5122.25 USD
+120.41 (+2.41%)
At close: Feb 2, 2026
5061.93 USD
-60.32 (-1.18%)
Pre-Market: 2/3/2026, 8:20:27 AM
Overall BKNG gets a fundamental rating of 6 out of 10. We evaluated BKNG against 132 industry peers in the Hotels, Restaurants & Leisure industry. BKNG gets an excellent profitability rating and is at the same time showing great financial health properties. BKNG is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one! With these ratings, BKNG could be worth investigating further for growth and quality investing!.
1. Profitability
1.1 Basic Checks
- In the past year BKNG was profitable.
- BKNG had a positive operating cash flow in the past year.
- BKNG had positive earnings in each of the past 5 years.
- BKNG had a positive operating cash flow in each of the past 5 years.
1.2 Ratios
- BKNG's Return On Assets of 17.54% is amongst the best of the industry. BKNG outperforms 95.45% of its industry peers.
- BKNG's Return On Invested Capital of 58.48% is amongst the best of the industry. BKNG outperforms 99.24% of its industry peers.
- Measured over the past 3 years, the Average Return On Invested Capital for BKNG is significantly above the industry average of 10.38%.
- The last Return On Invested Capital (58.48%) for BKNG is above the 3 year average (39.14%), which is a sign of increasing profitability.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 17.54% | ||
| ROE | N/A | ||
| ROIC | 58.48% |
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
1.3 Margins
- With an excellent Profit Margin value of 19.37%, BKNG belongs to the best of the industry, outperforming 92.42% of the companies in the same industry.
- In the last couple of years the Profit Margin of BKNG has declined.
- The Operating Margin of BKNG (35.29%) is better than 98.48% of its industry peers.
- BKNG's Operating Margin has been stable in the last couple of years.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 35.29% | ||
| PM (TTM) | 19.37% | ||
| GM | N/A |
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
2. Health
2.1 Basic Checks
- BKNG has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
- The number of shares outstanding for BKNG has been reduced compared to 1 year ago.
- BKNG has less shares outstanding than it did 5 years ago.
- The debt/assets ratio for BKNG is higher compared to a year ago.
2.2 Solvency
- BKNG has an Altman-Z score of 7.07. This indicates that BKNG is financially healthy and has little risk of bankruptcy at the moment.
- The Altman-Z score of BKNG (7.07) is better than 92.42% of its industry peers.
- The Debt to FCF ratio of BKNG is 2.04, which is a good value as it means it would take BKNG, 2.04 years of fcf income to pay off all of its debts.
- With an excellent Debt to FCF ratio value of 2.04, BKNG belongs to the best of the industry, outperforming 86.36% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 2.04 | ||
| Altman-Z | 7.07 |
ROIC/WACC6.83
WACC8.56%
2.3 Liquidity
- BKNG has a Current Ratio of 1.33. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
- With a decent Current ratio value of 1.33, BKNG is doing good in the industry, outperforming 65.91% of the companies in the same industry.
- A Quick Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
- BKNG has a Quick ratio of 1.33. This is in the better half of the industry: BKNG outperforms 69.70% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.33 | ||
| Quick Ratio | 1.33 |
3. Growth
3.1 Past
- The Earnings Per Share has grown by an impressive 24.18% over the past year.
- BKNG shows quite a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 12.66% yearly.
- BKNG shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 12.96%.
- Measured over the past years, BKNG shows a quite strong growth in Revenue. The Revenue has been growing by 9.52% on average per year.
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%
3.2 Future
- The Earnings Per Share is expected to grow by 17.61% on average over the next years. This is quite good.
- The Revenue is expected to grow by 9.39% on average over the next years. This is quite good.
EPS Next Y21.87%
EPS Next 2Y20.4%
EPS Next 3Y18.85%
EPS Next 5Y17.61%
Revenue Next Year13.74%
Revenue Next 2Y11.41%
Revenue Next 3Y10.5%
Revenue Next 5Y9.39%
3.3 Evolution
- The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
- The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
4. Valuation
4.1 Price/Earnings Ratio
- With a Price/Earnings ratio of 23.15, BKNG is valued on the expensive side.
