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RLX TECHNOLOGY INC-ADR (RLX) Stock Fundamental Analysis

USA - NYSE:RLX - US74969N1037 - ADR

2.5 USD
+0.03 (+1.21%)
Last: 11/19/2025, 2:58:32 PM
Fundamental Rating

6

Taking everything into account, RLX scores 6 out of 10 in our fundamental rating. RLX was compared to 8 industry peers in the Tobacco industry. RLX has an excellent financial health rating, but there are some minor concerns on its profitability. RLX is valued quite expensive, but it does show an excellent growth.


Dividend Valuation Growth Profitability Health

4

1. Profitability

1.1 Basic Checks

In the past year RLX was profitable.
In the past year RLX had a positive cash flow from operations.
RLX had positive earnings in 4 of the past 5 years.
Each year in the past 5 years RLX had a positive operating cash flow.
RLX Yearly Net Income VS EBIT VS OCF VS FCFRLX Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2018 2019 2020 2021 2022 2023 2024 0 1B 2B

1.2 Ratios

RLX has a better Return On Assets (4.16%) than 62.50% of its industry peers.
RLX's Return On Equity of 4.50% is fine compared to the rest of the industry. RLX outperforms 62.50% of its industry peers.
RLX's Return On Invested Capital of 0.50% is on the low side compared to the rest of the industry. RLX is outperformed by 62.50% of its industry peers.
Industry RankSector Rank
ROA 4.16%
ROE 4.5%
ROIC 0.5%
ROA(3y)5.12%
ROA(5y)4.91%
ROE(3y)5.38%
ROE(5y)4.52%
ROIC(3y)N/A
ROIC(5y)N/A
RLX Yearly ROA, ROE, ROICRLX Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2018 2019 2020 2021 2022 2023 2024 0 10 20 30 40

1.3 Margins

RLX has a better Profit Margin (22.31%) than 87.50% of its industry peers.
In the last couple of years the Profit Margin of RLX has grown nicely.
With a Operating Margin value of 2.89%, RLX is not doing good in the industry: 62.50% of the companies in the same industry are doing better.
RLX's Gross Margin of 27.59% is in line compared to the rest of the industry. RLX outperforms 50.00% of its industry peers.
In the last couple of years the Gross Margin of RLX has declined.
Industry RankSector Rank
OM 2.89%
PM (TTM) 22.31%
GM 27.59%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3Y-5.46%
PM growth 5Y45.47%
GM growth 3Y-15.04%
GM growth 5Y-6.75%
RLX Yearly Profit, Operating, Gross MarginsRLX Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40

8

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is below the Cost of Capital (WACC), so RLX is destroying value.
Compared to 1 year ago, RLX has less shares outstanding
The number of shares outstanding for RLX has been reduced compared to 5 years ago.
Compared to 1 year ago, RLX has an improved debt to assets ratio.
RLX Yearly Shares OutstandingRLX Yearly Shares OutstandingYearly Shares Outstanding 2018 2019 2020 2021 2022 2023 2024 500M 1B
RLX Yearly Total Debt VS Total AssetsRLX Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2018 2019 2020 2021 2022 2023 2024 5B 10B 15B

2.2 Solvency

The Debt to FCF ratio of RLX is 0.10, which is an excellent value as it means it would take RLX, only 0.10 years of fcf income to pay off all of its debts.
RLX has a Debt to FCF ratio of 0.10. This is amongst the best in the industry. RLX outperforms 100.00% of its industry peers.
A Debt/Equity ratio of 0.01 indicates that RLX is not too dependend on debt financing.
RLX has a better Debt to Equity ratio (0.01) than 87.50% of its industry peers.
Industry RankSector Rank
Debt/Equity 0.01
Debt/FCF 0.1
Altman-Z N/A
ROIC/WACC0.07
WACC7.61%
RLX Yearly LT Debt VS Equity VS FCFRLX Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2018 2019 2020 2021 2022 2023 2024 0 5B 10B 15B

2.3 Liquidity

A Current Ratio of 8.35 indicates that RLX has no problem at all paying its short term obligations.
RLX's Current ratio of 8.35 is amongst the best of the industry. RLX outperforms 100.00% of its industry peers.
RLX has a Quick Ratio of 8.12. This indicates that RLX is financially healthy and has no problem in meeting its short term obligations.
With an excellent Quick ratio value of 8.12, RLX belongs to the best of the industry, outperforming 100.00% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 8.35
Quick Ratio 8.12
RLX Yearly Current Assets VS Current LiabilitesRLX Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B 8B 10B

