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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BIDU - US0567521085 - ADR

116.89 USD
+0.55 (+0.47%)
Last: 11/28/2025, 8:14:29 PM
116.9 USD
+0.01 (+0.01%)
After Hours: 11/28/2025, 8:14:29 PM
Fundamental Rating

4

Taking everything into account, BIDU scores 4 out of 10 in our fundamental rating. BIDU was compared to 70 industry peers in the Interactive Media & Services industry. BIDU has a medium profitability rating, but doesn't score so well on its financial health evaluation. BIDU is not valued too expensively and it also shows a decent growth rate.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

In the past year BIDU was profitable.
In the past year BIDU has reported a negative cash flow from operations.
In the past 5 years BIDU has always been profitable.
Each year in the past 5 years BIDU had a positive operating cash flow.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

Looking at the Return On Assets, with a value of 1.89%, BIDU is in line with its industry, outperforming 58.57% of the companies in the same industry.
The Return On Equity of BIDU (3.18%) is better than 61.43% of its industry peers.
With a decent Return On Invested Capital value of 2.96%, BIDU is doing good in the industry, outperforming 61.43% of the companies in the same industry.
The Average Return On Invested Capital over the past 3 years for BIDU is significantly below the industry average of 13.56%.
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROIC 2.96%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

BIDU has a Profit Margin of 6.45%. This is in the better half of the industry: BIDU outperforms 68.57% of its industry peers.
In the last couple of years the Profit Margin of BIDU has grown nicely.
BIDU has a Operating Margin of 9.81%. This is in the better half of the industry: BIDU outperforms 72.86% of its industry peers.
BIDU's Operating Margin has improved in the last couple of years.
Looking at the Gross Margin, with a value of 44.68%, BIDU is doing worse than 67.14% of the companies in the same industry.
BIDU's Gross Margin has improved in the last couple of years.
Industry RankSector Rank
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) below the Cost of Capital (WACC), BIDU is destroying value.
BIDU has about the same amout of shares outstanding than it did 1 year ago.
BIDU has more shares outstanding than it did 5 years ago.
Compared to 1 year ago, BIDU has an improved debt to assets ratio.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

A Debt/Equity ratio of 0.26 indicates that BIDU is not too dependend on debt financing.
BIDU's Debt to Equity ratio of 0.26 is in line compared to the rest of the industry. BIDU outperforms 47.14% of its industry peers.
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.43
WACC6.84%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

A Current Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
BIDU has a Current ratio (1.91) which is in line with its industry peers.
A Quick Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
BIDU has a Quick ratio (1.91) which is comparable to the rest of the industry.
Industry RankSector Rank
Current Ratio 1.91
Quick Ratio 1.91
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

BIDU shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -21.30%.
BIDU shows quite a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 8.10% yearly.
The Revenue has decreased by -2.60% in the past year.
BIDU shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 4.39% yearly.
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%

3.2 Future

Based on estimates for the next years, BIDU will show a quite strong growth in Earnings Per Share. The EPS will grow by 11.25% on average per year.
BIDU is expected to show a small growth in Revenue. In the coming years, the Revenue will grow by 4.93% yearly.
EPS Next Y-31.36%
EPS Next 2Y-13.12%
EPS Next 3Y-5.58%
EPS Next 5Y11.25%
Revenue Next Year-2.79%
Revenue Next 2Y0.83%
Revenue Next 3Y2.85%
Revenue Next 5Y4.93%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

4

4. Valuation

4.1 Price/Earnings Ratio

A Price/Earnings ratio of 13.24 indicates a correct valuation of BIDU.
Compared to the rest of the industry, the Price/Earnings ratio of BIDU indicates a somewhat cheap valuation: BIDU is cheaper than 72.86% of the companies listed in the same industry.
Compared to an average S&P500 Price/Earnings ratio of 26.31, BIDU is valued a bit cheaper.
The Price/Forward Earnings ratio is 14.28, which indicates a correct valuation of BIDU.
Based on the Price/Forward Earnings ratio, BIDU is valued a bit cheaper than 65.71% of the companies in the same industry.
When comparing the Price/Forward Earnings ratio of BIDU to the average of the S&P500 Index (36.59), we can say BIDU is valued rather cheaply.
Industry RankSector Rank
PE 13.24
Fwd PE 14.28
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, BIDU is valued cheaply inside the industry as 91.43% of the companies are valued more expensively.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 4.83
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

