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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

NASDAQ:BIDU - US0567521085 - ADR

90.01 USD
+2.4 (+2.74%)
Last: 8/22/2025, 8:00:02 PM
90.1499 USD
+0.14 (+0.16%)
After Hours: 8/22/2025, 8:00:02 PM
Fundamental Rating

5

BIDU gets a fundamental rating of 5 out of 10. The analysis compared the fundamentals against 70 industry peers in the Interactive Media & Services industry. BIDU scores excellent on profitability, but there are some minor concerns on its financial health. A decent growth rate in combination with a cheap valuation! Better keep an eye on BIDU.


Dividend Valuation Growth Profitability Health

7

1. Profitability

1.1 Basic Checks

BIDU had positive earnings in the past year.
In the past year BIDU had a positive cash flow from operations.
In the past 5 years BIDU has always been profitable.
Each year in the past 5 years BIDU had a positive operating cash flow.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

The Return On Assets of BIDU (5.60%) is better than 72.86% of its industry peers.
BIDU has a better Return On Equity (9.43%) than 77.14% of its industry peers.
The Return On Invested Capital of BIDU (4.48%) is better than 72.86% of its industry peers.
The Average Return On Invested Capital over the past 3 years for BIDU is significantly below the industry average of 11.84%.
Industry RankSector Rank
ROA 5.6%
ROE 9.43%
ROIC 4.48%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

BIDU has a better Profit Margin (18.98%) than 85.71% of its industry peers.
In the last couple of years the Profit Margin of BIDU has grown nicely.
The Operating Margin of BIDU (15.14%) is better than 80.00% of its industry peers.
BIDU's Operating Margin has improved in the last couple of years.
BIDU has a worse Gross Margin (49.06%) than 61.43% of its industry peers.
In the last couple of years the Gross Margin of BIDU has grown nicely.
Industry RankSector Rank
OM 15.14%
PM (TTM) 18.98%
GM 49.06%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

4

2. Health

2.1 Basic Checks

With a Return on Invested Capital (ROIC) below the Cost of Capital (WACC), BIDU is destroying value.
Compared to 1 year ago, BIDU has about the same amount of shares outstanding.
BIDU has more shares outstanding than it did 5 years ago.
BIDU has a better debt/assets ratio than last year.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

The Debt to FCF ratio of BIDU is 10.37, which is on the high side as it means it would take BIDU, 10.37 years of fcf income to pay off all of its debts.
Looking at the Debt to FCF ratio, with a value of 10.37, BIDU is in line with its industry, outperforming 54.29% of the companies in the same industry.
BIDU has a Debt/Equity ratio of 0.31. This is a healthy value indicating a solid balance between debt and equity.
Looking at the Debt to Equity ratio, with a value of 0.31, BIDU is in line with its industry, outperforming 41.43% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.31
Debt/FCF 10.37
Altman-Z N/A
ROIC/WACC0.73
WACC6.15%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

BIDU has a Current Ratio of 2.29. This indicates that BIDU is financially healthy and has no problem in meeting its short term obligations.
Looking at the Current ratio, with a value of 2.29, BIDU is in line with its industry, outperforming 51.43% of the companies in the same industry.
BIDU has a Quick Ratio of 2.29. This indicates that BIDU is financially healthy and has no problem in meeting its short term obligations.
The Quick ratio of BIDU (2.29) is comparable to the rest of the industry.
Industry RankSector Rank
Current Ratio 2.29
Quick Ratio 2.29
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

BIDU shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -18.24%.
BIDU shows quite a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 8.10% yearly.
Looking at the last year, BIDU shows a decrease in Revenue. The Revenue has decreased by -1.09% in the last year.
BIDU shows a small growth in Revenue. Measured over the last years, the Revenue has been growing by 4.39% yearly.
EPS 1Y (TTM)-18.24%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.11%
Revenue 1Y (TTM)-1.09%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.38%

3.2 Future

Based on estimates for the next years, BIDU will show a quite strong growth in Earnings Per Share. The EPS will grow by 10.79% on average per year.
Based on estimates for the next years, BIDU will show a small growth in Revenue. The Revenue will grow by 4.63% on average per year.
EPS Next Y-22.03%
EPS Next 2Y-7.05%
EPS Next 3Y-0.3%
EPS Next 5Y10.79%
Revenue Next Year-0.87%
Revenue Next 2Y2.03%
Revenue Next 3Y3.8%
Revenue Next 5Y4.63%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

7

4. Valuation

4.1 Price/Earnings Ratio

The Price/Earnings ratio is 9.49, which indicates a very decent valuation of BIDU.
Based on the Price/Earnings ratio, BIDU is valued cheaper than 88.57% of the companies in the same industry.
BIDU's Price/Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 27.24.
The Price/Forward Earnings ratio is 9.74, which indicates a very decent valuation of BIDU.
Based on the Price/Forward Earnings ratio, BIDU is valued cheaper than 84.29% of the companies in the same industry.
When comparing the Price/Forward Earnings ratio of BIDU to the average of the S&P500 Index (35.82), we can say BIDU is valued rather cheaply.
Industry RankSector Rank
PE 9.49
Fwd PE 9.74
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

