ROCKY MOUNTAIN LIQUOR INC (RUM.CA) Stock Fundamental Analysis

TSX-V:RUM • CA77472P2008

0.1 CAD
+0.01 (+5.26%)
Last: Feb 4, 2026, 07:00 PM
Fundamental Rating

2

RUM gets a fundamental rating of 2 out of 10. The analysis compared the fundamentals against 15 industry peers in the Consumer Staples Distribution & Retail industry. RUM may be in some trouble as it scores bad on both profitability and health. RUM is valued expensive and it does not seem to be growing.


Dividend Valuation Growth Profitability Health

2

1. Profitability

1.1 Basic Checks

  • RUM had negative earnings in the past year.
  • RUM had a positive operating cash flow in the past year.
  • Of the past 5 years RUM 4 years were profitable.
  • Each year in the past 5 years RUM had a positive operating cash flow.
RUM.CA Yearly Net Income VS EBIT VS OCF VS FCFRUM.CA Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 2M -2M 4M -4M

1.2 Ratios

  • The Return On Assets of RUM (-7.70%) is worse than 87.50% of its industry peers.
  • RUM has a worse Return On Equity (-21.45%) than 87.50% of its industry peers.
  • RUM has a Return On Invested Capital of 4.14%. This is amonst the worse of the industry: RUM underperforms 81.25% of its industry peers.
  • The Average Return On Invested Capital over the past 3 years for RUM is significantly below the industry average of 8.83%.
  • The last Return On Invested Capital (4.14%) for RUM is above the 3 year average (3.57%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA -7.7%
ROE -21.45%
ROIC 4.14%
ROA(3y)-2.5%
ROA(5y)0.51%
ROE(3y)-7.5%
ROE(5y)2.64%
ROIC(3y)3.57%
ROIC(5y)5.1%
RUM.CA Yearly ROA, ROE, ROICRUM.CA Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 500 1K 1.5K

1.3 Margins

  • RUM has a Operating Margin of 2.59%. This is in the lower half of the industry: RUM underperforms 75.00% of its industry peers.
  • RUM's Operating Margin has declined in the last couple of years.
  • With a Gross Margin value of 23.34%, RUM is not doing good in the industry: 75.00% of the companies in the same industry are doing better.
  • In the last couple of years the Gross Margin of RUM has remained more or less at the same level.
Industry RankSector Rank
OM 2.59%
PM (TTM) N/A
GM 23.34%
OM growth 3Y-33.07%
OM growth 5Y-10.84%
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y0.86%
GM growth 5Y0.88%
RUM.CA Yearly Profit, Operating, Gross MarginsRUM.CA Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 10 20

3

2. Health

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is below the Cost of Capital (WACC), so RUM is destroying value.
  • RUM has about the same amout of shares outstanding than it did 1 year ago.
  • RUM has more shares outstanding than it did 5 years ago.
  • The debt/assets ratio for RUM is higher compared to a year ago.
RUM.CA Yearly Shares OutstandingRUM.CA Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M
RUM.CA Yearly Total Debt VS Total AssetsRUM.CA Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M 25M

2.2 Solvency

  • RUM has an Altman-Z score of 2.37. This is not the best score and indicates that RUM is in the grey zone with still only limited risk for bankruptcy at the moment.
  • RUM has a Altman-Z score of 2.37. This is in the better half of the industry: RUM outperforms 62.50% of its industry peers.
  • RUM has a debt to FCF ratio of 6.54. This is a slightly negative value and a sign of low solvency as RUM would need 6.54 years to pay back of all of its debts.
  • Looking at the Debt to FCF ratio, with a value of 6.54, RUM is in line with its industry, outperforming 56.25% of the companies in the same industry.
  • RUM has a Debt/Equity ratio of 1.51. This is a high value indicating a heavy dependency on external financing.
  • With a Debt to Equity ratio value of 1.51, RUM perfoms like the industry average, outperforming 50.00% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 1.51
Debt/FCF 6.54
Altman-Z 2.37
ROIC/WACC0.6
WACC6.93%
RUM.CA Yearly LT Debt VS Equity VS FCFRUM.CA Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M 10M

