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FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

NASDAQ:FTLF - US33817P4054 - Common Stock

18.73 USD
+0.3 (+1.63%)
Last: 9/5/2025, 8:17:16 PM
Fundamental Rating

7

Overall FTLF gets a fundamental rating of 7 out of 10. We evaluated FTLF against 36 industry peers in the Personal Care Products industry. FTLF has outstanding health and profitabily ratings, belonging to the best of the industry. This is a solid base for any company. FTLF is not priced too expensively while it is growing strongly. Keep and eye on this one! With these ratings, FTLF could be worth investigating further for growth and quality investing!.


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

FTLF had positive earnings in the past year.
In the past year FTLF had a positive cash flow from operations.
Each year in the past 5 years FTLF has been profitable.
FTLF had a positive operating cash flow in each of the past 5 years.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

Looking at the Return On Assets, with a value of 12.67%, FTLF belongs to the top of the industry, outperforming 88.89% of the companies in the same industry.
FTLF's Return On Equity of 19.47% is amongst the best of the industry. FTLF outperforms 86.11% of its industry peers.
Looking at the Return On Invested Capital, with a value of 19.21%, FTLF belongs to the top of the industry, outperforming 88.89% of the companies in the same industry.
FTLF had an Average Return On Invested Capital over the past 3 years of 19.46%. This is significantly above the industry average of 12.91%.
Industry RankSector Rank
ROA 12.67%
ROE 19.47%
ROIC 19.21%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

With an excellent Profit Margin value of 12.63%, FTLF belongs to the best of the industry, outperforming 94.44% of the companies in the same industry.
FTLF's Profit Margin has been stable in the last couple of years.
FTLF has a better Operating Margin (20.08%) than 97.22% of its industry peers.
FTLF's Operating Margin has improved in the last couple of years.
Looking at the Gross Margin, with a value of 42.81%, FTLF is doing worse than 66.67% of the companies in the same industry.
In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 20.08%
PM (TTM) 12.63%
GM 42.81%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

7

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so FTLF is creating value.
Compared to 1 year ago, FTLF has about the same amount of shares outstanding.
FTLF has more shares outstanding than it did 5 years ago.
The debt/assets ratio for FTLF has been reduced compared to a year ago.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

An Altman-Z score of 6.79 indicates that FTLF is not in any danger for bankruptcy at the moment.
With an excellent Altman-Z score value of 6.79, FTLF belongs to the best of the industry, outperforming 88.89% of the companies in the same industry.
FTLF has a debt to FCF ratio of 1.67. This is a very positive value and a sign of high solvency as it would only need 1.67 years to pay back of all of its debts.
FTLF has a Debt to FCF ratio of 1.67. This is amongst the best in the industry. FTLF outperforms 83.33% of its industry peers.
FTLF has a Debt/Equity ratio of 0.15. This is a healthy value indicating a solid balance between debt and equity.
With a decent Debt to Equity ratio value of 0.15, FTLF is doing good in the industry, outperforming 61.11% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.15
Debt/FCF 1.67
Altman-Z 6.79
ROIC/WACC2.25
WACC8.52%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 10M 20M 30M

2.3 Liquidity

FTLF has a Current Ratio of 1.71. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
Looking at the Current ratio, with a value of 1.71, FTLF is in line with its industry, outperforming 47.22% of the companies in the same industry.
FTLF has a Quick Ratio of 1.71. This is a bad value and indicates that FTLF is not financially healthy enough and could expect problems in meeting its short term obligations.
The Quick ratio of FTLF (0.81) is worse than 63.89% of its industry peers.
The current and quick ratio evaluation for FTLF is rather negative, while it does have excellent solvency and profitability. These ratios do not necessarly indicate liquidity issues and need to be evaluated against the specifics of the business.
Industry RankSector Rank
Current Ratio 1.71
Quick Ratio 0.81
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

7

3. Growth

3.1 Past

The earnings per share for FTLF have decreased by -0.94% in the last year.
FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
FTLF shows a small growth in Revenue. In the last year, the Revenue has grown by 3.91%.
FTLF shows a strong growth in Revenue. Measured over the last years, the Revenue has been growing by 27.02% yearly.
EPS 1Y (TTM)-0.94%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-66.04%
Revenue 1Y (TTM)3.91%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-4.74%

3.2 Future

FTLF is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 13.58% yearly.
Based on estimates for the next years, FTLF will show a very strong growth in Revenue. The Revenue will grow by 28.78% on average per year.
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year17.02%
Revenue Next 2Y24.11%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2024 2025 2026 2027 0.5 1 1.5 2

