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HERC HOLDINGS INC (HRI) Stock Fundamental Analysis

NYSE:HRI - US42704L1044 - Common Stock

132.69 USD
+0.09 (+0.07%)
Last: 8/28/2025, 7:17:37 PM
132.69 USD
0 (0%)
After Hours: 8/28/2025, 7:17:37 PM
Fundamental Rating

4

We assign a fundamental rating of 4 out of 10 to HRI. HRI was compared to 48 industry peers in the Trading Companies & Distributors industry. There are concerns on the financial health of HRI while its profitability can be described as average. HRI is not valued too expensively and it also shows a decent growth rate.


Dividend Valuation Growth Profitability Health

5

1. Profitability

1.1 Basic Checks

HRI had positive earnings in the past year.
In the past year HRI had a positive cash flow from operations.
In the past 5 years HRI has always been profitable.
In the past 5 years HRI always reported a positive cash flow from operatings.
HRI Yearly Net Income VS EBIT VS OCF VS FCFHRI Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 500M 1B

1.2 Ratios

HRI has a worse Return On Assets (0.16%) than 68.75% of its industry peers.
HRI's Return On Equity of 1.20% is on the low side compared to the rest of the industry. HRI is outperformed by 66.67% of its industry peers.
Looking at the Return On Invested Capital, with a value of 4.17%, HRI is doing worse than 66.67% of the companies in the same industry.
HRI had an Average Return On Invested Capital over the past 3 years of 7.69%. This is below the industry average of 9.70%.
Industry RankSector Rank
ROA 0.16%
ROE 1.2%
ROIC 4.17%
ROA(3y)4.38%
ROA(5y)4.04%
ROE(3y)24.04%
ROE(5y)21%
ROIC(3y)7.69%
ROIC(5y)7%
HRI Yearly ROA, ROE, ROICHRI Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 10 20 30

1.3 Margins

HRI's Profit Margin of 0.61% is on the low side compared to the rest of the industry. HRI is outperformed by 66.67% of its industry peers.
HRI's Profit Margin has improved in the last couple of years.
HRI has a better Operating Margin (19.40%) than 79.17% of its industry peers.
HRI's Operating Margin has improved in the last couple of years.
HRI has a Gross Margin of 59.67%. This is amongst the best in the industry. HRI outperforms 91.67% of its industry peers.
In the last couple of years the Gross Margin of HRI has grown nicely.
Industry RankSector Rank
OM 19.4%
PM (TTM) 0.61%
GM 59.67%
OM growth 3Y4.56%
OM growth 5Y10.96%
PM growth 3Y-18.21%
PM growth 5Y20%
GM growth 3Y1.25%
GM growth 5Y3.11%
HRI Yearly Profit, Operating, Gross MarginsHRI Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 40 60

2

2. Health

2.1 Basic Checks

HRI has a Return on Invested Capital (ROIC), which is below the Cost of Capital (WACC), which means it is destroying value.
Compared to 1 year ago, HRI has more shares outstanding
HRI has less shares outstanding than it did 5 years ago.
HRI has a better debt/assets ratio than last year.
HRI Yearly Shares OutstandingHRI Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M 25M
HRI Yearly Total Debt VS Total AssetsHRI Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2B 4B 6B

2.2 Solvency

Based on the Altman-Z score of 0.73, we must say that HRI is in the distress zone and has some risk of bankruptcy.
HRI's Altman-Z score of 0.73 is on the low side compared to the rest of the industry. HRI is outperformed by 93.75% of its industry peers.
A Debt/Equity ratio of 4.37 is on the high side and indicates that HRI has dependencies on debt financing.
HRI's Debt to Equity ratio of 4.37 is on the low side compared to the rest of the industry. HRI is outperformed by 89.58% of its industry peers.
Industry RankSector Rank
Debt/Equity 4.37
Debt/FCF N/A
Altman-Z 0.73
ROIC/WACC0.45
WACC9.29%
HRI Yearly LT Debt VS Equity VS FCFHRI Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 1B 2B 3B 4B

2.3 Liquidity

HRI has a Current Ratio of 1.15. This is a normal value and indicates that HRI is financially healthy and should not expect problems in meeting its short term obligations.
HRI has a Current ratio of 1.15. This is amonst the worse of the industry: HRI underperforms 89.58% of its industry peers.
HRI has a Quick Ratio of 1.15. This is a normal value and indicates that HRI is financially healthy and should not expect problems in meeting its short term obligations.
HRI has a Quick ratio (1.15) which is in line with its industry peers.
Industry RankSector Rank
Current Ratio 1.15
Quick Ratio 1.15
HRI Yearly Current Assets VS Current LiabilitesHRI Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 200M 400M 600M

