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FITLIFE BRANDS INC (FTLF) Stock Fundamental Analysis

USA - NASDAQ:FTLF - US33817P4054 - Common Stock

19.11 USD
+0.34 (+1.81%)
Last: 10/23/2025, 8:04:42 PM
Fundamental Rating

6

We assign a fundamental rating of 6 out of 10 to FTLF. FTLF was compared to 33 industry peers in the Personal Care Products industry. FTLF has outstanding health and profitabily ratings, belonging to the best of the industry. This is a solid base for any company. FTLF is growing strongly while it is still valued neutral. This is a good combination! These ratings would make FTLF suitable for growth and quality investing!


Dividend Valuation Growth Profitability Health

8

1. Profitability

1.1 Basic Checks

FTLF had positive earnings in the past year.
In the past year FTLF had a positive cash flow from operations.
FTLF had positive earnings in each of the past 5 years.
In the past 5 years FTLF always reported a positive cash flow from operatings.
FTLF Yearly Net Income VS EBIT VS OCF VS FCFFTLF Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 5M -5M 10M

1.2 Ratios

With an excellent Return On Assets value of 12.67%, FTLF belongs to the best of the industry, outperforming 87.88% of the companies in the same industry.
FTLF's Return On Equity of 19.47% is amongst the best of the industry. FTLF outperforms 87.88% of its industry peers.
The Return On Invested Capital of FTLF (19.21%) is better than 84.85% of its industry peers.
FTLF had an Average Return On Invested Capital over the past 3 years of 19.46%. This is significantly above the industry average of 12.77%.
Industry RankSector Rank
ROA 12.67%
ROE 19.47%
ROIC 19.21%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
FTLF Yearly ROA, ROE, ROICFTLF Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 -200 -400 -600 -800 -1K

1.3 Margins

FTLF has a better Profit Margin (12.63%) than 93.94% of its industry peers.
In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
Looking at the Operating Margin, with a value of 20.08%, FTLF belongs to the top of the industry, outperforming 96.97% of the companies in the same industry.
FTLF's Operating Margin has improved in the last couple of years.
FTLF's Gross Margin of 42.81% is on the low side compared to the rest of the industry. FTLF is outperformed by 75.76% of its industry peers.
FTLF's Gross Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 20.08%
PM (TTM) 12.63%
GM 42.81%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
FTLF Yearly Profit, Operating, Gross MarginsFTLF Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 20 -20 40 -40

7

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) well above the Cost of Capital (WACC), FTLF is creating value.
The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
FTLF has more shares outstanding than it did 5 years ago.
The debt/assets ratio for FTLF has been reduced compared to a year ago.
FTLF Yearly Shares OutstandingFTLF Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2M 4M 6M 8M
FTLF Yearly Total Debt VS Total AssetsFTLF Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10M 20M 30M 40M 50M

2.2 Solvency

An Altman-Z score of 6.96 indicates that FTLF is not in any danger for bankruptcy at the moment.
Looking at the Altman-Z score, with a value of 6.96, FTLF belongs to the top of the industry, outperforming 87.88% of the companies in the same industry.
The Debt to FCF ratio of FTLF is 1.67, which is an excellent value as it means it would take FTLF, only 1.67 years of fcf income to pay off all of its debts.
Looking at the Debt to FCF ratio, with a value of 1.67, FTLF belongs to the top of the industry, outperforming 84.85% of the companies in the same industry.
A Debt/Equity ratio of 0.15 indicates that FTLF is not too dependend on debt financing.
With a decent Debt to Equity ratio value of 0.15, FTLF is doing good in the industry, outperforming 60.61% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.15
Debt/FCF 1.67
Altman-Z 6.96
ROIC/WACC2.28
WACC8.41%
FTLF Yearly LT Debt VS Equity VS FCFFTLF Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 0 10M 20M 30M

2.3 Liquidity

FTLF has a Current Ratio of 1.71. This is a normal value and indicates that FTLF is financially healthy and should not expect problems in meeting its short term obligations.
FTLF's Current ratio of 1.71 is on the low side compared to the rest of the industry. FTLF is outperformed by 63.64% of its industry peers.
A Quick Ratio of 0.81 indicates that FTLF may have some problems paying its short term obligations.
Looking at the Quick ratio, with a value of 0.81, FTLF is doing worse than 69.70% of the companies in the same industry.
The current and quick ratio evaluation for FTLF is rather negative, while it does have excellent solvency and profitability. These ratios do not necessarly indicate liquidity issues and need to be evaluated against the specifics of the business.
Industry RankSector Rank
Current Ratio 1.71
Quick Ratio 0.81
FTLF Yearly Current Assets VS Current LiabilitesFTLF Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 5M 10M 15M 20M

7

3. Growth

3.1 Past

FTLF shows a slight negative growth in Earnings Per Share. In the last year, the EPS has decreased by -0.94%.
FTLF shows a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 24.79% yearly.
FTLF shows a small growth in Revenue. In the last year, the Revenue has grown by 3.91%.
The Revenue has been growing by 27.02% on average over the past years. This is a very strong growth!
EPS 1Y (TTM)-0.94%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-66.04%
Revenue 1Y (TTM)3.91%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-4.74%

