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PURPLE INNOVATION INC (PRPL) Stock Fundamental Analysis

USA - NASDAQ:PRPL - US74640Y1064 - Common Stock

0.8299 USD
+0.13 (+18.54%)
Last: 11/7/2025, 8:09:34 PM
0.8201 USD
-0.01 (-1.18%)
After Hours: 11/7/2025, 8:09:34 PM
Fundamental Rating

1

PRPL gets a fundamental rating of 1 out of 10. The analysis compared the fundamentals against 61 industry peers in the Household Durables industry. PRPL has a bad profitability rating. Also its financial health evaluation is rather negative. PRPL does not seem to be growing, but still is valued expensively.


Dividend Valuation Growth Profitability Health

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1

1. Profitability

1.1 Basic Checks

In the past year PRPL has reported negative net income.
PRPL had a negative operating cash flow in the past year.
In the past 5 years PRPL reported 4 times negative net income.
In the past 5 years PRPL reported 4 times negative operating cash flow.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -100M -200M

1.2 Ratios

PRPL has a worse Return On Assets (-27.71%) than 91.80% of its industry peers.
Industry RankSector Rank
ROA -27.71%
ROE N/A
ROIC N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200 -200 400 -400 600

1.3 Margins

PRPL has a better Gross Margin (40.63%) than 77.05% of its industry peers.
PRPL's Gross Margin has declined in the last couple of years.
The Profit Margin and Operating Margin are not available for PRPL so they could not be analyzed.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 40.63%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

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2. Health

2.1 Basic Checks

PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
Compared to 1 year ago, PRPL has more shares outstanding
The number of shares outstanding for PRPL has been increased compared to 5 years ago.
The debt/assets ratio for PRPL is higher compared to a year ago.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

2.2 Solvency

Based on the Altman-Z score of -1.42, we must say that PRPL is in the distress zone and has some risk of bankruptcy.
PRPL's Altman-Z score of -1.42 is on the low side compared to the rest of the industry. PRPL is outperformed by 90.16% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Altman-Z -1.42
ROIC/WACCN/A
WACC8.68%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

A Current Ratio of 1.49 indicates that PRPL should not have too much problems paying its short term obligations.
Looking at the Current ratio, with a value of 1.49, PRPL is doing worse than 81.97% of the companies in the same industry.
A Quick Ratio of 0.77 indicates that PRPL may have some problems paying its short term obligations.
PRPL's Quick ratio of 0.77 is in line compared to the rest of the industry. PRPL outperforms 44.26% of its industry peers.
Industry RankSector Rank
Current Ratio 1.49
Quick Ratio 0.77
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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3

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 32.73% over the past year.
Looking at the last year, PRPL shows a decrease in Revenue. The Revenue has decreased by -4.44% in the last year.
PRPL shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 2.63% yearly.
EPS 1Y (TTM)32.73%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%0%
Revenue 1Y (TTM)-4.44%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%0.14%

3.2 Future

The Earnings Per Share is expected to grow by 16.09% on average over the next years. This is quite good.
Based on estimates for the next years, PRPL will show a small growth in Revenue. The Revenue will grow by 5.22% on average per year.
EPS Next Y26.65%
EPS Next 2Y24.09%
EPS Next 3Y21.75%
EPS Next 5Y16.09%
Revenue Next Year-3.31%
Revenue Next 2Y4%
Revenue Next 3Y5.8%
Revenue Next 5Y5.22%

3.3 Evolution

When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2029 0 0.5 -0.5 -1 -1.5

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4. Valuation

4.1 Price/Earnings Ratio

PRPL reported negative earnings for the last year, which makes the Price/Earnings Ratio negative.
Also next year PRPL is expected to report negative earnings again, which makes the also the Forward Price/Earnings Ratio negative.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 10 20 30

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

A more expensive valuation may be justified as PRPL's earnings are expected to grow with 21.75% in the coming years.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y24.09%
EPS Next 3Y21.75%

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0

5. Dividend

5.1 Amount

PRPL does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

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PURPLE INNOVATION INC

NASDAQ:PRPL (11/7/2025, 8:09:34 PM)

