HONEST CO INC/THE (HNST) Fundamental Analysis & Valuation

NASDAQ:HNST • US4383331067

2.93 USD
+0.01 (+0.34%)
At close: Mar 6, 2026
2.91 USD
-0.02 (-0.68%)
After Hours: 3/6/2026, 8:24:20 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Forecast Earnings Financials Ownership News

This HNST fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

Fundamental Rating

3

We assign a fundamental rating of 3 out of 10 to HNST. HNST was compared to 37 industry peers in the Personal Care Products industry. HNST has a great financial health rating, but its profitability evaluates not so good. HNST is valued expensive and it does not seem to be growing.


Dividend Valuation Growth Profitability Health

1

1. HNST Profitability Analysis

1.1 Basic Checks

  • In the past year HNST was profitable.
  • In the past year HNST had a positive cash flow from operations.
  • In the past 5 years HNST always reported negative net income.
  • In multiple years HNST reported negative operating cash flow during the last 5 years.
HNST Yearly Net Income VS EBIT VS OCF VS FCFHNST Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2019 2020 2021 2022 2023 2024 2025 0 -20M -40M -60M

1.2 Ratios

  • HNST has a Return On Assets of -6.96%. This is in the lower half of the industry: HNST underperforms 67.57% of its industry peers.
  • Looking at the Return On Equity, with a value of -9.25%, HNST is in line with its industry, outperforming 51.35% of the companies in the same industry.
Industry RankSector Rank
ROA -6.96%
ROE -9.25%
ROIC N/A
ROA(3y)-9.63%
ROA(5y)-12.08%
ROE(3y)-14.87%
ROE(5y)-19%
ROIC(3y)N/A
ROIC(5y)N/A
HNST Yearly ROA, ROE, ROICHNST Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2019 2020 2021 2022 2023 2024 2025 -10 -20 -30

1.3 Margins

  • HNST has a worse Gross Margin (33.33%) than 70.27% of its industry peers.
  • HNST's Gross Margin has been stable in the last couple of years.
  • HNST does not have Profit Margin and Operating Margin available, so we won't be analyzing them here.
Industry RankSector Rank
OM N/A
PM (TTM) N/A
GM 33.33%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y4.24%
GM growth 5Y-1.48%
HNST Yearly Profit, Operating, Gross MarginsHNST Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2019 2020 2021 2022 2023 2024 2025 0 10 -10 20 30

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ROAROEROICOperating and Profit MarginShow most profitable peers

7

2. HNST Health Analysis

2.1 Basic Checks

  • HNST does not have a ROIC to compare to the WACC, probably because it is not profitable.
  • The number of shares outstanding for HNST has been increased compared to 1 year ago.
  • Compared to 5 years ago, HNST has more shares outstanding
  • HNST has no outstanding debt. Therefor its Debt/Equity and Debt/FCF ratios are 0 and belong to the best of the industry.
HNST Yearly Shares OutstandingHNST Yearly Shares OutstandingYearly Shares Outstanding 2019 2020 2021 2022 2023 2024 2025 20M 40M 60M 80M 100M
HNST Yearly Total Debt VS Total AssetsHNST Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2019 2020 2021 2022 2023 2024 2025 50M 100M 150M 200M 250M

2.2 Solvency

  • HNST has an Altman-Z score of 2.67. This is not the best score and indicates that HNST is in the grey zone with still only limited risk for bankruptcy at the moment.
  • HNST's Altman-Z score of 2.67 is fine compared to the rest of the industry. HNST outperforms 64.86% of its industry peers.
  • There is no outstanding debt for HNST. This means it has a Debt/Equity and Debt/FCF ratio of 0 and it is amongst the best of the sector and industry.
Industry RankSector Rank
Debt/Equity 0
Debt/FCF 0
Altman-Z 2.67
ROIC/WACCN/A
WACC8.79%
HNST Yearly LT Debt VS Equity VS FCFHNST Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2019 2020 2021 2022 2023 2024 2025 0 50M -50M 100M 150M