6

3. Growth

3.1 Past

HRI shows a slight negative growth in Earnings Per Share. In the last year, the EPS has decreased by -9.02%.
HRI shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 48.42% yearly.
Looking at the last year, HRI shows a quite strong growth in Revenue. The Revenue has grown by 11.41% in the last year.
HRI shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 12.29% yearly.
EPS 1Y (TTM)-9.02%
EPS 3Y19.73%
EPS 5Y48.42%
EPS Q2Q%-28.08%
Revenue 1Y (TTM)11.41%
Revenue growth 3Y19.84%
Revenue growth 5Y12.29%
Sales Q2Q%18.16%

3.2 Future

HRI is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 12.12% yearly.
HRI is expected to show quite a strong growth in Revenue. In the coming years, the Revenue will grow by 14.16% yearly.
EPS Next Y-29.11%
EPS Next 2Y-9.31%
EPS Next 3Y2.01%
EPS Next 5Y12.12%
Revenue Next Year25.33%
Revenue Next 2Y19.68%
Revenue Next 3Y16.78%
Revenue Next 5Y14.16%

3.3 Evolution

The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
HRI Yearly Revenue VS EstimatesHRI Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2B 4B 6B
HRI Yearly EPS VS EstimatesHRI Yearly EPS VS EstimatesYearly EPS VS Estimates 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 0 5 10 15 20

5

4. Valuation

4.1 Price/Earnings Ratio

A Price/Earnings ratio of 11.95 indicates a reasonable valuation of HRI.
Based on the Price/Earnings ratio, HRI is valued cheaper than 87.50% of the companies in the same industry.
HRI is valuated cheaply when we compare the Price/Earnings ratio to 27.17, which is the current average of the S&P500 Index.
With a Price/Forward Earnings ratio of 12.51, HRI is valued correctly.
85.42% of the companies in the same industry are more expensive than HRI, based on the Price/Forward Earnings ratio.
HRI's Price/Forward Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 22.78.
Industry RankSector Rank
PE 11.95
Fwd PE 12.51
HRI Price Earnings VS Forward Price EarningsHRI Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, HRI is valued cheaper than 81.25% of the companies in the same industry.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 7.96
HRI Per share dataHRI EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 50 -50 100

4.3 Compensation for Growth

PEG (NY)N/A
PEG (5Y)0.25
EPS Next 2Y-9.31%
EPS Next 3Y2.01%

3

5. Dividend

5.1 Amount

HRI has a Yearly Dividend Yield of 2.36%.
Compared to an average industry Dividend Yield of 2.69, HRI pays a better dividend. On top of this HRI pays more dividend than 83.33% of the companies listed in the same industry.
HRI's Dividend Yield is comparable with the S&P500 average which is at 2.34.
Industry RankSector Rank
Dividend Yield 2.36%

5.2 History

HRI has been paying a dividend for over 5 years, so it has already some track record.
HRI has not decreased its dividend in the last 3 years.
Dividend Growth(5Y)N/A
Div Incr Years3
Div Non Decr Years3
HRI Yearly Dividends per shareHRI Yearly Dividends per shareYearly Dividends per share 2021 2022 2023 2024 2025 0.5 1 1.5 2 2.5

5.3 Sustainability

HRI pays out 343.48% of its income as dividend. This is not a sustainable payout ratio.
DP343.48%
EPS Next 2Y-9.31%
EPS Next 3Y2.01%
HRI Yearly Income VS Free CF VS DividendHRI Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 200M -200M
HRI Dividend Payout.HRI Dividend Payout, showing the Payout Ratio.HRI Dividend Payout.PayoutRetained Earnings

HERC HOLDINGS INC

NYSE:HRI (8/28/2025, 7:17:37 PM)

After market: 132.69 0 (0%)

132.69

+0.09 (+0.07%)

