CLOROX COMPANY (CLX) Stock Fundamental Analysis
USA - New York Stock Exchange - NYSE:CLX - US1890541097 - Common Stock
110.54 USD
-0.87 (-0.78%)
CLX gets a fundamental rating of 4 out of 10. The analysis compared the fundamentals against 12 industry peers in the Household Products industry. There are concerns on the financial health of CLX while its profitability can be described as average. CLX has a expensive valuation and it also scores bad on growth. Finally CLX also has an excellent dividend rating.
1. Profitability
1.1 Basic Checks
- CLX had positive earnings in the past year.
- CLX had a positive operating cash flow in the past year.
- CLX had positive earnings in each of the past 5 years.
- In the past 5 years CLX always reported a positive cash flow from operatings.
1.2 Ratios
- CLX has a better Return On Assets (14.31%) than 83.33% of its industry peers.
- Looking at the Return On Invested Capital, with a value of 21.90%, CLX is in the better half of the industry, outperforming 75.00% of the companies in the same industry.
- Measured over the past 3 years, the Average Return On Invested Capital for CLX is above the industry average of 14.87%.
- The 3 year average ROIC (18.59%) for CLX is below the current ROIC(21.90%), indicating increased profibility in the last year.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 14.31% | ||
| ROE | N/A | ||
| ROIC | 21.9% |
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
1.3 Margins
- With a decent Profit Margin value of 11.68%, CLX is doing good in the industry, outperforming 66.67% of the companies in the same industry.
- CLX's Profit Margin has declined in the last couple of years.
- Looking at the Operating Margin, with a value of 15.17%, CLX is in line with its industry, outperforming 50.00% of the companies in the same industry.
- In the last couple of years the Operating Margin of CLX has declined.
- CLX has a Gross Margin of 44.28%. This is in the better half of the industry: CLX outperforms 66.67% of its industry peers.
- CLX's Gross Margin has been stable in the last couple of years.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 15.17% | ||
| PM (TTM) | 11.68% | ||
| GM | 44.28% |
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
2. Health
2.1 Basic Checks
- With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), CLX is creating value.
- The number of shares outstanding for CLX has been reduced compared to 1 year ago.
- Compared to 5 years ago, CLX has less shares outstanding
- CLX has a worse debt/assets ratio than last year.
2.2 Solvency
- CLX has an Altman-Z score of 3.24. This indicates that CLX is financially healthy and has little risk of bankruptcy at the moment.
- CLX has a Altman-Z score of 3.24. This is comparable to the rest of the industry: CLX outperforms 50.00% of its industry peers.
- CLX has a debt to FCF ratio of 4.25. This is a neutral value as CLX would need 4.25 years to pay back of all of its debts.
- CLX has a worse Debt to FCF ratio (4.25) than 66.67% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 4.25 | ||
| Altman-Z | 3.24 |
ROIC/WACC2.78
WACC7.89%
2.3 Liquidity
- A Current Ratio of 0.76 indicates that CLX may have some problems paying its short term obligations.
- CLX has a worse Current ratio (0.76) than 83.33% of its industry peers.
- CLX has a Quick Ratio of 0.76. This is a bad value and indicates that CLX is not financially healthy enough and could expect problems in meeting its short term obligations.
- Looking at the Quick ratio, with a value of 0.50, CLX is doing worse than 91.67% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 0.76 | ||
| Quick Ratio | 0.5 |
3. Growth
3.1 Past
- CLX shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -10.99%.
- Measured over the past 5 years, CLX shows a small growth in Earnings Per Share. The EPS has been growing by 1.01% on average per year.
- CLX shows a decrease in Revenue. In the last year, the revenue decreased by -9.35%.
- CLX shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 1.11% yearly.
EPS 1Y (TTM)-10.99%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-54.3%
Revenue 1Y (TTM)-9.35%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-18.9%
3.2 Future
- CLX is expected to show a small growth in Earnings Per Share. In the coming years, the EPS will grow by 1.36% yearly.
- The Revenue is expected to grow by 1.10% on average over the next years.
