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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - NASDAQ:BIDU - US0567521085 - ADR

143.2 USD
+2.97 (+2.12%)
Last: 10/3/2025, 9:55:06 AM
Fundamental Rating

4

BIDU gets a fundamental rating of 4 out of 10. The analysis compared the fundamentals against 69 industry peers in the Interactive Media & Services industry. There are concerns on the financial health of BIDU while its profitability can be described as average. BIDU has a correct valuation and a medium growth rate.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

BIDU had positive earnings in the past year.
BIDU had a negative operating cash flow in the past year.
Each year in the past 5 years BIDU has been profitable.
In the past 5 years BIDU always reported a positive cash flow from operatings.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

BIDU has a better Return On Assets (6.05%) than 78.26% of its industry peers.
The Return On Equity of BIDU (9.92%) is better than 79.71% of its industry peers.
BIDU has a better Return On Invested Capital (4.02%) than 69.57% of its industry peers.
Measured over the past 3 years, the Average Return On Invested Capital for BIDU is significantly below the industry average of 12.98%.
Industry RankSector Rank
ROA 6.05%
ROE 9.92%
ROIC 4.02%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

BIDU has a Profit Margin of 20.53%. This is amongst the best in the industry. BIDU outperforms 88.41% of its industry peers.
BIDU's Profit Margin has improved in the last couple of years.
BIDU has a Operating Margin of 13.27%. This is in the better half of the industry: BIDU outperforms 76.81% of its industry peers.
BIDU's Operating Margin has improved in the last couple of years.
Looking at the Gross Margin, with a value of 47.11%, BIDU is doing worse than 62.32% of the companies in the same industry.
BIDU's Gross Margin has improved in the last couple of years.
Industry RankSector Rank
OM 13.27%
PM (TTM) 20.53%
GM 47.11%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

BIDU has a Return on Invested Capital (ROIC), which is below the Cost of Capital (WACC), which means it is destroying value.
Compared to 1 year ago, BIDU has about the same amount of shares outstanding.
The number of shares outstanding for BIDU has been increased compared to 5 years ago.
The debt/assets ratio for BIDU has been reduced compared to a year ago.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

A Debt/Equity ratio of 0.23 indicates that BIDU is not too dependend on debt financing.
Looking at the Debt to Equity ratio, with a value of 0.23, BIDU is in line with its industry, outperforming 46.38% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.23
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.55
WACC7.35%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

A Current Ratio of 1.85 indicates that BIDU should not have too much problems paying its short term obligations.
BIDU has a Current ratio (1.85) which is comparable to the rest of the industry.
BIDU has a Quick Ratio of 1.85. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
With a Quick ratio value of 1.85, BIDU perfoms like the industry average, outperforming 47.83% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.85
Quick Ratio 1.85
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

The earnings per share for BIDU have decreased strongly by -18.31% in the last year.
BIDU shows quite a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 8.10% yearly.
The Revenue has decreased by -1.48% in the past year.
The Revenue has been growing slightly by 4.39% on average over the past years.
EPS 1Y (TTM)-18.31%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.39%
Revenue 1Y (TTM)-1.48%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.59%

3.2 Future

Based on estimates for the next years, BIDU will show a quite strong growth in Earnings Per Share. The EPS will grow by 11.13% on average per year.
Based on estimates for the next years, BIDU will show a small growth in Revenue. The Revenue will grow by 4.28% on average per year.
EPS Next Y-28.75%
EPS Next 2Y-9.78%
EPS Next 3Y-4.23%
EPS Next 5Y11.13%
Revenue Next Year-2.4%
Revenue Next 2Y1.26%
Revenue Next 3Y2.99%
Revenue Next 5Y4.28%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

