PURPLE INNOVATION INC (PRPL) Fundamental Analysis & Valuation

NASDAQ:PRPL • US74640Y1064

Current stock price

0.69 USD
-0.02 (-2.97%)
At close:
0.722 USD
+0.03 (+4.64%)
After Hours:

This PRPL fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

1

1. PRPL Profitability Analysis

1.1 Basic Checks

  • In the past year PRPL has reported negative net income.
  • In the past year PRPL has reported a negative cash flow from operations.
  • In the past 5 years PRPL reported 4 times negative net income.
  • PRPL had negative operating cash flow in 4 of the past 5 years.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -100M -200M

1.2 Ratios

  • Looking at the Return On Assets, with a value of -18.76%, PRPL is doing worse than 88.33% of the companies in the same industry.
Industry RankSector Rank
ROA -18.76%
ROE N/A
ROIC N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200 -200 400 -400 600

1.3 Margins

  • Looking at the Gross Margin, with a value of 41.23%, PRPL is in the better half of the industry, outperforming 80.00% of the companies in the same industry.
  • In the last couple of years the Gross Margin of PRPL has declined.
  • PRPL does not have Profit Margin and Operating Margin available, so we won't be analyzing them here.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 41.23%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

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0

2. PRPL Health Analysis

2.1 Basic Checks

  • PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
  • The number of shares outstanding for PRPL has been increased compared to 1 year ago.
  • PRPL has more shares outstanding than it did 5 years ago.
  • PRPL has a worse debt/assets ratio than last year.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

2.2 Solvency

  • Based on the Altman-Z score of -1.43, we must say that PRPL is in the distress zone and has some risk of bankruptcy.
  • PRPL has a Altman-Z score of -1.43. This is amonst the worse of the industry: PRPL underperforms 93.33% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Altman-Z -1.43
ROIC/WACCN/A
WACC9.21%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

  • PRPL has a Current Ratio of 1.40. This is a normal value and indicates that PRPL is financially healthy and should not expect problems in meeting its short term obligations.
  • The Current ratio of PRPL (1.40) is worse than 85.00% of its industry peers.
  • PRPL has a Quick Ratio of 1.40. This is a bad value and indicates that PRPL is not financially healthy enough and could expect problems in meeting its short term obligations.
  • PRPL's Quick ratio of 0.73 is on the low side compared to the rest of the industry. PRPL is outperformed by 66.67% of its industry peers.
Industry RankSector Rank
Current Ratio 1.4
Quick Ratio 0.73
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

3

3. PRPL Growth Analysis

3.1 Past

  • PRPL shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 32.73%, which is quite impressive.
  • Looking at the last year, PRPL shows a decrease in Revenue. The Revenue has decreased by -9.47% in the last year.
  • Measured over the past years, PRPL shows a small growth in Revenue. The Revenue has been growing by 2.63% on average per year.
EPS 1Y (TTM)32.73%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%0%
Revenue 1Y (TTM)-9.47%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%0.14%

3.2 Future

  • Based on estimates for the next years, PRPL will show a quite strong growth in Earnings Per Share. The EPS will grow by 15.12% on average per year.
  • PRPL is expected to show a small growth in Revenue. In the coming years, the Revenue will grow by 5.35% yearly.
EPS Next Y25.78%
EPS Next 2Y22.86%
EPS Next 3Y17.32%
EPS Next 5Y15.12%
Revenue Next Year-4.19%
Revenue Next 2Y3.9%
Revenue Next 3Y5.12%
Revenue Next 5Y5.35%

3.3 Evolution

  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 0.5 -0.5 -1 -1.5

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0

4. PRPL Valuation Analysis

4.1 Price/Earnings Ratio

  • The Price/Earnings Ratio is negative for PRPL. In the last year negative earnings were reported.
  • Also next year PRPL is expected to report negative earnings again, which makes the also the Forward Price/Earnings Ratio negative.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 10 20

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

  • PRPL's earnings are expected to grow with 17.32% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y22.86%
EPS Next 3Y17.32%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. PRPL Dividend Analysis

5.1 Amount

  • No dividends for PRPL!.
Industry RankSector Rank
Dividend Yield 0%

More info and screens

Find the best dividend stocksShow peers with best dividend

PRPL Fundamentals: All Metrics, Ratios and Statistics

PURPLE INNOVATION INC

NASDAQ:PRPL (3/24/2026, 8:00:00 PM)

