Logo image of HOG

HARLEY-DAVIDSON INC (HOG) Stock Price, Quote, News and Overview

NYSE:HOG - New York Stock Exchange, Inc. - US4128221086 - Common Stock - Currency: USD

23.51  +0.47 (+2.04%)

After market: 23.55 +0.04 (+0.17%)

HOG Quote, Performance and Key Statistics

HARLEY-DAVIDSON INC

NYSE:HOG (5/2/2025, 8:04:00 PM)

After market: 23.55 +0.04 (+0.17%)

23.51

+0.47 (+2.04%)

Sector
GICS SectorConsumer Discretionary
GICS IndustryAutomobiles
GICS IndustryGroupAutomobiles & Components
GICS SubIndustryMotorcycle Manufacturers
Statistics
52 Week High39.93
52 Week Low20.45
Market Cap2.91B
Shares123.70M
Float122.54M
Yearly Dividend0.7
Dividend Yield3.13%
PE8.77
Fwd PE5.83
Earnings (Next)07-23 2025-07-23/bmo
IPO07-01 1987-07-01


HOG short term performance overview.The bars show the price performance of HOG in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months 0 -10 -20

HOG long term performance overview.The bars show the price performance of HOG in the last 1, 2 and 3 years. 1 year 2 years 3 years -10 -20 -30

The current stock price of HOG is 23.51 USD. In the past month the price increased by 2.17%. In the past year, price decreased by -32.92%.

HARLEY-DAVIDSON INC / HOG Daily stock chart

HOG Competitors/Peers

The largest stocks on the US markets in the "Motorcycle Manufacturers" sub-industry
Full List
Symbol
Company Name
TA
FA
PE
Market Cap
LVWR LIVEWIRE GROUP INC N/A 332.18M
NIU NIU TECHNOLOGIES-SPONS ADR N/A 274.70M
MAMO MASSIMO GROUP 28.5 94.73M
GGR GOGORO INC N/A 80.87M
DMN DAMON INC N/A 5.90M
LOBO LOBO EV TECHNOLOGIES LTD 7.93 5.48M
ZAPP ZAPP ELECTRIC VEHICLES GROUP N/A 3.73M
VLCN VOLCON INC N/A 3.05M
EZGO EZGO TECHNOLOGIES LTD N/A 2.21M

About HOG

Company Profile

HOG logo image Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

Company Info

HARLEY-DAVIDSON INC

3700 W Juneau Ave

Milwaukee WISCONSIN 53208 US

CEO: Jochen Zeitz

Employees: 5900

Company Website: https://www.harley-davidson.com/

Investor Relations: https://investor.harley-davidson.com

Phone: 14143438553

HARLEY-DAVIDSON INC / HOG FAQ

What is the stock price of HARLEY-DAVIDSON INC today?

The current stock price of HOG is 23.51 USD. The price increased by 2.04% in the last trading session.


What is the ticker symbol for HARLEY-DAVIDSON INC stock?

The exchange symbol of HARLEY-DAVIDSON INC is HOG and it is listed on the New York Stock Exchange, Inc. exchange.


On which exchange is HOG stock listed?

HOG stock is listed on the New York Stock Exchange, Inc. exchange.


What is the price forecast or stock price prediction for HARLEY-DAVIDSON INC stock?

20 analysts have analysed HOG and the average price target is 30.22 USD. This implies a price increase of 28.53% is expected in the next year compared to the current price of 23.51. Check the HARLEY-DAVIDSON INC stock analysts ratings, price target forecast and up-and down grades for more detailed information.


What is HARLEY-DAVIDSON INC worth?

HARLEY-DAVIDSON INC (HOG) has a market capitalization of 2.91B USD. This makes HOG a Mid Cap stock.


How many employees does HARLEY-DAVIDSON INC have?

HARLEY-DAVIDSON INC (HOG) currently has 5900 employees.


What are the support and resistance levels for HARLEY-DAVIDSON INC (HOG) stock?

HARLEY-DAVIDSON INC (HOG) has a resistance level at 23.52. Check the full technical report for a detailed analysis of HOG support and resistance levels.


Is HARLEY-DAVIDSON INC (HOG) expected to grow?

The Revenue of HARLEY-DAVIDSON INC (HOG) is expected to decline by -4.62% in the next year. Check the estimates tab for more information on the HOG EPS, Sales, EBIT and EBITDA future analyst estimates.


Should I buy HARLEY-DAVIDSON INC (HOG) stock?

There is no straightforward answer here. It depends on your investment strategy as different types of investors will look at different aspects. In any case it is important to make an informed decision and these pages can help you forming an opinion:


Does HARLEY-DAVIDSON INC (HOG) stock pay dividends?

HARLEY-DAVIDSON INC (HOG) has a dividend yield of 3.13%. The yearly dividend amount is currently 0.7. Check the full fundamental report for a detailed analysis of HOG dividend history, reliability and sustainability.


When does HARLEY-DAVIDSON INC (HOG) report earnings?

HARLEY-DAVIDSON INC (HOG) will report earnings on 2025-07-23, before the market open.


What is the Price/Earnings (PE) ratio of HARLEY-DAVIDSON INC (HOG)?

The PE ratio for HARLEY-DAVIDSON INC (HOG) is 8.77. This is based on the reported non-GAAP earnings per share of 2.68 and the current share price of 23.51 USD. Check the full fundamental report for a full analysis of the valuation metrics for HOG.


What is the Short Interest ratio of HARLEY-DAVIDSON INC (HOG) stock?

The outstanding short interest for HARLEY-DAVIDSON INC (HOG) is 11.9% of its float. Check the ownership tab for more information on the HOG short interest.


HOG Technical Analysis

ChartMill assigns a technical rating of 1 / 10 to HOG. When comparing the yearly performance of all stocks, HOG is a bad performer in the overall market: 80.41% of all stocks are doing better.


Chartmill TA Rating
Chartmill Setup Rating

HOG Fundamental Analysis

ChartMill assigns a fundamental rating of 6 / 10 to HOG. HOG scores excellent on profitability, but there are some minor concerns on its financial health.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

HOG Financial Highlights

Over the last trailing twelve months HOG reported a non-GAAP Earnings per Share(EPS) of 2.68. The EPS decreased by -40.44% compared to the year before.


Industry RankSector Rank
PM (TTM) 8.78%
ROA 3.83%
ROE 14.38%
Debt/Equity 1.61
Chartmill High Growth Momentum
EPS Q2Q%-37.79%
Sales Q2Q%-26.55%
EPS 1Y (TTM)-40.44%
Revenue 1Y (TTM)-11.13%

HOG Ownership and Analysts

ChartMill assigns a Buy % Consensus number of 70% to HOG. The Buy consensus is the average rating of analysts ratings from 20 analysts.

For the next year, analysts expect an EPS growth of -6.34% and a revenue growth -4.62% for HOG


Ownership
Inst Owners95.19%
Ins Owners0.98%
Short Float %11.9%
Short Ratio5.84
Analysts
Analysts70
Price Target30.22 (28.54%)
EPS Next Y-6.34%
Revenue Next Year-4.62%