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FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

USA - NASDAQ:FTLF - US33817P4054 - Common Stock

19.88 USD
+0.31 (+1.58%)
Last: 9/26/2025, 8:00:00 PM
Fundamental Rating

7

Overall FTLF gets a fundamental rating of 7 out of 10. We evaluated FTLF against 36 industry peers in the Personal Care Products industry. FTLF has outstanding health and profitabily ratings, belonging to the best of the industry. This is a solid base for any company. FTLF is showing excellent growth while it is valued at reasonable prices. Keep and eye on this one! These ratings could make FTLF a good candidate for growth and quality investing.


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

In the past year FTLF was profitable.
FTLF had a positive operating cash flow in the past year.
Each year in the past 5 years FTLF has been profitable.
FTLF had a positive operating cash flow in each of the past 5 years.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

FTLF has a better Return On Assets (12.67%) than 86.11% of its industry peers.
With an excellent Return On Equity value of 19.47%, FTLF belongs to the best of the industry, outperforming 86.11% of the companies in the same industry.
FTLF has a Return On Invested Capital of 19.21%. This is amongst the best in the industry. FTLF outperforms 86.11% of its industry peers.
FTLF had an Average Return On Invested Capital over the past 3 years of 19.46%. This is significantly above the industry average of 12.97%.
Industry RankSector Rank
ROA 12.67%
ROE 19.47%
ROIC 19.21%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

The Profit Margin of FTLF (12.63%) is better than 94.44% of its industry peers.
In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
FTLF's Operating Margin of 20.08% is amongst the best of the industry. FTLF outperforms 97.22% of its industry peers.
FTLF's Operating Margin has improved in the last couple of years.
FTLF has a Gross Margin of 42.81%. This is in the lower half of the industry: FTLF underperforms 66.67% of its industry peers.
In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
Industry RankSector Rank
OM 20.08%
PM (TTM) 12.63%
GM 42.81%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

7

2. Health

2.1 Basic Checks

FTLF has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
FTLF has about the same amout of shares outstanding than it did 1 year ago.
Compared to 5 years ago, FTLF has more shares outstanding
FTLF has a better debt/assets ratio than last year.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

An Altman-Z score of 7.16 indicates that FTLF is not in any danger for bankruptcy at the moment.
FTLF has a better Altman-Z score (7.16) than 88.89% of its industry peers.
The Debt to FCF ratio of FTLF is 1.67, which is an excellent value as it means it would take FTLF, only 1.67 years of fcf income to pay off all of its debts.
With an excellent Debt to FCF ratio value of 1.67, FTLF belongs to the best of the industry, outperforming 83.33% of the companies in the same industry.
A Debt/Equity ratio of 0.15 indicates that FTLF is not too dependend on debt financing.
With a decent Debt to Equity ratio value of 0.15, FTLF is doing good in the industry, outperforming 61.11% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.15
Debt/FCF 1.67
Altman-Z 7.16
ROIC/WACC2.23
WACC8.63%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 10M 20M 30M

2.3 Liquidity

A Current Ratio of 1.71 indicates that FTLF should not have too much problems paying its short term obligations.
The Current ratio of FTLF (1.71) is comparable to the rest of the industry.
FTLF has a Quick Ratio of 1.71. This is a bad value and indicates that FTLF is not financially healthy enough and could expect problems in meeting its short term obligations.
FTLF has a Quick ratio of 0.81. This is in the lower half of the industry: FTLF underperforms 63.89% of its industry peers.
The current and quick ratio evaluation for FTLF is rather negative, while it does have excellent solvency and profitability. These ratios do not necessarly indicate liquidity issues and need to be evaluated against the specifics of the business.
Industry RankSector Rank
Current Ratio 1.71
Quick Ratio 0.81
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

7

3. Growth

3.1 Past

The earnings per share for FTLF have decreased by -0.94% in the last year.
Measured over the past years, FTLF shows a very strong growth in Earnings Per Share. The EPS has been growing by 24.79% on average per year.
FTLF shows a small growth in Revenue. In the last year, the Revenue has grown by 3.91%.
Measured over the past years, FTLF shows a very strong growth in Revenue. The Revenue has been growing by 27.02% on average per year.
EPS 1Y (TTM)-0.94%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-66.04%
Revenue 1Y (TTM)3.91%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-4.74%