7

3. Growth

3.1 Past

RLX shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -13.37%.
The Earnings Per Share has been growing by 70.32% on average over the past years. This is a very strong growth
RLX shows a strong growth in Revenue. In the last year, the Revenue has grown by 73.26%.
RLX shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 12.15% yearly.
EPS 1Y (TTM)-13.37%
EPS 3Y-33.16%
EPS 5Y70.32%
EPS Q2Q%5%
Revenue 1Y (TTM)73.26%
Revenue growth 3Y-31.42%
Revenue growth 5Y12.15%
Sales Q2Q%49.32%

3.2 Future

Based on estimates for the next years, RLX will show a quite strong growth in Earnings Per Share. The EPS will grow by 8.99% on average per year.
Based on estimates for the next years, RLX will show a very strong growth in Revenue. The Revenue will grow by 26.69% on average per year.
EPS Next Y14.74%
EPS Next 2Y12.85%
EPS Next 3Y8.99%
EPS Next 5YN/A
Revenue Next Year44.27%
Revenue Next 2Y35.44%
Revenue Next 3Y26.69%
Revenue Next 5YN/A

3.3 Evolution

The EPS growth rate is decreasing: in the next years the growth will be less than in the last years.
The Revenue growth rate is accelerating: in the next years the growth will be better than in the last years.
RLX Yearly Revenue VS EstimatesRLX Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2B 4B 6B 8B
RLX Yearly EPS VS EstimatesRLX Yearly EPS VS EstimatesYearly EPS VS Estimates 2020 2021 2022 2023 2024 2025 2026 2027 0.5 1

3

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 25.00, which means the current valuation is very expensive for RLX.
RLX's Price/Earnings ratio is in line with the industry average.
RLX's Price/Earnings ratio indicates a similar valuation than the S&P500 average which is at 25.46.
RLX is valuated rather expensively with a Price/Forward Earnings ratio of 19.58.
Compared to the rest of the industry, the Price/Forward Earnings ratio of RLX is on the same level as its industry peers.
The average S&P500 Price/Forward Earnings ratio is at 35.39. RLX is valued slightly cheaper when compared to this.
Industry RankSector Rank
PE 25
Fwd PE 19.58
RLX Price Earnings VS Forward Price EarningsRLX Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

RLX's Enterprise Value to EBITDA ratio is a bit more expensive when compared to the industry. RLX is more expensive than 62.50% of the companies in the same industry.
Compared to the rest of the industry, the Price/Free Cash Flow ratio of RLX indicates a somewhat cheap valuation: RLX is cheaper than 62.50% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF 19.86
EV/EBITDA 61.36
RLX Per share dataRLX EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0.5 1 1.5

4.3 Compensation for Growth

The PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a correct valuation of the company.
PEG (NY)1.7
PEG (5Y)0.36
EPS Next 2Y12.85%
EPS Next 3Y8.99%

4

5. Dividend

5.1 Amount

RLX has a Yearly Dividend Yield of 4.29%, which is a nice return.
Compared to an average industry Dividend Yield of 4.62, RLX pays a bit more dividend than its industry peers.
RLX's Dividend Yield is rather good when compared to the S&P500 average which is at 2.44.
Industry RankSector Rank
Dividend Yield 4.29%

5.2 History

RLX has been paying a dividend for less than 5 years, so it still needs to build a track record.
Dividend Growth(5Y)N/A
Div Incr Years0
Div Non Decr Years0
RLX Yearly Dividends per shareRLX Yearly Dividends per shareYearly Dividends per share 2023 2024 2025 0.01 0.01 0.02

5.3 Sustainability

DPN/A
EPS Next 2Y12.85%
EPS Next 3Y8.99%
RLX Yearly Income VS Free CF VS DividendRLX Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2018 2019 2020 2021 2022 2023 2024 0 500M 1B 1.5B 2B 2.5B

RLX TECHNOLOGY INC-ADR

NYSE:RLX (11/19/2025, 2:58:32 PM)

