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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - NASDAQ:BIDU - US0567521085 - ADR

114.78 USD
+2.96 (+2.65%)
Last: 9/12/2025, 7:12:08 PM
114.77 USD
-0.01 (-0.01%)
After Hours: 9/12/2025, 7:12:08 PM
Fundamental Rating

4

Overall BIDU gets a fundamental rating of 4 out of 10. We evaluated BIDU against 69 industry peers in the Interactive Media & Services industry. While BIDU is still in line with the averages on profitability rating, there are concerns on its financial health. BIDU has a correct valuation and a medium growth rate.


Dividend Valuation Growth Profitability Health

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6

1. Profitability

1.1 Basic Checks

In the past year BIDU was profitable.
BIDU had a negative operating cash flow in the past year.
Each year in the past 5 years BIDU has been profitable.
Each year in the past 5 years BIDU had a positive operating cash flow.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

BIDU has a better Return On Assets (6.05%) than 78.26% of its industry peers.
The Return On Equity of BIDU (9.92%) is better than 79.71% of its industry peers.
BIDU has a Return On Invested Capital of 4.02%. This is in the better half of the industry: BIDU outperforms 69.57% of its industry peers.
Measured over the past 3 years, the Average Return On Invested Capital for BIDU is significantly below the industry average of 12.98%.
Industry RankSector Rank
ROA 6.05%
ROE 9.92%
ROIC 4.02%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

BIDU's Profit Margin of 20.53% is amongst the best of the industry. BIDU outperforms 88.41% of its industry peers.
In the last couple of years the Profit Margin of BIDU has grown nicely.
The Operating Margin of BIDU (13.27%) is better than 76.81% of its industry peers.
BIDU's Operating Margin has improved in the last couple of years.
BIDU has a worse Gross Margin (47.11%) than 62.32% of its industry peers.
BIDU's Gross Margin has improved in the last couple of years.
Industry RankSector Rank
OM 13.27%
PM (TTM) 20.53%
GM 47.11%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

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3

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) below the Cost of Capital (WACC), BIDU is destroying value.
The number of shares outstanding for BIDU remains at a similar level compared to 1 year ago.
BIDU has more shares outstanding than it did 5 years ago.
BIDU has a better debt/assets ratio than last year.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

A Debt/Equity ratio of 0.23 indicates that BIDU is not too dependend on debt financing.
BIDU has a Debt to Equity ratio (0.23) which is comparable to the rest of the industry.
Industry RankSector Rank
Debt/Equity 0.23
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.59
WACC6.79%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

BIDU has a Current Ratio of 1.85. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
BIDU has a Current ratio (1.85) which is in line with its industry peers.
A Quick Ratio of 1.85 indicates that BIDU should not have too much problems paying its short term obligations.
BIDU has a Quick ratio of 1.85. This is comparable to the rest of the industry: BIDU outperforms 47.83% of its industry peers.
Industry RankSector Rank
Current Ratio 1.85
Quick Ratio 1.85
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

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4

3. Growth

3.1 Past

The earnings per share for BIDU have decreased strongly by -18.31% in the last year.
The Earnings Per Share has been growing by 8.10% on average over the past years. This is quite good.
BIDU shows a decrease in Revenue. In the last year, the revenue decreased by -1.48%.
The Revenue has been growing slightly by 4.39% on average over the past years.
EPS 1Y (TTM)-18.31%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.39%
Revenue 1Y (TTM)-1.48%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.59%

3.2 Future

Based on estimates for the next years, BIDU will show a quite strong growth in Earnings Per Share. The EPS will grow by 11.13% on average per year.
Based on estimates for the next years, BIDU will show a small growth in Revenue. The Revenue will grow by 4.28% on average per year.
EPS Next Y-22.03%
EPS Next 2Y-7.05%
EPS Next 3Y-0.3%
EPS Next 5Y11.13%
Revenue Next Year-0.87%
Revenue Next 2Y2.03%
Revenue Next 3Y3.8%
Revenue Next 5Y4.28%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

