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PURPLE INNOVATION INC (PRPL) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:PRPL - US74640Y1064 - Common Stock

0.729 USD
-0.04 (-5.42%)
Last: 1/20/2026, 8:11:21 PM
0.729 USD
0 (0%)
After Hours: 1/20/2026, 8:11:21 PM
Fundamental Rating

1

PRPL gets a fundamental rating of 1 out of 10. The analysis compared the fundamentals against 60 industry peers in the Household Durables industry. Both the profitability and financial health of PRPL have multiple concerns. PRPL has a expensive valuation and it also scores bad on growth.


Dividend Valuation Growth Profitability Health

1

1. Profitability

1.1 Basic Checks

  • PRPL had negative earnings in the past year.
  • In the past year PRPL has reported a negative cash flow from operations.
  • PRPL had negative earnings in 4 of the past 5 years.
  • In the past 5 years PRPL reported 4 times negative operating cash flow.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -100M -200M

1.2 Ratios

  • PRPL's Return On Assets of -18.76% is on the low side compared to the rest of the industry. PRPL is outperformed by 86.67% of its industry peers.
Industry RankSector Rank
ROA -18.76%
ROE N/A
ROIC N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200 -200 400 -400 600

1.3 Margins

  • PRPL has a better Gross Margin (41.23%) than 80.00% of its industry peers.
  • In the last couple of years the Gross Margin of PRPL has declined.
  • The Profit Margin and Operating Margin are not available for PRPL so they could not be analyzed.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 41.23%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

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0

2. Health

2.1 Basic Checks

  • PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
  • The number of shares outstanding for PRPL has been increased compared to 1 year ago.
  • Compared to 5 years ago, PRPL has more shares outstanding
  • The debt/assets ratio for PRPL is higher compared to a year ago.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

2.2 Solvency

  • PRPL has an Altman-Z score of -1.42. This is a bad value and indicates that PRPL is not financially healthy and even has some risk of bankruptcy.
  • PRPL has a Altman-Z score of -1.42. This is amonst the worse of the industry: PRPL underperforms 93.33% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Altman-Z -1.42
ROIC/WACCN/A
WACC9.03%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

  • PRPL has a Current Ratio of 1.40. This is a normal value and indicates that PRPL is financially healthy and should not expect problems in meeting its short term obligations.
  • PRPL has a worse Current ratio (1.40) than 83.33% of its industry peers.
  • A Quick Ratio of 0.73 indicates that PRPL may have some problems paying its short term obligations.
  • With a Quick ratio value of 0.73, PRPL is not doing good in the industry: 60.00% of the companies in the same industry are doing better.
Industry RankSector Rank
Current Ratio 1.4
Quick Ratio 0.73
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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3

3. Growth

3.1 Past

  • The Earnings Per Share has grown by an impressive 32.73% over the past year.
  • Looking at the last year, PRPL shows a decrease in Revenue. The Revenue has decreased by -9.47% in the last year.
  • PRPL shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 2.63% yearly.
EPS 1Y (TTM)32.73%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%0%
Revenue 1Y (TTM)-9.47%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%0.14%

3.2 Future

  • The Earnings Per Share is expected to grow by 15.12% on average over the next years. This is quite good.
  • PRPL is expected to show a small growth in Revenue. In the coming years, the Revenue will grow by 5.35% yearly.
EPS Next Y25.78%
EPS Next 2Y22.86%
EPS Next 3Y19.43%
EPS Next 5Y15.12%
Revenue Next Year-4.19%
Revenue Next 2Y3.9%
Revenue Next 3Y5.77%
Revenue Next 5Y5.35%

3.3 Evolution

  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 0.5 -0.5 -1 -1.5

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0

4. Valuation

4.1 Price/Earnings Ratio

  • The Price/Earnings Ratio is negative for PRPL. In the last year negative earnings were reported.
  • Also next year PRPL is expected to report negative earnings again, which makes the also the Forward Price/Earnings Ratio negative.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 10 20 30

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

  • PRPL's earnings are expected to grow with 19.43% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y22.86%
EPS Next 3Y19.43%

