Shooting Star (W)
Bearish Harami (W)
Inside Bar (W)
Dark Cloud Cover (W)
Daily Chart Patterns
Bull Flag
Bear Flag
Ascending Triangle (D)
Descending Triangle (D)
Symmetrical Triangle (D)
Squeeze
Channel (D)
Channel Up (D)
Channel Down (D)
Rising Wedge (D)
Falling Wedge (D)
Double Bottom (D)
Multiple Bottom (D)
Double Top (D)
Multiple Top (D)
Weekly Chart Patterns
Weekly Bull Flag
Weekly Bear Flag
Squeeze Week
Channel (W)
Double Bottom (W)
Multiple Bottom (W)
Double Top (W)
Multiple Top (W)
DIGITAL BRANDS GROUP INC / DBGI Daily stock chart

DIGITAL BRANDS GROUP INC

NASDAQ:DBGI (1/20/2026, 3:31:54 PM)

9.61

-4 (-29.39%)

Chartmill TA Rating
Chartmill Setup Rating
Sector
GICS IndustrySpecialty Retail
Performance
% Chg-29.39%
1 Week-19.75%
2 Weeks-10.64%
1 Month34.22%
3 Month64.57%
6 Month174.95%
12 Month-89.57%
2 Year-98.35%
3 Year-94.41%
5 YearN/A
10 YearN/A
15 YearN/A
Volatility
ATR(14)2.24
ATR(20)%13.98%
ATR Inc-2.29%
Range Today4.66
ADR(20)1.89
ADR(20)%19.64%
Trend & SMA
ST Trend
LT Trend
SMA(5)
SMA(10)
SMA(20)
SMA(50)
SMA(100)
SMA(200)
Relative Strength & Ranges
CRS18.49
3 months CRS97.87
6 months CRS98.44
Mansfield-6.05
10 Day High18
10 Day Low13.5
20 Day High18
20 Day Low9.77
52 Week High139.53
52 Week Low1.84
CS1 End8.21
CR1 Start13.62
Volume & EV
DER(3)-5.37%
DER(5)-3.4%
Volume825.66K
Volume Incr26.5%
Vol(5)257.04K
Vol(50)149.58K

DIGITAL BRANDS GROUP INC / DBGI FAQ

What is the ChartMill technical rating of DIGITAL BRANDS GROUP INC (DBGI) stock?

ChartMill assigns a technical rating of 5 / 10 to DBGI.


What is the current trend direction of DIGITAL BRANDS GROUP INC (DBGI) stock?

The current trend direction for DIGITAL BRANDS GROUP INC (DBGI) is Bearish.


Can you provide the RSI signal for DIGITAL BRANDS GROUP INC?

DIGITAL BRANDS GROUP INC (DBGI) has an RSI value of 52.1663. This indicates that the stock is currently neutral.


Can you provide the short term momentum for DIGITAL BRANDS GROUP INC?

The short term momentum for DIGITAL BRANDS GROUP INC (DBGI) is positive.


What is the buy/sell signal for DBGI stock?

The buy/sell signal for DIGITAL BRANDS GROUP INC (DBGI) is hold as the short term and long term trends are mixed.