ChartMill assigns a Buy % Consensus number of 76% to PRPL. The Buy consensus is the weighted average rating of the current analysts ratings.
| Date | Firm | Action | Rating |
|---|---|---|---|
| 2025-03-26 | Wedbush | Reiterate | Neutral -> Neutral |
| 2024-09-04 | Wedbush | Downgrade | Outperform -> Neutral |
| 2024-08-06 | Craig-Hallum | Maintains | Hold -> Hold |
| 2024-05-08 | Wedbush | Reiterate | Outperform -> Outperform |
| 2024-03-21 | Roth MKM | Reiterate | Buy -> Buy |
| 2024-03-13 | Roth MKM | Upgrade | Neutral -> Buy |
| 2024-03-13 | Wedbush | Maintains | Outperform -> Outperform |
| 2024-03-13 | Craig-Hallum | Maintains | Hold -> Hold |
| 2024-03-07 | Roth MKM | Maintains | Neutral -> Neutral |
| 2024-01-24 | Keybanc | Maintains | Overweight -> Overweight |
| 2024-01-24 | Wedbush | Reiterate | Outperform -> Outperform |
| 2023-11-13 | Oppenheimer | Downgrade | Outperform -> Perform |
| 2023-11-10 | Keybanc | Maintains | Overweight -> Overweight |
| 2023-11-10 | Wedbush | Maintains | Outperform -> Outperform |
| 2023-11-10 | Craig-Hallum | Downgrade | Buy -> Hold |
| 2023-08-25 | Oppenheimer | Reiterate | Outperform -> Outperform |
| 2023-08-10 | Wedbush | Maintains | Outperform -> Outperform |
| 2023-04-14 | Wedbush | Reiterate | Outperform |
| 2023-03-21 | UBS | Maintains | Neutral |
| 2023-02-01 | Keybanc | Maintains | Overweight |
| 2023-01-12 | Keybanc | Maintains | Overweight |
| 2022-11-10 | Craig-Hallum | Upgrade | Hold -> Buy |
| 2022-09-20 | Keybanc | Maintains | Overweight |
| 2022-09-20 | Wedbush | Maintains | Outperform |
| 2022-03-02 | Keybanc | Maintains | Overweight |
| 2022-03-02 | Roth Capital | Downgrade | Buy -> Neutral |
| 2021-12-14 | Keybanc | Maintains | Overweight |
| 2021-12-14 | Wedbush | Maintains | Outperform |
| 2021-11-10 | UBS | Downgrade | Buy -> Neutral |
| 2021-11-10 | Keybanc | Maintains | Overweight |
11 analysts have analysed PRPL and the average price target is 3.37 USD. This implies a price increase of 328.74% is expected in the next year compared to the current price of 0.7851.
The consensus rating for PURPLE INNOVATION INC (PRPL) is 76.3636 / 100 . This indicates that analysts generally have a positive outlook on the stock.