CLOROX COMPANY (CXX.DE) Fundamental Analysis & Valuation

FRA:CXX • US1890541097

108 EUR
0 (0%)
Last: Mar 3, 2026, 07:00 PM
Overview Stock Chart Technical Analysis Fundamental Analysis Forecast Earnings Financials Ownership

This CXX.DE fundamental analysis includes valuation metrics, fair value assessment, financial health analysis, profitability trends, growth metrics and dividend sustainability analysis.

Fundamental Rating

4

Taking everything into account, CXX scores 4 out of 10 in our fundamental rating. CXX was compared to 12 industry peers in the Household Products industry. CXX has only an average score on both its financial health and profitability. CXX is not valued too expensively and it also shows a decent growth rate.


Dividend Valuation Growth Profitability Health

5

1. CXX.DE Profitability Analysis

1.1 Basic Checks

  • CXX had positive earnings in the past year.
  • In the past year CXX had a positive cash flow from operations.
  • Each year in the past 5 years CXX has been profitable.
  • In the past 5 years CXX always reported a positive cash flow from operatings.
CXX.DE Yearly Net Income VS EBIT VS OCF VS FCFCXX.DE Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 500M 1B 1.5B

1.2 Ratios

  • CXX has a better Return On Assets (13.45%) than 91.67% of its industry peers.
  • Looking at the Return On Invested Capital, with a value of 21.55%, CXX belongs to the top of the industry, outperforming 83.33% of the companies in the same industry.
  • CXX had an Average Return On Invested Capital over the past 3 years of 18.59%. This is in line with the industry average of 18.12%.
  • The last Return On Invested Capital (21.55%) for CXX is above the 3 year average (18.59%), which is a sign of increasing profitability.
Industry RankSector Rank
ROA 13.45%
ROE N/A
ROIC 21.55%
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
CXX.DE Yearly ROA, ROE, ROICCXX.DE Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 50 100 150 200 250

1.3 Margins

  • CXX has a Profit Margin (11.17%) which is in line with its industry peers.
  • In the last couple of years the Profit Margin of CXX has declined.
  • CXX has a Operating Margin of 15.21%. This is comparable to the rest of the industry: CXX outperforms 41.67% of its industry peers.
  • In the last couple of years the Operating Margin of CXX has declined.
  • CXX has a worse Gross Margin (44.16%) than 66.67% of its industry peers.
  • CXX's Gross Margin has been stable in the last couple of years.
Industry RankSector Rank
OM 15.21%
PM (TTM) 11.17%
GM 44.16%
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
CXX.DE Yearly Profit, Operating, Gross MarginsCXX.DE Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 10 20 30 40

More info and screens

ROAROEROICOperating and Profit MarginShow most profitable peers

4

2. CXX.DE Health Analysis

2.1 Basic Checks

  • CXX has a Return on Invested Capital (ROIC), which is well above the Cost of Capital (WACC), which means it is creating value.
  • Compared to 1 year ago, CXX has less shares outstanding
  • Compared to 5 years ago, CXX has less shares outstanding
  • CXX has a worse debt/assets ratio than last year.
CXX.DE Yearly Shares OutstandingCXX.DE Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 20M 40M 60M 80M 100M
CXX.DE Yearly Total Debt VS Total AssetsCXX.DE Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2B 4B 6B

2.2 Solvency

  • An Altman-Z score of 3.31 indicates that CXX is not in any danger for bankruptcy at the moment.
  • Looking at the Altman-Z score, with a value of 3.31, CXX is in line with its industry, outperforming 50.00% of the companies in the same industry.
  • CXX has a debt to FCF ratio of 3.59. This is a good value and a sign of high solvency as CXX would need 3.59 years to pay back of all of its debts.
  • The Debt to FCF ratio of CXX (3.59) is comparable to the rest of the industry.
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 3.59
Altman-Z 3.31
ROIC/WACC2.78
WACC7.75%
CXX.DE Yearly LT Debt VS Equity VS FCFCXX.DE Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 500M 1B 1.5B 2B 2.5B

