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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - Nasdaq - NASDAQ:BIDU - US0567521085 - ADR

143.54 USD
+2.28 (+1.61%)
Last: 1/9/2026, 8:00:00 PM
143.25 USD
-0.29 (-0.2%)
After Hours: 1/9/2026, 8:00:00 PM
Fundamental Rating

4

Taking everything into account, BIDU scores 4 out of 10 in our fundamental rating. BIDU was compared to 70 industry peers in the Interactive Media & Services industry. While BIDU is still in line with the averages on profitability rating, there are concerns on its financial health. BIDU has a decent growth rate and is not valued too expensively.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

BIDU had positive earnings in the past year.
BIDU had a negative operating cash flow in the past year.
Each year in the past 5 years BIDU has been profitable.
Each year in the past 5 years BIDU had a positive operating cash flow.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

BIDU has a Return On Assets (1.89%) which is comparable to the rest of the industry.
The Return On Equity of BIDU (3.18%) is better than 62.86% of its industry peers.
The Return On Invested Capital of BIDU (2.96%) is better than 61.43% of its industry peers.
The Average Return On Invested Capital over the past 3 years for BIDU is significantly below the industry average of 13.70%.
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROIC 2.96%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2016 2017 2018 2019 2020 2021 2022 2023 2024 5 10 15

1.3 Margins

BIDU has a Profit Margin of 6.45%. This is in the better half of the industry: BIDU outperforms 70.00% of its industry peers.
BIDU's Profit Margin has improved in the last couple of years.
BIDU has a better Operating Margin (9.81%) than 71.43% of its industry peers.
In the last couple of years the Operating Margin of BIDU has grown nicely.
Looking at the Gross Margin, with a value of 44.68%, BIDU is doing worse than 67.14% of the companies in the same industry.
BIDU's Gross Margin has improved in the last couple of years.
Industry RankSector Rank
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is just above the Cost of Capital (WACC), so BIDU is still creating some value.
Compared to 1 year ago, BIDU has about the same amount of shares outstanding.
Compared to 5 years ago, BIDU has more shares outstanding
BIDU has a better debt/assets ratio than last year.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

A Debt/Equity ratio of 0.26 indicates that BIDU is not too dependend on debt financing.
Looking at the Debt to Equity ratio, with a value of 0.26, BIDU is in line with its industry, outperforming 47.14% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.64
WACC4.59%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

BIDU has a Current Ratio of 1.91. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
BIDU has a Current ratio (1.91) which is comparable to the rest of the industry.
A Quick Ratio of 1.91 indicates that BIDU should not have too much problems paying its short term obligations.
BIDU's Quick ratio of 1.91 is in line compared to the rest of the industry. BIDU outperforms 57.14% of its industry peers.
Industry RankSector Rank
Current Ratio 1.91
Quick Ratio 1.91
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

The earnings per share for BIDU have decreased strongly by -21.30% in the last year.
BIDU shows quite a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 8.10% yearly.
Looking at the last year, BIDU shows a decrease in Revenue. The Revenue has decreased by -2.60% in the last year.
Measured over the past years, BIDU shows a small growth in Revenue. The Revenue has been growing by 4.39% on average per year.
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%

3.2 Future

BIDU is expected to show quite a strong growth in Earnings Per Share. In the coming years, the EPS will grow by 11.25% yearly.
The Revenue is expected to grow by 4.93% on average over the next years.
EPS Next Y-28.52%
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%
EPS Next 5Y11.25%
Revenue Next Year-2.52%
Revenue Next 2Y1.07%
Revenue Next 3Y2.96%
Revenue Next 5Y4.93%

3.3 Evolution

The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

4

4. Valuation

4.1 Price/Earnings Ratio

A Price/Earnings ratio of 16.02 indicates a correct valuation of BIDU.
72.86% of the companies in the same industry are more expensive than BIDU, based on the Price/Earnings ratio.
Compared to an average S&P500 Price/Earnings ratio of 27.19, BIDU is valued a bit cheaper.
BIDU is valuated correctly with a Price/Forward Earnings ratio of 16.97.
Compared to the rest of the industry, the Price/Forward Earnings ratio of BIDU indicates a somewhat cheap valuation: BIDU is cheaper than 64.29% of the companies listed in the same industry.
BIDU's Price/Forward Earnings ratio indicates a valuation a bit cheaper than the S&P500 average which is at 23.88.
Industry RankSector Rank
PE 16.02
Fwd PE 16.97
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