5

4. Valuation

4.1 Price/Earnings Ratio

With a Price/Earnings ratio of 22.30, FTLF is valued on the expensive side.
Based on the Price/Earnings ratio, FTLF is valued a bit cheaper than the industry average as 63.89% of the companies are valued more expensively.
FTLF's Price/Earnings ratio indicates a similar valuation than the S&P500 average which is at 27.06.
Based on the Price/Forward Earnings ratio of 11.59, the valuation of FTLF can be described as reasonable.
83.33% of the companies in the same industry are more expensive than FTLF, based on the Price/Forward Earnings ratio.
Compared to an average S&P500 Price/Forward Earnings ratio of 22.69, FTLF is valued a bit cheaper.
Industry RankSector Rank
PE 22.3
Fwd PE 11.59
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, FTLF is valued a bit cheaper than the industry average as 61.11% of the companies are valued more expensively.
Based on the Price/Free Cash Flow ratio, FTLF is valued a bit cheaper than the industry average as 66.67% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF 27.08
EV/EBITDA 14.43
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 2 4 6

4.3 Compensation for Growth

The excellent profitability rating of FTLF may justify a higher PE ratio.
FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.9
EPS Next 2Y6.7%
EPS Next 3Y13.58%

0

5. Dividend

5.1 Amount

No dividends for FTLF!.
Industry RankSector Rank
Dividend Yield N/A

FITLIFE BRANDS INC

NASDAQ:FTLF (9/5/2025, 8:17:16 PM)

18.73

+0.3 (+1.63%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)08-14 2025-08-14/bmo
Earnings (Next)11-12 2025-11-12
Inst Owners54.75%
Inst Owner Change49.32%
Ins Owners14.45%
Ins Owner Change4.61%
Market Cap175.87M
Analysts82.5
Price Target23.46 (25.25%)
Short Float %1.2%
Short Ratio3.44
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-9.56%
Min EPS beat(2)-19.97%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-12.82%
Min EPS beat(4)-19.97%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-1.32%
Min Revenue beat(2)-1.69%
Max Revenue beat(2)-0.94%
Revenue beat(4)0
Avg Revenue beat(4)-2.95%
Min Revenue beat(4)-7.57%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)12.2%
PT rev (3m)12.2%
EPS NQ rev (1m)14%
EPS NQ rev (3m)14%
EPS NY rev (1m)-4.08%
EPS NY rev (3m)-9.18%
Revenue NQ rev (1m)20.41%
Revenue NQ rev (3m)19.46%
Revenue NY rev (1m)13.89%
Revenue NY rev (3m)13.46%
Valuation
Industry RankSector Rank
PE 22.3
Fwd PE 11.59
P/S 2.79
P/FCF 27.08
P/OCF 26.96
P/B 4.3
P/tB 115.86
EV/EBITDA 14.43
EPS(TTM)0.84
EY4.48%
EPS(NY)1.62
Fwd EY8.63%
FCF(TTM)0.69
FCFY3.69%
OCF(TTM)0.69
OCFY3.71%
SpS6.71
BVpS4.36
TBVpS0.16
PEG (NY)N/A
PEG (5Y)0.9
Profitability
Industry RankSector Rank
ROA 12.67%
ROE 19.47%
ROCE 25.39%
ROIC 19.21%
ROICexc 19.21%
ROICexgc 91.43%
OM 20.08%
PM (TTM) 12.63%
GM 42.81%
FCFM 10.3%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexcg growth 3Y63.37%
ROICexcg growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score5
Asset Turnover1
Health
Industry RankSector Rank
Debt/Equity 0.15
Debt/FCF 1.67
Debt/EBITDA 0.5
Cap/Depr 35.8%
Cap/Sales 0.05%
Interest Coverage 11.96
Cash Conversion 51.18%
Profit Quality 81.53%
Current Ratio 1.71
Quick Ratio 0.81
Altman-Z 6.79
F-Score5
WACC8.52%
ROIC/WACC2.25
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-0.94%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-66.04%
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)3.91%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-4.74%
Revenue Next Year17.02%
Revenue Next 2Y24.11%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y8.72%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year11.32%
EBIT Next 3Y16.03%
EBIT Next 5YN/A
FCF growth 1Y85.97%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y83.95%
OCF growth 3Y28.97%
OCF growth 5Y33.56%