BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

NASDAQ:BIDU • US0567521085

132.65 USD
-0.98 (-0.73%)
At close: Feb 25, 2026
131.928 USD
-0.72 (-0.54%)
After Hours: 2/25/2026, 8:00:02 PM
Fundamental Rating

4

Taking everything into account, BIDU scores 4 out of 10 in our fundamental rating. BIDU was compared to 69 industry peers in the Interactive Media & Services industry. There are concerns on the financial health of BIDU while its profitability can be described as average. BIDU has a correct valuation and a medium growth rate.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

  • In the past year BIDU was profitable.
  • BIDU had a negative operating cash flow in the past year.
  • In the past 5 years BIDU has always been profitable.
  • BIDU had a positive operating cash flow in each of the past 5 years.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

  • BIDU's Return On Assets of 1.89% is in line compared to the rest of the industry. BIDU outperforms 57.97% of its industry peers.
  • The Return On Equity of BIDU (3.18%) is better than 60.87% of its industry peers.
  • BIDU has a Return On Invested Capital of 2.96%. This is in the better half of the industry: BIDU outperforms 60.87% of its industry peers.
  • The Average Return On Invested Capital over the past 3 years for BIDU is significantly below the industry average of 12.94%.
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROIC 2.96%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 5 10 15

1.3 Margins

  • The Profit Margin of BIDU (6.45%) is better than 71.01% of its industry peers.
  • In the last couple of years the Profit Margin of BIDU has grown nicely.
  • BIDU has a better Operating Margin (9.81%) than 71.01% of its industry peers.
  • In the last couple of years the Operating Margin of BIDU has grown nicely.
  • BIDU's Gross Margin of 44.68% is on the low side compared to the rest of the industry. BIDU is outperformed by 66.67% of its industry peers.
  • BIDU's Gross Margin has improved in the last couple of years.
Industry RankSector Rank
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

  • The Return on Invested Capital (ROIC) is just above the Cost of Capital (WACC), so BIDU is still creating some value.
  • Compared to 1 year ago, BIDU has about the same amount of shares outstanding.
  • The number of shares outstanding for BIDU has been increased compared to 5 years ago.
  • BIDU has a better debt/assets ratio than last year.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

  • BIDU has a Debt/Equity ratio of 0.26. This is a healthy value indicating a solid balance between debt and equity.
  • BIDU has a Debt to Equity ratio (0.26) which is in line with its industry peers.
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.66
WACC4.5%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

  • A Current Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
  • BIDU has a Current ratio (1.91) which is in line with its industry peers.
  • BIDU has a Quick Ratio of 1.91. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
  • BIDU has a Quick ratio (1.91) which is comparable to the rest of the industry.
Industry RankSector Rank
Current Ratio 1.91
Quick Ratio 1.91
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

  • BIDU shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -21.30%.
  • Measured over the past years, BIDU shows a quite strong growth in Earnings Per Share. The EPS has been growing by 8.10% on average per year.
  • BIDU shows a decrease in Revenue. In the last year, the revenue decreased by -2.60%.
  • The Revenue has been growing slightly by 4.39% on average over the past years.
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%

3.2 Future

  • Based on estimates for the next years, BIDU will show a quite strong growth in Earnings Per Share. The EPS will grow by 10.67% on average per year.
  • Based on estimates for the next years, BIDU will show a small growth in Revenue. The Revenue will grow by 4.74% on average per year.
EPS Next Y-28.82%
EPS Next 2Y-12.95%
EPS Next 3Y-4.19%
EPS Next 5Y10.67%
Revenue Next Year-2.68%
Revenue Next 2Y0.78%
Revenue Next 3Y2.79%
Revenue Next 5Y4.74%

3.3 Evolution

  • When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
  • The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

