BOOKING HOLDINGS INC (BKNG) Stock Fundamental Analysis

NASDAQ:BKNG • US09857L1089

3870.83 USD
-205.96 (-5.05%)
At close: Feb 23, 2026
3899.44 USD
+28.61 (+0.74%)
After Hours: 2/23/2026, 8:00:02 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

7

We assign a fundamental rating of 7 out of 10 to BKNG. BKNG was compared to 126 industry peers in the Hotels, Restaurants & Leisure industry. BKNG has outstanding health and profitabily ratings, belonging to the best of the industry. This is a solid base for any company. BKNG is growing strongly while it is still valued neutral. This is a good combination! This makes BKNG very considerable for growth and quality investing!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • BKNG had positive earnings in the past year.
  • In the past year BKNG had a positive cash flow from operations.
  • Each year in the past 5 years BKNG has been profitable.
  • In the past 5 years BKNG always reported a positive cash flow from operatings.
BKNG Yearly Net Income VS EBIT VS OCF VS FCFBKNG Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 2B 4B 6B 8B

1.2 Ratios

  • BKNG has a better Return On Assets (18.47%) than 95.24% of its industry peers.
  • BKNG has a better Return On Invested Capital (60.31%) than 99.21% of its industry peers.
  • Measured over the past 3 years, the Average Return On Invested Capital for BKNG is significantly above the industry average of 10.66%.
  • The 3 year average ROIC (52.44%) for BKNG is below the current ROIC(60.31%), indicating increased profibility in the last year.
Industry RankSector Rank
ROA 18.47%
ROE N/A
ROIC 60.31%
ROA(3y)19.1%
ROA(5y)14.86%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)52.44%
ROIC(5y)38.4%
BKNG Yearly ROA, ROE, ROICBKNG Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 50 -50 100 -100 -150

1.3 Margins

  • BKNG has a Profit Margin of 20.08%. This is amongst the best in the industry. BKNG outperforms 92.86% of its industry peers.
  • BKNG's Profit Margin has improved in the last couple of years.
  • The Operating Margin of BKNG (35.25%) is better than 98.41% of its industry peers.
  • In the last couple of years the Operating Margin of BKNG has grown nicely.
Industry RankSector Rank
OM 35.25%
PM (TTM) 20.08%
GM N/A
OM growth 3Y8.35%
OM growth 5Y40.5%
PM growth 3Y3.91%
PM growth 5Y87.42%
GM growth 3YN/A
GM growth 5YN/A
BKNG Yearly Profit, Operating, Gross MarginsBKNG Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 20 40 60 80

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ROAROEROICOperating and Profit MarginShow most profitable peers

7

2. Health

2.1 Basic Checks

  • BKNG has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
  • The number of shares outstanding for BKNG has been reduced compared to 1 year ago.
  • Compared to 5 years ago, BKNG has less shares outstanding
  • BKNG has a worse debt/assets ratio than last year.
BKNG Yearly Shares OutstandingBKNG Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10M 20M 30M 40M
BKNG Yearly Total Debt VS Total AssetsBKNG Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B 25B

2.2 Solvency

  • BKNG has an Altman-Z score of 6.43. This indicates that BKNG is financially healthy and has little risk of bankruptcy at the moment.
  • BKNG's Altman-Z score of 6.43 is amongst the best of the industry. BKNG outperforms 91.27% of its industry peers.
  • The Debt to FCF ratio of BKNG is 2.06, which is a good value as it means it would take BKNG, 2.06 years of fcf income to pay off all of its debts.
  • The Debt to FCF ratio of BKNG (2.06) is better than 83.33% of its industry peers.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.06
Altman-Z 6.43
ROIC/WACC7.31
WACC8.25%
BKNG Yearly LT Debt VS Equity VS FCFBKNG Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 5B -5B 10B 15B

2.3 Liquidity

  • BKNG has a Current Ratio of 1.33. This is a normal value and indicates that BKNG is financially healthy and should not expect problems in meeting its short term obligations.
  • The Current ratio of BKNG (1.33) is better than 63.49% of its industry peers.
  • A Quick Ratio of 1.33 indicates that BKNG should not have too much problems paying its short term obligations.
  • With a decent Quick ratio value of 1.33, BKNG is doing good in the industry, outperforming 67.46% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.33
Quick Ratio 1.33
BKNG Yearly Current Assets VS Current LiabilitesBKNG Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 5B 10B 15B 20B

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

7

3. Growth

3.1 Past

  • The Earnings Per Share has grown by an impressive 21.72% over the past year.
  • Measured over the past years, BKNG shows a very strong growth in Earnings Per Share. The EPS has been growing by 117.82% on average per year.
  • BKNG shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 13.39%.
  • The Revenue has been growing by 31.69% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)21.72%
EPS 3Y31.39%
EPS 5Y117.82%
EPS Q2Q%17.45%
Revenue 1Y (TTM)13.39%
Revenue growth 3Y16.35%
Revenue growth 5Y31.69%
Sales Q2Q%16.05%

