Sally Beauty Announces New Public Relations Agency of Record to Support Strategic Evolution

The specialty beauty retailer appointed Creative Media Marketing (CMM PR) to lead its communication strategy and public relations efforts.

DENTON, Texas, Nov. 3, 2025 /PRNewswire/ -- Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, Inc. (NYSE: SBH), is the industry-leading destination for professional-quality hair color, hair care, and nails. The retailer is gearing up for a transformative year ahead as it strengthens its customer focus, expands its assortment, and drives innovation. Sally Beauty has named Creative Media Marketing (CMM PR) as its new public relations agency of record to support these key initiatives.

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