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BOOKING HOLDINGS INC (BKNG) Stock Analyst Ratings

USA - Nasdaq - NASDAQ:BKNG - US09857L1089 - Common Stock

5027 USD
-88.91 (-1.74%)
Last: 1/20/2026, 10:18:44 PM
5040 USD
+13 (+0.26%)
After Hours: 1/20/2026, 10:18:44 PM
Buy % Consensus

79

ChartMill assigns a Buy % Consensus number of 79% to BKNG. The Buy consensus is the weighted average rating of the current analysts ratings.

  • Analysts have set a mean price target forecast of 6327.98. This target is 25.88% above the current price.
  • BKNG was analyzed by 45 analysts. The buy percentage consensus is at 79. So analysts seem to be have mildly positive about BKNG.
  • In the previous month the buy percentage consensus was at a similar level.
  • BKNG was analyzed by 45 analysts, which is quite many. So the average rating should be quite meaningful.
BKNG Historical Analyst RatingsBKNG Historical Analyst Buy, Sell and Hold Ratings and number of analysts.Historical Monthly Analyst Rating -109 -99 -89 -79 -69 -59 -49 -39 -29 -19 -9 10 20 30 40

Price Target & Forecast

Price Low Median Mean High 5,027.005,331.106,273.006,327.988,038.80 - 6.05% 24.79% 25.88% 59.91%
BKNG Current Analyst RatingBKNG Current Analyst Buy, Sell and Hold Ratings.Current Analyst Rating Strong Buy Buy Hold Sell Strong Sell 5 10 15 20
Up and Down Grades
Date Firm Action Rating
2026-01-09 Wells Fargo Maintains Equal-Weight -> Equal-Weight
2026-01-08 Cantor Fitzgerald Maintains Neutral -> Neutral
2026-01-06 Bernstein Maintains Market Perform -> Market Perform
2026-01-06 Argus Research Maintains Buy -> Buy
2025-12-23 BTIG Reiterate Buy -> Buy
2025-11-24 BTIG Reiterate Buy -> Buy
2025-11-24 B of A Securities Upgrade Neutral -> Buy
2025-11-13 Wedbush Upgrade Neutral -> Outperform
2025-10-29 Cantor Fitzgerald Maintains Neutral -> Neutral
2025-10-29 DA Davidson Maintains Buy -> Buy
2025-10-29 BTIG Reiterate Buy -> Buy
2025-10-29 UBS Maintains Buy -> Buy
2025-10-29 Keybanc Maintains Overweight -> Overweight
2025-10-29 Benchmark Maintains Buy -> Buy
2025-10-29 Barclays Maintains Overweight -> Overweight
2025-10-29 Wells Fargo Maintains Equal-Weight -> Equal-Weight
2025-10-29 Truist Securities Maintains Buy -> Buy
2025-10-27 Truist Securities Upgrade Hold -> Buy
2025-10-24 UBS Maintains Buy -> Buy
2025-10-23 Keybanc Initiate Overweight
2025-10-22 Cantor Fitzgerald Maintains Neutral -> Neutral
2025-10-08 BTIG Reiterate Buy -> Buy
2025-10-06 Wells Fargo Maintains Equal-Weight -> Equal-Weight
2025-09-30 Mizuho Initiate Neutral
2025-09-04 BTIG Reiterate Buy -> Buy
2025-08-01 Susquehanna Maintains Positive -> Positive
2025-07-31 DA Davidson Maintains Buy -> Buy
2025-07-30 BMO Capital Maintains Outperform -> Outperform
2025-07-30 UBS Maintains Buy -> Buy
2025-07-30 RBC Capital Maintains Outperform -> Outperform

BOOKING HOLDINGS INC / BKNG FAQ

What is the average price target for BOOKING HOLDINGS INC (BKNG) stock?

45 analysts have analysed BKNG and the average price target is 6327.98 USD. This implies a price increase of 25.88% is expected in the next year compared to the current price of 5027.


Can you provide the consensus rating for BOOKING HOLDINGS INC stock?

The consensus rating for BOOKING HOLDINGS INC (BKNG) is 79.1111 / 100 . This indicates that analysts generally have a positive outlook on the stock.


How many analysts cover BOOKING HOLDINGS INC (BKNG) stock?

The number of analysts covering BOOKING HOLDINGS INC (BKNG) is 45.