2.3 Liquidity

  • A Current Ratio of 3.98 indicates that HNST has no problem at all paying its short term obligations.
  • HNST has a better Current ratio (3.98) than 78.38% of its industry peers.
  • A Quick Ratio of 2.56 indicates that HNST has no problem at all paying its short term obligations.
  • Looking at the Quick ratio, with a value of 2.56, HNST is in the better half of the industry, outperforming 78.38% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 3.98
Quick Ratio 2.56
HNST Yearly Current Assets VS Current LiabilitesHNST Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2019 2020 2021 2022 2023 2024 2025 50M 100M 150M 200M

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

2

3. HNST Growth Analysis

3.1 Past

  • HNST shows a strong growth in Earnings Per Share. In the last year, the EPS has been growing by 216.67%, which is quite impressive.
  • HNST shows a decrease in Revenue. In the last year, the revenue decreased by -1.86%.
  • HNST shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 4.32% yearly.
EPS 1Y (TTM)216.67%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%100%
Revenue 1Y (TTM)-1.86%
Revenue growth 3Y5.78%
Revenue growth 5Y4.32%
Sales Q2Q%-11.82%

3.2 Future

  • HNST is expected to show a small growth in Earnings Per Share. In the coming years, the EPS will grow by 0.66% yearly.
  • HNST is expected to show a decrease in Revenue. In the coming years, the Revenue will decrease by -2.07% yearly.
EPS Next Y14.14%
EPS Next 2Y25.22%
EPS Next 3Y0.66%
EPS Next 5YN/A
Revenue Next Year-13.62%
Revenue Next 2Y-4.53%
Revenue Next 3Y-2.07%
Revenue Next 5YN/A

3.3 Evolution

  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is decreasing.
HNST Yearly Revenue VS EstimatesHNST Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 100M 200M 300M
HNST Yearly EPS VS EstimatesHNST Yearly EPS VS EstimatesYearly EPS VS Estimates 2021 2022 2023 2024 2025 2026 2027 2028 0 -0.2 -0.4

More info and screens

Find the best growth stocksShow best growing peers

1

4. HNST Valuation Analysis

4.1 Price/Earnings Ratio

  • The Price/Earnings ratio is 41.86, which means the current valuation is very expensive for HNST.
  • Compared to the rest of the industry, the Price/Earnings ratio of HNST is on the same level as its industry peers.
  • When comparing the Price/Earnings ratio of HNST to the average of the S&P500 Index (26.29), we can say HNST is valued expensively.
  • The Price/Forward Earnings ratio is 36.67, which means the current valuation is very expensive for HNST.
  • HNST's Price/Forward Earnings is on the same level as the industry average.
  • HNST is valuated rather expensively when we compare the Price/Forward Earnings ratio to 24.57, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 41.86
Fwd PE 36.67
HNST Price Earnings VS Forward Price EarningsHNST Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30 40

4.2 Price Multiples

  • HNST's Price/Free Cash Flow ratio is in line with the industry average.
Industry RankSector Rank
P/FCF 24.21
EV/EBITDA N/A
HNST Per share dataHNST EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 1 2 3

4.3 Compensation for Growth

  • The high PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates HNST does not grow enough to justify the current Price/Earnings ratio.
PEG (NY)2.96
PEG (5Y)N/A
EPS Next 2Y25.22%
EPS Next 3Y0.66%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. HNST Dividend Analysis

5.1 Amount

  • HNST does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

More info and screens

Find the best dividend stocksShow peers with best dividend

HNST Fundamentals: All Metrics, Ratios and Statistics

HONEST CO INC/THE

NASDAQ:HNST (3/6/2026, 8:24:20 PM)

After market: 2.91 -0.02 (-0.68%)

