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MINISO GROUP HOLDING LTD-ADR (NYSE:MNSO): An Affordable Growth Stock with Strong Profitability

By Mill Chart

Last update: Oct 17, 2025

The search for growth stocks at reasonable prices remains a cornerstone strategy for many investors seeking to balance potential returns with prudent valuation considerations. The "Affordable Growth" approach specifically targets companies demonstrating strong expansion metrics while maintaining sound profitability and financial health, all without demanding excessive valuation premiums. This methodology aims to identify businesses positioned for continued success that haven't yet become overly expensive relative to their growth prospects and fundamental strength.

MINISO GROUP HOLDING LTD-ADR (NYSE:MNSO) operates as a global retailer specializing in lifestyle products and pop toys through its MINISO and TOP TOY brands. The company's diverse product portfolio spans home decor, small electronics, cosmetics, toys, and snacks, with operations extending across China, Asia, America, and Europe. This international presence provides multiple growth vectors while diversifying geographic risk.

MINISO GROUP HOLDING LTD-ADR

Growth Trajectory

MINISO demonstrates positive growth characteristics that align well with affordable growth criteria. The company's expansion metrics show solid performance across both historical and projected measures:

  • Earnings Per Share has grown by 19.63% over the past year, with an impressive 73.50% average annual growth rate over recent years
  • Revenue increased by 21.03% in the last year, maintaining a solid 12.59% average annual growth trajectory
  • Future projections indicate expected EPS growth of 15.60% and revenue growth acceleration to 19.50% annually

This combination of strong historical performance and promising forward-looking estimates suggests the company maintains momentum in its business expansion. The accelerating revenue growth rate particularly indicates improving operational efficiency and market penetration.

Valuation Assessment

MINSO's valuation presents an interesting profile that balances growth potential with reasonable pricing:

  • The company trades at a P/E ratio of 18.02, which compares favorably to both the S&P 500 average of 27.29 and the industry average of 37.63
  • The forward P/E ratio of 14.18 suggests improving earnings expectations at a more attractive valuation
  • Based on enterprise value to EBITDA, MINSO is more affordable than 67.86% of its broadline retail industry peers
  • The Price/Free Cash Flow ratio aligns with industry averages, indicating appropriate cash flow valuation

While the PEG ratio suggests some premium for growth, this appears justified given the company's strong profitability metrics and expected earnings expansion. The valuation rating of 5/10 reflects this balanced assessment, not deeply discounted but reasonably priced for the growth offered.

Profitability Strength

The company's profitability metrics significantly support the investment case, with an 8/10 rating highlighting operational quality:

  • Return on Equity of 21.69% places MINSO in the top tier of its industry, outperforming 85.71% of peers
  • Operating margin of 18.18% ranks among the industry's best, exceeding 92.86% of competitors
  • Profit margin of 12.63% surpasses 89.29% of industry participants
  • All margin categories have shown improvement in recent years, indicating operational efficiency gains

These strong profitability measures help justify the company's valuation while providing financial flexibility to fund future growth initiatives. The consistent margin expansion suggests effective cost management and pricing power.

Financial Health Considerations

With a health rating of 5/10, MINSO shows adequate but mixed financial strength:

  • The Altman-Z score of 3.60 indicates no immediate bankruptcy concerns and outperforms 64.29% of industry peers
  • Current and quick ratios of 1.92 and 1.50 respectively demonstrate sufficient short-term liquidity
  • Debt management presents some concerns, with a debt-to-equity ratio of 0.72 and debt-to-FCF ratio of 10.42
  • While the debt levels are comparable to industry averages, they warrant monitoring given the growth-focused strategy

The company's ability to generate returns well above its cost of capital confirms it's creating shareholder value despite the moderate leverage.

Investment Rationale

MINSO represents a positive case for affordable growth investors seeking companies with strong expansion potential at reasonable valuations. The company's exceptional growth metrics, combined with industry-leading profitability, create a foundation for continued success. While the financial health score shows some areas for improvement, the overall fundamental picture supports the growth-at-reasonable-price thesis.

The company's international expansion strategy through its distinctive retail concepts provides multiple avenues for continued growth. The reasonable valuation multiples, particularly when compared to both the broader market and industry peers, suggest the market hasn't fully priced in the growth potential, creating opportunity for investors who identify this discrepancy early.

For investors interested in exploring similar opportunities, additional affordable growth stock candidates can be found through our predefined screening tool.

Disclaimer: This analysis is based on fundamental data and ratings available through ChartMill's assessment tools. It represents an objective evaluation of the company's financial metrics and should not be considered as investment advice. Investors should conduct their own research and consider their individual financial circumstances before making investment decisions. Past performance does not guarantee future results.

MINISO GROUP HOLDING LTD-ADR

NYSE:MNSO (10/17/2025, 8:04:01 PM)

After market: 22.05 0 (0%)

22.05

-0.3 (-1.34%)



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