Yoshitsu Co., Ltd Signs Five-Year Strategic Cooperation Agreement with Saynoday Limited to Expand “Reiwatakiya” Brand Across Hong Kong and Key Asian Markets

TOKYO, Oct. 25, 2024 (GLOBE NEWSWIRE) -- Yoshitsu Co., Ltd (“Yoshitsu” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, as well as other products in Hong Kong, Japan, North America and the United Kingdom, today announced that on October 16, 2024, the Company, through its wholly-owned Hong Kong subsidiary Tokyo Lifestyle Limited (“Tokyo Lifestyle”), entered into a five-year strategic cooperation agreement (the “Agreement”) with Saynoday Limited (“Saynoday”), a Hong Kong-based group specializing in the wholesale and retail of cosmetics and sundry products. This partnership aims to further expand the market presence of Yoshitsu’s proprietary “Reiwatakiya” brand in Hong Kong and other key Asian markets. The Agreement reflects the high level of mutual trust between both parties and their confidence in exploring growth opportunities within the beauty and daily necessities sectors in Asia.

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