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PURPLE INNOVATION INC (PRPL) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:PRPL - US74640Y1064 - Common Stock

0.7425 USD
+0.04 (+5.92%)
Last: 12/24/2025, 7:55:56 PM
0.749 USD
+0.01 (+0.88%)
After Hours: 12/24/2025, 7:55:56 PM
Fundamental Rating

1

We assign a fundamental rating of 1 out of 10 to PRPL. PRPL was compared to 61 industry peers in the Household Durables industry. PRPL may be in some trouble as it scores bad on both profitability and health. PRPL does not seem to be growing, but still is valued expensively.


Dividend Valuation Growth Profitability Health

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1

1. Profitability

1.1 Basic Checks

PRPL had negative earnings in the past year.
In the past year PRPL has reported a negative cash flow from operations.
PRPL had negative earnings in 4 of the past 5 years.
PRPL had negative operating cash flow in 4 of the past 5 years.
PRPL Yearly Net Income VS EBIT VS OCF VS FCFPRPL Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -100M -200M

1.2 Ratios

The Return On Assets of PRPL (-18.76%) is worse than 85.25% of its industry peers.
Industry RankSector Rank
ROA -18.76%
ROE N/A
ROIC N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
PRPL Yearly ROA, ROE, ROICPRPL Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200 -200 400 -400 600

1.3 Margins

The Gross Margin of PRPL (41.23%) is better than 80.33% of its industry peers.
In the last couple of years the Gross Margin of PRPL has declined.
The Profit Margin and Operating Margin are not available for PRPL so they could not be analyzed.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 41.23%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
PRPL Yearly Profit, Operating, Gross MarginsPRPL Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

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1

2. Health

2.1 Basic Checks

PRPL does not have a ROIC to compare to the WACC, probably because it is not profitable.
PRPL has more shares outstanding than it did 1 year ago.
The number of shares outstanding for PRPL has been increased compared to 5 years ago.
PRPL has a worse debt/assets ratio than last year.
PRPL Yearly Shares OutstandingPRPL Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
PRPL Yearly Total Debt VS Total AssetsPRPL Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

2.2 Solvency

Based on the Altman-Z score of -1.42, we must say that PRPL is in the distress zone and has some risk of bankruptcy.
PRPL has a Altman-Z score of -1.42. This is amonst the worse of the industry: PRPL underperforms 91.80% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Altman-Z -1.42
ROIC/WACCN/A
WACC8.84%
PRPL Yearly LT Debt VS Equity VS FCFPRPL Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

PRPL has a Current Ratio of 1.40. This is a normal value and indicates that PRPL is financially healthy and should not expect problems in meeting its short term obligations.
PRPL has a Current ratio of 1.40. This is amonst the worse of the industry: PRPL underperforms 83.61% of its industry peers.
PRPL has a Quick Ratio of 1.40. This is a bad value and indicates that PRPL is not financially healthy enough and could expect problems in meeting its short term obligations.
The Quick ratio of PRPL (0.73) is comparable to the rest of the industry.
Industry RankSector Rank
Current Ratio 1.4
Quick Ratio 0.73
PRPL Yearly Current Assets VS Current LiabilitesPRPL Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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3

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 32.73% over the past year.
Looking at the last year, PRPL shows a decrease in Revenue. The Revenue has decreased by -9.47% in the last year.
Measured over the past years, PRPL shows a small growth in Revenue. The Revenue has been growing by 2.63% on average per year.
EPS 1Y (TTM)32.73%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%0%
Revenue 1Y (TTM)-9.47%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%0.14%

3.2 Future

PRPL is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 15.12% yearly.
Based on estimates for the next years, PRPL will show a small growth in Revenue. The Revenue will grow by 5.35% on average per year.
EPS Next Y25.78%
EPS Next 2Y22.86%
EPS Next 3Y19.43%
EPS Next 5Y15.12%
Revenue Next Year-4.19%
Revenue Next 2Y3.9%
Revenue Next 3Y5.77%
Revenue Next 5Y5.35%

3.3 Evolution

The Revenue growth rate is accelerating: in the next years the growth will be better than in the last years.
PRPL Yearly Revenue VS EstimatesPRPL Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 200M 400M 600M
PRPL Yearly EPS VS EstimatesPRPL Yearly EPS VS EstimatesYearly EPS VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 0.5 -0.5 -1 -1.5

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0

4. Valuation

4.1 Price/Earnings Ratio

PRPL reported negative earnings for the last year, which makes the Price/Earnings Ratio negative.
Also next year PRPL is expected to report negative earnings again, which makes the also the Forward Price/Earnings Ratio negative.
Industry RankSector Rank
PE N/A
Fwd PE N/A
PRPL Price Earnings VS Forward Price EarningsPRPL Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 10 20

4.2 Price Multiples

Industry RankSector Rank
P/FCF N/A
EV/EBITDA N/A
PRPL Per share dataPRPL EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3 4

