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PURPLE INNOVATION INC (PRPL) Stock Fundamental Analysis

NASDAQ:PRPL - Nasdaq - US74640Y1064 - Common Stock - Currency: USD

0.73  0 (-0.04%)

After market: 0.7279 0 (-0.29%)

Fundamental Rating

1

Overall PRPL gets a fundamental rating of 1 out of 10. We evaluated PRPL against 63 industry peers in the Household Durables industry. PRPL may be in some trouble as it scores bad on both profitability and health. PRPL does not seem to be growing, but still is valued expensively.


Dividend Valuation Growth Profitability Health

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1

1. Profitability

1.1 Basic Checks

PRPL had negative earnings in the past year.
In the past year PRPL has reported a negative cash flow from operations.
In the past 5 years PRPL reported 4 times negative net income.
In the past 5 years PRPL reported 4 times negative operating cash flow.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -100M -200M

1.2 Ratios

The Return On Assets of PRPL (-22.74%) is worse than 90.48% of its industry peers.
PRPL's Return On Equity of -4986.34% is on the low side compared to the rest of the industry. PRPL is outperformed by 95.24% of its industry peers.
Industry RankSector Rank
ROA -22.74%
ROE -4986.34%
ROIC N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200 -200 400 -400 600

1.3 Margins

Looking at the Gross Margin, with a value of 41.70%, PRPL is in the better half of the industry, outperforming 77.78% of the companies in the same industry.
In the last couple of years the Gross Margin of PRPL has declined.
The Profit Margin and Operating Margin are not available for PRPL so they could not be analyzed.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 41.7%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

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0

2. Health

2.1 Basic Checks

PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
The number of shares outstanding for PRPL has been increased compared to 1 year ago.
The number of shares outstanding for PRPL has been increased compared to 5 years ago.
Compared to 1 year ago, PRPL has a worse debt to assets ratio.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

2.2 Solvency

PRPL has an Altman-Z score of -1.44. This is a bad value and indicates that PRPL is not financially healthy and even has some risk of bankruptcy.
PRPL has a worse Altman-Z score (-1.44) than 90.48% of its industry peers.
A Debt/Equity ratio of 54.28 is on the high side and indicates that PRPL has dependencies on debt financing.
Looking at the Debt to Equity ratio, with a value of 54.28, PRPL is doing worse than 95.24% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 54.28
Debt/FCF N/A
Altman-Z -1.44
ROIC/WACCN/A
WACC8.28%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

A Current Ratio of 1.36 indicates that PRPL should not have too much problems paying its short term obligations.
PRPL's Current ratio of 1.36 is on the low side compared to the rest of the industry. PRPL is outperformed by 82.54% of its industry peers.
A Quick Ratio of 0.64 indicates that PRPL may have some problems paying its short term obligations.
The Quick ratio of PRPL (0.64) is worse than 60.32% of its industry peers.
Industry RankSector Rank
Current Ratio 1.36
Quick Ratio 0.64
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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3

3. Growth

3.1 Past

PRPL shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 45.83%, which is quite impressive.
The Revenue has decreased by -9.43% in the past year.
Measured over the past years, PRPL shows a small growth in Revenue. The Revenue has been growing by 2.63% on average per year.
EPS 1Y (TTM)45.83%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%42.11%
Revenue 1Y (TTM)-9.43%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%-13.21%

3.2 Future

Based on estimates for the next years, PRPL will show a quite strong growth in Earnings Per Share. The EPS will grow by 14.87% on average per year.
Based on estimates for the next years, PRPL will show a small growth in Revenue. The Revenue will grow by 4.61% on average per year.
EPS Next Y30.99%
EPS Next 2Y24.44%
EPS Next 3Y20.52%
EPS Next 5Y14.87%
Revenue Next Year-4.36%
Revenue Next 2Y2.87%
Revenue Next 3Y4.7%
Revenue Next 5Y4.61%

3.3 Evolution

The Revenue growth rate is accelerating: in the next years the growth will be better than in the last years.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 0 0.5 -0.5 -1 -1.5

