FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

NASDAQ:FTLF • US33817P4054

14.97 USD
-0.18 (-1.19%)
Last: Feb 26, 2026, 08:00 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Analyst Ratings Earnings Estimates Financials Ownership News
Fundamental Rating

6

Taking everything into account, FTLF scores 6 out of 10 in our fundamental rating. FTLF was compared to 36 industry peers in the Personal Care Products industry. While FTLF belongs to the best of the industry regarding profitability, there are some minor concerns on its financial health. FTLF is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

  • FTLF had positive earnings in the past year.
  • FTLF had a positive operating cash flow in the past year.
  • Each year in the past 5 years FTLF has been profitable.
  • FTLF had a positive operating cash flow in each of the past 5 years.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

  • Looking at the Return On Assets, with a value of 6.14%, FTLF is in the better half of the industry, outperforming 69.44% of the companies in the same industry.
  • Looking at the Return On Equity, with a value of 16.13%, FTLF belongs to the top of the industry, outperforming 83.33% of the companies in the same industry.
  • With an excellent Return On Invested Capital value of 11.45%, FTLF belongs to the best of the industry, outperforming 83.33% of the companies in the same industry.
  • Measured over the past 3 years, the Average Return On Invested Capital for FTLF is significantly above the industry average of 10.65%.
  • The 3 year average ROIC (19.46%) for FTLF is well above the current ROIC(11.45%). The reason for the recent decline needs to be investigated.
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROIC 11.45%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

  • FTLF has a better Profit Margin (9.57%) than 86.11% of its industry peers.
  • In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
  • The Operating Margin of FTLF (17.80%) is better than 86.11% of its industry peers.
  • FTLF's Operating Margin has improved in the last couple of years.
  • With a Gross Margin value of 40.71%, FTLF is not doing good in the industry: 66.67% of the companies in the same industry are doing better.
  • In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

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ROAROEROICOperating and Profit MarginShow most profitable peers

4

2. Health

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so FTLF is creating value.
  • FTLF has about the same amout of shares outstanding than it did 1 year ago.
  • Compared to 5 years ago, FTLF has more shares outstanding
  • FTLF has a better debt/assets ratio than last year.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

  • An Altman-Z score of 2.45 indicates that FTLF is not a great score, but indicates only limited risk for bankruptcy at the moment.
  • FTLF has a better Altman-Z score (2.45) than 61.11% of its industry peers.
  • FTLF has a debt to FCF ratio of 5.72. This is a neutral value as FTLF would need 5.72 years to pay back of all of its debts.
  • FTLF has a Debt to FCF ratio of 5.72. This is in the better half of the industry: FTLF outperforms 66.67% of its industry peers.
  • FTLF has a Debt/Equity ratio of 0.92. This is a neutral value indicating FTLF is somewhat dependend on debt financing.
  • FTLF has a Debt to Equity ratio (0.92) which is in line with its industry peers.
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Altman-Z 2.45
ROIC/WACC1.36
WACC8.4%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M

2.3 Liquidity

  • FTLF has a Current Ratio of 1.13. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
  • FTLF's Current ratio of 1.13 is on the low side compared to the rest of the industry. FTLF is outperformed by 69.44% of its industry peers.
  • A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
  • The Quick ratio of FTLF (0.46) is worse than 83.33% of its industry peers.
Industry RankSector Rank
Current Ratio 1.13
Quick Ratio 0.46
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

8

3. Growth

3.1 Past

  • FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
  • FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
  • Looking at the last year, FTLF shows a quite strong growth in Revenue. The Revenue has grown by 12.44% in the last year.
  • The Revenue has been growing by 27.02% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%

3.2 Future

  • FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
  • The Revenue is expected to grow by 28.78% on average over the next years. This is a very strong growth
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

  • Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2024 2025 2026 2027 0.5 1 1.5 2

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Find the best growth stocksShow best growing peers

6

4. Valuation

4.1 Price/Earnings Ratio

  • FTLF is valuated rather expensively with a Price/Earnings ratio of 19.96.
  • Based on the Price/Earnings ratio, FTLF is valued a bit cheaper than 63.89% of the companies in the same industry.
  • Compared to an average S&P500 Price/Earnings ratio of 27.21, FTLF is valued a bit cheaper.
  • With a Price/Forward Earnings ratio of 10.75, the valuation of FTLF can be described as very reasonable.
  • Compared to the rest of the industry, the Price/Forward Earnings ratio of FTLF indicates a somewhat cheap valuation: FTLF is cheaper than 75.00% of the companies listed in the same industry.
  • FTLF is valuated cheaply when we compare the Price/Forward Earnings ratio to 28.13, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 19.96
Fwd PE 10.75
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • Based on the Enterprise Value to EBITDA ratio, FTLF is valued a bit cheaper than the industry average as 61.11% of the companies are valued more expensively.
  • Based on the Price/Free Cash Flow ratio, FTLF is valued a bit cheaper than 72.22% of the companies in the same industry.
Industry RankSector Rank
P/FCF 17.32
EV/EBITDA 14.06
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 -2 4 6

4.3 Compensation for Growth

  • FTLF has an outstanding profitability rating, which may justify a higher PE ratio.
  • A more expensive valuation may be justified as FTLF's earnings are expected to grow with 13.58% in the coming years.
PEG (NY)N/A
PEG (5Y)0.81
EPS Next 2Y-0.98%
EPS Next 3Y13.58%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

0

5. Dividend

5.1 Amount

  • FTLF does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

More info and screens

Find the best dividend stocksShow peers with best dividend

FITLIFE BRANDS INC

NASDAQ:FTLF (2/26/2026, 8:00:00 PM)

14.97

-0.18 (-1.19%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13
Earnings (Next)03-25
Inst Owners57.93%
Inst Owner Change10.55%
Ins Owners14.45%
Ins Owner Change0%
Market Cap140.57M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (56.71%)
Short Float %0.97%
Short Ratio5.16
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
Industry RankSector Rank
PE 19.96
Fwd PE 10.75
P/S 1.99
P/FCF 17.32
P/OCF 17.24
P/B 3.36
P/tB N/A
EV/EBITDA 14.06
EPS(TTM)0.75
EY5.01%
EPS(NY)1.39
Fwd EY9.3%
FCF(TTM)0.86
FCFY5.78%
OCF(TTM)0.87
OCFY5.8%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.81
Graham Number8.68
Profitability
Industry RankSector Rank
ROA 6.14%
ROE 16.13%
ROCE 16.32%
ROIC 11.45%
ROICexc 11.96%
ROICexgc 112.69%
OM 17.8%
PM (TTM) 9.57%
GM 40.71%
FCFM 11.5%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
Industry RankSector Rank
Debt/Equity 0.92
Debt/FCF 5.72
Debt/EBITDA 3.01
Cap/Depr 19.79%
Cap/Sales 0.05%
Interest Coverage 9.18
Cash Conversion 63.97%
Profit Quality 120.16%
Current Ratio 1.13
Quick Ratio 0.46
Altman-Z 2.45
F-Score3
WACC8.4%
ROIC/WACC1.36
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status for FTLF stock?

ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


How profitable is FITLIFE BRANDS INC (FTLF) stock?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?

The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 19.96 and the Price/Book (PB) ratio is 3.36.


What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.