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BAIDU INC - SPON ADR (BIDU) Stock Fundamental Analysis

USA - NASDAQ:BIDU - US0567521085 - ADR

118.745 USD
-1.91 (-1.58%)
Last: 11/14/2025, 9:47:06 AM
Fundamental Rating

4

We assign a fundamental rating of 4 out of 10 to BIDU. BIDU was compared to 70 industry peers in the Interactive Media & Services industry. There are concerns on the financial health of BIDU while its profitability can be described as average. BIDU has a decent growth rate and is not valued too expensively.


Dividend Valuation Growth Profitability Health

6

1. Profitability

1.1 Basic Checks

BIDU had positive earnings in the past year.
In the past year BIDU has reported a negative cash flow from operations.
Each year in the past 5 years BIDU has been profitable.
BIDU had a positive operating cash flow in each of the past 5 years.
BIDU Yearly Net Income VS EBIT VS OCF VS FCFBIDU Yearly Net Income VS EBIT VS OCF VS FCFYearly Net Income VS EBIT VS OCF VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10B 20B 30B

1.2 Ratios

With a decent Return On Assets value of 6.05%, BIDU is doing good in the industry, outperforming 77.14% of the companies in the same industry.
Looking at the Return On Equity, with a value of 9.92%, BIDU is in the better half of the industry, outperforming 78.57% of the companies in the same industry.
The Return On Invested Capital of BIDU (4.02%) is better than 67.14% of its industry peers.
BIDU had an Average Return On Invested Capital over the past 3 years of 4.93%. This is significantly below the industry average of 13.59%.
Industry RankSector Rank
ROA 6.05%
ROE 9.92%
ROIC 4.02%
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
BIDU Yearly ROA, ROE, ROICBIDU Yearly ROA, ROE, ROICYearly ROA, ROE, ROIC 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 10 20 30 40

1.3 Margins

BIDU's Profit Margin of 20.53% is amongst the best of the industry. BIDU outperforms 87.14% of its industry peers.
BIDU's Profit Margin has improved in the last couple of years.
The Operating Margin of BIDU (13.27%) is better than 77.14% of its industry peers.
In the last couple of years the Operating Margin of BIDU has grown nicely.
BIDU has a worse Gross Margin (47.11%) than 65.71% of its industry peers.
In the last couple of years the Gross Margin of BIDU has grown nicely.
Industry RankSector Rank
OM 13.27%
PM (TTM) 20.53%
GM 47.11%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
BIDU Yearly Profit, Operating, Gross MarginsBIDU Yearly Profit, Operating, Gross MarginsYearly Profit, Operating, Gross Margins 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 20 40 60

3

2. Health

2.1 Basic Checks

BIDU has a Return on Invested Capital (ROIC), which is below the Cost of Capital (WACC), which means it is destroying value.
Compared to 1 year ago, BIDU has about the same amount of shares outstanding.
The number of shares outstanding for BIDU has been increased compared to 5 years ago.
The debt/assets ratio for BIDU has been reduced compared to a year ago.
BIDU Yearly Shares OutstandingBIDU Yearly Shares OutstandingYearly Shares Outstanding 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100M 200M 300M
BIDU Yearly Total Debt VS Total AssetsBIDU Yearly Total Debt VS Total AssetsYearly Total Debt VS Total Assets 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 100B 200B 300B 400B

2.2 Solvency

BIDU has a Debt/Equity ratio of 0.23. This is a healthy value indicating a solid balance between debt and equity.
Looking at the Debt to Equity ratio, with a value of 0.23, BIDU is in line with its industry, outperforming 47.14% of the companies in the same industry.
Industry RankSector Rank
Debt/Equity 0.23
Debt/FCF N/A
Altman-Z N/A
ROIC/WACC0.58
WACC6.92%
BIDU Yearly LT Debt VS Equity VS FCFBIDU Yearly LT Debt VS Equity VS FCFYearly LT Debt VS Equity VS FCF 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B 250B

2.3 Liquidity

A Current Ratio of 1.85 indicates that BIDU should not have too much problems paying its short term obligations.
The Current ratio of BIDU (1.85) is comparable to the rest of the industry.
BIDU has a Quick Ratio of 1.85. This is a normal value and indicates that BIDU is financially healthy and should not expect problems in meeting its short term obligations.
Looking at the Quick ratio, with a value of 1.85, BIDU is in line with its industry, outperforming 51.43% of the companies in the same industry.
Industry RankSector Rank
Current Ratio 1.85
Quick Ratio 1.85
BIDU Yearly Current Assets VS Current LiabilitesBIDU Yearly Current Assets VS Current LiabilitesYearly Current Assets VS Current Liabilites 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 50B 100B 150B 200B