Based on the Enterprise Value to EBITDA ratio, BIDU is valued cheaply inside the industry as 98.57% of the companies are valued more expensively.
BIDU's Price/Free Cash Flow ratio is a bit cheaper when compared to the industry. BIDU is cheaper than 64.29% of the companies in the same industry.
Industry RankSector Rank
P/FCF 25.14
EV/EBITDA 1.76
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 20 40 60 80 100

4.3 Compensation for Growth

The decent profitability rating of BIDU may justify a higher PE ratio.
PEG (NY)N/A
PEG (5Y)1.17
EPS Next 2Y-7.05%
EPS Next 3Y-0.3%

0

5. Dividend

5.1 Amount

BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

BAIDU INC - SPON ADR

NASDAQ:BIDU (8/22/2025, 8:00:02 PM)

After market: 90.1499 +0.14 (+0.16%)

90.01

+2.4 (+2.74%)

Chartmill FA Rating
GICS SectorCommunication Services
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)08-20 2025-08-20/bmo
Earnings (Next)11-19 2025-11-19/bmo
Inst Owners28.9%
Inst Owner Change-26.26%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap31.56B
Analysts76.76
Price Target102.89 (14.31%)
Short Float %23.88%
Short Ratio2.42
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)2
Avg EPS beat(2)34.29%
Min EPS beat(2)23.35%
Max EPS beat(2)45.24%
EPS beat(4)3
Avg EPS beat(4)18.31%
Min EPS beat(4)-7.11%
Max EPS beat(4)45.24%
EPS beat(8)7
Avg EPS beat(8)21.13%
EPS beat(12)11
Avg EPS beat(12)21.85%
EPS beat(16)15
Avg EPS beat(16)26.52%
Revenue beat(2)2
Avg Revenue beat(2)1.68%
Min Revenue beat(2)0.4%
Max Revenue beat(2)2.95%
Revenue beat(4)2
Avg Revenue beat(4)0.22%
Min Revenue beat(4)-1.6%
Max Revenue beat(4)2.95%
Revenue beat(8)3
Avg Revenue beat(8)-0.43%
Revenue beat(12)6
Avg Revenue beat(12)-0.06%
Revenue beat(16)8
Avg Revenue beat(16)-0.12%
PT rev (1m)-4.15%
PT rev (3m)-11.83%
EPS NQ rev (1m)-9.45%
EPS NQ rev (3m)-29.86%
EPS NY rev (1m)0%
EPS NY rev (3m)-9.27%
Revenue NQ rev (1m)-1.84%
Revenue NQ rev (3m)-4.57%
Revenue NY rev (1m)-1.19%
Revenue NY rev (3m)-2.9%
Valuation
Industry RankSector Rank
PE 9.49
Fwd PE 9.74
P/S 1.69
P/FCF 25.14
P/OCF 25.14
P/B 0.84
P/tB 1.09
EV/EBITDA 1.76
EPS(TTM)9.48
EY10.53%
EPS(NY)9.25
Fwd EY10.27%
FCF(TTM)3.58
FCFY3.98%
OCF(TTM)3.58
OCFY3.98%
SpS53.26
BVpS107.17
TBVpS82.9
PEG (NY)N/A
PEG (5Y)1.17
Profitability
Industry RankSector Rank
ROA 5.6%
ROE 9.43%
ROCE 5.38%
ROIC 4.48%
ROICexc 7.1%
ROICexgc 9.48%
OM 15.14%
PM (TTM) 18.98%
GM 49.06%
FCFM 6.72%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexcg growth 3Y-1.65%
ROICexcg growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score3
Asset Turnover0.3
Health
Industry RankSector Rank
Debt/Equity 0.31
Debt/FCF 10.37
Debt/EBITDA 2.03
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage 250
Cash Conversion 22.08%
Profit Quality 35.43%
Current Ratio 2.29
Quick Ratio 2.29
Altman-Z N/A
F-Score3
WACC6.15%
ROIC/WACC0.73
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-18.24%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.11%
EPS Next Y-22.03%
EPS Next 2Y-7.05%
EPS Next 3Y-0.3%
EPS Next 5Y10.79%
Revenue 1Y (TTM)-1.09%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.38%
Revenue Next Year-0.87%
Revenue Next 2Y2.03%
Revenue Next 3Y3.8%
Revenue Next 5Y4.63%
EBIT growth 1Y-9.24%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year2.87%
EBIT Next 3Y7.97%
EBIT Next 5Y10.21%
FCF growth 1Y-70.09%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-70.09%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%