HONEST CO INC/THE (HNST) Stock Fundamental Analysis

NASDAQ:HNST • US4383331067

2.23 USD
-0.04 (-1.76%)
At close: Feb 23, 2026
2.23 USD
0 (0%)
After Hours: 2/23/2026, 8:00:02 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

4

Taking everything into account, HNST scores 4 out of 10 in our fundamental rating. HNST was compared to 36 industry peers in the Personal Care Products industry. No worries on liquidiy or solvency for HNST as it has an excellent financial health rating, but there are worries on the profitability. HNST is quite expensive at the moment. It does show a decent growth rate.


Dividend Valuation Growth Profitability Health

3

1. Profitability

1.1 Basic Checks

  • In the past year HNST was profitable.
  • In the past year HNST has reported a negative cash flow from operations.
  • In the past 5 years HNST always reported negative net income.
  • In multiple years HNST reported negative operating cash flow during the last 5 years.
HNST Yearly Net Income VS EBIT VS OCF VS FCFHNST Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2019 2020 2021 2022 2023 2024 0 -20M -40M -60M

1.2 Ratios

  • Looking at the Return On Assets, with a value of 2.93%, HNST is in line with its industry, outperforming 58.33% of the companies in the same industry.
  • HNST has a better Return On Equity (3.72%) than 66.67% of its industry peers.
  • HNST has a Return On Invested Capital of 1.88%. This is comparable to the rest of the industry: HNST outperforms 50.00% of its industry peers.
Industry RankSector Rank
ROA 2.93%
ROE 3.72%
ROIC 1.88%
ROA(3y)-14.1%
ROA(5y)-11.89%
ROE(3y)-22.95%
ROE(5y)-19.23%
ROIC(3y)N/A
ROIC(5y)N/A
HNST Yearly ROA, ROE, ROICHNST Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2019 2020 2021 2022 2023 2024 -10 -20 -30

1.3 Margins

  • HNST has a Profit Margin (1.85%) which is in line with its industry peers.
  • Looking at the Operating Margin, with a value of 1.22%, HNST is in line with its industry, outperforming 50.00% of the companies in the same industry.
  • HNST's Gross Margin of 38.81% is on the low side compared to the rest of the industry. HNST is outperformed by 69.44% of its industry peers.
  • In the last couple of years the Gross Margin of HNST has grown nicely.
Industry RankSector Rank
OM 1.22%
PM (TTM) 1.85%
GM 38.81%
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y3.71%
GM growth 5Y3.49%
HNST Yearly Profit, Operating, Gross MarginsHNST Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2019 2020 2021 2022 2023 2024 0 10 -10 20 30

More info and screens

ROAROEROICOperating and Profit MarginShow most profitable peers

7

2. Health

2.1 Basic Checks

  • HNST has a Return on Invested Capital (ROIC), which is below the Cost of Capital (WACC), which means it is destroying value.
  • The number of shares outstanding for HNST has been increased compared to 1 year ago.
  • The number of shares outstanding for HNST has been increased compared to 5 years ago.
  • There is no outstanding debt for HNST. This means it has a Debt/Equity and Debt/FCF ratio of 0 and it is amongst the best of the sector and industry.
HNST Yearly Shares OutstandingHNST Yearly Shares OutstandingYearly Shares Outstanding 2019 2020 2021 2022 2023 2024 20M 40M 60M 80M 100M
HNST Yearly Total Debt VS Total AssetsHNST Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M 250M

2.2 Solvency

  • An Altman-Z score of 2.70 indicates that HNST is not a great score, but indicates only limited risk for bankruptcy at the moment.
  • HNST has a better Altman-Z score (2.70) than 63.89% of its industry peers.
  • HNST has no outstanding debt. Therefor its Debt/Equity and Debt/FCF ratios are 0 and belong to the best of the industry.
Industry RankSector Rank
Debt/Equity 0
Debt/FCF N/A
Altman-Z 2.7
ROIC/WACC0.22
WACC8.72%
HNST Yearly LT Debt VS Equity VS FCFHNST Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2019 2020 2021 2022 2023 2024 0 50M -50M 100M 150M

2.3 Liquidity

  • A Current Ratio of 4.82 indicates that HNST has no problem at all paying its short term obligations.
  • HNST has a better Current ratio (4.82) than 86.11% of its industry peers.
  • A Quick Ratio of 2.73 indicates that HNST has no problem at all paying its short term obligations.
  • HNST has a better Quick ratio (2.73) than 75.00% of its industry peers.
Industry RankSector Rank
Current Ratio 4.82
Quick Ratio 2.73
HNST Yearly Current Assets VS Current LiabilitesHNST Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2019 2020 2021 2022 2023 2024 50M 100M 150M 200M

