CLOROX COMPANY (CXX.DE) Fundamental Analysis & Valuation

FRA:CXX • US1890541097

108 EUR
0 (0%)
Last: Mar 3, 2026, 07:00 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Forecast Earnings Financials Ownership

This CXX.DE fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

Fundamental Rating

4

CXX gets a fundamental rating of 4 out of 10. The analysis compared the fundamentals against 12 industry peers in the Household Products industry. CXX has an average financial health and profitability rating. CXX has a correct valuation and a medium growth rate.


Dividend Valuation Growth Profitability Health

5

1. CXX.DE Profitability Analysis

1.1 Basic Checks

  • CXX had positive earnings in the past year.
  • CXX had a positive operating cash flow in the past year.
  • Each year in the past 5 years CXX has been profitable.
  • Each year in the past 5 years CXX had a positive operating cash flow.
CXX.DE Yearly Net Income VS EBIT VS OCF VS FCFCXX.DE Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 500M 1B 1.5B

1.2 Ratios

  • With an excellent Return On Assets value of 13.45%, CXX belongs to the best of the industry, outperforming 91.67% of the companies in the same industry.
  • CXX has a Return On Invested Capital of 21.55%. This is amongst the best in the industry. CXX outperforms 83.33% of its industry peers.
  • Measured over the past 3 years, the Average Return On Invested Capital for CXX is in line with the industry average of 18.12%.
  • The 3 year average ROIC (18.59%) for CXX is below the current ROIC(21.55%), indicating increased profibility in the last year.
Industry RankSector Rank
ROA 13.45%
ROE N/A
ROIC 21.55%
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
CXX.DE Yearly ROA, ROE, ROICCXX.DE Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 50 100 150 200 250

1.3 Margins

  • CXX has a Profit Margin of 11.17%. This is comparable to the rest of the industry: CXX outperforms 58.33% of its industry peers.
  • In the last couple of years the Profit Margin of CXX has declined.
  • CXX's Operating Margin of 15.21% is in line compared to the rest of the industry. CXX outperforms 41.67% of its industry peers.
  • In the last couple of years the Operating Margin of CXX has declined.
  • The Gross Margin of CXX (44.16%) is worse than 66.67% of its industry peers.
  • In the last couple of years the Gross Margin of CXX has remained more or less at the same level.
Industry RankSector Rank
OM 15.21%
PM (TTM) 11.17%
GM 44.16%
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
CXX.DE Yearly Profit, Operating, Gross MarginsCXX.DE Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10 20 30 40

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4

2. CXX.DE Health Analysis

2.1 Basic Checks

  • CXX has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
  • The number of shares outstanding for CXX has been reduced compared to 1 year ago.
  • CXX has less shares outstanding than it did 5 years ago.
  • The debt/assets ratio for CXX is higher compared to a year ago.
CXX.DE Yearly Shares OutstandingCXX.DE Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 20M 40M 60M 80M 100M
CXX.DE Yearly Total Debt VS Total AssetsCXX.DE Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2B 4B 6B

2.2 Solvency

  • CXX has an Altman-Z score of 3.31. This indicates that CXX is financially healthy and has little risk of bankruptcy at the moment.
  • The Altman-Z score of CXX (3.31) is comparable to the rest of the industry.
  • CXX has a debt to FCF ratio of 3.59. This is a good value and a sign of high solvency as CXX would need 3.59 years to pay back of all of its debts.
  • Looking at the Debt to FCF ratio, with a value of 3.59, CXX is in line with its industry, outperforming 41.67% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 3.59
Altman-Z 3.31
ROIC/WACC2.78
WACC7.76%
CXX.DE Yearly LT Debt VS Equity VS FCFCXX.DE Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 500M 1B 1.5B 2B 2.5B

2.3 Liquidity

  • CXX has a Current Ratio of 0.74. This is a bad value and indicates that CXX is not financially healthy enough and could expect problems in meeting its short term obligations.
  • CXX has a Current ratio (0.74) which is comparable to the rest of the industry.
  • CXX has a Quick Ratio of 0.74. This is a bad value and indicates that CXX is not financially healthy enough and could expect problems in meeting its short term obligations.
  • The Quick ratio of CXX (0.48) is worse than 66.67% of its industry peers.
Industry RankSector Rank
Current Ratio 0.74
Quick Ratio 0.48
CXX.DE Yearly Current Assets VS Current LiabilitesCXX.DE Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 500M 1B 1.5B 2B

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WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

4

3. CXX.DE Growth Analysis

3.1 Past

  • CXX shows a slight negative growth in Earnings Per Share. In the last year, the EPS has decreased by -5.48%.
  • Measured over the past 5 years, CXX shows a small growth in Earnings Per Share. The EPS has been growing by 1.01% on average per year.
  • The Revenue has decreased by -5.68% in the past year.
  • CXX shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 1.11% yearly.
EPS 1Y (TTM)-5.48%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-10.32%
Revenue 1Y (TTM)-5.68%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-0.77%