4.3 Compensation for Growth

A more expensive valuation may be justified as PRPL's earnings are expected to grow with 19.43% in the coming years.
PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2Y22.86%
EPS Next 3Y19.43%

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0

5. Dividend

5.1 Amount

PRPL does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

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PURPLE INNOVATION INC

NASDAQ:PRPL (12/24/2025, 7:55:56 PM)

After market: 0.749 +0.01 (+0.88%)

0.7425

+0.04 (+5.92%)

Chartmill FA Rating
GICS IndustryGroupConsumer Durables & Apparel
GICS IndustryHousehold Durables
Earnings (Last)11-04 2025-11-04/amc
Earnings (Next)03-11 2026-03-11/amc
Inst Owners62.61%
Inst Owner Change-4%
Ins Owners4.63%
Ins Owner Change0%
Market Cap80.49M
Revenue(TTM)457.01M
Net Income(TTM)-56.68M
Analysts76.36
Price Target3.37 (353.87%)
Short Float %1.68%
Short Ratio3.94
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)5.56%
Min EPS beat(2)-1.74%
Max EPS beat(2)12.85%
EPS beat(4)3
Avg EPS beat(4)20.1%
Min EPS beat(4)-1.74%
Max EPS beat(4)49.16%
EPS beat(8)5
Avg EPS beat(8)12.41%
EPS beat(12)6
Avg EPS beat(12)-53.04%
EPS beat(16)8
Avg EPS beat(16)-32.94%
Revenue beat(2)0
Avg Revenue beat(2)-3.06%
Min Revenue beat(2)-5.49%
Max Revenue beat(2)-0.62%
Revenue beat(4)0
Avg Revenue beat(4)-2.59%
Min Revenue beat(4)-5.49%
Max Revenue beat(4)-0.62%
Revenue beat(8)0
Avg Revenue beat(8)-3.97%
Revenue beat(12)1
Avg Revenue beat(12)-4.48%
Revenue beat(16)4
Avg Revenue beat(16)-3.28%
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)-50%
EPS NQ rev (3m)-162.5%
EPS NY rev (1m)-1.18%
EPS NY rev (3m)-1.18%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0.14%
Revenue NY rev (1m)-0.91%
Revenue NY rev (3m)-0.91%
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.18
P/FCF N/A
P/OCF N/A
P/B N/A
P/tB N/A
EV/EBITDA N/A
EPS(TTM)-0.37
EYN/A
EPS(NY)-0.23
Fwd EYN/A
FCF(TTM)-0.27
FCFYN/A
OCF(TTM)-0.2
OCFYN/A
SpS4.22
BVpS-0.25
TBVpS-0.31
PEG (NY)N/A
PEG (5Y)N/A
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -18.76%
ROE N/A
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 41.23%
FCFM N/A
ROA(3y)-27.81%
ROA(5y)-25.1%
ROE(3y)-213.59%
ROE(5y)-198.11%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y-0.27%
GM growth 5Y-1.8%
F-Score4
Asset Turnover1.51
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF N/A
Debt/EBITDA N/A
Cap/Depr 27.86%
Cap/Sales 1.68%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.4
Quick Ratio 0.73
Altman-Z -1.42
F-Score4
WACC8.84%
ROIC/WACCN/A
Cap/Depr(3y)100.05%
Cap/Depr(5y)279.63%
Cap/Sales(3y)3.72%
Cap/Sales(5y)5.01%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)32.73%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%0%
EPS Next Y25.78%
EPS Next 2Y22.86%
EPS Next 3Y19.43%
EPS Next 5Y15.12%
Revenue 1Y (TTM)-9.47%
Revenue growth 3Y-12.42%
Revenue growth 5Y2.63%
Sales Q2Q%0.14%
Revenue Next Year-4.19%
Revenue Next 2Y3.9%
Revenue Next 3Y5.77%
Revenue Next 5Y5.35%
EBIT growth 1Y52.89%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year101.36%
EBIT Next 3Y31.58%
EBIT Next 5Y19.61%
FCF growth 1Y57.16%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y60.69%
OCF growth 3YN/A
OCF growth 5YN/A

PURPLE INNOVATION INC / PRPL FAQ

What is the ChartMill fundamental rating of PURPLE INNOVATION INC (PRPL) stock?

ChartMill assigns a fundamental rating of 1 / 10 to PRPL.


What is the valuation status for PRPL stock?

ChartMill assigns a valuation rating of 0 / 10 to PURPLE INNOVATION INC (PRPL). This can be considered as Overvalued.


What is the profitability of PRPL stock?

PURPLE INNOVATION INC (PRPL) has a profitability rating of 1 / 10.


What is the financial health of PURPLE INNOVATION INC (PRPL) stock?

The financial health rating of PURPLE INNOVATION INC (PRPL) is 1 / 10.


Is the dividend of PURPLE INNOVATION INC sustainable?

The dividend rating of PURPLE INNOVATION INC (PRPL) is 0 / 10 and the dividend payout ratio is 0%.