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PURPLE INNOVATION INC (PRPL) Stock Fundamental Analysis

USA - NASDAQ:PRPL - US74640Y1064 - Common Stock

0.8592 USD
+0.01 (+1.57%)
Last: 10/24/2025, 8:00:01 PM
0.87 USD
+0.01 (+1.26%)
After Hours: 10/24/2025, 8:00:01 PM
Fundamental Rating

1

Taking everything into account, PRPL scores 1 out of 10 in our fundamental rating. PRPL was compared to 61 industry peers in the Household Durables industry. Both the profitability and financial health of PRPL have multiple concerns. PRPL has a expensive valuation and it also scores bad on growth.


Dividend Valuation Growth Profitability Health

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1

1. Profitability

1.1 Basic Checks

PRPL had negative earnings in the past year.
PRPL had a negative operating cash flow in the past year.
In the past 5 years PRPL reported 4 times negative net income.
In the past 5 years PRPL reported 4 times negative operating cash flow.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -100M -200M

1.2 Ratios

The Return On Assets of PRPL (-27.71%) is worse than 91.80% of its industry peers.
Industry RankSector Rank
ROA -27.71%
ROE N/A
ROIC N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200 -200 400 -400 600

1.3 Margins

PRPL has a better Gross Margin (40.63%) than 77.05% of its industry peers.
In the last couple of years the Gross Margin of PRPL has declined.
PRPL does not have Profit Margin and Operating Margin available, so we won't be analyzing them here.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 40.63%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

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1

2. Health

2.1 Basic Checks

PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
The number of shares outstanding for PRPL has been increased compared to 1 year ago.
Compared to 5 years ago, PRPL has more shares outstanding
The debt/assets ratio for PRPL is higher compared to a year ago.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

2.2 Solvency

PRPL has an Altman-Z score of -1.41. This is a bad value and indicates that PRPL is not financially healthy and even has some risk of bankruptcy.
PRPL has a Altman-Z score of -1.41. This is amonst the worse of the industry: PRPL underperforms 91.80% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Altman-Z -1.41
ROIC/WACCN/A
WACC8.75%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

A Current Ratio of 1.49 indicates that PRPL should not have too much problems paying its short term obligations.
The Current ratio of PRPL (1.49) is worse than 81.97% of its industry peers.
A Quick Ratio of 0.77 indicates that PRPL may have some problems paying its short term obligations.
PRPL has a Quick ratio of 0.77. This is comparable to the rest of the industry: PRPL outperforms 44.26% of its industry peers.
Industry RankSector Rank
Current Ratio 1.49
Quick Ratio 0.77
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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3. Growth

3.1 Past

PRPL shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 43.08%, which is quite impressive.
PRPL shows a very negative growth in Revenue. In the last year, the Revenue has decreased by -13.19%.
The Revenue has been growing slightly by 2.63% on average over the past years.
EPS 1Y (TTM)43.08%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%15.38%
Revenue 1Y (TTM)-13.19%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%-12.61%

3.2 Future

Based on estimates for the next years, PRPL will show a quite strong growth in Earnings Per Share. The EPS will grow by 16.09% on average per year.
Based on estimates for the next years, PRPL will show a small growth in Revenue. The Revenue will grow by 5.22% on average per year.
EPS Next Y26.65%
EPS Next 2Y24.09%
EPS Next 3Y21.75%
EPS Next 5Y16.09%
Revenue Next Year-3.31%
Revenue Next 2Y4%
Revenue Next 3Y5.8%
Revenue Next 5Y5.22%

3.3 Evolution

The Revenue growth rate is accelerating: in the next years the growth will be better than in the last years.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2029 0 0.5 -0.5 -1 -1.5

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1

4. Valuation

4.1 Price/Earnings Ratio

PRPL reported negative earnings for the last year, which makes the Price/Earnings Ratio negative.
Besides the negative Price/Earnings Ratio, also the Forward Price/Earnings Ratio is negative for PRPL. No positive earnings are expected for the next year.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 10 20 30

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

A more expensive valuation may be justified as PRPL's earnings are expected to grow with 21.75% in the coming years.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y24.09%
EPS Next 3Y21.75%