EPS Next Y-22.5%
EPS Next 2Y-6.04%
EPS Next 3Y-2.23%
EPS Next 5Y1.36%
Revenue Next Year-7.88%
Revenue Next 2Y-1.74%
Revenue Next 3Y-0.22%
Revenue Next 5Y1.1%
3.3 Evolution
- The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
- When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
4. Valuation
4.1 Price/Earnings Ratio
- CLX is valuated correctly with a Price/Earnings ratio of 16.45.
- Compared to the rest of the industry, the Price/Earnings ratio of CLX is on the same level as its industry peers.
- When comparing the Price/Earnings ratio of CLX to the average of the S&P500 Index (27.33), we can say CLX is valued slightly cheaper.
- CLX is valuated correctly with a Price/Forward Earnings ratio of 16.20.
- CLX's Price/Forward Earnings ratio is in line with the industry average.
- CLX is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 24.12, which is the current average of the S&P500 Index.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 16.45 | ||
| Fwd PE | 16.2 |
4.2 Price Multiples
- CLX's Enterprise Value to EBITDA ratio is in line with the industry average.
- Based on the Price/Free Cash Flow ratio, CLX is valued a bit more expensive than the industry average as 66.67% of the companies are valued more cheaply.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 21.2 | ||
| EV/EBITDA | 12.75 |
4.3 Compensation for Growth
- The decent profitability rating of CLX may justify a higher PE ratio.
- CLX's earnings are expected to decrease with -2.23% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)16.23
EPS Next 2Y-6.04%
EPS Next 3Y-2.23%
5. Dividend
5.1 Amount
- With a Yearly Dividend Yield of 4.76%, CLX is a good candidate for dividend investing.
- CLX's Dividend Yield is rather good when compared to the industry average which is at 2.76. CLX pays more dividend than 83.33% of the companies in the same industry.
- CLX's Dividend Yield is rather good when compared to the S&P500 average which is at 1.91.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 4.76% |
5.2 History
- The dividend of CLX has a limited annual growth rate of 2.88%.
- CLX has been paying a dividend for at least 10 years, so it has a reliable track record.
- CLX has not decreased its dividend for at least 10 years, so it has a reliable track record of non decreasing dividend.
Dividend Growth(5Y)2.88%
Div Incr Years34
Div Non Decr Years34
5.3 Sustainability
- CLX pays out 76.11% of its income as dividend. This is not a sustainable payout ratio.
- The dividend of CLX is growing, but the earnings are growing slower. This means the dividend growth is not sustainable.
DP76.11%
EPS Next 2Y-6.04%
EPS Next 3Y-2.23%
NYSE:CLX (1/15/2026, 9:55:00 AM)
110.54
-0.87 (-0.78%)
Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryHousehold Products
Earnings (Last)11-03 2025-11-03/amc
Earnings (Next)01-29 2026-01-29/amc
Inst Owners89.77%
Inst Owner Change0.21%
Ins Owners0.4%
Ins Owner Change13.39%
Market Cap13.48B
Revenue(TTM)6.77B
Net Income(TTM)791.00M
Analysts54.81
Price Target125.4 (13.44%)
Short Float %5.81%
Short Ratio3.13
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 4.76% |
Yearly Dividend4.88
Dividend Growth(5Y)2.88%
DP76.11%
Div Incr Years34
Div Non Decr Years34
Ex-Date01-28 2026-01-28 (1.24)
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)17.83%
Min EPS beat(2)6.97%
Max EPS beat(2)28.7%
EPS beat(4)3
Avg EPS beat(4)9.13%
Min EPS beat(4)-8.29%
Max EPS beat(4)28.7%