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4. Valuation

4.1 Price/Earnings Ratio

PRPL reported negative earnings for the last year, which makes the Price/Earnings Ratio negative.
Besides the negative Price/Earnings Ratio, also the Forward Price/Earnings Ratio is negative for PRPL. No positive earnings are expected for the next year.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 10 20

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

A more expensive valuation may be justified as PRPL's earnings are expected to grow with 20.52% in the coming years.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y24.44%
EPS Next 3Y20.52%

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0

5. Dividend

5.1 Amount

No dividends for PRPL!.
Industry RankSector Rank
Dividend Yield N/A

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PURPLE INNOVATION INC

NASDAQ:PRPL (7/11/2025, 8:00:00 PM)

After market: 0.7279 0 (-0.29%)

0.73

0 (-0.04%)

Chartmill FA Rating
GICS SectorConsumer Discretionary
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)05-06 2025-05-06/amc
Earnings (Next)08-04 2025-08-04/amc
Inst Owners70.17%
Inst Owner Change0.12%
Ins Owners4.63%
Ins Owner Change11.35%
Market Cap79.12M
Analysts76.36
Price Target2.58 (253.42%)
Short Float %3.38%
Short Ratio4.24
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)34.64%
Min EPS beat(2)20.12%
Max EPS beat(2)49.16%
EPS beat(4)3
Avg EPS beat(4)21.49%
Min EPS beat(4)-5.65%
Max EPS beat(4)49.16%
EPS beat(8)4
Avg EPS beat(8)-73.53%
EPS beat(12)6
Avg EPS beat(12)-45.4%
EPS beat(16)8
Avg EPS beat(16)-42.38%
Revenue beat(2)0
Avg Revenue beat(2)-2.11%
Min Revenue beat(2)-2.28%
Max Revenue beat(2)-1.95%
Revenue beat(4)0
Avg Revenue beat(4)-5.07%
Min Revenue beat(4)-8.17%
Max Revenue beat(4)-1.95%
Revenue beat(8)0
Avg Revenue beat(8)-6.14%
Revenue beat(12)2
Avg Revenue beat(12)-4.76%
Revenue beat(16)4
Avg Revenue beat(16)-3.96%
PT rev (1m)0%
PT rev (3m)36.94%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-17.78%
EPS NY rev (1m)0%
EPS NY rev (3m)4.6%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-9.08%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.11%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.17
P/FCF N/A
P/OCF N/A
P/B 59.05
P/tB N/A
EV/EBITDA N/A
EPS(TTM)-0.39
EYN/A
EPS(NY)-0.21
Fwd EYN/A
FCF(TTM)-0.29
FCFYN/A
OCF(TTM)-0.22
OCFYN/A
SpS4.35
BVpS0.01
TBVpS-0.06
PEG (NY)N/A
PEG (5Y)N/A
Profitability
Industry RankSector Rank
ROA -22.74%
ROE -4986.34%
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 41.7%
FCFM N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3YN/A
ROICexcg growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
F-Score4
Asset Turnover1.61
Health
Industry RankSector Rank
Debt/Equity 54.28
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 20.08%
Cap/Sales 1.45%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.36
Quick Ratio 0.64
Altman-Z -1.44
F-Score4
WACC8.28%
ROIC/WACCN/A
Cap/Depr(3y)100.05%
Cap/Depr(5y)279.63%
Cap/Sales(3y)3.72%
Cap/Sales(5y)5.01%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)45.83%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%42.11%
EPS Next Y30.99%
EPS Next 2Y24.44%
EPS Next 3Y20.52%
EPS Next 5Y14.87%
Revenue 1Y (TTM)-9.43%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%-13.21%
Revenue Next Year-4.36%
Revenue Next 2Y2.87%
Revenue Next 3Y4.7%
Revenue Next 5Y4.61%
EBIT growth 1Y58.09%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year101.89%
EBIT Next 3Y30.09%
EBIT Next 5Y19.97%
FCF growth 1Y-18.22%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-1299.3%
OCF growth 3YN/A
OCF growth 5YN/A