CLOROX COMPANY (CXX.DE) Stock Fundamental Analysis
Europe • Frankfurt Stock Exchange • FRA:CXX • US1890541097
92 EUR
-1 (-1.08%)
Last: Jan 29, 2026, 07:00 PM
CXX gets a fundamental rating of 4 out of 10. The analysis compared the fundamentals against 12 industry peers in the Household Products industry. While CXX is still in line with the averages on profitability rating, there are concerns on its financial health. CXX is valued correctly, but it does not seem to be growing.
1. Profitability
1.1 Basic Checks
- CXX had positive earnings in the past year.
- In the past year CXX had a positive cash flow from operations.
- CXX had positive earnings in each of the past 5 years.
- In the past 5 years CXX always reported a positive cash flow from operatings.
1.2 Ratios
- Looking at the Return On Assets, with a value of 14.31%, CXX belongs to the top of the industry, outperforming 91.67% of the companies in the same industry.
- CXX's Return On Invested Capital of 21.90% is fine compared to the rest of the industry. CXX outperforms 75.00% of its industry peers.
- The Average Return On Invested Capital over the past 3 years for CXX is in line with the industry average of 17.69%.
- The last Return On Invested Capital (21.90%) for CXX is above the 3 year average (18.59%), which is a sign of increasing profitability.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| ROA | 14.31% | ||
| ROE | N/A | ||
| ROIC | 21.9% |
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
1.3 Margins
- CXX has a Profit Margin of 11.68%. This is in the better half of the industry: CXX outperforms 66.67% of its industry peers.
- CXX's Profit Margin has declined in the last couple of years.
- With a Operating Margin value of 15.17%, CXX perfoms like the industry average, outperforming 41.67% of the companies in the same industry.
- CXX's Operating Margin has declined in the last couple of years.
- The Gross Margin of CXX (44.28%) is comparable to the rest of the industry.
- In the last couple of years the Gross Margin of CXX has remained more or less at the same level.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| OM | 15.17% | ||
| PM (TTM) | 11.68% | ||
| GM | 44.28% |
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
2. Health
2.1 Basic Checks
- CXX has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
- CXX has less shares outstanding than it did 1 year ago.
- CXX has less shares outstanding than it did 5 years ago.
- The debt/assets ratio for CXX is higher compared to a year ago.
2.2 Solvency
- CXX has an Altman-Z score of 3.22. This indicates that CXX is financially healthy and has little risk of bankruptcy at the moment.
- With a Altman-Z score value of 3.22, CXX is not doing good in the industry: 66.67% of the companies in the same industry are doing better.
- CXX has a debt to FCF ratio of 4.25. This is a neutral value as CXX would need 4.25 years to pay back of all of its debts.
- Looking at the Debt to FCF ratio, with a value of 4.25, CXX is in line with its industry, outperforming 50.00% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Debt/Equity | N/A | ||
| Debt/FCF | 4.25 | ||
| Altman-Z | 3.22 |
ROIC/WACC2.81
WACC7.8%
2.3 Liquidity
- CXX has a Current Ratio of 0.76. This is a bad value and indicates that CXX is not financially healthy enough and could expect problems in meeting its short term obligations.
- CXX has a Current ratio (0.76) which is in line with its industry peers.
- A Quick Ratio of 0.50 indicates that CXX may have some problems paying its short term obligations.
- Looking at the Quick ratio, with a value of 0.50, CXX is doing worse than 66.67% of the companies in the same industry.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Current Ratio | 0.76 | ||
| Quick Ratio | 0.5 |
3. Growth
3.1 Past
- CXX shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -10.99%.
- CXX shows a small growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 1.01% yearly.
- The Revenue has decreased by -9.35% in the past year.
- Measured over the past years, CXX shows a small growth in Revenue. The Revenue has been growing by 1.11% on average per year.