- Compared to the rest of the industry, the Price/Earnings ratio of BKNG indicates a somewhat cheap valuation: BKNG is cheaper than 63.64% of the companies listed in the same industry.
- BKNG's Price/Earnings ratio indicates a similar valuation than the S&P500 average which is at 28.41.
- The Price/Forward Earnings ratio is 18.82, which indicates a rather expensive current valuation of BKNG.
- Compared to the rest of the industry, the Price/Forward Earnings ratio of BKNG indicates a somewhat cheap valuation: BKNG is cheaper than 63.64% of the companies listed in the same industry.
- BKNG's Price/Forward Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 25.64.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 23.15 | ||
| Fwd PE | 18.82 |
4.2 Price Multiples
- 62.12% of the companies in the same industry are cheaper than BKNG, based on the Enterprise Value to EBITDA ratio.
- Based on the Price/Free Cash Flow ratio, BKNG is valued a bit cheaper than the industry average as 71.97% of the companies are valued more expensively.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 19.85 | ||
| EV/EBITDA | 16.86 |
4.3 Compensation for Growth
- The PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a correct valuation of the company.
- BKNG has a very decent profitability rating, which may justify a higher PE ratio.
- BKNG's earnings are expected to grow with 18.85% in the coming years. This may justify a more expensive valuation.
PEG (NY)1.06
PEG (5Y)1.83
EPS Next 2Y20.4%
EPS Next 3Y18.85%
5. Dividend
5.1 Amount
- BKNG has a yearly dividend return of 0.75%, which is pretty low.
- BKNG's Dividend Yield is a higher than the industry average which is at 1.25.
- With a Dividend Yield of 0.75, BKNG pays less dividend than the S&P500 average, which is at 1.83.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0.75% |
5.2 History
- BKNG does not have a reliable dividend history as it only pays dividend since a couple or years.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
5.3 Sustainability
- 24.39% of the earnings are spent on dividend by BKNG. This is a low number and sustainable payout ratio.
DP24.39%
EPS Next 2Y20.4%
EPS Next 3Y18.85%
5122.25
+120.41 (+2.41%)
Chartmill FA Rating
GICS SectorConsumer Discretionary
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)10-28 2025-10-28/amc
Earnings (Next)02-18 2026-02-18/amc
Inst Owners96.76%
Inst Owner Change-2.56%
Ins Owners0.15%
Ins Owner Change-4.74%
Market Cap165.09B
Revenue(TTM)26.04B
Net Income(TTM)5.04B
Analysts79.11
Price Target6327.98 (23.54%)
Short Float %N/A
Short RatioN/A
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0.75% |
Yearly Dividend34.87
Dividend Growth(5Y)N/A
DP24.39%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)5.07%
Min EPS beat(2)1.98%
Max EPS beat(2)8.15%
EPS beat(4)4
Avg EPS beat(4)15.89%
Min EPS beat(4)1.98%
Max EPS beat(4)40.35%
EPS beat(8)8
Avg EPS beat(8)15.46%
EPS beat(12)12
Avg EPS beat(12)14.36%
EPS beat(16)16
Avg EPS beat(16)32.72%
Revenue beat(2)2
Avg Revenue beat(2)1.47%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.66%
Revenue beat(4)4
Avg Revenue beat(4)2.05%
