Vera Bradley and the Rockettes Kick Off Special Holiday Partnership

FORT WAYNE, Ind., Oct. 02, 2025 (GLOBE NEWSWIRE) -- Vera Bradley, Inc. (Nasdaq: VRA), the iconic American bag and luggage lifestyle brand, today announced a special partnership celebrating two American icons: the Radio City Rockettes, who are celebrating their 100^th anniversary this year, and Vera Bradley’s Original 100 Handbag. Launching as part of Vera Bradley’s 2025 winter collection, the Original 100 Handbag is named after its original style number and inspired by the quilted duffels co-founder Barbara Bradley Baekgaard made for her daughters while they were in college. The bag is now being reissued in a mix of beloved archival patterns and fresh new prints.

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