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0

5. Dividend

5.1 Amount

  • No dividends for PRPL!.
Industry RankSector Rank
Dividend Yield 0%

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PURPLE INNOVATION INC

NASDAQ:PRPL (1/20/2026, 8:11:21 PM)

After market: 0.729 0 (0%)

0.729

-0.04 (-5.42%)

Chartmill FA Rating
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)11-04
Earnings (Next)03-11
Inst Owners62.6%
Inst Owner Change0.03%
Ins Owners4.63%
Ins Owner Change0%
Market Cap79.03M
Revenue(TTM)457.01M
Net Income(TTM)-56.68M
Analysts76.36
Price Target3.37 (362.28%)
Short Float %1.5%
Short Ratio4.35
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)5.56%
Min EPS beat(2)-1.74%
Max EPS beat(2)12.85%
EPS beat(4)3
Avg EPS beat(4)20.1%
Min EPS beat(4)-1.74%
Max EPS beat(4)49.16%
EPS beat(8)5
Avg EPS beat(8)12.41%
EPS beat(12)6
Avg EPS beat(12)-53.04%
EPS beat(16)8
Avg EPS beat(16)-32.94%
Revenue beat(2)0
Avg Revenue beat(2)-3.06%
Min Revenue beat(2)-5.49%
Max Revenue beat(2)-0.62%
Revenue beat(4)0
Avg Revenue beat(4)-2.59%
Min Revenue beat(4)-5.49%
Max Revenue beat(4)-0.62%
Revenue beat(8)0
Avg Revenue beat(8)-3.97%
Revenue beat(12)1
Avg Revenue beat(12)-4.48%
Revenue beat(16)4
Avg Revenue beat(16)-3.28%
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-162.5%
EPS NY rev (1m)0%
EPS NY rev (3m)-1.18%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0.14%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-0.91%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.17
P/FCF N/A
P/OCF N/A
P/B N/A
P/tB N/A
EV/EBITDA N/A
EPS(TTM)-0.37
EYN/A
EPS(NY)-0.23
Fwd EYN/A
FCF(TTM)-0.27
FCFYN/A
OCF(TTM)-0.2
OCFYN/A
SpS4.22
BVpS-0.25
TBVpS-0.31
PEG (NY)N/A
PEG (5Y)N/A
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -18.76%
ROE N/A
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 41.23%
FCFM N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
F-Score4
Asset Turnover1.51
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 27.86%
Cap/Sales 1.68%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.4
Quick Ratio 0.73
Altman-Z -1.42
F-Score4
WACC9.03%
ROIC/WACCN/A
Cap/Depr(3y)100.05%
Cap/Depr(5y)279.63%
Cap/Sales(3y)3.72%
Cap/Sales(5y)5.01%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)32.73%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%0%
EPS Next Y25.78%
EPS Next 2Y22.86%
EPS Next 3Y19.43%
EPS Next 5Y15.12%
Revenue 1Y (TTM)-9.47%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%0.14%
Revenue Next Year-4.19%
Revenue Next 2Y3.9%
Revenue Next 3Y5.77%
Revenue Next 5Y5.35%
EBIT growth 1Y52.89%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year101.36%
EBIT Next 3Y31.58%
EBIT Next 5Y19.61%
FCF growth 1Y57.16%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y60.69%
OCF growth 3YN/A
OCF growth 5YN/A

PURPLE INNOVATION INC / PRPL FAQ

What is the ChartMill fundamental rating of PURPLE INNOVATION INC (PRPL) stock?

ChartMill assigns a fundamental rating of 1 / 10 to PRPL.


Can you provide the valuation status for PURPLE INNOVATION INC?

ChartMill assigns a valuation rating of 0 / 10 to PURPLE INNOVATION INC (PRPL). This can be considered as Overvalued.


What is the profitability of PRPL stock?

PURPLE INNOVATION INC (PRPL) has a profitability rating of 1 / 10.


What is the financial health of PURPLE INNOVATION INC (PRPL) stock?

The financial health rating of PURPLE INNOVATION INC (PRPL) is 0 / 10.


What is the earnings growth outlook for PURPLE INNOVATION INC?

The Earnings per Share (EPS) of PURPLE INNOVATION INC (PRPL) is expected to grow by 25.78% in the next year.