15.45 USD
-0.04 (-0.29%)
Overall FTLF gets a fundamental rating of 6 out of 10. We evaluated FTLF against 36 industry peers in the Personal Care Products industry. While FTLF has a great profitability rating, there are some minor concerns on its financial health. FTLF is not priced too expensively while it is growing strongly. Keep and eye on this one!
1. Profitability
1.1 Basic Checks
- FTLF had positive earnings in the past year.
- FTLF had a positive operating cash flow in the past year.
- In the past 5 years FTLF has always been profitable.
- FTLF had a positive operating cash flow in each of the past 5 years.
1.2 Ratios
- With a decent Return On Assets value of 6.14%, FTLF is doing good in the industry, outperforming 69.44% of the companies in the same industry.
- Looking at the Return On Equity, with a value of 16.13%, FTLF belongs to the top of the industry, outperforming 83.33% of the companies in the same industry.
- The Return On Invested Capital of FTLF (11.45%) is better than 80.56% of its industry peers.
- Measured over the past 3 years, the Average Return On Invested Capital for FTLF is significantly above the industry average of 11.83%.
- The 3 year average ROIC (19.46%) for FTLF is well above the current ROIC(11.45%). The reason for the recent decline needs to be investigated.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROIC | 11.45% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
1.3 Margins
- With an excellent Profit Margin value of 9.57%, FTLF belongs to the best of the industry, outperforming 88.89% of the companies in the same industry.
- In the last couple of years the Profit Margin of FTLF has remained more or less at the same level.
- FTLF has a Operating Margin of 17.80%. This is amongst the best in the industry. FTLF outperforms 86.11% of its industry peers.
- In the last couple of years the Operating Margin of FTLF has grown nicely.
- With a Gross Margin value of 40.71%, FTLF is not doing good in the industry: 69.44% of the companies in the same industry are doing better.
- In the last couple of years the Gross Margin of FTLF has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% |
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
2. Health
2.1 Basic Checks
- The Return on Invested Capital (ROIC) is well above the Cost of Capital (WACC), so FTLF is creating value.
- The number of shares outstanding for FTLF remains at a similar level compared to 1 year ago.
- FTLF has more shares outstanding than it did 5 years ago.
- Compared to 1 year ago, FTLF has an improved debt to assets ratio.
2.2 Solvency
- An Altman-Z score of 2.48 indicates that FTLF is not a great score, but indicates only limited risk for bankruptcy at the moment.
- FTLF has a Altman-Z score of 2.48. This is comparable to the rest of the industry: FTLF outperforms 52.78% of its industry peers.
- FTLF has a debt to FCF ratio of 5.72. This is a neutral value as FTLF would need 5.72 years to pay back of all of its debts.
- Looking at the Debt to FCF ratio, with a value of 5.72, FTLF is in the better half of the industry, outperforming 72.22% of the companies in the same industry.
- FTLF has a Debt/Equity ratio of 0.92. This is a neutral value indicating FTLF is somewhat dependend on debt financing.
- FTLF has a Debt to Equity ratio of 0.92. This is comparable to the rest of the industry: FTLF outperforms 41.67% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Altman-Z | 2.48 |
ROIC/WACC1.34
WACC8.56%
2.3 Liquidity
- A Current Ratio of 1.13 indicates that FTLF should not have too much problems paying its short term obligations.
- Looking at the Current ratio, with a value of 1.13, FTLF is doing worse than 69.44% of the companies in the same industry.
- A Quick Ratio of 0.46 indicates that FTLF may have some problems paying its short term obligations.
- FTLF has a Quick ratio of 0.46. This is amonst the worse of the industry: FTLF underperforms 83.33% of its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 |
3. Growth
3.1 Past
- FTLF shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -19.59%.
- The Earnings Per Share has been growing by 24.79% on average over the past years. This is a very strong growth
- The Revenue has grown by 12.44% in the past year. This is quite good.
- Measured over the past years, FTLF shows a very strong growth in Revenue. The Revenue has been growing by 27.02% on average per year.
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
3.2 Future
- The Earnings Per Share is expected to grow by 13.58% on average over the next years. This is quite good.
