OTT.X, Cineverse and Pledge Partner to Support California Wildfire Relief

Provided By PR Newswire

Last update: Jan 20, 2025

Independent Streaming Companies Donating CTV Advertising Inventory to Support Charities Helping Those Affected by the Los Angeles Area Fires

LOS ANGELES, Jan. 20, 2025 /PRNewswire/ -- OTT.X, the non-profit trade association that has been supporting the home entertainment industry for over 30 years, has partnered with Pledge, the world's most trusted and innovative fundraising platform, and Cineverse (Nasdaq: CNVS), a next-generation entertainment studio, to launch a new campaign to support California wildfire relief. Starting immediately, Cineverse and other OTT.X member companies are donating connected TV (CTV) ad inventory to support charities that are helping those affected. Viewers across dozens of streaming channels are prompted to text GIVELA to 707070 or scan a QR code to go to https://www.pledge.to/cineverse-LA-fire-support and make a donation.