BIDU has a very decent profitability rating, which may justify a higher PE ratio.
BIDU's earnings are expected to decrease with -5.58% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)1.63
EPS Next 2Y-13.12%
EPS Next 3Y-5.58%

0

5. Dividend

5.1 Amount

BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

BAIDU INC - SPON ADR

NASDAQ:BIDU (11/28/2025, 8:14:29 PM)

After market: 116.9 +0.01 (+0.01%)

116.89

+0.55 (+0.47%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)11-18 2025-11-18/bmo
Earnings (Next)02-16 2026-02-16/amc
Inst Owners23.31%
Inst Owner Change8.55%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap40.99B
Revenue(TTM)130.46B
Net Income(TTM)8.41B
Analysts78.46
Price Target143.34 (22.63%)
Short Float %18.88%
Short Ratio1.16
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)20.61%
Min EPS beat(2)-1.36%
Max EPS beat(2)42.58%
EPS beat(4)3
Avg EPS beat(4)27.45%
Min EPS beat(4)-1.36%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)19.8%
EPS beat(12)10
Avg EPS beat(12)20.56%
EPS beat(16)14
Avg EPS beat(16)27.33%
Revenue beat(2)0
Avg Revenue beat(2)-1.28%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)-0.45%
Revenue beat(4)2
Avg Revenue beat(4)0.2%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.58%
Revenue beat(12)5
Avg Revenue beat(12)-0.23%
Revenue beat(16)8
Avg Revenue beat(16)-0.15%
PT rev (1m)14.07%
PT rev (3m)39.31%
EPS NQ rev (1m)-6.52%
EPS NQ rev (3m)-31.57%
EPS NY rev (1m)-0.3%
EPS NY rev (3m)-11.96%
Revenue NQ rev (1m)-0.47%
Revenue NQ rev (3m)-4.2%
Revenue NY rev (1m)-0.1%
Revenue NY rev (3m)-1.94%
Valuation
Industry RankSector Rank
PE 13.24
Fwd PE 14.28
P/S 2.23
P/FCF N/A
P/OCF N/A
P/B 1.1
P/tB 1.43
EV/EBITDA 4.83
EPS(TTM)8.83
EY7.55%
EPS(NY)8.19
Fwd EY7%
FCF(TTM)-1.31
FCFYN/A
OCF(TTM)-1.31
OCFYN/A
SpS52.53
BVpS106.5
TBVpS81.75
PEG (NY)N/A
PEG (5Y)1.63
Graham Number145.46
Profitability
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROCE 3.55%
ROIC 2.96%
ROICexc 4.48%
ROICexgc 6%
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexgc growth 3Y-1.65%
ROICexgc growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score1
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Debt/EBITDA 2.06
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.91
Quick Ratio 1.91
Altman-Z N/A
F-Score1
WACC6.84%
ROIC/WACC0.43
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
EPS Next Y-31.36%
EPS Next 2Y-13.12%
EPS Next 3Y-5.58%
EPS Next 5Y11.25%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%
Revenue Next Year-2.79%
Revenue Next 2Y0.83%
Revenue Next 3Y2.85%
Revenue Next 5Y4.93%
EBIT growth 1Y-43.72%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-6.22%
EBIT Next 3Y6.26%
EBIT Next 5Y16.81%
FCF growth 1Y-109.65%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-109.65%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status of BAIDU INC - SPON ADR (BIDU) stock?

ChartMill assigns a valuation rating of 4 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Fairly Valued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the earnings growth outlook for BAIDU INC - SPON ADR?

The Earnings per Share (EPS) of BAIDU INC - SPON ADR (BIDU) is expected to decline by -31.36% in the next year.