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PURPLE INNOVATION INC (PRPL) Stock Fundamental Analysis

NASDAQ:PRPL - Nasdaq - US74640Y1064 - Common Stock - Currency: USD

0.8  -0.02 (-2.97%)

Fundamental Rating

1

Overall PRPL gets a fundamental rating of 1 out of 10. We evaluated PRPL against 64 industry peers in the Household Durables industry. PRPL has a bad profitability rating. Also its financial health evaluation is rather negative. PRPL does not seem to be growing, but still is valued expensively.


Dividend Valuation Growth Profitability Health

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1

1. Profitability

1.1 Basic Checks

PRPL had negative earnings in the past year.
In the past year PRPL has reported a negative cash flow from operations.
In the past 5 years PRPL reported 4 times negative net income.
PRPL had negative operating cash flow in 4 of the past 5 years.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -100M -200M

1.2 Ratios

PRPL has a Return On Assets of -22.74%. This is amonst the worse of the industry: PRPL underperforms 89.06% of its industry peers.
The Return On Equity of PRPL (-4986.34%) is worse than 95.31% of its industry peers.
Industry RankSector Rank
ROA -22.74%
ROE -4986.34%
ROIC N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200 -200 400 -400 600

1.3 Margins

The Gross Margin of PRPL (41.70%) is better than 78.13% of its industry peers.
PRPL's Gross Margin has declined in the last couple of years.
The Profit Margin and Operating Margin are not available for PRPL so they could not be analyzed.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 41.7%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

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2. Health

2.1 Basic Checks

PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
Compared to 1 year ago, PRPL has more shares outstanding
PRPL has more shares outstanding than it did 5 years ago.
The debt/assets ratio for PRPL is higher compared to a year ago.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

2.2 Solvency

PRPL has an Altman-Z score of -1.42. This is a bad value and indicates that PRPL is not financially healthy and even has some risk of bankruptcy.
PRPL's Altman-Z score of -1.42 is on the low side compared to the rest of the industry. PRPL is outperformed by 89.06% of its industry peers.
A Debt/Equity ratio of 54.28 is on the high side and indicates that PRPL has dependencies on debt financing.
The Debt to Equity ratio of PRPL (54.28) is worse than 95.31% of its industry peers.
Industry RankSector Rank
Debt/Equity 54.28
Debt/FCF N/A
Altman-Z -1.42
ROIC/WACCN/A
WACC8.8%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

A Current Ratio of 1.36 indicates that PRPL should not have too much problems paying its short term obligations.
PRPL has a worse Current ratio (1.36) than 82.81% of its industry peers.
PRPL has a Quick Ratio of 1.36. This is a bad value and indicates that PRPL is not financially healthy enough and could expect problems in meeting its short term obligations.
The Quick ratio of PRPL (0.64) is worse than 62.50% of its industry peers.
Industry RankSector Rank
Current Ratio 1.36
Quick Ratio 0.64
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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3. Growth

3.1 Past

PRPL shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 45.83%, which is quite impressive.
The Revenue has decreased by -9.43% in the past year.
Measured over the past years, PRPL shows a small growth in Revenue. The Revenue has been growing by 2.63% on average per year.
EPS 1Y (TTM)45.83%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%42.11%
Revenue 1Y (TTM)-9.43%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%-13.21%

3.2 Future

PRPL is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 12.53% yearly.
Based on estimates for the next years, PRPL will show a small growth in Revenue. The Revenue will grow by 3.49% on average per year.
EPS Next Y30.99%
EPS Next 2Y24.44%
EPS Next 3Y20.52%
EPS Next 5Y12.53%
Revenue Next Year-4.36%
Revenue Next 2Y2.87%
Revenue Next 3Y4.7%
Revenue Next 5Y3.49%

3.3 Evolution

When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 0.5 -0.5 -1 -1.5

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4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings Ratio is negative for PRPL. In the last year negative earnings were reported.
Also next year PRPL is expected to report negative earnings again, which makes the also the Forward Price/Earnings Ratio negative.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 5 10 15 20 25