3.2 Future

  • The Earnings Per Share is expected to grow by 2.38% on average over the next years.
  • Based on estimates for the next years, CXX will show a small growth in Revenue. The Revenue will grow by 1.40% on average per year.
EPS Next Y-22.86%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
EPS Next 5Y2.38%
Revenue Next Year-7.87%
Revenue Next 2Y-0.63%
Revenue Next 3Y0.73%
Revenue Next 5Y1.4%

3.3 Evolution

  • When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
CXX.DE Yearly Revenue VS EstimatesCXX.DE Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 2B 4B 6B 8B
CXX.DE Yearly EPS VS EstimatesCXX.DE Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 2 4 6 8 10

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4

4. CXX.DE Valuation Analysis

4.1 Price/Earnings Ratio

  • The Price/Earnings ratio is 19.12, which indicates a rather expensive current valuation of CXX.
  • CXX's Price/Earnings ratio is a bit cheaper when compared to the industry. CXX is cheaper than 66.67% of the companies in the same industry.
  • Compared to an average S&P500 Price/Earnings ratio of 27.03, CXX is valued a bit cheaper.
  • CXX is valuated rather expensively with a Price/Forward Earnings ratio of 18.41.
  • Based on the Price/Forward Earnings ratio, CXX is valued a bit cheaper than the industry average as 66.67% of the companies are valued more expensively.
  • The average S&P500 Price/Forward Earnings ratio is at 25.11. CXX is valued slightly cheaper when compared to this.
Industry RankSector Rank
PE 19.12
Fwd PE 18.41
CXX.DE Price Earnings VS Forward Price EarningsCXX.DE Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • Based on the Enterprise Value to EBITDA ratio, CXX is valued a bit cheaper than the industry average as 66.67% of the companies are valued more expensively.
  • Compared to the rest of the industry, the Price/Free Cash Flow ratio of CXX indicates a somewhat cheap valuation: CXX is cheaper than 75.00% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF 19.48
EV/EBITDA 13.92
CXX.DE Per share dataCXX.DE EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40

4.3 Compensation for Growth

  • CXX's earnings are expected to decrease with -2.27% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)18.86
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%

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Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

5

5. CXX.DE Dividend Analysis

5.1 Amount

  • With a Yearly Dividend Yield of 3.91%, CXX has a reasonable but not impressive dividend return.
  • Compared to an average industry Dividend Yield of 2.60, CXX pays a better dividend. On top of this CXX pays more dividend than 91.67% of the companies listed in the same industry.
  • CXX's Dividend Yield is rather good when compared to the S&P500 average which is at 1.82.
Industry RankSector Rank
Dividend Yield 3.91%

5.2 History

  • The dividend of CXX has a limited annual growth rate of 2.88%.
Dividend Growth(5Y)2.88%
Div Incr YearsN/A
Div Non Decr YearsN/A
CXX.DE Yearly Dividends per shareCXX.DE Yearly Dividends per shareYearly Dividends per share 2021 2022 2025 2026 1 2 3

5.3 Sustainability

  • CXX pays out 79.74% of its income as dividend. This is not a sustainable payout ratio.
  • CXX's earnings are growing slower than its dividend. This means the dividend growth is not sustainable.
DP79.74%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
CXX.DE Yearly Income VS Free CF VS DividendCXX.DE Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 200M 400M 600M 800M 1B
CXX.DE Dividend Payout.CXX.DE Dividend Payout, showing the Payout Ratio.CXX.DE Dividend Payout.PayoutRetained Earnings

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CXX.DE Fundamentals: All Metrics, Ratios and Statistics

CLOROX COMPANY

FRA:CXX (3/3/2026, 7:00:00 PM)

