Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curated Deals across PubMatic’s platform

RESTON, Va., June 10, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide’s attention-based metric in PubMatic’s premium sell-side supply including many of the top CTV publishers. Adelaide is a leader in attention-based media measurement and PubMatic is a leading technology platform that enables publishers to manage and monetize their digital advertising inventory programmatically.

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