BAOZUN INC-SPN ADR (BZUN) Stock Price & Overview

NASDAQ:BZUN • US06684L1035

Current stock price

2.215 USD
-0.04 (-1.56%)
Last:

The current stock price of BZUN is 2.215 USD. Today BZUN is down by -1.56%. In the past month the price decreased by -16.97%. In the past year, price decreased by -25%.

BZUN Key Statistics

52-Week Range2.12 - 4.88
Current BZUN stock price positioned within its 52-week range.
1-Month Range2.25 - 2.84
Current BZUN stock price positioned within its 1-month range.
Market Cap
128.46M
P/E
N/A
Fwd P/E
5.85
EPS (TTM)
-0.18
Dividend Yield
N/A

BZUN Stock Performance

Today
-1.56%
1 Week
-7.79%
1 Month
-16.97%
3 Months
-17.58%
Longer-term
6 Months -45.91%
1 Year -25.00%
2 Years -2.17%
3 Years -62.62%
5 Years -94.10%
10 Years -61.47%

BZUN Stock Chart

BAOZUN INC-SPN ADR / BZUN Daily stock chart

BZUN Technical Analysis

ChartMill assigns a technical rating of 0 / 10 to BZUN. When comparing the yearly performance of all stocks, BZUN is a bad performer in the overall market: 84.1% of all stocks are doing better.


Chartmill TA Rating
Chartmill Setup Rating

BZUN Fundamental Analysis

ChartMill assigns a fundamental rating of 3 / 10 to BZUN. The financial health of BZUN is average, but there are quite some concerns on its profitability.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

BZUN Earnings

On November 25, 2025 BZUN reported an EPS of -0.7 and a revenue of 2.16B. The company missed EPS expectations (-31.98% surprise) and beat revenue expectations (0.9% surprise).

Next Earnings DateMar 25, 2026
Last Earnings DateNov 25, 2025
PeriodQ3 / 2025
EPS Reported-CNÂ¥0.70
Revenue Reported2.156B
EPS Surprise -31.98%
Revenue Surprise 0.90%

BZUN Forecast & Estimates

13 analysts have analysed BZUN and the average price target is 4.06 USD. This implies a price increase of 83.28% is expected in the next year compared to the current price of 2.215.

For the next year, analysts expect an EPS growth of 195.45% and a revenue growth 5.32% for BZUN


Analysts
Analysts84.62
Price Target4.06 (83.3%)
EPS Next Y195.45%
Revenue Next Year5.32%

BZUN Groups

Sector & Classification

Sub-Industry
Broadline Retail
Index Membership

BZUN Financial Highlights

Over the last trailing twelve months BZUN reported a non-GAAP Earnings per Share(EPS) of -0.18. The EPS decreased by -22.03% compared to the year before.


Income Statements
Revenue(TTM)9.77B
Net Income(TTM)-203.87M
Industry RankSector Rank
PM (TTM) N/A
ROA -2.08%
ROE -5.51%
Debt/Equity 0.43
Chartmill High Growth Momentum
EPS Q2Q%39.59%
Sales Q2Q%1.58%
EPS 1Y (TTM)-22.03%
Revenue 1Y (TTM)6.07%

BZUN Ownership

Ownership
Inst Owners23.36%
Shares58.00M
Float17.86M
Ins OwnersN/A
Short Float %3.07%
Short Ratio2.15

About BZUN

Company Profile

BZUN logo image Baozun Inc is a CN-based company operating in Broadline Retail industry. The company is headquartered in Shanghai, Shanghai and currently employs 7,650 full-time employees. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Company Info

IPO: 2015-05-21

BAOZUN INC-SPN ADR

No. 1-9, Lane 510, West Jiangchang Road, Jing'an District

Shanghai SHANGHAI 200436 CN

CEO: Vincent Wenbin Qiu

Employees: 7650

BZUN Company Website

BZUN Investor Relations

Phone: 862160809991

BAOZUN INC-SPN ADR / BZUN FAQ

What does BZUN do?

Baozun Inc is a CN-based company operating in Broadline Retail industry. The company is headquartered in Shanghai, Shanghai and currently employs 7,650 full-time employees. The company went IPO on 2015-05-21. Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The firm focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The firm operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The firm provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.


What is the stock price of BAOZUN INC-SPN ADR today?

The current stock price of BZUN is 2.215 USD. The price decreased by -1.56% in the last trading session.


Does BZUN stock pay dividends?

BZUN does not pay a dividend.


What is the ChartMill technical and fundamental rating of BZUN stock?

BZUN has a ChartMill Technical rating of 0 out of 10 and a ChartMill Fundamental rating of 3 out of 10.


On which exchange is BZUN stock listed?

BZUN stock is listed on the Nasdaq exchange.


What is BAOZUN INC-SPN ADR worth?

BAOZUN INC-SPN ADR (BZUN) has a market capitalization of 128.46M USD. This makes BZUN a Micro Cap stock.


Can you provide the short interest for BZUN stock?

The outstanding short interest for BAOZUN INC-SPN ADR (BZUN) is 3.07% of its float.