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

PRPL's earnings are expected to grow with 20.52% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y24.44%
EPS Next 3Y20.52%

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5. Dividend

5.1 Amount

No dividends for PRPL!.
Industry RankSector Rank
Dividend Yield N/A

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PURPLE INNOVATION INC

NASDAQ:PRPL (5/23/2025, 2:33:55 PM)

0.8

-0.02 (-2.97%)

Chartmill FA Rating
GICS SectorConsumer Discretionary
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)05-06 2025-05-06/amc
Earnings (Next)08-04 2025-08-04/amc
Inst Owners71.44%
Inst Owner Change-0.7%
Ins Owners4.39%
Ins Owner Change11.06%
Market Cap86.71M
Analysts72.86
Price Target1.89 (136.25%)
Short Float %3.7%
Short Ratio3.4
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)34.64%
Min EPS beat(2)20.12%
Max EPS beat(2)49.16%
EPS beat(4)3
Avg EPS beat(4)21.49%
Min EPS beat(4)-5.65%
Max EPS beat(4)49.16%
EPS beat(8)4
Avg EPS beat(8)-73.53%
EPS beat(12)6
Avg EPS beat(12)-45.4%
EPS beat(16)8
Avg EPS beat(16)-42.38%
Revenue beat(2)0
Avg Revenue beat(2)-2.11%
Min Revenue beat(2)-2.28%
Max Revenue beat(2)-1.95%
Revenue beat(4)0
Avg Revenue beat(4)-5.07%
Min Revenue beat(4)-8.17%
Max Revenue beat(4)-1.95%
Revenue beat(8)0
Avg Revenue beat(8)-6.14%
Revenue beat(12)2
Avg Revenue beat(12)-4.76%
Revenue beat(16)4
Avg Revenue beat(16)-3.96%
PT rev (1m)0%
PT rev (3m)-7.5%
EPS NQ rev (1m)-17.78%
EPS NQ rev (3m)-32.5%
EPS NY rev (1m)-1.35%
EPS NY rev (3m)-3%
Revenue NQ rev (1m)-9.08%
Revenue NQ rev (3m)-14.56%
Revenue NY rev (1m)-1.11%
Revenue NY rev (3m)-6.07%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.18
P/FCF N/A
P/OCF N/A
P/B 64.71
P/tB N/A
EV/EBITDA N/A
EPS(TTM)-0.39
EYN/A
EPS(NY)-0.21
Fwd EYN/A
FCF(TTM)-0.29
FCFYN/A
OCF(TTM)-0.22
OCFYN/A
SpS4.35
BVpS0.01
TBVpS-0.06
PEG (NY)N/A
PEG (5Y)N/A
Profitability
Industry RankSector Rank
ROA -22.74%
ROE -4986.34%
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 41.7%
FCFM N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexcg growth 3YN/A
ROICexcg growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
F-Score4
Asset Turnover1.61
Health
Industry RankSector Rank
Debt/Equity 54.28
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 20.08%
Cap/Sales 1.45%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.36
Quick Ratio 0.64
Altman-Z -1.42
F-Score4
WACC8.8%
ROIC/WACCN/A
Cap/Depr(3y)100.05%
Cap/Depr(5y)279.63%
Cap/Sales(3y)3.72%
Cap/Sales(5y)5.01%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)45.83%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%42.11%
EPS Next Y30.99%
EPS Next 2Y24.44%
EPS Next 3Y20.52%
EPS Next 5Y12.53%
Revenue 1Y (TTM)-9.43%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%-13.21%
Revenue Next Year-4.36%
Revenue Next 2Y2.87%
Revenue Next 3Y4.7%
Revenue Next 5Y3.49%
EBIT growth 1Y58.09%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year102.69%
EBIT Next 3Y28.71%
EBIT Next 5Y17.41%
FCF growth 1Y-18.22%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-1299.3%
OCF growth 3YN/A
OCF growth 5YN/A