4

3. Growth

3.1 Past

BIDU shows a strong negative growth in Earnings Per Share. In the last year the EPS decreased by -18.31%.
The Earnings Per Share has been growing by 8.10% on average over the past years. This is quite good.
Looking at the last year, BIDU shows a decrease in Revenue. The Revenue has decreased by -1.48% in the last year.
The Revenue has been growing slightly by 4.39% on average over the past years.
EPS 1Y (TTM)-18.31%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.39%
Revenue 1Y (TTM)-1.48%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.59%

3.2 Future

Based on estimates for the next years, BIDU will show a quite strong growth in Earnings Per Share. The EPS will grow by 11.24% on average per year.
BIDU is expected to show a small growth in Revenue. In the coming years, the Revenue will grow by 4.35% yearly.
EPS Next Y-31.36%
EPS Next 2Y-13.12%
EPS Next 3Y-5.58%
EPS Next 5Y11.24%
Revenue Next Year-2.79%
Revenue Next 2Y0.83%
Revenue Next 3Y2.85%
Revenue Next 5Y4.35%

3.3 Evolution

The EPS growth rate is accelerating: in the next years the growth will be better than in the last years.
When comparing the Revenue growth rate of the last years to the growth rate of the upcoming years, we see that the growth is stable.
BIDU Yearly Revenue VS EstimatesBIDU Yearly Revenue VS EstimatesYearly Revenue VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 50B 100B 150B
BIDU Yearly EPS VS EstimatesBIDU Yearly EPS VS EstimatesYearly EPS VS Estimates 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 20 40 60 80 100

5

4. Valuation

4.1 Price/Earnings Ratio

With a Price/Earnings ratio of 12.40, BIDU is valued correctly.
BIDU's Price/Earnings ratio is a bit cheaper when compared to the industry. BIDU is cheaper than 72.86% of the companies in the same industry.
The average S&P500 Price/Earnings ratio is at 25.91. BIDU is valued rather cheaply when compared to this.
The Price/Forward Earnings ratio is 14.53, which indicates a correct valuation of BIDU.
Based on the Price/Forward Earnings ratio, BIDU is valued a bit cheaper than the industry average as 64.29% of the companies are valued more expensively.
BIDU's Price/Forward Earnings ratio indicates a rather cheap valuation when compared to the S&P500 average which is at 34.57.
Industry RankSector Rank
PE 12.4
Fwd PE 14.53
BIDU Price Earnings VS Forward Price EarningsBIDU Price Earnings VS Forward Price Earnings ChartPrice Earnings - Forward Price Earnings PE FPE 10 20 30

4.2 Price Multiples

Compared to the rest of the industry, the Enterprise Value to EBITDA ratio of BIDU indicates a rather cheap valuation: BIDU is cheaper than 94.29% of the companies listed in the same industry.
Industry RankSector Rank
P/FCF N/A
EV/EBITDA 4.17
BIDU Per share dataBIDU EPS, Sales, OCF, FCF, BookValue per sharePer Share Data Per Share 0 20 40 60 80 100

4.3 Compensation for Growth

The decent profitability rating of BIDU may justify a higher PE ratio.
A cheap valuation may be justified as BIDU's earnings are expected to decrease with -5.58% in the coming years.
PEG (NY)N/A
PEG (5Y)1.53
EPS Next 2Y-13.12%
EPS Next 3Y-5.58%

0

5. Dividend

5.1 Amount

BIDU does not give a dividend.
Industry RankSector Rank
Dividend Yield N/A

BAIDU INC - SPON ADR

NASDAQ:BIDU (11/14/2025, 9:47:06 AM)

118.745

-1.91 (-1.58%)