2.3 Liquidity

  • CXX has a Current Ratio of 0.74. This is a bad value and indicates that CXX is not financially healthy enough and could expect problems in meeting its short term obligations.
  • CXX's Current ratio of 0.74 is in line compared to the rest of the industry. CXX outperforms 50.00% of its industry peers.
  • A Quick Ratio of 0.48 indicates that CXX may have some problems paying its short term obligations.
  • CXX's Quick ratio of 0.48 is on the low side compared to the rest of the industry. CXX is outperformed by 66.67% of its industry peers.
Industry RankSector Rank
Current Ratio 0.74
Quick Ratio 0.48
CXX.DE Yearly Current Assets VS Current LiabilitesCXX.DE Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 500M 1B 1.5B 2B

More info and screens

WACCDebt/EquityHow to determine the health of a companyAltman-Z scoreShow peers with great health

4

3. CXX.DE Growth Analysis

3.1 Past

  • The earnings per share for CXX have decreased by -5.48% in the last year.
  • CXX shows a small growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 1.01% yearly.
  • The Revenue has decreased by -5.68% in the past year.
  • Measured over the past years, CXX shows a small growth in Revenue. The Revenue has been growing by 1.11% on average per year.
EPS 1Y (TTM)-5.48%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-10.32%
Revenue 1Y (TTM)-5.68%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-0.77%

3.2 Future

  • CXX is expected to show a small growth in Earnings Per Share. In the coming years, the EPS will grow by 2.38% yearly.
  • Based on estimates for the next years, CXX will show a small growth in Revenue. The Revenue will grow by 1.40% on average per year.
EPS Next Y-22.86%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
EPS Next 5Y2.38%
Revenue Next Year-7.87%
Revenue Next 2Y-0.63%
Revenue Next 3Y0.73%
Revenue Next 5Y1.4%

3.3 Evolution

  • When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
  • The Revenue growth rate is accelerating: in the next years the growth will be better than in the last years.
CXX.DE Yearly Revenue VS EstimatesCXX.DE Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 2B 4B 6B 8B
CXX.DE Yearly EPS VS EstimatesCXX.DE Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2017 2019 2021 2023 2025 2027 2029 2031 2033 2 4 6 8 10

More info and screens

Find the best growth stocksShow best growing peers

4

4. CXX.DE Valuation Analysis

4.1 Price/Earnings Ratio

  • The Price/Earnings ratio is 19.12, which indicates a rather expensive current valuation of CXX.
  • Based on the Price/Earnings ratio, CXX is valued a bit cheaper than 66.67% of the companies in the same industry.
  • CXX's Price/Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 26.83.
  • The Price/Forward Earnings ratio is 18.41, which indicates a rather expensive current valuation of CXX.
  • Compared to the rest of the industry, the Price/Forward Earnings ratio of CXX indicates a somewhat cheap valuation: CXX is cheaper than 66.67% of the companies listed in the same industry.
  • Compared to an average S&P500 Price/Forward Earnings ratio of 24.95, CXX is valued a bit cheaper.
Industry RankSector Rank
PE 19.12
Fwd PE 18.41
CXX.DE Price Earnings VS Forward Price EarningsCXX.DE Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • 66.67% of the companies in the same industry are more expensive than CXX, based on the Enterprise Value to EBITDA ratio.
  • Compared to the rest of the industry, the Price/Free Cash Flow ratio of CXX indicates a somewhat cheap valuation: CXX is cheaper than 75.00% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF 19.48
EV/EBITDA 13.92
CXX.DE Per share dataCXX.DE EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40

4.3 Compensation for Growth

  • CXX's earnings are expected to decrease with -2.27% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)18.86
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%

More info and screens

Price/EarningsPrice/FCFFCF per shareEV/EBITDAPEG RATIOShow best valued peers

5

5. CXX.DE Dividend Analysis

5.1 Amount

  • CXX has a Yearly Dividend Yield of 3.91%.
  • Compared to an average industry Dividend Yield of 2.60, CXX pays a better dividend. On top of this CXX pays more dividend than 91.67% of the companies listed in the same industry.
  • Compared to an average S&P500 Dividend Yield of 1.82, CXX pays a better dividend.
Industry RankSector Rank
Dividend Yield 3.91%