Min Revenue beat(4)1.28%
Max Revenue beat(4)3.52%
Revenue beat(8)6
Avg Revenue beat(8)1.49%
Revenue beat(12)8
Avg Revenue beat(12)1.23%
Revenue beat(16)11
Avg Revenue beat(16)1.19%
PT rev (1m)0.37%
PT rev (3m)1.62%
EPS NQ rev (1m)0.15%
EPS NQ rev (3m)-0.04%
EPS NY rev (1m)0.06%
EPS NY rev (3m)0.86%
Revenue NQ rev (1m)0.02%
Revenue NQ rev (3m)0.08%
Revenue NY rev (1m)0%
Revenue NY rev (3m)1.13%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 23.15 | ||
| Fwd PE | 18.82 | ||
| P/S | 6.34 | ||
| P/FCF | 19.85 | ||
| P/OCF | 19.11 | ||
| P/B | N/A | ||
| P/tB | N/A | ||
| EV/EBITDA | 16.86 |
EPS(TTM)221.26
EY4.32%
EPS(NY)272.14
Fwd EY5.31%
FCF(TTM)257.99
FCFY5.04%
OCF(TTM)268.07
OCFY5.23%
SpS807.91
BVpS-146.94
TBVpS-259.57
PEG (NY)1.06
PEG (5Y)1.83
Graham NumberN/A
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 17.54% | ||
| ROE | N/A | ||
| ROCE | 73.6% | ||
| ROIC | 58.48% | ||
| ROICexc | N/A | ||
| ROICexgc | N/A | ||
| OM | 35.29% | ||
| PM (TTM) | 19.37% | ||
| GM | N/A | ||
| FCFM | 31.93% |
ROA(3y)16.97%
ROA(5y)11.22%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)39.14%
ROIC(5y)26.17%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)49.26%
ROCE(5y)32.93%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y13.4%
OM growth 5Y-1.21%
PM growth 3Y32.58%
PM growth 5Y-5.16%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.91
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 2.04 | ||
| Debt/EBITDA | 1.63 | ||
| Cap/Depr | 51.67% | ||
| Cap/Sales | 1.25% | ||
| Interest Coverage | 8.47 | ||
| Cash Conversion | 87.99% | ||
| Profit Quality | 164.85% | ||
| Current Ratio | 1.33 | ||
| Quick Ratio | 1.33 | ||
| Altman-Z | 7.07 |
F-Score6
WACC8.56%
ROIC/WACC6.83
Cap/Depr(3y)74.21%
Cap/Depr(5y)71.46%
Cap/Sales(3y)1.86%
Cap/Sales(5y)2.51%
Profit Quality(3y)166.56%
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)24.18%
EPS 3Y60.13%
EPS 5Y12.66%
EPS Q2Q%18.61%
EPS Next Y21.87%
EPS Next 2Y20.4%
EPS Next 3Y18.85%
EPS Next 5Y17.61%
Revenue 1Y (TTM)12.96%
Revenue growth 3Y29.39%
Revenue growth 5Y9.52%
Sales Q2Q%12.68%
Revenue Next Year13.74%
Revenue Next 2Y11.41%
Revenue Next 3Y10.5%
Revenue Next 5Y9.39%
EBIT growth 1Y42.79%
EBIT growth 3Y46.73%
EBIT growth 5Y8.2%
EBIT Next Year31.51%
EBIT Next 3Y18.01%
EBIT Next 5Y15.06%
FCF growth 1Y5.99%
FCF growth 3Y46.4%
FCF growth 5Y11.91%
OCF growth 1Y5.74%
OCF growth 3Y43.44%
OCF growth 5Y11.34%
BOOKING HOLDINGS INC / BKNG FAQ
What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?
ChartMill assigns a fundamental rating of 6 / 10 to BKNG.
What is the valuation status for BKNG stock?
ChartMill assigns a valuation rating of 4 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.
What is the profitability of BKNG stock?
BOOKING HOLDINGS INC (BKNG) has a profitability rating of 7 / 10.
What are the PE and PB ratios of BOOKING HOLDINGS INC (BKNG) stock?
The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 23.15 and the Price/Book (PB) ratio is -34.86.
Can you provide the dividend sustainability for BKNG stock?
The dividend rating of BOOKING HOLDINGS INC (BKNG) is 2 / 10 and the dividend payout ratio is 24.39%.