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

5

3. Growth

3.1 Past

  • The Earnings Per Share has grown by an impressive 250.00% over the past year.
  • HNST shows a small growth in Revenue. In the last year, the Revenue has grown by 3.89%.
  • HNST shows quite a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 9.94% yearly.
EPS 1Y (TTM)250%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%318.75%
Revenue 1Y (TTM)3.89%
Revenue growth 3Y5.9%
Revenue growth 5Y9.94%
Sales Q2Q%-6.72%

3.2 Future

  • The Earnings Per Share is expected to grow by 66.09% on average over the next years. This is a very strong growth
  • The Revenue is expected to grow by 5.89% on average over the next years.
EPS Next Y173.1%
EPS Next 2Y71.32%
EPS Next 3Y49.78%
EPS Next 5Y66.09%
Revenue Next Year-0.93%
Revenue Next 2Y-5.1%
Revenue Next 3Y-1.13%
Revenue Next 5Y5.89%

3.3 Evolution

  • The Revenue growth rate is decreasing: in the next years the growth will be less than in the last years.
HNST Yearly Revenue VS EstimatesHNST Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 100M 200M 300M 400M
HNST Yearly EPS VS EstimatesHNST Yearly EPS VS EstimatesYearly EPS VS Estimates 2021 2022 2023 2024 2025 2026 2027 2028 0 0.2 -0.2 -0.4

More info and screens

Find the best growth stocksShow best growing peers

3

4. Valuation

4.1 Price/Earnings Ratio

  • A Price/Earnings ratio of 37.17 indicates a quite expensive valuation of HNST.
  • Compared to the rest of the industry, the Price/Earnings ratio of HNST is on the same level as its industry peers.
  • When comparing the Price/Earnings ratio of HNST to the average of the S&P500 Index (26.64), we can say HNST is valued slightly more expensively.
  • The Price/Forward Earnings ratio is 39.75, which means the current valuation is very expensive for HNST.
  • HNST's Price/Forward Earnings is on the same level as the industry average.
  • The average S&P500 Price/Forward Earnings ratio is at 27.75. HNST is valued slightly more expensive when compared to this.
Industry RankSector Rank
PE 37.17
Fwd PE 39.75
HNST Price Earnings VS Forward Price EarningsHNST Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

  • Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of HNST is on the same level as its industry peers.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 24.08
HNST Per share dataHNST EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 1 2 3

4.3 Compensation for Growth

  • HNST's low PEG Ratio(NY), which compensates the Price/Earnings for growth, indicates a rather cheap valuation of the company.
  • A more expensive valuation may be justified as HNST's earnings are expected to grow with 49.78% in the coming years.
PEG (NY)0.21
PEG (5Y)N/A
EPS Next 2Y71.32%
EPS Next 3Y49.78%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. Dividend

5.1 Amount

  • No dividends for HNST!.
Industry RankSector Rank
Dividend Yield 0%

More info and screens

Find the best dividend stocksShow peers with best dividend

HONEST CO INC/THE

NASDAQ:HNST (2/23/2026, 8:00:02 PM)

After market: 2.23 0 (0%)

