ChartMill assigns a Buy % Consensus number of 77% to BKNG. The Buy consensus is the weighted average rating of the current analysts ratings.
| Date | Firm | Action | Rating |
|---|---|---|---|
| 2025-11-24 | BTIG | Reiterate | Buy -> Buy |
| 2025-11-24 | B of A Securities | Upgrade | Neutral -> Buy |
| 2025-11-13 | Wedbush | Upgrade | Neutral -> Outperform |
| 2025-10-29 | Cantor Fitzgerald | Maintains | Neutral -> Neutral |
| 2025-10-29 | DA Davidson | Maintains | Buy -> Buy |
| 2025-10-29 | BTIG | Reiterate | Buy -> Buy |
| 2025-10-29 | UBS | Maintains | Buy -> Buy |
| 2025-10-29 | Keybanc | Maintains | Overweight -> Overweight |
| 2025-10-29 | Benchmark | Maintains | Buy -> Buy |
| 2025-10-29 | Barclays | Maintains | Overweight -> Overweight |
| 2025-10-29 | Wells Fargo | Maintains | Equal-Weight -> Equal-Weight |
| 2025-10-29 | Truist Securities | Maintains | Buy -> Buy |
| 2025-10-27 | Truist Securities | Upgrade | Hold -> Buy |
| 2025-10-24 | UBS | Maintains | Buy -> Buy |
| 2025-10-23 | Keybanc | Initiate | Overweight |
| 2025-10-22 | Cantor Fitzgerald | Maintains | Neutral -> Neutral |
| 2025-10-08 | BTIG | Reiterate | Buy -> Buy |
| 2025-10-06 | Wells Fargo | Maintains | Equal-Weight -> Equal-Weight |
| 2025-09-30 | Mizuho | Initiate | Neutral |
| 2025-09-04 | BTIG | Reiterate | Buy -> Buy |
| 2025-08-01 | Susquehanna | Maintains | Positive -> Positive |
| 2025-07-31 | DA Davidson | Maintains | Buy -> Buy |
| 2025-07-30 | BMO Capital | Maintains | Outperform -> Outperform |
| 2025-07-30 | UBS | Maintains | Buy -> Buy |
| 2025-07-30 | RBC Capital | Maintains | Outperform -> Outperform |
| 2025-07-30 | Benchmark | Maintains | Buy -> Buy |
| 2025-07-30 | B. Riley Securities | Maintains | Buy -> Buy |
| 2025-07-30 | Barclays | Maintains | Overweight -> Overweight |
| 2025-07-30 | Wedbush | Downgrade | Outperform -> Neutral |
| 2025-07-30 | Wells Fargo | Maintains | Equal-Weight -> Equal-Weight |
47 analysts have analysed BKNG and the average price target is 6308.68 USD. This implies a price increase of 28.36% is expected in the next year compared to the current price of 4914.69.
The consensus rating for BOOKING HOLDINGS INC (BKNG) is 77.4468 / 100 . This indicates that analysts generally have a positive outlook on the stock.