HARLEY-DAVIDSON INC (HOG) Stock Price & Overview
NYSE:HOG • US4128221086
Current stock price
The current stock price of HOG is 17.63 USD. Today HOG is down by -1.89%. In the past month the price decreased by -10.51%. In the past year, price decreased by -28.22%.
HOG Key Statistics
- Market Cap
- 1.972B
- P/E
- 6.75
- Fwd P/E
- 72.46
- EPS (TTM)
- 2.61
- Dividend Yield
- 4.17%
HOG Stock Performance
HOG Stock Chart
HOG Technical Analysis
ChartMill assigns a technical rating of 0 / 10 to HOG. When comparing the yearly performance of all stocks, HOG is a bad performer in the overall market: 85.17% of all stocks are doing better.
HOG Fundamental Analysis
ChartMill assigns a fundamental rating of 7 / 10 to HOG. Both the health and profitability get an excellent rating, making HOG a very profitable company, without any liquidiy or solvency issues.
HOG Earnings
On February 10, 2026 HOG reported an EPS of -2.44 and a revenue of 379.19M. The company missed EPS expectations (-131.73% surprise) and missed revenue expectations (-22.3% surprise).
HOG Forecast & Estimates
21 analysts have analysed HOG and the average price target is 23.88 USD. This implies a price increase of 35.45% is expected in the next year compared to the current price of 17.63.
For the next year, analysts expect an EPS growth of -90.68% and a revenue growth -0.43% for HOG
HOG Groups
Sector & Classification
HOG Financial Highlights
Over the last trailing twelve months HOG reported a non-GAAP Earnings per Share(EPS) of 2.61. The EPS decreased by -21.62% compared to the year before.
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PM (TTM) | 7.57% | ||
| ROA | 4.21% | ||
| ROE | 10.79% | ||
| Debt/Equity | 0.68 |
HOG Ownership
HOG Latest News, Press Relases and Analysis
HOG Competitors/Peers
| Symbol | Company Name | Technical Rating | Fundamental Rating | FPE | Market Cap |
|---|---|---|---|---|---|
| LVWR | LIVEWIRE GROUP INC | N/A | 357.595M | ||
| EMPD | EMPERY DIGITAL INC | N/A | 156.021M | ||
| MAMO | MASSIMO GROUP | N/A | 45.804M |
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About HOG
Company Profile
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,500 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Company Info
IPO: 1987-07-01
HARLEY-DAVIDSON INC
3700 W Juneau Ave
Milwaukee WISCONSIN 53208 US
CEO: Jochen Zeitz
Employees: 5900
Phone: 14143438553
HARLEY-DAVIDSON INC / HOG FAQ
Can you describe the business of HARLEY-DAVIDSON INC?
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,500 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
What is the current price of HOG stock?
The current stock price of HOG is 17.63 USD. The price decreased by -1.89% in the last trading session.
Does HOG stock pay dividends?
HARLEY-DAVIDSON INC (HOG) has a dividend yield of 4.17%. The yearly dividend amount is currently 0.73.
How is the ChartMill rating for HARLEY-DAVIDSON INC?
HOG has a ChartMill Technical rating of 0 out of 10 and a ChartMill Fundamental rating of 7 out of 10.
On which exchange is HOG stock listed?
HOG stock is listed on the New York Stock Exchange exchange.
What is the market capitalization of HOG stock?
HARLEY-DAVIDSON INC (HOG) has a market capitalization of 1.97B USD. This makes HOG a Small Cap stock.
What is the ownership structure of HARLEY-DAVIDSON INC (HOG)?
You can find the ownership structure of HARLEY-DAVIDSON INC (HOG) on the Ownership tab.