BIDU's Enterprise Value to EBITDA ratio is rather cheap when compared to the industry. BIDU is cheaper than 82.86% of the companies in the same industry.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 6.54
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

BIDU has a very decent profitability rating, which may justify a higher PE ratio.
BIDU's earnings are expected to decrease with -3.83% in the coming years. This may justify a cheaper valuation.
PEG (NY)N/A
PEG (5Y)1.98
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%

0

5. Dividend

5.1 Amount

No dividends for BIDU!.
Industry RankSector Rank
Dividend Yield 0%

BAIDU INC - SPON ADR

NASDAQ:BIDU (1/9/2026, 8:00:00 PM)

After market: 143.25 -0.29 (-0.2%)

143.54

+2.28 (+1.61%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)11-18 2025-11-18/bmo
Earnings (Next)02-16 2026-02-16/amc
Inst Owners22.7%
Inst Owner Change0%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap50.33B
Revenue(TTM)130.46B
Net Income(TTM)8.41B
Analysts80
Price Target149.8 (4.36%)
Short Float %17.64%
Short Ratio1.9
Dividend
Industry RankSector Rank
Dividend Yield 0%
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)20.61%
Min EPS beat(2)-1.36%
Max EPS beat(2)42.58%
EPS beat(4)3
Avg EPS beat(4)27.45%
Min EPS beat(4)-1.36%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)19.8%
EPS beat(12)10
Avg EPS beat(12)20.56%
EPS beat(16)14
Avg EPS beat(16)27.33%
Revenue beat(2)0
Avg Revenue beat(2)-1.28%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)-0.45%
Revenue beat(4)2
Avg Revenue beat(4)0.2%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.58%
Revenue beat(12)5
Avg Revenue beat(12)-0.23%
Revenue beat(16)8
Avg Revenue beat(16)-0.15%
PT rev (1m)4.51%
PT rev (3m)19.21%
EPS NQ rev (1m)0%
EPS NQ rev (3m)-15.28%
EPS NY rev (1m)0%
EPS NY rev (3m)0.32%
Revenue NQ rev (1m)0%
Revenue NQ rev (3m)-1.32%
Revenue NY rev (1m)0.01%
Revenue NY rev (3m)-0.04%
Valuation
Industry RankSector Rank
PE 16.02
Fwd PE 16.97
P/S 2.69
P/FCF N/A
P/OCF N/A
P/B 1.33
P/tB 1.73
EV/EBITDA 6.54
EPS(TTM)8.96
EY6.24%
EPS(NY)8.46
Fwd EY5.89%
FCF(TTM)-1.33
FCFYN/A
OCF(TTM)-1.33
OCFYN/A
SpS53.29
BVpS108.05
TBVpS82.94
PEG (NY)N/A
PEG (5Y)1.98
Graham Number147.59
Profitability
Industry RankSector Rank
ROA 1.89%
ROE 3.18%
ROCE 3.55%
ROIC 2.96%
ROICexc 4.48%
ROICexgc 6%
OM 9.81%
PM (TTM) 6.45%
GM 44.68%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexgc growth 3Y-1.65%
ROICexgc growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score1
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.26
Debt/FCF N/A
Debt/EBITDA 2.06
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.91
Quick Ratio 1.91
Altman-Z N/A
F-Score1
WACC4.59%
ROIC/WACC0.64
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-21.3%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-33.01%
EPS Next Y-28.52%
EPS Next 2Y-12.31%
EPS Next 3Y-3.83%
EPS Next 5Y11.25%
Revenue 1Y (TTM)-2.6%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-7.1%
Revenue Next Year-2.52%
Revenue Next 2Y1.07%
Revenue Next 3Y2.96%
Revenue Next 5Y4.93%
EBIT growth 1Y-43.72%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-9.39%
EBIT Next 3Y4.16%
EBIT Next 5Y16.81%
FCF growth 1Y-109.65%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-109.65%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status for BIDU stock?

ChartMill assigns a valuation rating of 4 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Fairly Valued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the financial health of BAIDU INC - SPON ADR (BIDU) stock?

The financial health rating of BAIDU INC - SPON ADR (BIDU) is 3 / 10.