2.93

+0.01 (+0.34%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)02-25
Earnings (Next)05-05
Inst Owners44.54%
Inst Owner Change-9.21%
Ins Owners16.17%
Ins Owner Change7.58%
Market Cap329.54M
Revenue(TTM)371.32M
Net Income(TTM)-15.69M
Analysts75.38
Price Target3.94 (34.47%)
Short Float %12.81%
Short Ratio5.9
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)133.12%
Min EPS beat(2)100%
Max EPS beat(2)166.24%
EPS beat(4)4
Avg EPS beat(4)640.68%
Min EPS beat(4)100%
Max EPS beat(4)1661.18%
EPS beat(8)8
Avg EPS beat(8)349.15%
EPS beat(12)10
Avg EPS beat(12)239.7%
EPS beat(16)10
Avg EPS beat(16)161.53%
Revenue beat(2)0
Avg Revenue beat(2)-5.64%
Min Revenue beat(2)-8.69%
Max Revenue beat(2)-2.59%
Revenue beat(4)1
Avg Revenue beat(4)-2.2%
Min Revenue beat(4)-8.69%
Max Revenue beat(4)3.11%
Revenue beat(8)5
Avg Revenue beat(8)0.45%
Revenue beat(12)9
Avg Revenue beat(12)2.61%
Revenue beat(16)10
Avg Revenue beat(16)1.84%
PT rev (1m)0%
PT rev (3m)-4.33%
EPS NQ rev (1m)0%
EPS NQ rev (3m)64.44%
EPS NY rev (1m)0%
EPS NY rev (3m)-56.12%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)0.87%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-6.1%
Valuation
Industry RankSector Rank
PE 41.86
Fwd PE 36.67
P/S 0.89
P/FCF 24.21
P/OCF 21.79
P/B 1.94
P/tB 1.97
EV/EBITDA N/A
EPS(TTM)0.07
EY2.39%
EPS(NY)0.08
Fwd EY2.73%
FCF(TTM)0.12
FCFY4.13%
OCF(TTM)0.13
OCFY4.59%
SpS3.3
BVpS1.51
TBVpS1.49
PEG (NY)2.96
PEG (5Y)N/A
Graham Number1.54
Profitability
Industry RankSector Rank
ROA -6.96%
ROE -9.25%
ROCE N/A
ROIC N/A
ROICexc N/A
ROICexgc N/A
OM N/A
PM (TTM) N/A
GM 33.33%
FCFM 3.67%
ROA(3y)-9.63%
ROA(5y)-12.08%
ROE(3y)-14.87%
ROE(5y)-19%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y4.24%
GM growth 5Y-1.48%
F-Score5
Asset Turnover1.65
Health
Industry RankSector Rank
Debt/Equity 0
Debt/FCF 0
Debt/EBITDA N/A
Cap/Depr 52.05%
Cap/Sales 0.41%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 3.98
Quick Ratio 2.56
Altman-Z 2.67
F-Score5
WACC8.79%
ROIC/WACCN/A
Cap/Depr(3y)46.05%
Cap/Depr(5y)40.47%
Cap/Sales(3y)0.36%
Cap/Sales(5y)0.33%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)216.67%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%100%
EPS Next Y14.14%
EPS Next 2Y25.22%
EPS Next 3Y0.66%
EPS Next 5YN/A
Revenue 1Y (TTM)-1.86%
Revenue growth 3Y5.78%
Revenue growth 5Y4.32%
Sales Q2Q%-11.82%
Revenue Next Year-13.62%
Revenue Next 2Y-4.53%
Revenue Next 3Y-2.07%
Revenue Next 5YN/A
EBIT growth 1Y-125.87%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year1982.78%
EBIT Next 3Y317.58%
EBIT Next 5YN/A
FCF growth 1Y1246.29%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y881.25%
OCF growth 3YN/A
OCF growth 5YN/A

HONEST CO INC/THE / HNST FAQ

Can you provide the ChartMill fundamental rating for HONEST CO INC/THE?

ChartMill assigns a fundamental rating of 3 / 10 to HNST.


What is the valuation status of HONEST CO INC/THE (HNST) stock?

ChartMill assigns a valuation rating of 1 / 10 to HONEST CO INC/THE (HNST). This can be considered as Overvalued.


What is the profitability of HNST stock?

HONEST CO INC/THE (HNST) has a profitability rating of 1 / 10.


What is the valuation of HONEST CO INC/THE based on its PE and PB ratios?

The Price/Earnings (PE) ratio for HONEST CO INC/THE (HNST) is 41.86 and the Price/Book (PB) ratio is 1.94.


Can you provide the dividend sustainability for HNST stock?

The dividend rating of HONEST CO INC/THE (HNST) is 0 / 10 and the dividend payout ratio is 0%.