Logo image of BIDU

BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - NASDAQ:BIDU - US0567521085 - ADR

122.76 USD
+2.28 (+1.89%)
Last: 10/24/2025, 6:55:43 PM
122.76 USD
0 (0%)
After Hours: 10/24/2025, 6:55:43 PM
Fundamental Rating

4

BIDU gets a fundamental rating of 4 out of 10. The analysis compared the fundamentals against 70 industry peers in the Interactive Media & Services industry. While BIDU is still in line with the averages on profitability rating, there are concerns on its financial health. BIDU is not valued too expensively and it also shows a decent growth rate.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

In the past year BIDU was profitable.
In the past year BIDU has reported a negative cash flow from operations.
BIDU had positive earnings in each of the past 5 years.
Each year in the past 5 years BIDU had a positive operating cash flow.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

BIDU's Return On Assets of 6.05% is fine compared to the rest of the industry. BIDU outperforms 77.14% of its industry peers.
BIDU's Return On Equity of 9.92% is fine compared to the rest of the industry. BIDU outperforms 80.00% of its industry peers.
BIDU has a better Return On Invested Capital (4.02%) than 68.57% of its industry peers.
The Average Return On Invested Capital over the past 3 years for BIDU is significantly below the industry average of 13.27%.
Industry RankSector Rank
ROA 6.05%
ROE 9.92%
ROIC 4.02%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

Looking at the Profit Margin, with a value of 20.53%, BIDU belongs to the top of the industry, outperforming 87.14% of the companies in the same industry.
BIDU's Profit Margin has improved in the last couple of years.
BIDU has a better Operating Margin (13.27%) than 77.14% of its industry peers.
In the last couple of years the Operating Margin of BIDU has grown nicely.
With a Gross Margin value of 47.11%, BIDU is not doing good in the industry: 64.29% of the companies in the same industry are doing better.
In the last couple of years the Gross Margin of BIDU has grown nicely.
Industry RankSector Rank
OM 13.27%
PM (TTM) 20.53%
GM 47.11%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

The Return on Invested Capital (ROIC) is below the Cost of Capital (WACC), so BIDU is destroying value.
Compared to 1 year ago, BIDU has about the same amount of shares outstanding.
BIDU has more shares outstanding than it did 5 years ago.
BIDU has a better debt/assets ratio than last year.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

A Debt/Equity ratio of 0.23 indicates that BIDU is not too dependend on debt financing.
BIDU's Debt to Equity ratio of 0.23 is in line compared to the rest of the industry. BIDU outperforms 47.14% of its industry peers.
Industry RankSector Rank
Debt/Equity 0.23
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.58
WACC6.97%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

A Current Ratio of 1.85 indicates that BIDU should not have too much problems paying its short term obligations.
BIDU has a Current ratio (1.85) which is in line with its industry peers.
BIDU has a Quick Ratio of 1.85. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
With a Quick ratio value of 1.85, BIDU perfoms like the industry average, outperforming 50.00% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.85
Quick Ratio 1.85
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

The earnings per share for BIDU have decreased strongly by -18.31% in the last year.
BIDU shows quite a strong growth in Earnings Per Share. Measured over the last years, the EPS has been growing by 8.10% yearly.
BIDU shows a decrease in Revenue. In the last year, the revenue decreased by -1.48%.
The Revenue has been growing slightly by 4.39% on average over the past years.
EPS 1Y (TTM)-18.31%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.39%
Revenue 1Y (TTM)-1.48%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.59%

3.2 Future

The Earnings Per Share is expected to grow by 11.22% on average over the next years. This is quite good.
The Revenue is expected to grow by 4.34% on average over the next years.
EPS Next Y-28.75%
EPS Next 2Y-9.78%
EPS Next 3Y-4.23%
EPS Next 5Y11.22%
Revenue Next Year-2.47%
Revenue Next 2Y1.08%
Revenue Next 3Y2.9%
Revenue Next 5Y4.34%

3.3 Evolution

When comparing the EPS growth rate of the last years to the growth rate of the upcoming years, we see that the growth is accelerating.
The Revenue growth rate is stable: in the next years the growth will be about the same than in the last years.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

