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HARLEY-DAVIDSON INC (HOG) Stock Analyst Ratings

USA - New York Stock Exchange - NYSE:HOG - US4128221086 - Common Stock

19.9 USD
-0.07 (-0.35%)
Last: 1/28/2026, 2:03:57 PM
Buy % Consensus

70

ChartMill assigns a Buy % Consensus number of 70% to HOG. The Buy consensus is the weighted average rating of the current analysts ratings.

  • Analysts have set a mean price target forecast of 28.06. This target is 41.02% above the current price.
  • HOG was analyzed by 21 analysts. The buy percentage consensus is at 70. So analysts seem to be have mildly positive about HOG.
  • In the previous month the buy percentage consensus was at a similar level.
  • HOG was analyzed by 21 analysts, which is quite many. So the average rating should be quite meaningful.
HOG Historical Analyst RatingsHOG Historical Analyst Buy, Sell and Hold Ratings and number of analysts.Historical Monthly Analyst Rating -109 -99 -89 -79 -69 -59 -49 -39 -29 -19 -9 5 10 15 20 25

Price Target & Forecast

Price Low Median Mean High 19.9021.2128.5628.0633.60 - 6.58% 43.52% 41.02% 68.84%
HOG Current Analyst RatingHOG Current Analyst Buy, Sell and Hold Ratings.Current Analyst Rating Strong Buy Buy Hold Sell Strong Sell 2 4 6 8 10
Up and Down Grades
Date Firm Action Rating
2026-01-14 Citigroup Maintains Neutral -> Neutral
2025-11-25 Loop Capital Initiate Hold
2025-11-19 Morgan Stanley Maintains Underweight -> Underweight
2025-11-13 UBS Maintains Neutral -> Neutral
2025-11-10 DA Davidson Maintains Buy -> Buy
2025-10-27 Morgan Stanley Downgrade Equal-Weight -> Underweight
2025-08-25 DA Davidson Maintains Buy -> Buy
2025-07-08 UBS Maintains Neutral -> Neutral
2025-06-16 Citigroup Maintains Neutral -> Neutral
2025-05-14 Baird Maintains Neutral -> Neutral
2025-04-04 Baird Maintains Neutral -> Neutral
2025-04-02 Citigroup Maintains Neutral -> Neutral
2025-02-20 UBS Maintains Neutral -> Neutral
2025-02-06 Morgan Stanley Maintains Equal-Weight -> Equal-Weight
2025-02-06 Citigroup Maintains Neutral -> Neutral
2025-02-04 DA Davidson Maintains Buy -> Buy
2025-01-30 B of A Securities Maintains Buy -> Buy
2025-01-23 Citigroup Maintains Neutral -> Neutral
2025-01-21 Morgan Stanley Downgrade Overweight -> Equal-Weight
2024-11-07 UBS Maintains Neutral -> Neutral
2024-10-25 Citigroup Maintains Neutral -> Neutral
2024-10-15 B of A Securities Maintains Buy -> Buy
2024-10-02 Baird Downgrade Outperform -> Neutral
2024-09-19 Citigroup Maintains Neutral -> Neutral
2024-08-23 UBS Maintains Neutral -> Neutral
2024-07-26 Baird Maintains Outperform -> Outperform
2024-07-02 Baird Maintains Outperform -> Outperform
2024-06-12 Citigroup Maintains Neutral -> Neutral
2024-04-26 BMO Capital Maintains Outperform -> Outperform
2024-04-26 Morgan Stanley Maintains Overweight -> Overweight

HARLEY-DAVIDSON INC / HOG FAQ

What do analysts expect the price target to be for HARLEY-DAVIDSON INC (HOG)?

21 analysts have analysed HOG and the average price target is 28.06 USD. This implies a price increase of 41.02% is expected in the next year compared to the current price of 19.9.


What is the consensus rating for HOG stock?

The consensus rating for HARLEY-DAVIDSON INC (HOG) is 69.5238 / 100 . This indicates that analysts generally have a neutral outlook on the stock.


Can you provide the analyst count for HARLEY-DAVIDSON INC stock?

The number of analysts covering HARLEY-DAVIDSON INC (HOG) is 21.