3.2 Future

Based on estimates for the next years, FTLF will show a quite strong growth in Earnings Per Share. The EPS will grow by 13.58% on average per year.
Based on estimates for the next years, FTLF will show a very strong growth in Revenue. The Revenue will grow by 28.78% on average per year.
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year31.82%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2024 2025 2026 2027 0.5 1 1.5 2

5

4. Valuation

4.1 Price/Earnings Ratio

With a Price/Earnings ratio of 23.67, FTLF is valued on the expensive side.
The rest of the industry has a similar Price/Earnings ratio as FTLF.
FTLF is valuated at similar levels of the S&P average when we compare the Price/Earnings ratio to 27.32, which is the current average of the S&P500 Index.
A Price/Forward Earnings ratio of 12.30 indicates a correct valuation of FTLF.
80.56% of the companies in the same industry are more expensive than FTLF, based on the Price/Forward Earnings ratio.
The average S&P500 Price/Forward Earnings ratio is at 22.89. FTLF is valued slightly cheaper when compared to this.
Industry RankSector Rank
PE 23.67
Fwd PE 12.3
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

The rest of the industry has a similar Enterprise Value to EBITDA ratio as FTLF.
FTLF's Price/Free Cash Flow ratio is a bit cheaper when compared to the industry. FTLF is cheaper than 63.89% of the companies in the same industry.
Industry RankSector Rank
P/FCF 28.75
EV/EBITDA 15.5
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 2 4 6

4.3 Compensation for Growth

The excellent profitability rating of FTLF may justify a higher PE ratio.
A more expensive valuation may be justified as FTLF's earnings are expected to grow with 13.58% in the coming years.
PEG (NY)N/A
PEG (5Y)0.95
EPS Next 2Y6.7%
EPS Next 3Y13.58%

0

5. Dividend

5.1 Amount

FTLF does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

FITLIFE BRANDS INC

NASDAQ:FTLF (9/26/2025, 8:00:00 PM)

19.88

+0.31 (+1.58%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)08-14 2025-08-14/bmo
Earnings (Next)11-12 2025-11-12
Inst Owners57.55%
Inst Owner Change49.32%
Ins Owners14.45%
Ins Owner Change4.54%
Market Cap186.67M
Analysts82.5
Price Target23.46 (18.01%)
Short Float %1.06%
Short Ratio4.57
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-9.56%
Min EPS beat(2)-19.97%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-12.82%
Min EPS beat(4)-19.97%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-1.32%
Min Revenue beat(2)-1.69%
Max Revenue beat(2)-0.94%
Revenue beat(4)0
Avg Revenue beat(4)-2.95%
Min Revenue beat(4)-7.57%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)12.2%
EPS NQ rev (1m)-5.26%
EPS NQ rev (3m)8%
EPS NY rev (1m)0%
EPS NY rev (3m)-4.08%
Revenue NQ rev (1m)17.18%
Revenue NQ rev (3m)41.1%
Revenue NY rev (1m)12.65%
Revenue NY rev (3m)28.29%
Valuation
Industry RankSector Rank
PE 23.67
Fwd PE 12.3
P/S 2.96
P/FCF 28.75
P/OCF 28.62
P/B 4.56
P/tB 122.97
EV/EBITDA 15.5
EPS(TTM)0.84
EY4.23%
EPS(NY)1.62
Fwd EY8.13%
FCF(TTM)0.69
FCFY3.48%
OCF(TTM)0.69
OCFY3.49%
SpS6.71
BVpS4.36
TBVpS0.16
PEG (NY)N/A
PEG (5Y)0.95
Profitability
Industry RankSector Rank
ROA 12.67%
ROE 19.47%
ROCE 25.39%
ROIC 19.21%
ROICexc 19.21%
ROICexgc 91.43%
OM 20.08%
PM (TTM) 12.63%
GM 42.81%
FCFM 10.3%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexcg growth 3Y63.37%
ROICexcg growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score5
Asset Turnover1
Health
Industry RankSector Rank
Debt/Equity 0.15
Debt/FCF 1.67
Debt/EBITDA 0.5
Cap/Depr 35.8%
Cap/Sales 0.05%
Interest Coverage 11.96
Cash Conversion 51.18%
Profit Quality 81.53%
Current Ratio 1.71
Quick Ratio 0.81
Altman-Z 7.16
F-Score5
WACC8.63%
ROIC/WACC2.23
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-0.94%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-66.04%
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)3.91%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-4.74%
Revenue Next Year31.82%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y8.72%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.68%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y85.97%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y83.95%
OCF growth 3Y28.97%
OCF growth 5Y33.56%