After market: 0.8201 -0.01 (-1.18%)

0.8299

+0.13 (+18.54%)

Chartmill FA Rating
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)11-04 2025-11-04/amc
Earnings (Next)03-11 2026-03-11/amc
Inst Owners65.08%
Inst Owner Change-1.33%
Ins Owners4.63%
Ins Owner Change0.58%
Market Cap89.97M
Revenue(TTM)487.88M
Net Income(TTM)-84.19M
Analysts76.36
Price Target3.37 (306.07%)
Short Float %1.73%
Short Ratio3.54
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)9.19%
Min EPS beat(2)-1.74%
Max EPS beat(2)20.12%
EPS beat(4)3
Avg EPS beat(4)22.47%
Min EPS beat(4)-1.74%
Max EPS beat(4)49.16%
EPS beat(8)4
Avg EPS beat(8)-64.93%
EPS beat(12)6
Avg EPS beat(12)-40.61%
EPS beat(16)7
Avg EPS beat(16)-42.64%
Revenue beat(2)0
Avg Revenue beat(2)-1.29%
Min Revenue beat(2)-1.95%
Max Revenue beat(2)-0.62%
Revenue beat(4)0
Avg Revenue beat(4)-3.25%
Min Revenue beat(4)-8.17%
Max Revenue beat(4)-0.62%
Revenue beat(8)0
Avg Revenue beat(8)-4.96%
Revenue beat(12)2
Avg Revenue beat(12)-3.97%
Revenue beat(16)4
Avg Revenue beat(16)-3.91%
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-4.65%
EPS NY rev (1m)0%
EPS NY rev (3m)-6.29%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0.29%
Revenue NY rev (1m)0%
Revenue NY rev (3m)1.09%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.2
P/FCF N/A
P/OCF N/A
P/B N/A
P/tB N/A
EV/EBITDA N/A
EPS(TTM)-0.37
EYN/A
EPS(NY)-0.22
Fwd EYN/A
FCF(TTM)-0.25
FCFYN/A
OCF(TTM)-0.18
OCFYN/A
SpS4.21
BVpS-0.14
TBVpS-0.21
PEG (NY)N/A
PEG (5Y)N/A
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -27.71%
ROE N/A
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 40.63%
FCFM N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
F-Score5
Asset Turnover1.5
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 24.01%
Cap/Sales 1.7%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.49
Quick Ratio 0.77
Altman-Z -1.42
F-Score5
WACC8.68%
ROIC/WACCN/A
Cap/Depr(3y)100.05%
Cap/Depr(5y)279.63%
Cap/Sales(3y)3.72%
Cap/Sales(5y)5.01%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)32.73%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%0%
EPS Next Y26.65%
EPS Next 2Y24.09%
EPS Next 3Y21.75%
EPS Next 5Y16.09%
Revenue 1Y (TTM)-4.44%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%0.14%
Revenue Next Year-3.31%
Revenue Next 2Y4%
Revenue Next 3Y5.8%
Revenue Next 5Y5.22%
EBIT growth 1Y48.83%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year103.57%
EBIT Next 3Y32.65%
EBIT Next 5Y20.72%
FCF growth 1Y15.57%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-36.82%
OCF growth 3YN/A
OCF growth 5YN/A

PURPLE INNOVATION INC / PRPL FAQ

What is the ChartMill fundamental rating of PURPLE INNOVATION INC (PRPL) stock?

ChartMill assigns a fundamental rating of 1 / 10 to PRPL.


What is the valuation status for PRPL stock?

ChartMill assigns a valuation rating of 1 / 10 to PURPLE INNOVATION INC (PRPL). This can be considered as Overvalued.


What is the profitability of PRPL stock?

PURPLE INNOVATION INC (PRPL) has a profitability rating of 1 / 10.


What is the financial health of PURPLE INNOVATION INC (PRPL) stock?

The financial health rating of PURPLE INNOVATION INC (PRPL) is 1 / 10.


Is the dividend of PURPLE INNOVATION INC sustainable?

The dividend rating of PURPLE INNOVATION INC (PRPL) is 0 / 10 and the dividend payout ratio is 0%.