BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA • Nasdaq • NASDAQ:BIDU • US0567521085

153.18 USD
-4.33 (-2.75%)
At close: Jan 30, 2026
152.67 USD
-0.51 (-0.33%)
After Hours: 1/30/2026, 8:00:02 PM
Fundamental Rating

4

Taking everything into account, BIDU scores 4 out of 10 in our fundamental rating. BIDU was compared to 70 industry peers in the Interactive Media & Services industry. While BIDU is still in line with the averages on profitability rating, there are concerns on its financial health. BIDU is valied quite expensively at the moment, while it does show a decent growth rate.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

  • BIDU had positive earnings in the past year.
  • In the past year BIDU has reported a negative cash flow from operations.
  • Each year in the past 5 years BIDU has been profitable.
  • In the past 5 years BIDU always reported a positive cash flow from operatings.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

  • BIDU has a Return On Assets (1.89%) which is comparable to the rest of the industry.
  • The Return On Equity of BIDU (3.18%) is better than 62.86% of its industry peers.
  • BIDU has a better Return On Invested Capital (2.96%) than 61.43% of its industry peers.
  • The Average Return On Invested Capital over the past 3 years for BIDU is significantly below the industry average of 13.53%.
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROIC 2.96%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 5 10 15

1.3 Margins

  • With a decent Profit Margin value of 6.45%, BIDU is doing good in the industry, outperforming 70.00% of the companies in the same industry.
  • BIDU's Profit Margin has improved in the last couple of years.
  • The Operating Margin of BIDU (9.81%) is better than 71.43% of its industry peers.
  • BIDU's Operating Margin has improved in the last couple of years.
  • Looking at the Gross Margin, with a value of 44.68%, BIDU is doing worse than 67.14% of the companies in the same industry.
  • In the last couple of years the Gross Margin of BIDU has grown nicely.
Industry RankSector Rank
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is just above the Cost of Capital (WACC), so BIDU is still creating some value.
  • Compared to 1 year ago, BIDU has about the same amount of shares outstanding.
  • The number of shares outstanding for BIDU has been increased compared to 5 years ago.
  • The debt/assets ratio for BIDU has been reduced compared to a year ago.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

  • BIDU has a Debt/Equity ratio of 0.26. This is a healthy value indicating a solid balance between debt and equity.
  • With a Debt to Equity ratio value of 0.26, BIDU perfoms like the industry average, outperforming 48.57% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.63
WACC4.67%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

  • BIDU has a Current Ratio of 1.91. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
  • BIDU has a Current ratio (1.91) which is comparable to the rest of the industry.
  • BIDU has a Quick Ratio of 1.91. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
  • BIDU has a Quick ratio of 1.91. This is comparable to the rest of the industry: BIDU outperforms 57.14% of its industry peers.
Industry RankSector Rank
Current Ratio 1.91
Quick Ratio 1.91
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

  • BIDU shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -21.30%.
  • The Earnings Per Share has been growing by 8.10% on average over the past years. This is quite good.
  • Looking at the last year, BIDU shows a decrease in Revenue. The Revenue has decreased by -2.60% in the last year.
  • Measured over the past years, BIDU shows a small growth in Revenue. The Revenue has been growing by 4.39% on average per year.
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%

3.2 Future

  • BIDU is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 10.86% yearly.
  • The Revenue is expected to grow by 4.92% on average over the next years.
EPS Next Y-28.77%
EPS Next 2Y-12.26%
EPS Next 3Y-3.83%
EPS Next 5Y10.86%
Revenue Next Year-2.7%
Revenue Next 2Y0.8%
Revenue Next 3Y2.48%
Revenue Next 5Y4.92%

3.3 Evolution

  • When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
  • When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

3

4. Valuation

4.1 Price/Earnings Ratio

  • With a Price/Earnings ratio of 17.02, BIDU is valued on the expensive side.
  • BIDU's Price/Earnings ratio is a bit cheaper when compared to the industry. BIDU is cheaper than 67.14% of the companies in the same industry.
  • When comparing the Price/Earnings ratio of BIDU to the average of the S&P500 Index (28.32), we can say BIDU is valued slightly cheaper.
  • With a Price/Forward Earnings ratio of 18.00, BIDU is valued on the expensive side.
  • BIDU's Price/Forward Earnings ratio is in line with the industry average.
  • BIDU is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 25.57, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 17.02
Fwd PE 18
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of BIDU indicates a somewhat cheap valuation: BIDU is cheaper than 78.57% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 7.36
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

  • BIDU has a very decent profitability rating, which may justify a higher PE ratio.
  • A cheap valuation may be justified as BIDU's earnings are expected to decrease with -3.83% in the coming years.
PEG (NY)N/A
PEG (5Y)2.1
EPS Next 2Y-12.26%
EPS Next 3Y-3.83%

0

5. Dividend

5.1 Amount

  • BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status for BIDU stock?

ChartMill assigns a valuation rating of 3 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Overvalued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the financial health of BAIDU INC - SPON ADR (BIDU) stock?

The financial health rating of BAIDU INC - SPON ADR (BIDU) is 3 / 10.