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0

5. Dividend

5.1 Amount

No dividends for PRPL!.
Industry RankSector Rank
Dividend Yield N/A

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PURPLE INNOVATION INC

NASDAQ:PRPL (10/24/2025, 8:00:01 PM)

After market: 0.87 +0.01 (+1.26%)

0.8592

+0.01 (+1.57%)

Chartmill FA Rating
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)07-29 2025-07-29/amc
Earnings (Next)11-05 2025-11-05/amc
Inst Owners65.08%
Inst Owner Change-0.24%
Ins Owners4.63%
Ins Owner Change0.58%
Market Cap93.15M
Revenue(TTM)456.84M
Net Income(TTM)-84189000
Analysts76.36
Price Target3.37 (292.23%)
Short Float %1.77%
Short Ratio3.62
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)9.19%
Min EPS beat(2)-1.74%
Max EPS beat(2)20.12%
EPS beat(4)3
Avg EPS beat(4)22.47%
Min EPS beat(4)-1.74%
Max EPS beat(4)49.16%
EPS beat(8)4
Avg EPS beat(8)-64.93%
EPS beat(12)6
Avg EPS beat(12)-40.61%
EPS beat(16)7
Avg EPS beat(16)-42.64%
Revenue beat(2)0
Avg Revenue beat(2)-1.29%
Min Revenue beat(2)-1.95%
Max Revenue beat(2)-0.62%
Revenue beat(4)0
Avg Revenue beat(4)-3.25%
Min Revenue beat(4)-8.17%
Max Revenue beat(4)-0.62%
Revenue beat(8)0
Avg Revenue beat(8)-4.96%
Revenue beat(12)2
Avg Revenue beat(12)-3.97%
Revenue beat(16)4
Avg Revenue beat(16)-3.91%
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-18.42%
EPS NY rev (1m)0%
EPS NY rev (3m)-6.29%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)1.65%
Revenue NY rev (1m)0%
Revenue NY rev (3m)1.09%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.2
P/FCF N/A
P/OCF N/A
P/B N/A
P/tB N/A
EV/EBITDA N/A
EPS(TTM)-0.37
EYN/A
EPS(NY)-0.22
Fwd EYN/A
FCF(TTM)-0.25
FCFYN/A
OCF(TTM)-0.18
OCFYN/A
SpS4.21
BVpS-0.14
TBVpS-0.21
PEG (NY)N/A
PEG (5Y)N/A
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -27.71%
ROE N/A
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 40.63%
FCFM N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
F-Score5
Asset Turnover1.5
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 24.01%
Cap/Sales 1.7%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.49
Quick Ratio 0.77
Altman-Z -1.41
F-Score5
WACC8.75%
ROIC/WACCN/A
Cap/Depr(3y)100.05%
Cap/Depr(5y)279.63%
Cap/Sales(3y)3.72%
Cap/Sales(5y)5.01%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)43.08%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%15.38%
EPS Next Y26.65%
EPS Next 2Y24.09%
EPS Next 3Y21.75%
EPS Next 5Y16.09%
Revenue 1Y (TTM)-13.19%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%-12.61%
Revenue Next Year-3.31%
Revenue Next 2Y4%
Revenue Next 3Y5.8%
Revenue Next 5Y5.22%
EBIT growth 1Y48.83%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year103.57%
EBIT Next 3Y32.65%
EBIT Next 5Y20.72%
FCF growth 1Y15.57%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-36.82%
OCF growth 3YN/A
OCF growth 5YN/A

PURPLE INNOVATION INC / PRPL FAQ

What is the ChartMill fundamental rating of PURPLE INNOVATION INC (PRPL) stock?

ChartMill assigns a fundamental rating of 1 / 10 to PRPL.


What is the valuation status for PRPL stock?

ChartMill assigns a valuation rating of 1 / 10 to PURPLE INNOVATION INC (PRPL). This can be considered as Overvalued.


What is the profitability of PRPL stock?

PURPLE INNOVATION INC (PRPL) has a profitability rating of 1 / 10.


What is the financial health of PURPLE INNOVATION INC (PRPL) stock?

The financial health rating of PURPLE INNOVATION INC (PRPL) is 1 / 10.


Is the dividend of PURPLE INNOVATION INC sustainable?

The dividend rating of PURPLE INNOVATION INC (PRPL) is 0 / 10 and the dividend payout ratio is 0%.