Kroger Celebrates 25 Years of Private Selection®

Retailer's Private Selection® brand reaches milestone, celebrates with 4X fuel points offer

CINCINNATI, Oct. 10, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR), America's grocer, today shared its beloved $2.9+ billion Private Selection® brand is marking its 25th anniversary, elevating every occasion on customers' tables since 2000.

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