5.2 History

  • The dividend of CXX has a limited annual growth rate of 2.88%.
Dividend Growth(5Y)2.88%
Div Incr YearsN/A
Div Non Decr YearsN/A
CXX.DE Yearly Dividends per shareCXX.DE Yearly Dividends per shareYearly Dividends per share 2021 2022 2025 2026 1 2 3

5.3 Sustainability

  • CXX pays out 79.74% of its income as dividend. This is not a sustainable payout ratio.
  • The dividend of CXX is growing, but the earnings are growing slower. This means the dividend growth is not sustainable.
DP79.74%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
CXX.DE Yearly Income VS Free CF VS DividendCXX.DE Yearly Income VS Free CF VS DividendYearly Income VS Free CF VS Dividend 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 200M 400M 600M 800M 1B
CXX.DE Dividend Payout.CXX.DE Dividend Payout, showing the Payout Ratio.CXX.DE Dividend Payout.PayoutRetained Earnings

More info and screens

Find the best dividend stocksShow peers with best dividend

CXX.DE Fundamentals: All Metrics, Ratios and Statistics

CLOROX COMPANY

FRA:CXX (3/3/2026, 7:00:00 PM)

108

0 (0%)

Chartmill FA Rating
GICS SectorConsumer Staples
GICS IndustryGroupHousehold & Personal Products
GICS IndustryHousehold Products
Earnings (Last)02-03
Earnings (Next)05-04
Inst Owners89.77%
Inst Owner ChangeN/A
Ins Owners0.4%
Ins Owner ChangeN/A
Market Cap13.06B
Revenue(TTM)6.76B
Net Income(TTM)755.00M
Analysts54.81
Price Target104.36 (-3.37%)
Short Float %N/A
Short RatioN/A
Dividend
Industry RankSector Rank
Dividend Yield 3.91%
Yearly Dividend4.13
Dividend Growth(5Y)2.88%
DP79.74%
Div Incr YearsN/A
Div Non Decr YearsN/A
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)1.49%
Min EPS beat(2)-3.99%
Max EPS beat(2)6.97%
EPS beat(4)2
Avg EPS beat(4)5.85%
Min EPS beat(4)-8.29%
Max EPS beat(4)28.7%
EPS beat(8)6
Avg EPS beat(8)12.97%
EPS beat(12)10
Avg EPS beat(12)48.42%
EPS beat(16)13
Avg EPS beat(16)42.93%
Revenue beat(2)2
Avg Revenue beat(2)0.98%
Min Revenue beat(2)0.9%
Max Revenue beat(2)1.06%
Revenue beat(4)3
Avg Revenue beat(4)-0.19%
Min Revenue beat(4)-4.3%
Max Revenue beat(4)1.58%
Revenue beat(8)5
Avg Revenue beat(8)0.09%
Revenue beat(12)9
Avg Revenue beat(12)2.15%
Revenue beat(16)11
Avg Revenue beat(16)1.6%
PT rev (1m)-2.58%
PT rev (3m)-7.88%
EPS NQ rev (1m)-0.8%
EPS NQ rev (3m)-0.54%
EPS NY rev (1m)-0.18%
EPS NY rev (3m)-0.85%
Revenue NQ rev (1m)0.18%
Revenue NQ rev (3m)0.18%
Revenue NY rev (1m)0.11%
Revenue NY rev (3m)-0.06%
Valuation
Industry RankSector Rank
PE 19.12
Fwd PE 18.41
P/S 2.24
P/FCF 19.48
P/OCF 15.4