- FTLF is expected to show a strong growth in Revenue. In the coming years, the Revenue will grow by 28.78% yearly.
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
3.3 Evolution
- The estimated forward EPS growth is still strong, although it is decreasing when compared to the stronger growth in the past years.
- The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
4. Valuation
4.1 Price/Earnings Ratio
- The Price/Earnings ratio is 20.60, which indicates a rather expensive current valuation of FTLF.
- Based on the Price/Earnings ratio, FTLF is valued a bit cheaper than 66.67% of the companies in the same industry.
- When comparing the Price/Earnings ratio of FTLF to the average of the S&P500 Index (27.30), we can say FTLF is valued slightly cheaper.
- With a Price/Forward Earnings ratio of 11.10, the valuation of FTLF can be described as very reasonable.
- Based on the Price/Forward Earnings ratio, FTLF is valued cheaply inside the industry as 80.56% of the companies are valued more expensively.
- FTLF is valuated cheaply when we compare the Price/Forward Earnings ratio to 24.04, which is the current average of the S&P500 Index.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 20.6 | ||
| Fwd PE | 11.1 |
4.2 Price Multiples
- Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of FTLF is on the same level as its industry peers.
- Based on the Price/Free Cash Flow ratio, FTLF is valued a bit cheaper than the industry average as 77.78% of the companies are valued more expensively.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 17.87 | ||
| EV/EBITDA | 14.28 |
4.3 Compensation for Growth
- FTLF has an outstanding profitability rating, which may justify a higher PE ratio.
- A more expensive valuation may be justified as FTLF's earnings are expected to grow with 13.58% in the coming years.
PEG (NY)N/A
PEG (5Y)0.83
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
5. Dividend
5.1 Amount
- FTLF does not give a dividend.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
NASDAQ:FTLF (1/13/2026, 8:20:55 PM)
15.45
-0.04 (-0.29%)
Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryPersonal Care Products
Earnings (Last)11-13 2025-11-13/bmo
Earnings (Next)03-25 2026-03-25
Inst Owners57.93%
Inst Owner Change0%
Ins Owners14.45%
Ins Owner Change0%
Market Cap145.08M
Revenue(TTM)70.56M
Net Income(TTM)6.76M
Analysts82.5
Price Target23.46 (51.84%)
Short Float %0.96%
Short Ratio5.42
Dividend
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 0% |
Yearly DividendN/A
Dividend Growth(5Y)N/A
DP0%
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)-27.79%
Min EPS beat(2)-56.43%
Max EPS beat(2)0.84%
EPS beat(4)1
Avg EPS beat(4)-23%
Min EPS beat(4)-56.43%
Max EPS beat(4)0.84%
EPS beat(8)N/A
Avg EPS beat(8)N/A
EPS beat(12)N/A
Avg EPS beat(12)N/A
EPS beat(16)N/A
Avg EPS beat(16)N/A
Revenue beat(2)0
Avg Revenue beat(2)-2.63%
Min Revenue beat(2)-3.56%
Max Revenue beat(2)-1.69%
Revenue beat(4)0
Avg Revenue beat(4)-1.94%
Min Revenue beat(4)-3.56%
Max Revenue beat(4)-0.94%
Revenue beat(8)N/A
Avg Revenue beat(8)N/A
Revenue beat(12)N/A
Avg Revenue beat(12)N/A
Revenue beat(16)N/A
Avg Revenue beat(16)N/A