EPS 1Y (TTM)-10.99%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-54.3%
Revenue 1Y (TTM)-9.35%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-18.9%
3.2 Future
- CXX is expected to show a small growth in Earnings Per Share. In the coming years, the EPS will grow by 1.36% yearly.
- Based on estimates for the next years, CXX will show a small growth in Revenue. The Revenue will grow by 1.10% on average per year.
EPS Next Y-22.72%
EPS Next 2Y-6.07%
EPS Next 3Y-2.39%
EPS Next 5Y1.36%
Revenue Next Year-7.96%
Revenue Next 2Y-1.41%
Revenue Next 3Y0.07%
Revenue Next 5Y1.1%
3.3 Evolution
- When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
- The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
4. Valuation
4.1 Price/Earnings Ratio
- The Price/Earnings ratio is 16.40, which indicates a correct valuation of CXX.
- CXX's Price/Earnings ratio is a bit cheaper when compared to the industry. CXX is cheaper than 66.67% of the companies in the same industry.
- When comparing the Price/Earnings ratio of CXX to the average of the S&P500 Index (28.30), we can say CXX is valued slightly cheaper.
- Based on the Price/Forward Earnings ratio of 16.15, the valuation of CXX can be described as correct.
- Based on the Price/Forward Earnings ratio, CXX is valued a bit cheaper than the industry average as 66.67% of the companies are valued more expensively.
- The average S&P500 Price/Forward Earnings ratio is at 25.57. CXX is valued slightly cheaper when compared to this.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PE | 16.4 | ||
| Fwd PE | 16.15 |
4.2 Price Multiples
- CXX's Enterprise Value to EBITDA ratio is in line with the industry average.
- Compared to the rest of the industry, the Price/Free Cash Flow ratio of CXX is on the same level as its industry peers.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| P/FCF | 21.12 | ||
| EV/EBITDA | 12.62 |
4.3 Compensation for Growth
- The decent profitability rating of CXX may justify a higher PE ratio.
- CXX's earnings are expected to decrease with -2.39% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)16.18
EPS Next 2Y-6.07%
EPS Next 3Y-2.39%
5. Dividend
5.1 Amount
- With a Yearly Dividend Yield of 4.42%, CXX is a good candidate for dividend investing.
- CXX's Dividend Yield is rather good when compared to the industry average which is at 3.04. CXX pays more dividend than 83.33% of the companies in the same industry.
- Compared to an average S&P500 Dividend Yield of 1.82, CXX pays a better dividend.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| Dividend Yield | 4.42% |
5.2 History
- The dividend of CXX has a limited annual growth rate of 2.88%.
Dividend Growth(5Y)2.88%
Div Incr YearsN/A
Div Non Decr YearsN/A
5.3 Sustainability
- CXX pays out 76.11% of its income as dividend. This is not a sustainable payout ratio.
- The dividend of CXX is growing, but the earnings are growing slower. This means the dividend growth is not sustainable.
DP76.11%
EPS Next 2Y-6.07%
EPS Next 3Y-2.39%
CLOROX COMPANY / CXX.DE FAQ
Can you provide the ChartMill fundamental rating for CLOROX COMPANY?
ChartMill assigns a fundamental rating of 4 / 10 to CXX.DE.
What is the valuation status of CLOROX COMPANY (CXX.DE) stock?
ChartMill assigns a valuation rating of 4 / 10 to CLOROX COMPANY (CXX.DE). This can be considered as Fairly Valued.
How profitable is CLOROX COMPANY (CXX.DE) stock?
CLOROX COMPANY (CXX.DE) has a profitability rating of 6 / 10.
Can you provide the PE and PB ratios for CXX stock?
The Price/Earnings (PE) ratio for CLOROX COMPANY (CXX.DE) is 16.4 and the Price/Book (PB) ratio is -610.49.
How sustainable is the dividend of CLOROX COMPANY (CXX.DE) stock?
The dividend rating of CLOROX COMPANY (CXX.DE) is 6 / 10 and the dividend payout ratio is 76.11%.