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HARLEY-DAVIDSON INC (HOG) Stock Analyst Ratings

USA - NYSE:HOG - US4128221086 - Common Stock

26.939 USD
+0.06 (+0.22%)
Last: 10/8/2025, 3:51:02 PM
Buy % Consensus

71

ChartMill assigns a Buy % Consensus number of 71% to HOG. The Buy consensus is the weighted average rating of the current analysts ratings.

Analysts have set a mean price target forecast of 29.82. This target is 10.7% above the current price.
HOG was analyzed by 20 analysts. The buy percentage consensus is at 71. So analysts seem to be have mildly positive about HOG.
In the previous month the buy percentage consensus was at a similar level.
HOG was analyzed by 20 analysts, which is quite many. So the average rating should be quite meaningful.
HOG Historical Analyst RatingsHOG Historical Analyst Buy, Sell and Hold Ratings and number of analysts.Historical Monthly Analyst Rating -106 -96 -86 -76 -66 -56 -46 -36 -26 -16 -6 5 10 15 20 25

Price Target & Forecast

Price Low Median Mean High 26.9426.3828.5629.8235.70 - -2.07% 6.02% 10.70% 32.52%
HOG Current Analyst RatingHOG Current Analyst Buy, Sell and Hold Ratings.Current Analyst Rating Strong Buy Buy Hold Sell Strong Sell 2 4 6 8 10
Up and Down Grades
Date Firm Action Rating
2025-08-25 DA Davidson Maintains Buy -> Buy
2025-07-08 UBS Maintains Neutral -> Neutral
2025-06-16 Citigroup Maintains Neutral -> Neutral
2025-05-14 Baird Maintains Neutral -> Neutral
2025-04-04 Baird Maintains Neutral -> Neutral
2025-04-02 Citigroup Maintains Neutral -> Neutral
2025-02-20 UBS Maintains Neutral -> Neutral
2025-02-06 Morgan Stanley Maintains Equal-Weight -> Equal-Weight
2025-02-06 Citigroup Maintains Neutral -> Neutral
2025-02-04 DA Davidson Maintains Buy -> Buy
2025-01-30 B of A Securities Maintains Buy -> Buy
2025-01-23 Citigroup Maintains Neutral -> Neutral
2025-01-21 Morgan Stanley Downgrade Overweight -> Equal-Weight
2024-11-07 UBS Maintains Neutral -> Neutral
2024-10-25 Citigroup Maintains Neutral -> Neutral
2024-10-15 B of A Securities Maintains Buy -> Buy
2024-10-02 Baird Downgrade Outperform -> Neutral
2024-09-19 Citigroup Maintains Neutral -> Neutral
2024-08-23 UBS Maintains Neutral -> Neutral
2024-07-26 Baird Maintains Outperform -> Outperform
2024-07-02 Baird Maintains Outperform -> Outperform
2024-06-12 Citigroup Maintains Neutral -> Neutral
2024-04-26 BMO Capital Maintains Outperform -> Outperform
2024-04-26 Morgan Stanley Maintains Overweight -> Overweight
2024-04-11 DA Davidson Maintains Buy -> Buy
2024-04-03 BMO Capital Maintains Outperform -> Outperform
2024-03-14 B of A Securities Maintains Buy -> Buy
2024-03-05 DA Davidson Reiterate Buy -> Buy
2024-02-27 Citigroup Maintains Neutral -> Neutral
2024-02-16 UBS Maintains Neutral -> Neutral