Chartmill FA Rating
GICS SectorIndustrials
GICS IndustryGroupCapital Goods
GICS IndustryTrading Companies & Distributors
Earnings (Last)07-29 2025-07-29/bmo
Earnings (Next)10-20 2025-10-20/bmo
Inst Owners93.83%
Inst Owner Change11.59%
Ins Owners2.01%
Ins Owner Change0.78%
Market Cap4.41B
Analysts75.38
Price Target153.58 (15.74%)
Short Float %8.07%
Short Ratio4.97
Dividend
Industry RankSector Rank
Dividend Yield 2.36%
Yearly Dividend2.72
Dividend Growth(5Y)N/A
DP343.48%
Div Incr Years3
Div Non Decr Years3
Ex-Date08-22 2025-08-22 (0.7)
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-10.6%
Min EPS beat(2)-42.15%
Max EPS beat(2)20.95%
EPS beat(4)1
Avg EPS beat(4)-8.78%
Min EPS beat(4)-42.15%
Max EPS beat(4)20.95%
EPS beat(8)2
Avg EPS beat(8)-6.25%
EPS beat(12)3
Avg EPS beat(12)-5.38%
EPS beat(16)4
Avg EPS beat(16)-4.53%
Revenue beat(2)2
Avg Revenue beat(2)0.73%
Min Revenue beat(2)0.38%
Max Revenue beat(2)1.09%
Revenue beat(4)4
Avg Revenue beat(4)1.48%
Min Revenue beat(4)0.38%
Max Revenue beat(4)2.59%
Revenue beat(8)7
Avg Revenue beat(8)0.55%
Revenue beat(12)9
Avg Revenue beat(12)0.35%
Revenue beat(16)11
Avg Revenue beat(16)0.18%
PT rev (1m)-13.71%
PT rev (3m)-14.02%
EPS NQ rev (1m)-6.26%
EPS NQ rev (3m)-31.1%
EPS NY rev (1m)-15.25%
EPS NY rev (3m)-28.23%
Revenue NQ rev (1m)-1.74%
Revenue NQ rev (3m)31.22%
Revenue NY rev (1m)-0.16%
Revenue NY rev (3m)21.64%
Valuation
Industry RankSector Rank
PE 11.95
Fwd PE 12.51
P/S 1.17
P/FCF N/A
P/OCF 4.09
P/B 2.31
P/tB N/A
EV/EBITDA 7.96
EPS(TTM)11.1
EY8.37%
EPS(NY)10.6
Fwd EY7.99%
FCF(TTM)-2.77
FCFYN/A
OCF(TTM)32.46
OCFY24.46%
SpS113.69
BVpS57.49
TBVpS-78.58
PEG (NY)N/A
PEG (5Y)0.25
Profitability
Industry RankSector Rank
ROA 0.16%
ROE 1.2%
ROCE 5.55%
ROIC 4.17%
ROICexc 4.19%
ROICexgc 6.38%
OM 19.4%
PM (TTM) 0.61%
GM 59.67%
FCFM N/A
ROA(3y)4.38%
ROA(5y)4.04%
ROE(3y)24.04%
ROE(5y)21%
ROIC(3y)7.69%
ROIC(5y)7%
ROICexc(3y)7.77%
ROICexc(5y)7.07%
ROICexgc(3y)9.25%
ROICexgc(5y)8.36%
ROCE(3y)10.24%
ROCE(5y)9.32%
ROICexcg growth 3Y2.77%
ROICexcg growth 5Y9.04%
ROICexc growth 3Y2.21%
ROICexc growth 5Y7.51%
OM growth 3Y4.56%
OM growth 5Y10.96%
PM growth 3Y-18.21%
PM growth 5Y20%
GM growth 3Y1.25%
GM growth 5Y3.11%
F-Score3
Asset Turnover0.27
Health
Industry RankSector Rank
Debt/Equity 4.37
Debt/FCF N/A
Debt/EBITDA 5.22
Cap/Depr 135.06%
Cap/Sales 30.99%
Interest Coverage 2.89
Cash Conversion 67.44%
Profit Quality N/A
Current Ratio 1.15
Quick Ratio 1.15
Altman-Z 0.73
F-Score3
WACC9.29%
ROIC/WACC0.45
Cap/Depr(3y)182.39%
Cap/Depr(5y)152.23%
Cap/Sales(3y)41.77%
Cap/Sales(5y)35.58%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)-9.02%
EPS 3Y19.73%
EPS 5Y48.42%
EPS Q2Q%-28.08%
EPS Next Y-29.11%
EPS Next 2Y-9.31%
EPS Next 3Y2.01%
EPS Next 5Y12.12%
Revenue 1Y (TTM)11.41%
Revenue growth 3Y19.84%
Revenue growth 5Y12.29%
Sales Q2Q%18.16%
Revenue Next Year25.33%
Revenue Next 2Y19.68%
Revenue Next 3Y16.78%
Revenue Next 5Y14.16%
EBIT growth 1Y7.95%
EBIT growth 3Y25.3%
EBIT growth 5Y24.59%
EBIT Next Year151.83%
EBIT Next 3Y49.54%
EBIT Next 5Y32.27%
FCF growth 1Y76.74%
FCF growth 3Y-46.1%
FCF growth 5YN/A
OCF growth 1Y0.48%
OCF growth 3Y18.08%
OCF growth 5Y14.02%