3.2 Future

  • BKNG is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 18.69% yearly.
  • The Revenue is expected to grow by 7.82% on average over the next years.
EPS Next Y18.96%
EPS Next 2Y17.57%
EPS Next 3Y17.02%
EPS Next 5Y18.69%
Revenue Next Year9.33%
Revenue Next 2Y8.94%
Revenue Next 3Y8.44%
Revenue Next 5Y7.82%

3.3 Evolution

  • Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
  • The Revenue growth rate is decreasing: in the next years the growth will be less than in the last years.
BKNG Yearly Revenue VS EstimatesBKNG Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 10B 20B 30B 40B
BKNG Yearly EPS VS EstimatesBKNG Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 200 400 600

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Find the best growth stocksShow best growing peers

6

4. Valuation

4.1 Price/Earnings Ratio

  • BKNG is valuated correctly with a Price/Earnings ratio of 16.94.
  • Based on the Price/Earnings ratio, BKNG is valued a bit cheaper than 71.43% of the companies in the same industry.
  • BKNG is valuated rather cheaply when we compare the Price/Earnings ratio to 26.64, which is the current average of the S&P500 Index.
  • BKNG is valuated correctly with a Price/Forward Earnings ratio of 14.24.
  • Based on the Price/Forward Earnings ratio, BKNG is valued a bit cheaper than the industry average as 74.60% of the companies are valued more expensively.
  • BKNG is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 27.75, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 16.94
Fwd PE 14.24
BKNG Price Earnings VS Forward Price EarningsBKNG Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40

4.2 Price Multiples

  • Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of BKNG is on the same level as its industry peers.
  • BKNG's Price/Free Cash Flow ratio is rather cheap when compared to the industry. BKNG is cheaper than 83.33% of the companies in the same industry.
Industry RankSector Rank
P/FCF 13.73
EV/EBITDA 13.15
BKNG Per share dataBKNG EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 200 -200 400 600 800

4.3 Compensation for Growth

  • The low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
  • The excellent profitability rating of BKNG may justify a higher PE ratio.
  • BKNG's earnings are expected to grow with 17.02% in the coming years. This may justify a more expensive valuation.
PEG (NY)0.89
PEG (5Y)0.14
EPS Next 2Y17.57%
EPS Next 3Y17.02%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

2

5. Dividend

5.1 Amount

  • BKNG has a yearly dividend return of 0.94%, which is pretty low.
  • The stock price of BKNG dropped by -21.24% in the last 3 months. With lower prices the dividend yield is higher, but it may be a sign investors do not trust the long term dividend.
  • BKNG's Dividend Yield is a higher than the industry average which is at 1.09.
  • With a Dividend Yield of 0.94, BKNG pays less dividend than the S&P500 average, which is at 1.80.
Industry RankSector Rank
Dividend Yield 0.94%

5.2 History

  • BKNG does not have a reliable dividend history as it only pays dividend since a couple or years.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
BKNG Yearly Dividends per shareBKNG Yearly Dividends per shareYearly Dividends per share 2024 2025 10 20 30

5.3 Sustainability

  • 23.09% of the earnings are spent on dividend by BKNG. This is a low number and sustainable payout ratio.
DP23.09%
EPS Next 2Y17.57%
EPS Next 3Y17.02%
BKNG Yearly Income VS Free CF VS DividendBKNG Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 0 2B 4B 6B 8B
BKNG Dividend Payout.BKNG Dividend Payout, showing the Payout Ratio.BKNG Dividend Payout.PayoutRetained Earnings

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Find the best dividend stocksShow peers with best dividend

BOOKING HOLDINGS INC

NASDAQ:BKNG (2/23/2026, 8:00:02 PM)

After market: 3899.44 +28.61 (+0.74%)

3870.83

-205.96 (-5.05%)