2.5

+0.03 (+1.21%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupFood, Beverage & Tobacco
GICS IndustryTobacco
Earnings (Last)11-14 2025-11-14/bmo
Earnings (Next)03-12 2026-03-12/bmo
Inst Owners28.13%
Inst Owner Change-5.93%
Ins Owners47.75%
Ins Owner ChangeN/A
Market Cap3.05B
Revenue(TTM)2.75B
Net Income(TTM)726.77M
Analysts77.5
Price Target3.12 (24.8%)
Short Float %7.78%
Short Ratio1.84
Dividend
Industry RankSector Rank
Dividend Yield 4.29%
Yearly Dividend0.01
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-Date09-12 2025-09-12 (0.01)
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-4.89%
Min EPS beat(2)-21.02%
Max EPS beat(2)11.24%
EPS beat(4)1
Avg EPS beat(4)-4.18%
Min EPS beat(4)-21.02%
Max EPS beat(4)11.24%
EPS beat(8)3
Avg EPS beat(8)17.73%
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)2
Avg Revenue beat(2)12.52%
Min Revenue beat(2)4.84%
Max Revenue beat(2)20.2%
Revenue beat(4)4
Avg Revenue beat(4)7.8%
Min Revenue beat(4)0.83%
Max Revenue beat(4)20.2%
Revenue beat(8)6
Avg Revenue beat(8)2.55%
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)9.39%
EPS NQ rev (1m)0%
EPS NQ rev (3m)N/A
EPS NY rev (1m)0%
EPS NY rev (3m)8.19%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)N/A
Revenue NY rev (1m)0%
Revenue NY rev (3m)25.49%
Valuation
Industry RankSector Rank
PE 25
Fwd PE 19.58
P/S 6.65
P/FCF 19.86
P/OCF 19.86
P/B 1.34
P/tB 1.41
EV/EBITDA 61.36
EPS(TTM)0.1
EY4%
EPS(NY)0.13
Fwd EY5.11%
FCF(TTM)0.13
FCFY5.03%
OCF(TTM)0.13
OCFY5.03%
SpS0.38
BVpS1.86
TBVpS1.77
PEG (NY)1.7
PEG (5Y)0.36
Graham Number2.05
Profitability
Industry RankSector Rank
ROA 4.16%
ROE 4.5%
ROCE 0.57%
ROIC 0.5%
ROICexc 0.91%
ROICexgc 1%
OM 2.89%
PM (TTM) 22.31%
GM 27.59%
FCFM 33.47%
ROA(3y)5.12%
ROA(5y)4.91%
ROE(3y)5.38%
ROE(5y)4.52%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3Y-5.46%
PM growth 5Y45.47%
GM growth 3Y-15.04%
GM growth 5Y-6.75%
F-Score7
Asset Turnover0.19
Health
Industry RankSector Rank
Debt/Equity 0.01
Debt/FCF 0.1
Debt/EBITDA 0.61
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage 250
Cash Conversion 641.43%
Profit Quality 150.03%
Current Ratio 8.35
Quick Ratio 8.12
Altman-Z N/A
F-Score7
WACC7.61%
ROIC/WACC0.07
Cap/Depr(3y)25.61%
Cap/Depr(5y)45.41%
Cap/Sales(3y)1.11%
Cap/Sales(5y)1.08%
Profit Quality(3y)71.47%
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-13.37%
EPS 3Y-33.16%
EPS 5Y70.32%
EPS Q2Q%5%
EPS Next Y14.74%
EPS Next 2Y12.85%
EPS Next 3Y8.99%
EPS Next 5YN/A
Revenue 1Y (TTM)73.26%
Revenue growth 3Y-31.42%
Revenue growth 5Y12.15%
Sales Q2Q%49.32%
Revenue Next Year44.27%
Revenue Next 2Y35.44%
Revenue Next 3Y26.69%
Revenue Next 5YN/A
EBIT growth 1Y136.96%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year105.54%
EBIT Next 3Y48.96%
EBIT Next 5YN/A
FCF growth 1Y172.71%
FCF growth 3Y-20.26%
FCF growth 5Y27.93%
OCF growth 1Y174.93%
OCF growth 3Y-21.99%
OCF growth 5Y20.37%

RLX TECHNOLOGY INC-ADR / RLX FAQ

What is the fundamental rating for RLX stock?

ChartMill assigns a fundamental rating of 6 / 10 to RLX.


What is the valuation status of RLX TECHNOLOGY INC-ADR (RLX) stock?

ChartMill assigns a valuation rating of 3 / 10 to RLX TECHNOLOGY INC-ADR (RLX). This can be considered as Overvalued.


What is the profitability of RLX stock?

RLX TECHNOLOGY INC-ADR (RLX) has a profitability rating of 4 / 10.


What is the financial health of RLX TECHNOLOGY INC-ADR (RLX) stock?

The financial health rating of RLX TECHNOLOGY INC-ADR (RLX) is 8 / 10.