After market: 0.722 +0.03 (+4.64%)

0.69

-0.02 (-2.97%)

Chartmill FA Rating
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)03-12
Earnings (Next)05-04
Inst Owners59.55%
Inst Owner Change-5.06%
Ins Owners4.63%
Ins Owner Change2.73%
Market Cap74.80M
Revenue(TTM)457.01M
Net Income(TTM)-56.68M
Analysts76.36
Price Target3.37 (388.41%)
Short Float %1.65%
Short Ratio6.26
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)5.56%
Min EPS beat(2)-1.74%
Max EPS beat(2)12.85%
EPS beat(4)3
Avg EPS beat(4)20.1%
Min EPS beat(4)-1.74%
Max EPS beat(4)49.16%
EPS beat(8)5
Avg EPS beat(8)12.41%
EPS beat(12)6
Avg EPS beat(12)-53.04%
EPS beat(16)8
Avg EPS beat(16)-32.94%
Revenue beat(2)0
Avg Revenue beat(2)-3.06%
Min Revenue beat(2)-5.49%
Max Revenue beat(2)-0.62%
Revenue beat(4)0
Avg Revenue beat(4)-2.59%
Min Revenue beat(4)-5.49%
Max Revenue beat(4)-0.62%
Revenue beat(8)0
Avg Revenue beat(8)-3.97%
Revenue beat(12)1
Avg Revenue beat(12)-4.48%
Revenue beat(16)4
Avg Revenue beat(16)-3.28%
PT rev (1m)106.25%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)0%
EPS NY rev (1m)0%
EPS NY rev (3m)0%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0%
Revenue NY rev (1m)0%
Revenue NY rev (3m)0%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.16
P/FCF N/A
P/OCF N/A
P/B N/A
P/tB N/A
EV/EBITDA N/A
EPS(TTM)-0.37
EYN/A
EPS(NY)-0.23
Fwd EYN/A
FCF(TTM)-0.27
FCFYN/A
OCF(TTM)-0.2
OCFYN/A
SpS4.22
BVpS-0.25
TBVpS-0.31
PEG (NY)N/A
PEG (5Y)N/A
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -18.76%
ROE N/A
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 41.23%
FCFM N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
F-Score4
Asset Turnover1.51
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 27.86%
Cap/Sales 1.68%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.4
Quick Ratio 0.73
Altman-Z -1.43
F-Score4
WACC9.21%
ROIC/WACCN/A
Cap/Depr(3y)100.05%
Cap/Depr(5y)279.63%
Cap/Sales(3y)3.72%
Cap/Sales(5y)5.01%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)32.73%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%0%
EPS Next Y25.78%
EPS Next 2Y22.86%
EPS Next 3Y17.32%
EPS Next 5Y15.12%
Revenue 1Y (TTM)-9.47%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%0.14%
Revenue Next Year-4.19%
Revenue Next 2Y3.9%
Revenue Next 3Y5.12%
Revenue Next 5Y5.35%
EBIT growth 1Y52.89%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year101.36%
EBIT Next 3Y31.17%
EBIT Next 5Y19.61%
FCF growth 1Y57.16%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y60.69%
OCF growth 3YN/A
OCF growth 5YN/A

PURPLE INNOVATION INC / PRPL Fundamental Analysis FAQ

What is the ChartMill fundamental rating of PURPLE INNOVATION INC (PRPL) stock?

ChartMill assigns a fundamental rating of 1 / 10 to PRPL.


Can you provide the valuation status for PURPLE INNOVATION INC?

ChartMill assigns a valuation rating of 0 / 10 to PURPLE INNOVATION INC (PRPL). This can be considered as Overvalued.


What is the profitability of PRPL stock?

PURPLE INNOVATION INC (PRPL) has a profitability rating of 1 / 10.


What is the financial health of PURPLE INNOVATION INC (PRPL) stock?

The financial health rating of PURPLE INNOVATION INC (PRPL) is 0 / 10.


What is the earnings growth outlook for PURPLE INNOVATION INC?

The Earnings per Share (EPS) of PURPLE INNOVATION INC (PRPL) is expected to grow by 25.78% in the next year.