VRA Technical Analysis - VERA BRADLEY INC

Technical Rating and Analysis

We assign a technical rating of 1 out of 10 to VRA. VRA scores bad on all fronts: it is a bad performer in the overall market and both the medium and short term pictures are negative.

Both the long and short term trends are negative. It is better to avoid buying stocks with negative trends.

When comparing the yearly performance of all stocks, VRA is a bad performer in the overall market: 95% of all stocks are doing better.

VRA is one of the lesser performing stocks in the Textiles, Apparel & Luxury Goods industry. 87% of 48 stocks in the same industry do better.

VRA is currently trading near the lower end of its 52 week range, which is not a good sign. Certainly not because the S&P500 Index is trading near new 52 week highs at the moment.

In the last month VRA has a been trading in the 1.94 - 2.49 range, which is quite wide. It is currently trading near the lows of this range.

Prices have been falling strongly lately, it is better to avoid new long positions here.

Volume is considerably higher in the last couple of days. In combination with the strong move down this is a bad signal.

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Technical Analysis

Relative Strength

ChartMill Trend Indicator

Simple Moving Average

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Weekly and Daily overview Charts

VERA BRADLEY INC / VRA Weekly stock chart

VERA BRADLEY INC / VRA Daily stock chart

Setup Rating and Analysis

Although the technical rating is bad, VRA does present a nice setup opportunity. Prices have been consolidating lately and the volatility has been reduced.

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ChartMill Technical Ratings

Pocket Pivots

Bull Flags

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Support and Resistance Analysis

1.96

2.42

We found 1 important support area.

Support @1.98 from a trend line in the daily time frame.

We can see 4 important resistance areas.

A resistance zone ranging from 2.07 to 2.15. This zone is formed by a combination of multiple trend lines and important moving averages in multiple time frames.
Resistance @2.21 from a horizontal line in the weekly time frame.
Resistance @2.27 from a trend line in the daily time frame.
Resistance @2.40 from a horizontal line in the daily time frame.

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Technical Indicator Signal Analysis

The Technical Rating and Setup analysis above combine different indicators and trends in different timeframes. Individual signals from indicators may give more contradictive signals and should always be interpreted in the more global context.

Indicator	Value	Signal	Comment
ChartMill Long Term Trend Indicator	DOWN	NEGATIVE	The long term trend for VRA is down.
ChartMill Short Term Trend Indicator	DOWN	NEGATIVE	The short term trend for VRA is down.
ChartMill Relative Strength	5.31	NEGATIVE	VRA has a low relative strength, it was outperformed by 94.69% off all stocks on the market.
Simple Moving Average/SMA (20)	UP	MIXED	The current price of VRA is below the rising SMA(20).
Simple Moving Average/SMA (50)	DOWN	NEGATIVE	The current price of VRA is below a declining SMA(50).
Simple Moving Average/SMA (200)	DOWN	NEGATIVE	The current price of VRA is below a declining SMA(200).
Relative Strength Index/RSI (14)	43.78	NEUTRAL	The RSI value for VRA is a neutral value.
Moving Average Convergence Divergence/MACD (12, 26, 9)	-0.02	NEGATIVE	The MACD value suggests VRA has a negative trend.
Stochastics (14,3)	17.58	OVERSOLD	The low Stochastics value suggests VRA may be oversold.
Average True Range in percent/ATR (20)	7.43	HIGH VOLATILITY	The high ATR as a percentage value for VRA suggests high volalility.
Average Directional Index/ADX (14)	14.48	NEGATIVE	The low ADX value for VRA suggests a weak or negative trend.