EPS beat(8)7
Avg EPS beat(8)25.3%
EPS beat(12)11
Avg EPS beat(12)52.89%
EPS beat(16)13
Avg EPS beat(16)41.78%
Revenue beat(2)2
Avg Revenue beat(2)1.32%
Min Revenue beat(2)1.06%
Max Revenue beat(2)1.58%
Revenue beat(4)3
Avg Revenue beat(4)0.24%
Min Revenue beat(4)-4.3%
Max Revenue beat(4)2.62%
Revenue beat(8)5
Avg Revenue beat(8)1.13%
Revenue beat(12)9
Avg Revenue beat(12)2.28%
Revenue beat(16)11
Avg Revenue beat(16)1.58%
PT rev (1m)-4.45%
PT rev (3m)-10.61%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-4.61%
EPS NY rev (1m)0.07%
EPS NY rev (3m)-2.63%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-0.66%
Revenue NY rev (1m)-0.03%
Revenue NY rev (3m)-0.26%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 16.45 | ||
| Fwd PE | 16.2 | ||
| P/S | 1.99 | ||
| P/FCF | 21.2 | ||
| P/OCF | 15.81 | ||
| P/B | N/A | ||
| P/tB | N/A | ||
| EV/EBITDA | 12.75 |
EPS(TTM)6.72
EY6.08%
EPS(NY)6.82
Fwd EY6.17%
FCF(TTM)5.21
FCFY4.72%
OCF(TTM)6.99
OCFY6.33%
SpS55.51
BVpS-0.18
TBVpS-14.84
PEG (NY)N/A
PEG (5Y)16.23
Graham NumberN/A
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 14.31% | ||
| ROE | N/A | ||
| ROCE | 31.18% | ||
| ROIC | 21.9% | ||
| ROICexc | 22.99% | ||
| ROICexgc | 49.37% | ||
| OM | 15.17% | ||
| PM (TTM) | 11.68% | ||
| GM | 44.28% | ||
| FCFM | 9.39% |
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
ROICexc(3y)19.75%
ROICexc(5y)18.87%
ROICexgc(3y)40.28%
ROICexgc(5y)41.99%
ROCE(3y)24.92%
ROCE(5y)23.9%
ROICexgc growth 3Y25.21%
ROICexgc growth 5Y-4.26%
ROICexc growth 3Y28.43%
ROICexc growth 5Y1.01%
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
F-Score6
Asset Turnover1.22
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 4.25 | ||
| Debt/EBITDA | 2.17 | ||
| Cap/Depr | 98.19% | ||
| Cap/Sales | 3.2% | ||
| Interest Coverage | 250 | ||
| Cash Conversion | 68.35% | ||
| Profit Quality | 80.4% | ||
| Current Ratio | 0.76 | ||
| Quick Ratio | 0.5 | ||
| Altman-Z | 3.24 |
F-Score6
WACC7.89%
ROIC/WACC2.78
Cap/Depr(3y)95.76%
Cap/Depr(5y)111.24%
Cap/Sales(3y)3.06%
Cap/Sales(5y)3.44%
Profit Quality(3y)296.87%
Profit Quality(5y)227.9%
High Growth Momentum
Growth
EPS 1Y (TTM)-10.99%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-54.3%
EPS Next Y-22.5%
EPS Next 2Y-6.04%
EPS Next 3Y-2.23%
EPS Next 5Y1.36%
Revenue 1Y (TTM)-9.35%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-18.9%
Revenue Next Year-7.88%
Revenue Next 2Y-1.74%
Revenue Next 3Y-0.22%
Revenue Next 5Y1.1%
EBIT growth 1Y-13.41%
EBIT growth 3Y18.51%
EBIT growth 5Y-1.39%
EBIT Next Year5.87%
EBIT Next 3Y7.02%
EBIT Next 5Y6.13%
FCF growth 1Y-19.9%
FCF growth 3Y12.46%
FCF growth 5Y-10.05%
OCF growth 1Y-14.7%
OCF growth 3Y7.67%
OCF growth 5Y-8.7%
CLOROX COMPANY / CLX FAQ
Can you provide the ChartMill fundamental rating for CLOROX COMPANY?
ChartMill assigns a fundamental rating of 4 / 10 to CLX.
What is the valuation status for CLX stock?
ChartMill assigns a valuation rating of 3 / 10 to CLOROX COMPANY (CLX). This can be considered as Overvalued.
What is the profitability of CLX stock?
CLOROX COMPANY (CLX) has a profitability rating of 6 / 10.
What are the PE and PB ratios of CLOROX COMPANY (CLX) stock?
The Price/Earnings (PE) ratio for CLOROX COMPANY (CLX) is 16.45 and the Price/Book (PB) ratio is -612.89.
How sustainable is the dividend of CLOROX COMPANY (CLX) stock?
The dividend rating of CLOROX COMPANY (CLX) is 7 / 10 and the dividend payout ratio is 76.11%.