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4

4. Valuation

4.1 Price/Earnings Ratio

A Price/Earnings ratio of 12.02 indicates a correct valuation of BIDU.
Based on the Price/Earnings ratio, BIDU is valued a bit cheaper than 78.26% of the companies in the same industry.
The average S&P500 Price/Earnings ratio is at 27.30. BIDU is valued rather cheaply when compared to this.
BIDU is valuated correctly with a Price/Forward Earnings ratio of 12.32.
78.26% of the companies in the same industry are more expensive than BIDU, based on the Price/Forward Earnings ratio.
Compared to an average S&P500 Price/Forward Earnings ratio of 22.73, BIDU is valued a bit cheaper.
Industry RankSector Rank
PE 12.02
Fwd PE 12.32
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

97.10% of the companies in the same industry are more expensive than BIDU, based on the Enterprise Value to EBITDA ratio.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 3.62
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

The decent profitability rating of BIDU may justify a higher PE ratio.
PEG (NY)N/A
PEG (5Y)1.48
EPS Next 2Y-7.05%
EPS Next 3Y-0.3%

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0

5. Dividend

5.1 Amount

No dividends for BIDU!.
Industry RankSector Rank
Dividend Yield N/A

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BAIDU INC - SPON ADR

NASDAQ:BIDU (9/12/2025, 7:12:08 PM)

After market: 114.77 -0.01 (-0.01%)

114.78

+2.96 (+2.65%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)08-20 2025-08-20/bmo
Earnings (Next)11-19 2025-11-19/bmo
Inst Owners28.9%
Inst Owner Change-26.27%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap40.25B
Analysts76.84
Price Target101.33 (-11.72%)
Short Float %19.14%
Short Ratio1.64
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)12.41%
Min EPS beat(2)1.48%
Max EPS beat(2)23.35%
EPS beat(4)3
Avg EPS beat(4)15.74%
Min EPS beat(4)-7.11%
Max EPS beat(4)45.24%
EPS beat(8)7
Avg EPS beat(8)17.43%
EPS beat(12)11
Avg EPS beat(12)17.93%
EPS beat(16)15
Avg EPS beat(16)25.6%
Revenue beat(2)1
Avg Revenue beat(2)0.42%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)2.95%
Revenue beat(4)2
Avg Revenue beat(4)-0.09%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.73%
Revenue beat(12)6
Avg Revenue beat(12)-0.17%
Revenue beat(16)8
Avg Revenue beat(16)-0.2%
PT rev (1m)-4.89%
PT rev (3m)-6.53%
EPS NQ rev (1m)-26.34%
EPS NQ rev (3m)-51.93%
EPS NY rev (1m)-12.19%
EPS NY rev (3m)-20.33%
Revenue NQ rev (1m)-6.31%
Revenue NQ rev (3m)-13.54%
Revenue NY rev (1m)-1.11%
Revenue NY rev (3m)-2.4%
Valuation
Industry RankSector Rank
PE 12.02
Fwd PE 12.32
P/S 2.16
P/FCF N/A
P/OCF N/A
P/B 1.04
P/tB 1.35
EV/EBITDA 3.62
EPS(TTM)9.55
EY8.32%
EPS(NY)9.31
Fwd EY8.12%
FCF(TTM)-0.1
FCFYN/A
OCF(TTM)-0.1
OCFYN/A
SpS53.17
BVpS110.1
TBVpS85.26
PEG (NY)N/A
PEG (5Y)1.48
Profitability
Industry RankSector Rank
ROA 6.05%
ROE 9.92%
ROCE 4.82%
ROIC 4.02%
ROICexc 6.03%
ROICexgc 8.03%
OM 13.27%
PM (TTM) 20.53%
GM 47.11%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexcg growth 3Y-1.65%
ROICexcg growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score2
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.23
Debt/FCF N/A
Debt/EBITDA 1.64
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.85
Quick Ratio 1.85
Altman-Z N/A
F-Score2
WACC6.79%
ROIC/WACC0.59
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-18.31%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.39%
EPS Next Y-22.03%
EPS Next 2Y-7.05%
EPS Next 3Y-0.3%
EPS Next 5Y11.13%
Revenue 1Y (TTM)-1.48%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.59%
Revenue Next Year-0.87%
Revenue Next 2Y2.03%
Revenue Next 3Y3.8%
Revenue Next 5Y4.28%
EBIT growth 1Y-23.67%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year2.87%
EBIT Next 3Y7.97%
EBIT Next 5Y10.22%
FCF growth 1Y-100.73%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-100.73%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%