4

4. Valuation

4.1 Price/Earnings Ratio

A Price/Earnings ratio of 14.99 indicates a correct valuation of BIDU.
Based on the Price/Earnings ratio, BIDU is valued a bit cheaper than the industry average as 71.01% of the companies are valued more expensively.
Compared to an average S&P500 Price/Earnings ratio of 27.86, BIDU is valued a bit cheaper.
With a Price/Forward Earnings ratio of 16.31, BIDU is valued correctly.
Compared to the rest of the industry, the Price/Forward Earnings ratio of BIDU indicates a somewhat cheap valuation: BIDU is cheaper than 63.77% of the companies listed in the same industry.
BIDU's Price/Forward Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 23.29.
Industry RankSector Rank
PE 14.99
Fwd PE 16.31
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, BIDU is valued cheaper than 92.75% of the companies in the same industry.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 5.48
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

BIDU has a very decent profitability rating, which may justify a higher PE ratio.
BIDU's earnings are expected to decrease with -4.23% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)1.85
EPS Next 2Y-9.78%
EPS Next 3Y-4.23%

0

5. Dividend

5.1 Amount

BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

BAIDU INC - SPON ADR

NASDAQ:BIDU (10/3/2025, 9:55:06 AM)

143.2

+2.97 (+2.12%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)08-20 2025-08-20/bmo
Earnings (Next)11-19 2025-11-19/bmo
Inst Owners23.31%
Inst Owner Change-26.27%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap50.21B
Analysts76.84
Price Target101.7 (-28.98%)
Short Float %21.57%
Short Ratio1.28
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)12.41%
Min EPS beat(2)1.48%
Max EPS beat(2)23.35%
EPS beat(4)3
Avg EPS beat(4)15.74%
Min EPS beat(4)-7.11%
Max EPS beat(4)45.24%
EPS beat(8)7
Avg EPS beat(8)17.43%
EPS beat(12)11
Avg EPS beat(12)17.93%
EPS beat(16)15
Avg EPS beat(16)25.6%
Revenue beat(2)1
Avg Revenue beat(2)0.42%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)2.95%
Revenue beat(4)2
Avg Revenue beat(4)-0.09%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.73%
Revenue beat(12)6
Avg Revenue beat(12)-0.17%
Revenue beat(16)8
Avg Revenue beat(16)-0.2%
PT rev (1m)-1.16%
PT rev (3m)-5.95%
EPS NQ rev (1m)-0.23%
EPS NQ rev (3m)-37.52%
EPS NY rev (1m)-8.61%
EPS NY rev (3m)-19.75%
Revenue NQ rev (1m)0.08%
Revenue NQ rev (3m)-7.96%
Revenue NY rev (1m)-1.54%
Revenue NY rev (3m)-3.8%
Valuation
Industry RankSector Rank
PE 14.99
Fwd PE 16.31
P/S 2.69
P/FCF N/A
P/OCF N/A
P/B 1.3
P/tB 1.68
EV/EBITDA 5.48
EPS(TTM)9.55
EY6.67%
EPS(NY)8.78
Fwd EY6.13%
FCF(TTM)-0.1
FCFYN/A
OCF(TTM)-0.1
OCFYN/A
SpS53.21
BVpS110.18
TBVpS85.33
PEG (NY)N/A
PEG (5Y)1.85
Profitability
Industry RankSector Rank
ROA 6.05%
ROE 9.92%
ROCE 4.82%
ROIC 4.02%
ROICexc 6.03%
ROICexgc 8.03%
OM 13.27%
PM (TTM) 20.53%
GM 47.11%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexcg growth 3Y-1.65%
ROICexcg growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score2
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.23
Debt/FCF N/A
Debt/EBITDA 1.64
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.85
Quick Ratio 1.85
Altman-Z N/A
F-Score2
WACC7.35%
ROIC/WACC0.55
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-18.31%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.39%
EPS Next Y-28.75%
EPS Next 2Y-9.78%
EPS Next 3Y-4.23%
EPS Next 5Y11.13%
Revenue 1Y (TTM)-1.48%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.59%
Revenue Next Year-2.4%
Revenue Next 2Y1.26%
Revenue Next 3Y2.99%
Revenue Next 5Y4.28%
EBIT growth 1Y-23.67%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-6.22%
EBIT Next 3Y6.26%
EBIT Next 5Y10.22%
FCF growth 1Y-100.73%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-100.73%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%