2.3 Liquidity

  • A Current Ratio of 1.29 indicates that RUM should not have too much problems paying its short term obligations.
  • RUM's Current ratio of 1.29 is fine compared to the rest of the industry. RUM outperforms 68.75% of its industry peers.
  • RUM has a Quick Ratio of 1.29. This is a bad value and indicates that RUM is not financially healthy enough and could expect problems in meeting its short term obligations.
  • RUM has a worse Quick ratio (0.17) than 93.75% of its industry peers.
Industry RankSector Rank
Current Ratio 1.29
Quick Ratio 0.17
RUM.CA Yearly Current Assets VS Current LiabilitesRUM.CA Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M 10M

0

3. Growth

3.1 Past

  • RUM shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -178.76%.
  • The Revenue has decreased by -3.68% in the past year.
  • The Revenue has been decreasing by -2.02% on average over the past years.
EPS 1Y (TTM)-178.76%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%208.7%
Revenue 1Y (TTM)-3.68%
Revenue growth 3Y-3.93%
Revenue growth 5Y-2.02%
Sales Q2Q%-3.72%

3.2 Future

  • No EPS estimates are available, so we could not analyze the future EPS growth and evolution.
  • No Revenue estimates are available, so we could not analyze the future revenue growth and evolution.
EPS Next YN/A
EPS Next 2YN/A
EPS Next 3YN/A
EPS Next 5YN/A
Revenue Next YearN/A
Revenue Next 2YN/A
Revenue Next 3YN/A
Revenue Next 5YN/A

3.3 Evolution

  • No EPS estimates are available, so we could not analyze the future EPS growth and evolution.
  • No Revenue estimates are available, so we could not analyze the future revenue growth and evolution.
RUM.CA Yearly Revenue VS EstimatesRUM.CA Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M

2

4. Valuation

4.1 Price/Earnings Ratio

  • The Price/Earnings Ratio is negative for RUM. In the last year negative earnings were reported.
Industry RankSector Rank
PE N/A
Fwd PE N/A
RUM.CA Price Earnings VS Forward Price EarningsRUM.CA Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 0 0 0 0 0 0 0 0 0 0 0

4.2 Price Multiples

  • Based on the Enterprise Value to EBITDA ratio, RUM is valued a bit cheaper than the industry average as 75.00% of the companies are valued more expensively.
  • Compared to the rest of the industry, the Price/Free Cash Flow ratio of RUM indicates a rather cheap valuation: RUM is cheaper than 93.75% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF 2.63
EV/EBITDA 6.75
RUM.CA Per share dataRUM.CA EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 0.2 0.4 0.6 0.8

4.3 Compensation for Growth

PEG (NY)N/A
PEG (5Y)N/A
EPS Next 2YN/A
EPS Next 3YN/A

0

5. Dividend

5.1 Amount

  • RUM does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

ROCKY MOUNTAIN LIQUOR INC

TSX-V:RUM (2/4/2026, 7:00:00 PM)