PT rev (1m)0%
PT rev (3m)0%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-27.12%
EPS NY rev (1m)0%
EPS NY rev (3m)-27.13%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-2.59%
Revenue NY rev (1m)0%
Revenue NY rev (3m)-1.19%
Valuation
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 20.6 | ||
| Fwd PE | 11.1 | ||
| P/S | 2.06 | ||
| P/FCF | 17.87 | ||
| P/OCF | 17.79 | ||
| P/B | 3.46 | ||
| P/tB | N/A | ||
| EV/EBITDA | 14.28 |
EPS(TTM)0.75
EY4.85%
EPS(NY)1.39
Fwd EY9.01%
FCF(TTM)0.86
FCFY5.6%
OCF(TTM)0.87
OCFY5.62%
SpS7.51
BVpS4.46
TBVpS-3.1
PEG (NY)N/A
PEG (5Y)0.83
Graham Number8.68
Profitability
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 6.14% | ||
| ROE | 16.13% | ||
| ROCE | 16.32% | ||
| ROIC | 11.45% | ||
| ROICexc | 11.96% | ||
| ROICexgc | 112.69% | ||
| OM | 17.8% | ||
| PM (TTM) | 9.57% | ||
| GM | 40.71% | ||
| FCFM | 11.5% |
ROA(3y)14.05%
ROA(5y)24.08%
ROE(3y)21.72%
ROE(5y)34.14%
ROIC(3y)19.46%
ROIC(5y)22.35%
ROICexc(3y)31.87%
ROICexc(5y)42.3%
ROICexgc(3y)171.9%
ROICexgc(5y)127.7%
ROCE(3y)25.73%
ROCE(5y)29.54%
ROICexgc growth 3Y63.37%
ROICexgc growth 5Y35.69%
ROICexc growth 3Y-27.29%
ROICexc growth 5Y-16.59%
OM growth 3Y-1.96%
OM growth 5Y9.7%
PM growth 3Y-10.41%
PM growth 5Y0.61%
GM growth 3Y-0.93%
GM growth 5Y1.05%
F-Score3
Asset Turnover0.64
Health
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | 0.92 | ||
| Debt/FCF | 5.72 | ||
| Debt/EBITDA | 3.01 | ||
| Cap/Depr | 19.79% | ||
| Cap/Sales | 0.05% | ||
| Interest Coverage | 9.18 | ||
| Cash Conversion | 63.97% | ||
| Profit Quality | 120.16% | ||
| Current Ratio | 1.13 | ||
| Quick Ratio | 0.46 | ||
| Altman-Z | 2.48 |
F-Score3
WACC8.56%
ROIC/WACC1.34
Cap/Depr(3y)N/A
Cap/Depr(5y)N/A
Cap/Sales(3y)N/A
Cap/Sales(5y)N/A
Profit Quality(3y)92.6%
Profit Quality(5y)85.08%
High Growth Momentum
Growth
EPS 1Y (TTM)-19.59%
EPS 3Y17.23%
EPS 5Y24.79%
EPS Q2Q%-44.19%
EPS Next Y-50.8%
EPS Next 2Y-0.98%
EPS Next 3Y13.58%
EPS Next 5YN/A
Revenue 1Y (TTM)12.44%
Revenue growth 3Y32.18%
Revenue growth 5Y27.02%
Sales Q2Q%46.99%
Revenue Next Year30.26%
Revenue Next 2Y39.95%
Revenue Next 3Y28.78%
Revenue Next 5YN/A
EBIT growth 1Y1.42%
EBIT growth 3Y29.59%
EBIT growth 5Y39.34%
EBIT Next Year9.52%
EBIT Next 3Y26.31%
EBIT Next 5YN/A
FCF growth 1Y341.44%
FCF growth 3Y28.92%
FCF growth 5Y33.53%
OCF growth 1Y329.44%
OCF growth 3Y28.97%
OCF growth 5Y33.56%
FITLIFE BRANDS INC / FTLF FAQ
What is the ChartMill fundamental rating of FITLIFE BRANDS INC (FTLF) stock?
ChartMill assigns a fundamental rating of 6 / 10 to FTLF.
What is the valuation status for FTLF stock?
ChartMill assigns a valuation rating of 6 / 10 to FITLIFE BRANDS INC (FTLF). This can be considered as Fairly Valued.
How profitable is FITLIFE BRANDS INC (FTLF) stock?
FITLIFE BRANDS INC (FTLF) has a profitability rating of 8 / 10.
What are the PE and PB ratios of FITLIFE BRANDS INC (FTLF) stock?
The Price/Earnings (PE) ratio for FITLIFE BRANDS INC (FTLF) is 20.6 and the Price/Book (PB) ratio is 3.46.
What is the expected EPS growth for FITLIFE BRANDS INC (FTLF) stock?
The Earnings per Share (EPS) of FITLIFE BRANDS INC (FTLF) is expected to decline by -50.8% in the next year.