108

0 (0%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryHousehold Products
Earnings (Last)02-03
Earnings (Next)05-04
Inst Owners89.77%
Inst Owner ChangeN/A
Ins Owners0.4%
Ins Owner ChangeN/A
Market Cap13.06B
Revenue(TTM)6.76B
Net Income(TTM)755.00M
Analysts54.81
Price Target104.36 (-3.37%)
Short Float %N/A
Short RatioN/A
Dividend
Industry RankSector Rank
Dividend Yield 3.91%
Yearly Dividend4.13
Dividend Growth(5Y)2.88%
DP79.74%
Div Incr YearsN/A
Div Non Decr YearsN/A
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)1.49%
Min EPS beat(2)-3.99%
Max EPS beat(2)6.97%
EPS beat(4)2
Avg EPS beat(4)5.85%
Min EPS beat(4)-8.29%
Max EPS beat(4)28.7%
EPS beat(8)6
Avg EPS beat(8)12.97%
EPS beat(12)10
Avg EPS beat(12)48.42%
EPS beat(16)13
Avg EPS beat(16)42.93%
Revenue beat(2)2
Avg Revenue beat(2)0.98%
Min Revenue beat(2)0.9%
Max Revenue beat(2)1.06%
Revenue beat(4)3
Avg Revenue beat(4)-0.19%
Min Revenue beat(4)-4.3%
Max Revenue beat(4)1.58%
Revenue beat(8)5
Avg Revenue beat(8)0.09%
Revenue beat(12)9
Avg Revenue beat(12)2.15%
Revenue beat(16)11
Avg Revenue beat(16)1.6%
PT rev (1m)-2.58%
PT rev (3m)-7.88%
EPS NQ rev (1m)-0.8%
EPS NQ rev (3m)-0.54%
EPS NY rev (1m)-0.18%
EPS NY rev (3m)-0.85%
Revenue NQ rev (1m)0.18%
Revenue NQ rev (3m)0.18%
Revenue NY rev (1m)0.11%
Revenue NY rev (3m)-0.06%
Valuation
Industry RankSector Rank
PE 19.12
Fwd PE 18.41
P/S 2.24
P/FCF 19.48
P/OCF 15.4
P/B N/A
P/tB N/A
EV/EBITDA 13.92
EPS(TTM)5.65
EY5.23%
EPS(NY)5.87
Fwd EY5.43%
FCF(TTM)5.54
FCFY5.13%
OCF(TTM)7.01
OCFY6.49%
SpS48.16
BVpS-0.89
TBVpS-13.63
PEG (NY)N/A
PEG (5Y)18.86
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 13.45%
ROE N/A
ROCE 31.48%
ROIC 21.55%
ROICexc 23.01%
ROICexgc 49.39%
OM 15.21%
PM (TTM) 11.17%
GM 44.16%
FCFM 11.51%
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
ROICexc(3y)19.75%
ROICexc(5y)18.87%
ROICexgc(3y)40.28%
ROICexgc(5y)41.99%
ROCE(3y)24.92%
ROCE(5y)23.9%
ROICexgc growth 3Y25.21%
ROICexgc growth 5Y-4.26%
ROICexc growth 3Y28.43%
ROICexc growth 5Y1.01%
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
F-Score6
Asset Turnover1.2
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 3.59
Debt/EBITDA 2.23
Cap/Depr 92.38%
Cap/Sales 3.05%
Interest Coverage 250
Cash Conversion 78.66%
Profit Quality 103.05%
Current Ratio 0.74
Quick Ratio 0.48
Altman-Z 3.31
F-Score6
WACC7.76%
ROIC/WACC2.78
Cap/Depr(3y)95.76%
Cap/Depr(5y)111.24%
Cap/Sales(3y)3.06%
Cap/Sales(5y)3.44%
Profit Quality(3y)296.87%
Profit Quality(5y)227.9%
High Growth Momentum
Growth
EPS 1Y (TTM)-5.48%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-10.32%
EPS Next Y-22.86%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
EPS Next 5Y2.38%
Revenue 1Y (TTM)-5.68%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-0.77%
Revenue Next Year-7.87%
Revenue Next 2Y-0.63%
Revenue Next 3Y0.73%
Revenue Next 5Y1.4%
EBIT growth 1Y-2.93%
EBIT growth 3Y18.51%
EBIT growth 5Y-1.39%
EBIT Next Year6.37%
EBIT Next 3Y8.4%
EBIT Next 5Y6.97%
FCF growth 1Y6.87%
FCF growth 3Y12.46%
FCF growth 5Y-10.05%
OCF growth 1Y4.24%
OCF growth 3Y7.67%
OCF growth 5Y-8.7%

CLOROX COMPANY / CXX.DE FAQ

Can you provide the ChartMill fundamental rating for CLOROX COMPANY?

ChartMill assigns a fundamental rating of 4 / 10 to CXX.DE.


What is the valuation status of CLOROX COMPANY (CXX.DE) stock?

ChartMill assigns a valuation rating of 4 / 10 to CLOROX COMPANY (CXX.DE). This can be considered as Fairly Valued.


How profitable is CLOROX COMPANY (CXX.DE) stock?

CLOROX COMPANY (CXX.DE) has a profitability rating of 5 / 10.


Can you provide the PE and PB ratios for CXX stock?

The Price/Earnings (PE) ratio for CLOROX COMPANY (CXX.DE) is 19.12 and the Price/Book (PB) ratio is -121.24.


How sustainable is the dividend of CLOROX COMPANY (CXX.DE) stock?

The dividend rating of CLOROX COMPANY (CXX.DE) is 5 / 10 and the dividend payout ratio is 79.74%.