Chartmill FA Rating
GICS IndustryGroupConsumer Services
GICS IndustryHotels, Restaurants & Leisure
Earnings (Last)02-18
Earnings (Next)04-27
Inst Owners96.76%
Inst Owner Change9.45%
Ins Owners0.15%
Ins Owner Change-3.57%
Market Cap124.76B
Revenue(TTM)26.92B
Net Income(TTM)5.40B
Analysts79.56
Price Target6325.97 (63.43%)
Short Float %2.33%
Short Ratio2.61
Dividend
Industry RankSector Rank
Dividend Yield 0.94%
Yearly Dividend38.49
Dividend Growth(5Y)N/A
DP23.09%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)0.54%
Min EPS beat(2)-0.89%
Max EPS beat(2)1.98%
EPS beat(4)3
Avg EPS beat(4)12.4%
Min EPS beat(4)-0.89%
Max EPS beat(4)40.35%
EPS beat(8)7
Avg EPS beat(8)14.71%
EPS beat(12)11
Avg EPS beat(12)13.53%
EPS beat(16)15
Avg EPS beat(16)31.8%
Revenue beat(2)2
Avg Revenue beat(2)1.42%
Min Revenue beat(2)1.28%
Max Revenue beat(2)1.55%
Revenue beat(4)4
Avg Revenue beat(4)1.56%
Min Revenue beat(4)1.28%
Max Revenue beat(4)1.73%
Revenue beat(8)7
Avg Revenue beat(8)1.73%
Revenue beat(12)8
Avg Revenue beat(12)1.2%
Revenue beat(16)11
Avg Revenue beat(16)1.12%
PT rev (1m)-0.03%
PT rev (3m)0.27%
EPS NQ rev (1m)0.71%
EPS NQ rev (3m)1%
EPS NY rev (1m)0.03%
EPS NY rev (3m)-0.67%
Revenue NQ rev (1m)0.26%
Revenue NQ rev (3m)0.32%
Revenue NY rev (1m)0.05%
Revenue NY rev (3m)0.12%
Valuation
Industry RankSector Rank
PE 16.94
Fwd PE 14.24
P/S 4.63
P/FCF 13.73
P/OCF 13.26
P/B N/A
P/tB N/A
EV/EBITDA 13.15
EPS(TTM)228.51
EY5.9%
EPS(NY)271.84
Fwd EY7.02%
FCF(TTM)281.94
FCFY7.28%
OCF(TTM)291.93
OCFY7.54%
SpS835.15
BVpS-173.07
TBVpS-284.36
PEG (NY)0.89
PEG (5Y)0.14
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 18.47%
ROE N/A
ROCE 75.5%
ROIC 60.31%
ROICexc N/A
ROICexgc N/A
OM 35.25%
PM (TTM) 20.08%
GM N/A
FCFM 33.76%
ROA(3y)19.1%
ROA(5y)14.86%
ROE(3y)N/A
ROE(5y)N/A
ROIC(3y)52.44%
ROIC(5y)38.4%
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)65.64%
ROCE(5y)48.08%
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3Y8.35%
OM growth 5Y40.5%
PM growth 3Y3.91%
PM growth 5Y87.42%
GM growth 3YN/A
GM growth 5YN/A
F-Score6
Asset Turnover0.92
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 2.06
Debt/EBITDA 1.67
Cap/Depr 51.69%
Cap/Sales 1.2%
Interest Coverage 8.62
Cash Conversion 93.07%
Profit Quality 168.15%
Current Ratio 1.33
Quick Ratio 1.33
Altman-Z 6.43
F-Score6
WACC8.25%
ROIC/WACC7.31
Cap/Depr(3y)64.24%
Cap/Depr(5y)69.31%
Cap/Sales(3y)1.54%
Cap/Sales(5y)1.91%
Profit Quality(3y)155.18%
Profit Quality(5y)176.76%
High Growth Momentum
Growth
EPS 1Y (TTM)21.72%
EPS 3Y31.39%
EPS 5Y117.82%
EPS Q2Q%17.45%
EPS Next Y18.96%
EPS Next 2Y17.57%
EPS Next 3Y17.02%
EPS Next 5Y18.69%
Revenue 1Y (TTM)13.39%
Revenue growth 3Y16.35%
Revenue growth 5Y31.69%
Sales Q2Q%16.05%
Revenue Next Year9.33%
Revenue Next 2Y8.94%
Revenue Next 3Y8.44%
Revenue Next 5Y7.82%
EBIT growth 1Y25.01%
EBIT growth 3Y26.07%
EBIT growth 5Y85.03%
EBIT Next Year23.85%
EBIT Next 3Y14.56%
EBIT Next 5Y13.66%
FCF growth 1Y15.11%
FCF growth 3Y13.68%
FCF growth 5YN/A
OCF growth 1Y13.05%
OCF growth 3Y12.81%
OCF growth 5Y156.35%

BOOKING HOLDINGS INC / BKNG FAQ

What is the ChartMill fundamental rating of BOOKING HOLDINGS INC (BKNG) stock?

ChartMill assigns a fundamental rating of 7 / 10 to BKNG.


What is the valuation status for BKNG stock?

ChartMill assigns a valuation rating of 6 / 10 to BOOKING HOLDINGS INC (BKNG). This can be considered as Fairly Valued.


What is the profitability of BKNG stock?

BOOKING HOLDINGS INC (BKNG) has a profitability rating of 8 / 10.


What are the PE and PB ratios of BOOKING HOLDINGS INC (BKNG) stock?

The Price/Earnings (PE) ratio for BOOKING HOLDINGS INC (BKNG) is 16.94 and the Price/Book (PB) ratio is -22.37.


Can you provide the dividend sustainability for BKNG stock?

The dividend rating of BOOKING HOLDINGS INC (BKNG) is 2 / 10 and the dividend payout ratio is 23.09%.