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FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

NASDAQ:FTLF - Nasdaq - US33817P4054 - Common Stock - Currency: USD

12.9  -0.37 (-2.79%)

Fundamental Rating

7

Overall FTLF gets a fundamental rating of 7 out of 10. We evaluated FTLF against 35 industry peers in the Personal Care Products industry. FTLF has outstanding health and profitabily ratings, belonging to the best of the industry. This is a solid base for any company. A decent growth rate in combination with a cheap valuation! Better keep an eye on FTLF. These ratings would make FTLF suitable for value and quality investing!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

In the past year FTLF was profitable.
In the past year FTLF had a positive cash flow from operations.
FTLF had positive earnings in each of the past 5 years.
FTLF had a positive operating cash flow in each of the past 5 years.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

FTLF has a better Return On Assets (14.22%) than 88.57% of its industry peers.
FTLF's Return On Equity of 22.72% is amongst the best of the industry. FTLF outperforms 85.71% of its industry peers.
With an excellent Return On Invested Capital value of 20.34%, FTLF belongs to the best of the industry, outperforming 85.71% of the companies in the same industry.
FTLF had an Average Return On Invested Capital over the past 3 years of 19.46%. This is above the industry average of 15.14%.
The last Return On Invested Capital (20.34%) for FTLF is above the 3 year average (19.46%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA 14.22%
ROE 22.72%
ROIC 20.34%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

FTLF has a Profit Margin of 13.85%. This is amongst the best in the industry. FTLF outperforms 94.29% of its industry peers.
FTLF's Profit Margin has been stable in the last couple of years.
With an excellent Operating Margin value of 20.59%, FTLF belongs to the best of the industry, outperforming 97.14% of the companies in the same industry.
FTLF's Operating Margin has improved in the last couple of years.
FTLF's Gross Margin of 43.33% is on the low side compared to the rest of the industry. FTLF is outperformed by 68.57% of its industry peers.
FTLF's Gross Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 20.59%
PM (TTM) 13.85%
GM 43.33%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

7

2. Health

2.1 Basic Checks

FTLF has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
Compared to 1 year ago, FTLF has about the same amount of shares outstanding.
FTLF has more shares outstanding than it did 5 years ago.
FTLF has a better debt/assets ratio than last year.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

An Altman-Z score of 5.27 indicates that FTLF is not in any danger for bankruptcy at the moment.
FTLF has a better Altman-Z score (5.27) than 77.14% of its industry peers.
FTLF has a debt to FCF ratio of 1.74. This is a very positive value and a sign of high solvency as it would only need 1.74 years to pay back of all of its debts.
FTLF's Debt to FCF ratio of 1.74 is fine compared to the rest of the industry. FTLF outperforms 80.00% of its industry peers.
A Debt/Equity ratio of 0.19 indicates that FTLF is not too dependend on debt financing.
With a Debt to Equity ratio value of 0.19, FTLF perfoms like the industry average, outperforming 57.14% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.19
Debt/FCF 1.74
Altman-Z 5.27
ROIC/WACC2.33
WACC8.73%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 10M 20M 30M

2.3 Liquidity

A Current Ratio of 1.64 indicates that FTLF should not have too much problems paying its short term obligations.
The Current ratio of FTLF (1.64) is comparable to the rest of the industry.
FTLF has a Quick Ratio of 1.64. This is a bad value and indicates that FTLF is not financially healthy enough and could expect problems in meeting its short term obligations.
The Quick ratio of FTLF (0.72) is worse than 62.86% of its industry peers.
The current and quick ratio evaluation for FTLF is rather negative, while it does have excellent solvency and profitability. These ratios do not necessarly indicate liquidity issues and need to be evaluated against the specifics of the business.
Industry RankSector Rank
Current Ratio 1.64
Quick Ratio 0.72
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

6

3. Growth

3.1 Past

The Earnings Per Share has grown by an impressive 21.31% over the past year.
FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
FTLF shows quite a strong growth in Revenue. In the last year, the Revenue has grown by 9.14%.
Measured over the past years, FTLF shows a very strong growth in Revenue. The Revenue has been growing by 27.02% on average per year.
EPS 1Y (TTM)21.31%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-53.49%
Revenue 1Y (TTM)9.14%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-3.71%

3.2 Future

Based on estimates for the next years, FTLF will show a small growth in Earnings Per Share. The EPS will grow by 4.53% on average per year.
Based on estimates for the next years, FTLF will show a small growth in Revenue. The Revenue will grow by 7.96% on average per year.
EPS Next Y-29.61%
EPS Next 2Y-8.33%
EPS Next 3Y4.53%
EPS Next 5YN/A
Revenue Next Year2.75%
Revenue Next 2Y4.66%
Revenue Next 3Y7.96%
Revenue Next 5YN/A