P/B N/A
P/tB N/A
EV/EBITDA 13.92
EPS(TTM)5.65
EY5.23%
EPS(NY)5.87
Fwd EY5.43%
FCF(TTM)5.54
FCFY5.13%
OCF(TTM)7.01
OCFY6.49%
SpS48.16
BVpS-0.89
TBVpS-13.63
PEG (NY)N/A
PEG (5Y)18.86
Graham NumberN/A
Profitability
Industry RankSector Rank
ROA 13.45%
ROE N/A
ROCE 31.48%
ROIC 21.55%
ROICexc 23.01%
ROICexgc 49.39%
OM 15.21%
PM (TTM) 11.17%
GM 44.16%
FCFM 11.51%
ROA(3y)7.31%
ROA(5y)8.13%
ROE(3y)135.14%
ROE(5y)132.26%
ROIC(3y)18.59%
ROIC(5y)17.73%
ROICexc(3y)19.75%
ROICexc(5y)18.87%
ROICexgc(3y)40.28%
ROICexgc(5y)41.99%
ROCE(3y)24.92%
ROCE(5y)23.9%
ROICexgc growth 3Y25.21%
ROICexgc growth 5Y-4.26%
ROICexc growth 3Y28.43%
ROICexc growth 5Y1.01%
OM growth 3Y18.52%
OM growth 5Y-2.48%
PM growth 3Y20.6%
PM growth 5Y-3.98%
GM growth 3Y8.04%
GM growth 5Y-0.18%
F-Score6
Asset Turnover1.2
Health
Industry RankSector Rank
Debt/Equity N/A
Debt/FCF 3.59
Debt/EBITDA 2.23
Cap/Depr 92.38%
Cap/Sales 3.05%
Interest Coverage 250
Cash Conversion 78.66%
Profit Quality 103.05%
Current Ratio 0.74
Quick Ratio 0.48
Altman-Z 3.31
F-Score6
WACC7.75%
ROIC/WACC2.78
Cap/Depr(3y)95.76%
Cap/Depr(5y)111.24%
Cap/Sales(3y)3.06%
Cap/Sales(5y)3.44%
Profit Quality(3y)296.87%
Profit Quality(5y)227.9%
High Growth Momentum
Growth
EPS 1Y (TTM)-5.48%
EPS 3Y23.44%
EPS 5Y1.01%
EPS Q2Q%-10.32%
EPS Next Y-22.86%
EPS Next 2Y-6.14%
EPS Next 3Y-2.27%
EPS Next 5Y2.38%
Revenue 1Y (TTM)-5.68%
Revenue growth 3Y-0.01%
Revenue growth 5Y1.11%
Sales Q2Q%-0.77%
Revenue Next Year-7.87%
Revenue Next 2Y-0.63%
Revenue Next 3Y0.73%
Revenue Next 5Y1.4%
EBIT growth 1Y-2.93%
EBIT growth 3Y18.51%
EBIT growth 5Y-1.39%
EBIT Next Year6.37%
EBIT Next 3Y8.4%
EBIT Next 5Y6.97%
FCF growth 1Y6.87%
FCF growth 3Y12.46%
FCF growth 5Y-10.05%
OCF growth 1Y4.24%
OCF growth 3Y7.67%
OCF growth 5Y-8.7%

CLOROX COMPANY / CXX.DE FAQ

Can you provide the ChartMill fundamental rating for CLOROX COMPANY?

ChartMill assigns a fundamental rating of 4 / 10 to CXX.DE.


What is the valuation status of CLOROX COMPANY (CXX.DE) stock?

ChartMill assigns a valuation rating of 4 / 10 to CLOROX COMPANY (CXX.DE). This can be considered as Fairly Valued.


How profitable is CLOROX COMPANY (CXX.DE) stock?

CLOROX COMPANY (CXX.DE) has a profitability rating of 5 / 10.


Can you provide the PE and PB ratios for CXX stock?

The Price/Earnings (PE) ratio for CLOROX COMPANY (CXX.DE) is 19.12 and the Price/Book (PB) ratio is -121.24.


How sustainable is the dividend of CLOROX COMPANY (CXX.DE) stock?

The dividend rating of CLOROX COMPANY (CXX.DE) is 5 / 10 and the dividend payout ratio is 79.74%.