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PURPLE INNOVATION INC (PRPL) Stock Fundamental Analysis

NASDAQ:PRPL - US74640Y1064 - Common Stock

1.16 USD
+0.05 (+4.5%)
Last: 8/29/2025, 8:00:01 PM
1.16 USD
0 (0%)
After Hours: 8/29/2025, 8:00:01 PM
Fundamental Rating

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PRPL gets a fundamental rating of 1 out of 10. The analysis compared the fundamentals against 63 industry peers in the Household Durables industry. Both the profitability and financial health of PRPL have multiple concerns. PRPL does not seem to be growing, but still is valued expensively.


Dividend Valuation Growth Profitability Health

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1. Profitability

1.1 Basic Checks

In the past year PRPL has reported negative net income.
PRPL had a negative operating cash flow in the past year.
PRPL had negative earnings in 4 of the past 5 years.
PRPL had negative operating cash flow in 4 of the past 5 years.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -100M -200M

1.2 Ratios

With a Return On Assets value of -27.71%, PRPL is not doing good in the industry: 92.06% of the companies in the same industry are doing better.
Industry RankSector Rank
ROA -27.71%
ROE N/A
ROIC N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200 -200 400 -400 600

1.3 Margins

PRPL has a Gross Margin of 40.63%. This is in the better half of the industry: PRPL outperforms 77.78% of its industry peers.
In the last couple of years the Gross Margin of PRPL has declined.
PRPL does not have Profit Margin and Operating Margin available, so we won't be analyzing them here.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 40.63%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

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2. Health

2.1 Basic Checks

PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
The number of shares outstanding for PRPL has been increased compared to 1 year ago.
Compared to 5 years ago, PRPL has more shares outstanding
The debt/assets ratio for PRPL is higher compared to a year ago.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

2.2 Solvency

PRPL has an Altman-Z score of -1.36. This is a bad value and indicates that PRPL is not financially healthy and even has some risk of bankruptcy.
Looking at the Altman-Z score, with a value of -1.36, PRPL is doing worse than 90.48% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Altman-Z -1.36
ROIC/WACCN/A
WACC8.63%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

A Current Ratio of 1.49 indicates that PRPL should not have too much problems paying its short term obligations.
PRPL has a Current ratio of 1.49. This is amonst the worse of the industry: PRPL underperforms 80.95% of its industry peers.
PRPL has a Quick Ratio of 1.49. This is a bad value and indicates that PRPL is not financially healthy enough and could expect problems in meeting its short term obligations.
Looking at the Quick ratio, with a value of 0.77, PRPL is in line with its industry, outperforming 42.86% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.49
Quick Ratio 0.77
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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3. Growth

3.1 Past

PRPL shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 43.08%, which is quite impressive.
PRPL shows a very negative growth in Revenue. In the last year, the Revenue has decreased by -13.19%.
PRPL shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 2.63% yearly.
EPS 1Y (TTM)43.08%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%15.38%
Revenue 1Y (TTM)-13.19%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%-12.61%

3.2 Future

PRPL is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 16.09% yearly.
PRPL is expected to show a small growth in Revenue. In the coming years, the Revenue will grow by 5.22% yearly.
EPS Next Y26.65%
EPS Next 2Y24.09%
EPS Next 3Y20.52%
EPS Next 5Y16.09%
Revenue Next Year-3.31%
Revenue Next 2Y4%
Revenue Next 3Y5.29%
Revenue Next 5Y5.22%

3.3 Evolution

When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2029 0 0.5 -0.5 -1 -1.5

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4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings Ratio is negative for PRPL. In the last year negative earnings were reported.
Also next year PRPL is expected to report negative earnings again, which makes the also the Forward Price/Earnings Ratio negative.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 10 20

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

PRPL's earnings are expected to grow with 20.52% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y24.09%
EPS Next 3Y20.52%

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5. Dividend

5.1 Amount

PRPL does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

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PURPLE INNOVATION INC

NASDAQ:PRPL (8/29/2025, 8:00:01 PM)

After market: 1.16 0 (0%)

1.16

+0.05 (+4.5%)

Chartmill FA Rating
GICS SectorConsumer Discretionary
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)07-29 2025-07-29/amc
Earnings (Next)11-03 2025-11-03/amc
Inst Owners69.73%
Inst Owner Change-6.63%
Ins Owners4.63%
Ins Owner Change11.35%
Market Cap125.76M
Analysts76.36
Price Target3.37 (190.52%)
Short Float %1.97%
Short Ratio2.51
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)9.19%
Min EPS beat(2)-1.74%
Max EPS beat(2)20.12%
EPS beat(4)3
Avg EPS beat(4)22.47%
Min EPS beat(4)-1.74%
Max EPS beat(4)49.16%
EPS beat(8)4
Avg EPS beat(8)-64.93%
EPS beat(12)6
Avg EPS beat(12)-40.61%
EPS beat(16)7
Avg EPS beat(16)-42.64%
Revenue beat(2)0
Avg Revenue beat(2)-1.29%
Min Revenue beat(2)-1.95%
Max Revenue beat(2)-0.62%
Revenue beat(4)0
Avg Revenue beat(4)-3.25%
Min Revenue beat(4)-8.17%
Max Revenue beat(4)-0.62%
Revenue beat(8)0
Avg Revenue beat(8)-4.96%
Revenue beat(12)2
Avg Revenue beat(12)-3.97%
Revenue beat(16)4
Avg Revenue beat(16)-3.91%
PT rev (1m)0%
PT rev (3m)78.38%
EPS NQ rev (1m)-13.16%
EPS NQ rev (3m)-24.33%
EPS NY rev (1m)-6.29%
EPS NY rev (3m)-6.29%
Revenue NQ rev (1m)1.59%
Revenue NQ rev (3m)-1.87%
Revenue NY rev (1m)1.09%
Revenue NY rev (3m)1.09%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.28
P/FCF N/A
P/OCF N/A
P/B N/A
P/tB N/A
EV/EBITDA N/A
EPS(TTM)-0.37
EYN/A
EPS(NY)-0.22
Fwd EYN/A
FCF(TTM)-0.25
FCFYN/A
OCF(TTM)-0.18
OCFYN/A
SpS4.21
BVpS-0.14
TBVpS-0.21
PEG (NY)N/A
PEG (5Y)N/A
Profitability
Industry RankSector Rank
ROA -27.71%
ROE N/A
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 40.63%
FCFM N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3YN/A
ROICexcg growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
F-Score5
Asset Turnover1.5
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 24.01%
Cap/Sales 1.7%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.49
Quick Ratio 0.77
Altman-Z -1.36
F-Score5
WACC8.63%
ROIC/WACCN/A
Cap/Depr(3y)100.05%
Cap/Depr(5y)279.63%
Cap/Sales(3y)3.72%
Cap/Sales(5y)5.01%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)43.08%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%15.38%
EPS Next Y26.65%
EPS Next 2Y24.09%
EPS Next 3Y20.52%
EPS Next 5Y16.09%
Revenue 1Y (TTM)-13.19%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%-12.61%
Revenue Next Year-3.31%
Revenue Next 2Y4%
Revenue Next 3Y5.29%
Revenue Next 5Y5.22%
EBIT growth 1Y48.83%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year102.31%
EBIT Next 3Y29.91%
EBIT Next 5Y20.72%
FCF growth 1Y15.57%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-36.82%
OCF growth 3YN/A
OCF growth 5YN/A