Logo image of BZUN

BAOZUN INC-SPN ADR (BZUN) Stock Price, Forecast & Analysis

USA - Nasdaq - NASDAQ:BZUN - US06684L1035 - ADR

2.8 USD
-0.05 (-1.75%)
Last: 1/23/2026, 8:00:02 PM
2.85 USD
+0.05 (+1.79%)
After Hours: 1/23/2026, 8:00:02 PM

BZUN Key Statistics, Chart & Performance

Key Statistics
Market Cap162.39M
Revenue(TTM)9.77B
Net Income(TTM)-203.87M
Shares58.00M
Float17.85M
52 Week High4.88
52 Week Low2.12
Yearly DividendN/A
Dividend Yield0%
EPS(TTM)-0.18
PEN/A
Fwd PE7.48
Earnings (Next)03-18
IPO2015-05-21
Sector
GICS IndustryBroadline Retail
GICS IndustryGroupConsumer Discretionary Distribution & Retail
GICS SubIndustryBroadline Retail
BZUN short term performance overview.The bars show the price performance of BZUN in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months 0 -5 -10 -15 -20

BZUN long term performance overview.The bars show the price performance of BZUN in the last 1, 2 and 3 years. 1 year 2 years 3 years 0 20 -20 -40 -60

The current stock price of BZUN is 2.8 USD. In the past month the price increased by 2.94%. In the past year, price decreased by -8.2%.

BAOZUN INC-SPN ADR / BZUN Daily stock chart

BZUN Technical Analysis

ChartMill assigns a technical rating of 1 / 10 to BZUN. When comparing the yearly performance of all stocks, BZUN is a bad performer in the overall market: 82.14% of all stocks are doing better.


Chartmill TA Rating
Chartmill Setup Rating

BZUN Fundamental Analysis

ChartMill assigns a fundamental rating of 3 / 10 to BZUN. BZUN may be in some trouble as it scores bad on both profitability and health.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

BZUN Financial Highlights

Over the last trailing twelve months BZUN reported a non-GAAP Earnings per Share(EPS) of -0.18. The EPS decreased by -22.03% compared to the year before.


Industry RankSector Rank
PM (TTM) N/A
ROA -2.08%
ROE -5.51%
Debt/Equity 0.43
Chartmill High Growth Momentum
EPS Q2Q%39.59%
Sales Q2Q%1.58%
EPS 1Y (TTM)-22.03%
Revenue 1Y (TTM)6.07%

BZUN Forecast & Estimates

13 analysts have analysed BZUN and the average price target is 4.15 USD. This implies a price increase of 48.14% is expected in the next year compared to the current price of 2.8.

For the next year, analysts expect an EPS growth of 195.45% and a revenue growth 5.26% for BZUN


Analysts
Analysts84.62
Price Target4.15 (48.21%)
EPS Next Y195.45%
Revenue Next Year5.26%

BZUN Ownership

Ownership
Inst Owners22.77%
Ins OwnersN/A
Short Float %2.93%
Short Ratio2.46

About BZUN

Company Profile

BZUN logo image Baozun Inc is a CN-based company operating in Broadline Retail industry. The company is headquartered in Shanghai, Shanghai and currently employs 7,650 full-time employees. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Company Info

BAOZUN INC-SPN ADR

No. 1-9, Lane 510, West Jiangchang Road, Jing'an District

Shanghai SHANGHAI 200436 CN

CEO: Vincent Wenbin Qiu

Employees: 7650

BZUN Company Website

BZUN Investor Relations

Phone: 862160809991

BAOZUN INC-SPN ADR / BZUN FAQ

What does BZUN do?

Baozun Inc is a CN-based company operating in Broadline Retail industry. The company is headquartered in Shanghai, Shanghai and currently employs 7,650 full-time employees. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.


What is the stock price of BAOZUN INC-SPN ADR today?

The current stock price of BZUN is 2.8 USD. The price decreased by -1.75% in the last trading session.


Does BZUN stock pay dividends?

BZUN does not pay a dividend.


What is the ChartMill technical and fundamental rating of BZUN stock?

BZUN has a ChartMill Technical rating of 1 out of 10 and a ChartMill Fundamental rating of 3 out of 10.


On which exchange is BZUN stock listed?

BZUN stock is listed on the Nasdaq exchange.


What is BAOZUN INC-SPN ADR worth?

BAOZUN INC-SPN ADR (BZUN) has a market capitalization of 162.39M USD. This makes BZUN a Micro Cap stock.


Can you provide the short interest for BZUN stock?

The outstanding short interest for BAOZUN INC-SPN ADR (BZUN) is 2.93% of its float.