Provided By PR Newswire
Last update: Sep 18, 2025
Delivers Timely Data Insights to Empower Marketers to Optimize their Campaigns & Maximize Their OOH Advertising Investment
NEW YORK, Sept. 18, 2025 /PRNewswire/ -- Clear Channel Outdoor (NYSE: CCO) announced today the launch of CCO Inflight Insights™, a first-of-its-kind measurement solution that allows brands to assess the impact of their Out-of-Home (OOH) campaigns on store visits while the campaign is still active, providing previously unavailable insights into the audiences visiting, when they're visiting, the distance they've traveled and more. These visitation insights are available to advertisers during ad campaign flights and give customers the ability to consider ways to optimize their OOH campaign performance to drive more store traffic. CCO is the first OOH media owner to introduce an impact assessment solution while OOH campaigns are still live or "in flight."
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