Logo image of HOG

HARLEY-DAVIDSON INC (HOG) Stock Price, Forecast & Analysis

USA - NYSE:HOG - US4128221086 - Common Stock

23.75 USD
-0.14 (-0.59%)
Last: 11/18/2025, 8:10:48 PM
23.91 USD
+0.16 (+0.67%)
Pre-Market: 11/19/2025, 8:01:24 AM

HOG Key Statistics, Chart & Performance

Key Statistics
Market Cap2.89B
Revenue(TTM)4.66B
Net Income(TTM)501.15M
Shares121.55M
Float120.36M
52 Week High35.21
52 Week Low20.45
Yearly Dividend0.7
Dividend Yield2.9%
EPS(TTM)4.12
PE5.76
Fwd PE9.04
Earnings (Next)02-03 2026-02-03/amc
IPO1987-07-01
Sector
GICS IndustryAutomobiles
GICS IndustryGroupAutomobiles & Components
GICS SubIndustryMotorcycle Manufacturers


HOG short term performance overview.The bars show the price performance of HOG in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months -5 -10 -15

HOG long term performance overview.The bars show the price performance of HOG in the last 1, 2 and 3 years. 1 year 2 years 3 years -10 -20 -30 -40

The current stock price of HOG is 23.75 USD. In the past month the price decreased by -13%. In the past year, price decreased by -29.21%.

HARLEY-DAVIDSON INC / HOG Daily stock chart

HOG Latest News, Press Relases and Analysis

HOG Competitors/Peers

The largest stocks on the US markets in the "Motorcycle Manufacturers" sub-industry
Full List
Symbol
Company Name
TA
FA
PE
Market Cap
LVWR LIVEWIRE GROUP INC N/A 845.52M
EMPD EMPERY DIGITAL INC N/A 238.15M
MAMO MASSIMO GROUP N/A 158.65M

About HOG

Company Profile

HOG logo image Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

Company Info

HARLEY-DAVIDSON INC

3700 W Juneau Ave

Milwaukee WISCONSIN 53208 US

CEO: Jochen Zeitz

Employees: 5900

HOG Company Website

HOG Investor Relations

Phone: 14143438553

HARLEY-DAVIDSON INC / HOG FAQ

Can you describe the business of HARLEY-DAVIDSON INC?

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.


What is the stock price of HARLEY-DAVIDSON INC today?

The current stock price of HOG is 23.75 USD. The price decreased by -0.59% in the last trading session.


Does HOG stock pay dividends?

HARLEY-DAVIDSON INC (HOG) has a dividend yield of 2.9%. The yearly dividend amount is currently 0.7.


What is the ChartMill technical and fundamental rating of HOG stock?

HOG has a ChartMill Technical rating of 0 out of 10 and a ChartMill Fundamental rating of 7 out of 10.


What sector and industry does HARLEY-DAVIDSON INC belong to?

HARLEY-DAVIDSON INC (HOG) operates in the Consumer Discretionary sector and the Automobiles industry.


Would investing in HARLEY-DAVIDSON INC be a good decision?

This depends on your investment goals. Check the Technical and Fundamental Analysis tabs for insights on HOG.


How many employees does HARLEY-DAVIDSON INC have?

HARLEY-DAVIDSON INC (HOG) currently has 5900 employees.


HOG Technical Analysis


Chartmill TA Rating
Chartmill Setup Rating

HOG Fundamental Analysis

ChartMill assigns a fundamental rating of 7 / 10 to HOG. Both the health and profitability get an excellent rating, making HOG a very profitable company, without any liquidiy or solvency issues.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

HOG Financial Highlights

Over the last trailing twelve months HOG reported a non-GAAP Earnings per Share(EPS) of 4.12. The EPS decreased by -7.21% compared to the year before.


Industry RankSector Rank
PM (TTM) 10.74%
ROA 4.74%
ROE 14.03%
Debt/Equity 1.07
Chartmill High Growth Momentum
EPS Q2Q%240.66%
Sales Q2Q%22.54%
EPS 1Y (TTM)-7.21%
Revenue 1Y (TTM)-15.99%

HOG Forecast & Estimates

20 analysts have analysed HOG and the average price target is 29.71 USD. This implies a price increase of 25.08% is expected in the next year compared to the current price of 23.75.

For the next year, analysts expect an EPS growth of 24.8% and a revenue growth -11.54% for HOG


Analysts
Analysts70
Price Target29.71 (25.09%)
EPS Next Y24.8%
Revenue Next Year-11.54%

HOG Ownership

Ownership
Inst Owners93.32%
Ins Owners0.25%
Short Float %10.29%
Short Ratio7.23