Chartmill FA Rating
GICS IndustryGroupMedia & Entertainment
GICS IndustryInteractive Media & Services
Earnings (Last)08-20 2025-08-20/bmo
Earnings (Next)11-18 2025-11-18/bmo
Inst Owners23.31%
Inst Owner Change-6.62%
Ins Owners3.18%
Ins Owner ChangeN/A
Market Cap41.64B
Revenue(TTM)132.85B
Net Income(TTM)27.27B
Analysts78.46
Price Target138.19 (16.38%)
Short Float %24.62%
Short Ratio1.36
Dividend
Industry RankSector Rank
Dividend Yield N/A
Yearly DividendN/A
Dividend Growth(5Y)N/A
DPN/A
Div Incr Years0
Div Non Decr Years0
Ex-DateN/A
Surprises & Revisions
EPS beat(2)1
Avg EPS beat(2)11%
Min EPS beat(2)-1.36%
Max EPS beat(2)23.35%
EPS beat(4)2
Avg EPS beat(4)15.03%
Min EPS beat(4)-7.11%
Max EPS beat(4)45.24%
EPS beat(8)6
Avg EPS beat(8)17.07%
EPS beat(12)10
Avg EPS beat(12)17.69%
EPS beat(16)14
Avg EPS beat(16)25.43%
Revenue beat(2)1
Avg Revenue beat(2)0.42%
Min Revenue beat(2)-2.12%
Max Revenue beat(2)2.95%
Revenue beat(4)2
Avg Revenue beat(4)-0.09%
Min Revenue beat(4)-2.12%
Max Revenue beat(4)2.95%
Revenue beat(8)2
Avg Revenue beat(8)-0.73%
Revenue beat(12)6
Avg Revenue beat(12)-0.17%
Revenue beat(16)8
Avg Revenue beat(16)-0.2%
PT rev (1m)9.97%
PT rev (3m)33.32%
EPS NQ rev (1m)-20.44%
EPS NQ rev (3m)-41.56%
EPS NY rev (1m)-3.66%
EPS NY rev (3m)-22.69%
Revenue NQ rev (1m)0.25%
Revenue NQ rev (3m)-5.96%
Revenue NY rev (1m)-0.33%
Revenue NY rev (3m)-3.03%
Valuation
Industry RankSector Rank
PE 12.4
Fwd PE 14.53
P/S 2.22
P/FCF N/A
P/OCF N/A
P/B 1.07
P/tB 1.39
EV/EBITDA 4.17
EPS(TTM)9.58
EY8.07%
EPS(NY)8.17
Fwd EY6.88%
FCF(TTM)-0.1
FCFYN/A
OCF(TTM)-0.1
OCFYN/A
SpS53.39
BVpS110.54
TBVpS85.61
PEG (NY)N/A
PEG (5Y)1.53
Graham Number154.36
Profitability
Industry RankSector Rank
ROA 6.05%
ROE 9.92%
ROCE 4.82%
ROIC 4.02%
ROICexc 6.03%
ROICexgc 8.03%
OM 13.27%
PM (TTM) 20.53%
GM 47.11%
FCFM N/A
ROA(3y)4.01%
ROA(5y)4.27%
ROE(3y)6.65%
ROE(5y)7.37%
ROIC(3y)4.93%
ROIC(5y)4.52%
ROICexc(3y)10%
ROICexc(5y)9.89%
ROICexgc(3y)13.82%
ROICexgc(5y)14.23%
ROCE(3y)5.95%
ROCE(5y)5.43%
ROICexgc growth 3Y-1.65%
ROICexgc growth 5Y6.18%
ROICexc growth 3Y4.43%
ROICexc growth 5Y7.99%
OM growth 3Y23.64%
OM growth 5Y22.17%
PM growth 3Y29.94%
PM growth 5Y56.68%
GM growth 3Y-3.75%
GM growth 5Y3.95%
F-Score2
Asset Turnover0.29
Health
Industry RankSector Rank
Debt/Equity 0.23
Debt/FCF N/A
Debt/EBITDA 1.64
Cap/Depr N/A
Cap/Sales N/A
Interest Coverage N/A
Cash Conversion N/A
Profit Quality N/A
Current Ratio 1.85
Quick Ratio 1.85
Altman-Z N/A
F-Score2
WACC6.92%
ROIC/WACC0.58
Cap/Depr(3y)44.89%
Cap/Depr(5y)41.77%
Cap/Sales(3y)7.13%
Cap/Sales(5y)7.08%
Profit Quality(3y)146.77%
Profit Quality(5y)122.91%
High Growth Momentum
Growth
EPS 1Y (TTM)-18.31%
EPS 3Y12.5%
EPS 5Y8.1%
EPS Q2Q%-35.39%
EPS Next Y-31.36%
EPS Next 2Y-13.12%
EPS Next 3Y-5.58%
EPS Next 5Y11.24%
Revenue 1Y (TTM)-1.48%
Revenue growth 3Y2.26%
Revenue growth 5Y4.39%
Sales Q2Q%-3.59%
Revenue Next Year-2.79%
Revenue Next 2Y0.83%
Revenue Next 3Y2.85%
Revenue Next 5Y4.35%
EBIT growth 1Y-23.67%
EBIT growth 3Y26.43%
EBIT growth 5Y27.52%
EBIT Next Year-6.22%
EBIT Next 3Y6.26%
EBIT Next 5Y10.3%
FCF growth 1Y-100.73%
FCF growth 3Y13.47%
FCF growth 5Y6.8%
OCF growth 1Y-100.73%
OCF growth 3Y1.81%
OCF growth 5Y-5.69%

BAIDU INC - SPON ADR / BIDU FAQ

Can you provide the ChartMill fundamental rating for BAIDU INC - SPON ADR?

ChartMill assigns a fundamental rating of 4 / 10 to BIDU.


What is the valuation status of BAIDU INC - SPON ADR (BIDU) stock?

ChartMill assigns a valuation rating of 5 / 10 to BAIDU INC - SPON ADR (BIDU). This can be considered as Fairly Valued.


Can you provide the profitability details for BAIDU INC - SPON ADR?

BAIDU INC - SPON ADR (BIDU) has a profitability rating of 6 / 10.


What is the earnings growth outlook for BAIDU INC - SPON ADR?

The Earnings per Share (EPS) of BAIDU INC - SPON ADR (BIDU) is expected to decline by -31.36% in the next year.