4

4. Valuation

4.1 Price/Earnings Ratio

A Price/Earnings ratio of 12.85 indicates a correct valuation of BIDU.
Based on the Price/Earnings ratio, BIDU is valued a bit cheaper than the industry average as 72.86% of the companies are valued more expensively.
The average S&P500 Price/Earnings ratio is at 26.91. BIDU is valued rather cheaply when compared to this.
The Price/Forward Earnings ratio is 13.99, which indicates a correct valuation of BIDU.
68.57% of the companies in the same industry are more expensive than BIDU, based on the Price/Forward Earnings ratio.
BIDU is valuated rather cheaply when we compare the Price/Forward Earnings ratio to 22.92, which is the current average of the S&P500 Index.
Industry RankSector Rank
PE 12.85
Fwd PE 13.99
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 5 10 15 20 25

4.2 Price Multiples

95.71% of the companies in the same industry are more expensive than BIDU, based on the Enterprise Value to EBITDA ratio.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 4.19
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

The decent profitability rating of BIDU may justify a higher PE ratio.
A cheap valuation may be justified as BIDU's earnings are expected to decrease with -4.23% in the coming years.
PEG (NY)N/A
PEG (5Y)1.59
EPS Next 2Y-9.78%
EPS Next 3Y-4.23%

0

5. Dividend

5.1 Amount

BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

BAIDU INC - SPON ADR

NASDAQ:BIDU (10/24/2025, 6:55:43 PM)

After market: 122.76 0 (0%)

122.76

+2.28 (+1.89%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)08-20 2025-08-20/bmo
Earnings (Next)11-19 2025-11-19/bmo
Inst Owners23.31%
Inst Owner Change-1.44%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap43.05B
Revenue(TTM)132.85B
Net Income(TTM)27.27B
Analysts77.44
Price Target125.66 (2.36%)
Short Float %21.57%
Short Ratio1.28
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)11%
Min EPS beat(2)-1.36%
Max EPS beat(2)23.35%
EPS beat(4)2
Avg EPS beat(4)15.03%
Min EPS beat(4)-7.11%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)17.07%
EPS beat(12)10
Avg EPS beat(12)17.69%
EPS beat(16)14
Avg EPS beat(16)25.43%
Revenue beat(2)1
Avg Revenue beat(2)0.42%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)2.95%
Revenue beat(4)2
Avg Revenue beat(4)-0.09%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.73%
Revenue beat(12)6
Avg Revenue beat(12)-0.17%
Revenue beat(16)8
Avg Revenue beat(16)-0.2%
PT rev (1m)23.56%
PT rev (3m)17.95%
EPS NQ rev (1m)-4.05%
EPS NQ rev (3m)-40.05%
EPS NY rev (1m)-8.61%
EPS NY rev (3m)-19.75%
Revenue NQ rev (1m)-0.23%
Revenue NQ rev (3m)-8.15%
Revenue NY rev (1m)-0.07%
Revenue NY rev (3m)-3.87%
Valuation
Industry RankSector Rank
PE 12.85
Fwd PE 13.99
P/S 2.31
P/FCF N/A
P/OCF N/A
P/B 1.11
P/tB 1.44
EV/EBITDA 4.19
EPS(TTM)9.55
EY7.78%
EPS(NY)8.78
Fwd EY7.15%
FCF(TTM)-0.1
FCFYN/A
OCF(TTM)-0.1
OCFYN/A
SpS53.18
BVpS110.1
TBVpS85.27
PEG (NY)N/A
PEG (5Y)1.59
Graham Number153.81
Profitability
Industry RankSector Rank
ROA 6.05%
ROE 9.92%
ROCE 4.82%
ROIC 4.02%
ROICexc 6.03%
ROICexgc 8.03%
OM 13.27%
PM (TTM) 20.53%
GM 47.11%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexgc growth 3Y-1.65%
ROICexgc growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score2
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.23
Debt/FCF N/A
Debt/EBITDA 1.64
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.85
Quick Ratio 1.85
Altman-Z N/A
F-Score2
WACC6.97%
ROIC/WACC0.58
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-18.31%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.39%
EPS Next Y-28.75%
EPS Next 2Y-9.78%
EPS Next 3Y-4.23%
EPS Next 5Y11.22%
Revenue 1Y (TTM)-1.48%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.59%
Revenue Next Year-2.47%
Revenue Next 2Y1.08%
Revenue Next 3Y2.9%
Revenue Next 5Y4.34%
EBIT growth 1Y-23.67%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-6.22%
EBIT Next 3Y6.26%
EBIT Next 5Y10.29%
FCF growth 1Y-100.73%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-100.73%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status of BAIDU INC - SPON ADR (BIDU) stock?

ChartMill assigns a valuation rating of 4 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Fairly Valued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the earnings growth outlook for BAIDU INC - SPON ADR?

The Earnings per Share (EPS) of BAIDU INC - SPON ADR (BIDU) is expected to decline by -28.75% in the next year.