0.1

+0.01 (+5.26%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupConsumer Staples Distribution & Retail
GICS IndustryConsumer Staples Distribution & Retail
Earnings (Last)11-20
Earnings (Next)04-27
Inst Owners19.1%
Inst Owner ChangeN/A
Ins Owners23.98%
Ins Owner ChangeN/A
Market Cap4.78M
Revenue(TTM)39.16M
Net Income(TTM)-1.51M
Analysts0
Price TargetN/A
Short Float %N/A
Short RatioN/A
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)N/A
Avg EPS beat(2)N/A
Min EPS beat(2)N/A
Max EPS beat(2)N/A
EPS beat(4)N/A
Avg EPS beat(4)N/A
Min EPS beat(4)N/A
Max EPS beat(4)N/A
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)N/A
Avg Revenue beat(2)N/A
Min Revenue beat(2)N/A
Max Revenue beat(2)N/A
Revenue beat(4)N/A
Avg Revenue beat(4)N/A
Min Revenue beat(4)N/A
Max Revenue beat(4)N/A
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)N/A
PT rev (3m)N/A
EPS NQ rev (1m)N/A
EPS NQ rev (3m)N/A
EPS NY rev (1m)N/A
EPS NY rev (3m)N/A
Revenue NQ rev (1m)N/A
Revenue NQ rev (3m)N/A
Revenue NY rev (1m)N/A
Revenue NY rev (3m)N/A
Valuation
Industry RankSector Rank
PE N/A
Fwd PE N/A
P/S 0.12
P/FCF 2.63
P/OCF 2.35
P/B 0.68
P/tB 1.74
EV/EBITDA 6.75
EPS(TTM)-0.03
EYN/A
EPS(NY)N/A
Fwd EYN/A
FCF(TTM)0.04
FCFY38.04%
OCF(TTM)0.04
OCFY42.62%
SpS0.82
BVpS0.15
TBVpS0.06
PEG (NY)N/A
PEG (5Y)N/A
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA -7.7%
ROE -21.45%
ROCE 6.44%
ROIC 4.14%
ROICexc 4.18%
ROICexgc 5.53%
OM 2.59%
PM (TTM) N/A
GM 23.34%
FCFM 4.65%
ROA(3y)-2.5%
ROA(5y)0.51%
ROE(3y)-7.5%
ROE(5y)2.64%
ROIC(3y)3.57%
ROIC(5y)5.1%
ROICexc(3y)3.6%
ROICexc(5y)5.14%
ROICexgc(3y)5.09%
ROICexgc(5y)7.2%
ROCE(3y)5.35%
ROCE(5y)7.75%
ROICexgc growth 3Y-31.11%
ROICexgc growth 5Y-7.05%
ROICexc growth 3Y-30.16%
ROICexc growth 5Y-6.72%
OM growth 3Y-33.07%
OM growth 5Y-10.84%
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y0.86%
GM growth 5Y0.88%
F-Score5
Asset Turnover2
Health
Industry RankSector Rank
Debt/Equity 1.51
Debt/FCF 6.54
Debt/EBITDA 4.88
Cap/Depr 18.93%
Cap/Sales 0.56%
Interest Coverage 1.39
Cash Conversion 93.85%
Profit Quality N/A
Current Ratio 1.29
Quick Ratio 0.17
Altman-Z 2.37
F-Score5
WACC6.93%
ROIC/WACC0.6
Cap/Depr(3y)20.31%
Cap/Depr(5y)15.21%
Cap/Sales(3y)0.61%
Cap/Sales(5y)0.46%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-178.76%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%208.7%
EPS Next YN/A
EPS Next 2YN/A
EPS Next 3YN/A
EPS Next 5YN/A
Revenue 1Y (TTM)-3.68%
Revenue growth 3Y-3.93%
Revenue growth 5Y-2.02%
Sales Q2Q%-3.72%
Revenue Next YearN/A
Revenue Next 2YN/A
Revenue Next 3YN/A
Revenue Next 5YN/A
EBIT growth 1Y88.07%
EBIT growth 3Y-35.71%
EBIT growth 5Y-12.64%
EBIT Next YearN/A
EBIT Next 3YN/A
EBIT Next 5YN/A
FCF growth 1Y-33.71%
FCF growth 3Y-33.59%
FCF growth 5Y-16.9%
OCF growth 1Y-29.76%
OCF growth 3Y-24.17%
OCF growth 5Y-9.78%

ROCKY MOUNTAIN LIQUOR INC / RUM.CA FAQ

What is the fundamental rating for RUM stock?

ChartMill assigns a fundamental rating of 2 / 10 to RUM.CA.


What is the valuation status of ROCKY MOUNTAIN LIQUOR INC (RUM.CA) stock?

ChartMill assigns a valuation rating of 2 / 10 to ROCKY MOUNTAIN LIQUOR INC (RUM.CA). This can be considered as Overvalued.


Can you provide the profitability details for ROCKY MOUNTAIN LIQUOR INC?

ROCKY MOUNTAIN LIQUOR INC (RUM.CA) has a profitability rating of 2 / 10.


What is the financial health of ROCKY MOUNTAIN LIQUOR INC (RUM.CA) stock?

The financial health rating of ROCKY MOUNTAIN LIQUOR INC (RUM.CA) is 3 / 10.