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is decreasing.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is decreasing.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 20M 40M 60M 80M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2024 2025 2026 2027 0.5 1 1.5

7

4. Valuation

4.1 Price/Earnings Ratio

Based on the Price/Earnings ratio of 10.84, the valuation of FTLF can be described as reasonable.
FTLF's Price/Earnings ratio is rather cheap when compared to the industry. FTLF is cheaper than 91.43% of the companies in the same industry.
FTLF's Price/Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 28.04.
With a Price/Forward Earnings ratio of 10.81, the valuation of FTLF can be described as very reasonable.
Based on the Price/Forward Earnings ratio, FTLF is valued cheaper than 85.71% of the companies in the same industry.
FTLF is valuated cheaply when we compare the Price/Forward Earnings ratio to 37.64, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 10.84
Fwd PE 10.81
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, FTLF is valued a bit cheaper than the industry average as 68.57% of the companies are valued more expensively.
FTLF's Price/Free Cash Flow ratio is a bit cheaper when compared to the industry. FTLF is cheaper than 71.43% of the companies in the same industry.
Industry RankSector Rank
P/FCF 17.61
EV/EBITDA 9.86
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 2 4 6

4.3 Compensation for Growth

The excellent profitability rating of FTLF may justify a higher PE ratio.
PEG (NY)N/A
PEG (5Y)0.44
EPS Next 2Y-8.33%
EPS Next 3Y4.53%

0

5. Dividend

5.1 Amount

FTLF does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

FITLIFE BRANDS INC

NASDAQ:FTLF (7/25/2025, 4:30:01 PM)

12.9

-0.37 (-2.79%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)05-15 2025-05-15/bmo
Earnings (Next)08-12 2025-08-12
Inst Owners54.63%
Inst Owner Change0%
Ins Owners14.45%
Ins Owner Change4.61%
Market Cap121.13M
Analysts82.5
Price Target20.91 (62.09%)
Short Float %1.22%
Short Ratio3.88
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)0
Avg EPS beat(2)-18.21%
Min EPS beat(2)-19.97%
Max EPS beat(2)-16.45%
EPS beat(4)N/A
Avg EPS beat(4)N/A
Min EPS beat(4)N/A
Max EPS beat(4)N/A
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-1.26%
Min Revenue beat(2)-1.58%
Max Revenue beat(2)-0.94%
Revenue beat(4)N/A
Avg Revenue beat(4)N/A
Min Revenue beat(4)N/A
Max Revenue beat(4)N/A
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-3.45%
EPS NY rev (1m)0%
EPS NY rev (3m)-5.31%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-3.01%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.78%
Valuation
Industry RankSector Rank
PE 10.84
Fwd PE 10.81
P/S 1.9
P/FCF 17.61
P/OCF 17.55
P/B 3.11
P/tB N/A
EV/EBITDA 9.86
EPS(TTM)1.19
EY9.22%
EPS(NY)1.19
Fwd EY9.25%
FCF(TTM)0.73
FCFY5.68%
OCF(TTM)0.74
OCFY5.7%
SpS6.8
BVpS4.14
TBVpS-0.04
PEG (NY)N/A
PEG (5Y)0.44
Profitability
Industry RankSector Rank
ROA 14.22%
ROE 22.72%
ROCE 26.89%
ROIC 20.34%
ROICexc 23.16%
ROICexgc 269.8%
OM 20.59%
PM (TTM) 13.85%
GM 43.33%
FCFM 10.77%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexcg growth 3Y63.37%
ROICexcg growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score6
Asset Turnover1.03
Health
Industry RankSector Rank
Debt/Equity 0.19
Debt/FCF 1.74
Debt/EBITDA 0.56
Cap/Depr 26.37%
Cap/Sales 0.04%
Interest Coverage 250
Cash Conversion 52.13%
Profit Quality 77.79%
Current Ratio 1.64
Quick Ratio 0.72
Altman-Z 5.27
F-Score6
WACC8.73%
ROIC/WACC2.33
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)21.31%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-53.49%
EPS Next Y-29.61%
EPS Next 2Y-8.33%
EPS Next 3Y4.53%
EPS Next 5YN/A
Revenue 1Y (TTM)9.14%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-3.71%
Revenue Next Year2.75%
Revenue Next 2Y4.66%
Revenue Next 3Y7.96%
Revenue Next 5YN/A
EBIT growth 1Y23.51%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year12.42%
EBIT Next 3Y16.03%
EBIT Next 5YN/A
FCF growth 1Y113.07%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y113.82%
OCF growth 3Y28.97%
OCF growth 5Y33.56%