Logo image of HOG

HARLEY-DAVIDSON INC (HOG) Stock Overview

USA - NYSE:HOG - US4128221086 - Common Stock

27.22 USD
-0.14 (-0.51%)
Last: 10/29/2025, 1:21:05 PM

HOG Key Statistics, Chart & Performance

Key Statistics
Market Cap3.31B
Revenue(TTM)4.47B
Net Income(TTM)242.82M
Shares121.55M
Float120.36M
52 Week High35.21
52 Week Low20.45
Yearly Dividend0.7
Dividend Yield2.61%
EPS(TTM)1.93
PE14.1
Fwd PE10.38
Earnings (Next)11-04 2025-11-04/bmo
IPO1987-07-01
Sector
GICS IndustryAutomobiles
GICS IndustryGroupAutomobiles & Components
GICS SubIndustryMotorcycle Manufacturers


HOG short term performance overview.The bars show the price performance of HOG in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months 0 5 10 15

HOG long term performance overview.The bars show the price performance of HOG in the last 1, 2 and 3 years. 1 year 2 years 3 years 0 -10 -20 -30

The current stock price of HOG is 27.22 USD. In the past month the price decreased by -1.94%. In the past year, price decreased by -14.15%.

HARLEY-DAVIDSON INC / HOG Daily stock chart

HOG Latest News, Press Relases and Analysis

HOG Competitors/Peers

The largest stocks on the US markets in the "Motorcycle Manufacturers" sub-industry
Full List
Symbol
Company Name
TA
FA
PE
Market Cap
LVWR LIVEWIRE GROUP INC N/A 1.19B
NIU NIU TECHNOLOGIES-SPONS ADR N/A 335.61M
EMPD EMPERY DIGITAL INC N/A 329.23M
MAMO MASSIMO GROUP N/A 133.25M
GGR GOGORO INC N/A 58.34M
LOBO LOBO TECHNOLOGIES LTD-A N/A 13.67M
EZGO EZGO TECHNOLOGIES LTD N/A 3.23M

About HOG

Company Profile

HOG logo image Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

Company Info

HARLEY-DAVIDSON INC

3700 W Juneau Ave

Milwaukee WISCONSIN 53208 US

CEO: Jochen Zeitz

Employees: 5900

HOG Company Website

HOG Investor Relations

Phone: 14143438553

HARLEY-DAVIDSON INC / HOG FAQ

Can you describe the business of HARLEY-DAVIDSON INC?

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.


What is the stock price of HARLEY-DAVIDSON INC today?

The current stock price of HOG is 27.22 USD. The price decreased by -0.51% in the last trading session.


Does HOG stock pay dividends?

HARLEY-DAVIDSON INC (HOG) has a dividend yield of 2.61%. The yearly dividend amount is currently 0.7.


What is the ChartMill technical and fundamental rating of HOG stock?

HOG has a ChartMill Technical rating of 2 out of 10 and a ChartMill Fundamental rating of 6 out of 10.


What sector and industry does HARLEY-DAVIDSON INC belong to?

HARLEY-DAVIDSON INC (HOG) operates in the Consumer Discretionary sector and the Automobiles industry.


Would investing in HARLEY-DAVIDSON INC be a good decision?

This depends on your investment goals. Check the Technical and Fundamental Analysis tabs for insights on HOG.


How many employees does HARLEY-DAVIDSON INC have?

HARLEY-DAVIDSON INC (HOG) currently has 5900 employees.


HOG Technical Analysis

ChartMill assigns a technical rating of 2 / 10 to HOG. When comparing the yearly performance of all stocks, HOG is a bad performer in the overall market: 68.78% of all stocks are doing better.


Chartmill TA Rating
Chartmill Setup Rating

HOG Fundamental Analysis

ChartMill assigns a fundamental rating of 6 / 10 to HOG. While HOG belongs to the best of the industry regarding profitability, there are some minor concerns on its financial health.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

HOG Financial Highlights

Over the last trailing twelve months HOG reported a non-GAAP Earnings per Share(EPS) of 1.93. The EPS decreased by -60.69% compared to the year before.


Industry RankSector Rank
PM (TTM) 5.43%
ROA 2.02%
ROE 7.32%
Debt/Equity 1.47
Chartmill High Growth Momentum
EPS Q2Q%-46.01%
Sales Q2Q%-22.63%
EPS 1Y (TTM)-60.69%
Revenue 1Y (TTM)-24.81%

HOG Forecast & Estimates

20 analysts have analysed HOG and the average price target is 29.82 USD. This implies a price increase of 9.55% is expected in the next year compared to the current price of 27.22.

For the next year, analysts expect an EPS growth of 27.77% and a revenue growth -11.54% for HOG


Analysts
Analysts71
Price Target29.82 (9.55%)
EPS Next Y27.77%
Revenue Next Year-11.54%

HOG Ownership

Ownership
Inst Owners93.32%
Ins Owners0.25%
Short Float %10.17%
Short Ratio7.69