3.2 Future

Based on estimates for the next years, FTLF will show a quite strong growth in Earnings Per Share. The EPS will grow by 13.58% on average per year.
Based on estimates for the next years, FTLF will show a very strong growth in Revenue. The Revenue will grow by 28.78% on average per year.
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year31.82%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A

3.3 Evolution

Although the future EPS growth is still strong, it is not able to hold up the even more excellent growth rate of the past years.
The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
FTLF Yearly Revenue VS EstimatesFTLF Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 50M 100M
FTLF Yearly EPS VS EstimatesFTLF Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2024 2025 2026 2027 0.5 1 1.5 2

4

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 22.75, which indicates a rather expensive current valuation of FTLF.
Compared to the rest of the industry, the Price/Earnings ratio of FTLF is on the same level as its industry peers.
Compared to an average S&P500 Price/Earnings ratio of 26.83, FTLF is valued at the same level.
The Price/Forward Earnings ratio is 11.82, which indicates a very decent valuation of FTLF.
78.79% of the companies in the same industry are more expensive than FTLF, based on the Price/Forward Earnings ratio.
FTLF is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 22.82, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 22.75
Fwd PE 11.82
FTLF Price Earnings VS Forward Price EarningsFTLF Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of FTLF is on the same level as its industry peers.
The rest of the industry has a similar Price/Free Cash Flow ratio as FTLF.
Industry RankSector Rank
P/FCF 27.63
EV/EBITDA 14.93
FTLF Per share dataFTLF EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 2 4 6

4.3 Compensation for Growth

The excellent profitability rating of FTLF may justify a higher PE ratio.
FTLF's earnings are expected to grow with 13.58% in the coming years. This may justify a more expensive valuation.
PEG (NY)N/A
PEG (5Y)0.92
EPS Next 2Y6.7%
EPS Next 3Y13.58%

0

5. Dividend

5.1 Amount

No dividends for FTLF!.
Industry RankSector Rank
Dividend Yield N/A

FITLIFE BRANDS INC

NASDAQ:FTLF (10/23/2025, 8:04:42 PM)

19.11

+0.34 (+1.81%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)08-14 2025-08-14/bmo
Earnings (Next)11-12 2025-11-12
Inst Owners57.55%
Inst Owner Change0%
Ins Owners14.45%
Ins Owner Change0%
Market Cap179.44M
Revenue(TTM)63.05M
Net Income(TTM)7.96M
Analysts82.5
Price Target23.46 (22.76%)
Short Float %0.97%
Short Ratio4.21
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-9.56%
Min EPS beat(2)-19.97%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-12.82%
Min EPS beat(4)-19.97%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-1.32%
Min Revenue beat(2)-1.69%
Max Revenue beat(2)-0.94%
Revenue beat(4)0
Avg Revenue beat(4)-2.95%
Min Revenue beat(4)-7.57%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)12.2%
EPS NQ rev (1m)0%
EPS NQ rev (3m)8%
EPS NY rev (1m)0%
EPS NY rev (3m)-4.08%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)41.1%
Revenue NY rev (1m)0%
Revenue NY rev (3m)28.29%
Valuation
Industry RankSector Rank
PE 22.75
Fwd PE 11.82
P/S 2.85
P/FCF 27.63
P/OCF 27.51
P/B 4.39
P/tB 118.21
EV/EBITDA 14.93
EPS(TTM)0.84
EY4.4%
EPS(NY)1.62
Fwd EY8.46%
FCF(TTM)0.69
FCFY3.62%
OCF(TTM)0.69
OCFY3.64%
SpS6.71
BVpS4.36
TBVpS0.16
PEG (NY)N/A
PEG (5Y)0.92
Graham Number9.08
Profitability
Industry RankSector Rank
ROA 12.67%
ROE 19.47%
ROCE 25.39%
ROIC 19.21%
ROICexc 19.21%
ROICexgc 91.43%
OM 20.08%
PM (TTM) 12.63%
GM 42.81%
FCFM 10.3%
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score5
Asset Turnover1
Health
Industry RankSector Rank
Debt/Equity 0.15
Debt/FCF 1.67
Debt/EBITDA 0.5
Cap/Depr 35.8%
Cap/Sales 0.05%
Interest Coverage 11.96
Cash Conversion 51.18%
Profit Quality 81.53%
Current Ratio 1.71
Quick Ratio 0.81
Altman-Z 6.96
F-Score5
WACC8.41%
ROIC/WACC2.28
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-0.94%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-66.04%
EPS Next Y-32.48%
EPS Next 2Y6.7%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)3.91%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%-4.74%
Revenue Next Year31.82%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y8.72%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.68%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y85.97%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y83.95%
OCF growth 3Y28.97%
OCF growth 5Y33.56%

FITLIFE BRANDS INC / FTLF FAQ

What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a fundamental rating of 6 / 10 to FTLF.


What is the valuation status of FITLIFE BRANDS INC (FTLF) stock?

ChartMill assigns a valuation rating of 4 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.


Can you provide the profitability details for FITLIFE BRANDS INC?

FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.


Can you provide the expected EPS growth for FTLF stock?

The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -32.48% in the next year.


Is the dividend of FITLIFE BRANDS INC sustainable?

The dividend rating of FITLIFE BRANDS INC (FTLF) is 0 / 10 and the dividend payout ratio is 0%.