2.23

-0.04 (-1.76%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-05
Earnings (Next)02-25
Inst Owners47.72%
Inst Owner Change-9.6%
Ins Owners13.15%
Ins Owner Change-0.17%
Market Cap249.29M
Revenue(TTM)383.12M
Net Income(TTM)7.07M
Analysts75.38
Price Target3.94 (76.68%)
Short Float %13.13%
Short Ratio6.27
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)400.77%
Min EPS beat(2)166.24%
Max EPS beat(2)635.29%
EPS beat(4)4
Avg EPS beat(4)624.34%
Min EPS beat(4)34.64%
Max EPS beat(4)1661.18%
EPS beat(8)8
Avg EPS beat(8)350.72%
EPS beat(12)9
Avg EPS beat(12)214.83%
EPS beat(16)9
Avg EPS beat(16)151.54%
Revenue beat(2)0
Avg Revenue beat(2)-4.66%
Min Revenue beat(2)-8.69%
Max Revenue beat(2)-0.63%
Revenue beat(4)2
Avg Revenue beat(4)-1.18%
Min Revenue beat(4)-8.69%
Max Revenue beat(4)3.11%
Revenue beat(8)6
Avg Revenue beat(8)1.42%
Revenue beat(12)9
Avg Revenue beat(12)2.81%
Revenue beat(16)10
Avg Revenue beat(16)1.58%
PT rev (1m)0%
PT rev (3m)-4.33%
EPS NQ rev (1m)0%
EPS NQ rev (3m)64.44%
EPS NY rev (1m)0%
EPS NY rev (3m)-56.12%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.97%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-6.1%
Valuation
Industry RankSector Rank
PE 37.17
Fwd PE 39.75
P/S 0.65
P/FCF N/A
P/OCF N/A
P/B 1.31
P/tB 1.33
EV/EBITDA 24.08
EPS(TTM)0.06
EY2.69%
EPS(NY)0.06
Fwd EY2.52%
FCF(TTM)-0.19
FCFYN/A
OCF(TTM)-0.19
OCFYN/A
SpS3.43
BVpS1.7
TBVpS1.68
PEG (NY)0.21
PEG (5Y)N/A
Graham Number1.52
Profitability
Industry RankSector Rank
ROA 2.93%
ROE 3.72%
ROCE 2.38%
ROIC 1.88%
ROICexc 2.95%
ROICexgc 3.01%
OM 1.22%
PM (TTM) 1.85%
GM 38.81%
FCFM N/A
ROA(3y)-14.1%
ROA(5y)-11.89%
ROE(3y)-22.95%
ROE(5y)-19.23%
ROIC(3y)N/A
ROIC(5y)N/A
ROICexc(3y)N/A
ROICexc(5y)N/A
ROICexgc(3y)N/A
ROICexgc(5y)N/A
ROCE(3y)N/A
ROCE(5y)N/A
ROICexgc growth 3YN/A
ROICexgc growth 5YN/A
ROICexc growth 3YN/A
ROICexc growth 5YN/A
OM growth 3YN/A
OM growth 5YN/A
PM growth 3YN/A
PM growth 5YN/A
GM growth 3Y3.71%
GM growth 5Y3.49%
F-Score5
Asset Turnover1.59
Health
Industry RankSector Rank
Debt/Equity 0
Debt/FCF N/A
Debt/EBITDA 0
Cap/Depr 21.07%
Cap/Sales 0.16%
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 4.82
Quick Ratio 2.73
Altman-Z 2.7
F-Score5
WACC8.72%
ROIC/WACC0.22
Cap/Depr(3y)48.33%
Cap/Depr(5y)30.88%
Cap/Sales(3y)0.4%
Cap/Sales(5y)0.27%
Profit Quality(3y)N/A
Profit Quality(5y)N/A
High Growth Momentum
Growth
EPS 1Y (TTM)250%
EPS 3YN/A
EPS 5YN/A
EPS Q2Q%318.75%
EPS Next Y173.1%
EPS Next 2Y71.32%
EPS Next 3Y49.78%
EPS Next 5Y66.09%
Revenue 1Y (TTM)3.89%
Revenue growth 3Y5.9%
Revenue growth 5Y9.94%
Sales Q2Q%-6.72%
Revenue Next Year-0.93%
Revenue Next 2Y-5.1%
Revenue Next 3Y-1.13%
Revenue Next 5Y5.89%
EBIT growth 1Y214.85%
EBIT growth 3YN/A
EBIT growth 5YN/A
EBIT Next Year424.99%
EBIT Next 3Y73.83%
EBIT Next 5Y90.1%
FCF growth 1Y-20.38%
FCF growth 3YN/A
FCF growth 5YN/A
OCF growth 1Y-29.86%
OCF growth 3YN/A
OCF growth 5YN/A

HONEST CO INC/THE / HNST FAQ

Can you provide the ChartMill fundamental rating for HONEST CO INC/THE?

ChartMill assigns a fundamental rating of 4 / 10 to HNST.


What is the valuation status of HONEST CO INC/THE (HNST) stock?

ChartMill assigns a valuation rating of 3 / 10 to HONEST CO INC/THE (HNST). This can be considered as Overvalued.


What is the profitability of HNST stock?

HONEST CO INC/THE (HNST) has a profitability rating of 3 / 10.


What is the valuation of HONEST CO INC/THE based on its PE and PB ratios?

The Price/Earnings (PE) ratio for HONEST CO INC/THE (HNST) is 37.17 and the Price/Book (PB) ratio is 1.31.


Can you provide the dividend sustainability for HNST stock?

The dividend rating of HONEST CO INC/THE (HNST) is 0 / 10 and the dividend payout ratio is 0%.