4

4. Valuation

4.1 Price/Earnings Ratio

  • A Price/Earnings ratio of 14.59 indicates a correct valuation of BIDU.
  • 60.87% of the companies in the same industry are more expensive than BIDU, based on the Price/Earnings ratio.
  • The average S&P500 Price/Earnings ratio is at 27.05. BIDU is valued slightly cheaper when compared to this.
  • The Price/Forward Earnings ratio is 15.68, which indicates a correct valuation of BIDU.
  • Compared to the rest of the industry, the Price/Forward Earnings ratio of BIDU is on the same level as its industry peers.
  • When comparing the Price/Forward Earnings ratio of BIDU to the average of the S&P500 Index (28.03), we can say BIDU is valued slightly cheaper.
Industry RankSector Rank
PE 14.59
Fwd PE 15.68
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

  • Based on the Enterprise Value to EBITDA ratio, BIDU is valued cheaply inside the industry as 81.16% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 5.84
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

  • BIDU has a very decent profitability rating, which may justify a higher PE ratio.
  • BIDU's earnings are expected to decrease with -4.19% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)1.8
EPS Next 2Y-12.95%
EPS Next 3Y-4.19%

0

5. Dividend

5.1 Amount

  • BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield 0%

BAIDU INC - SPON ADR

NASDAQ:BIDU (2/25/2026, 8:00:02 PM)

After market: 131.928 -0.72 (-0.54%)

132.65

-0.98 (-0.73%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)11-18
Earnings (Next)02-26
Inst Owners22.7%
Inst Owner Change-0.22%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap46.51B
Revenue(TTM)130.46B
Net Income(TTM)8.41B
Analysts80
Price Target165.89 (25.06%)
Short Float %20.2%
Short Ratio2.22
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)20.61%
Min EPS beat(2)-1.36%
Max EPS beat(2)42.58%
EPS beat(4)3
Avg EPS beat(4)27.45%
Min EPS beat(4)-1.36%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)19.8%
EPS beat(12)10
Avg EPS beat(12)20.56%
EPS beat(16)14
Avg EPS beat(16)27.33%
Revenue beat(2)0
Avg Revenue beat(2)-1.28%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)-0.45%
Revenue beat(4)2
Avg Revenue beat(4)0.2%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.58%
Revenue beat(12)5
Avg Revenue beat(12)-0.23%
Revenue beat(16)8
Avg Revenue beat(16)-0.15%
PT rev (1m)4.78%
PT rev (3m)15.73%
EPS NQ rev (1m)-1.13%
EPS NQ rev (3m)-3.85%
EPS NY rev (1m)-0.08%
EPS NY rev (3m)3.7%
Revenue NQ rev (1m)-0.02%
Revenue NQ rev (3m)-0.7%
Revenue NY rev (1m)0.02%
Revenue NY rev (3m)0.11%
Valuation
Industry RankSector Rank
PE 14.59
Fwd PE 15.68
P/S 2.45
P/FCF N/A
P/OCF N/A
P/B 1.21
P/tB 1.58
EV/EBITDA 5.84
EPS(TTM)9.09
EY6.85%
EPS(NY)8.46
Fwd EY6.38%
FCF(TTM)-1.35
FCFYN/A
OCF(TTM)-1.35
OCFYN/A
SpS54.06
BVpS109.62
TBVpS84.14
PEG (NY)N/A
PEG (5Y)1.8
Graham Number149.74
Profitability
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROCE 3.55%
ROIC 2.96%
ROICexc 4.48%
ROICexgc 6%
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexgc growth 3Y-1.65%
ROICexgc growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score1
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Debt/EBITDA 2.06
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.91
Quick Ratio 1.91
Altman-Z N/A
F-Score1
WACC4.5%
ROIC/WACC0.66
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
EPS Next Y-28.82%
EPS Next 2Y-12.95%
EPS Next 3Y-4.19%
EPS Next 5Y10.67%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%
Revenue Next Year-2.68%
Revenue Next 2Y0.78%
Revenue Next 3Y2.79%
Revenue Next 5Y4.74%
EBIT growth 1Y-43.72%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-8.99%
EBIT Next 3Y2.3%
EBIT Next 5Y16.6%
FCF growth 1Y-109.65%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-109.65%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status for BIDU stock?

ChartMill assigns a valuation rating of 4 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Fairly Valued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the financial health of BAIDU INC - SPON ADR (BIDU) stock?

The financial health rating of BAIDU INC - SPON ADR (BIDU) is 3 / 10.