High Free Cash Flow Stocks
HOG is currently part of our High Free Cash Flow Stocks screen, indicating it generates strong cash flows relative to its price.
HARLEY-DAVIDSON INC (HOG) Stock Price & Overview
NYSE:HOG • US4128221086
Current stock price
22.89 USD
+0.1 (+0.44%)
At close:
23.0597 USD
+0.17 (+0.74%)
Pre-Market:
The current stock price of HOG is 22.89 USD. Today HOG is up by 0.44%. In the past month the price increased by 29.84%. In the past year, price increased by 1.69%.
HOG Key Statistics
52-Week Range17.09 - 31.25
Current HOG stock price positioned within its 52-week range.
1-Month Range17.09 - 23.51
Current HOG stock price positioned within its 1-month range.
- Market Cap
- 2.56B
- P/E
- 8.77
- Fwd P/E
- 58.41
- EPS (TTM)
- 2.61
- Dividend Yield
- 3.31%
HOG Stock Performance
Today
+0.44%
1 Week
+9.00%
1 Month
+29.84%
3 Months
+11.71%
Longer-term
6 Months -14.40%
1 Year +1.69%
2 Years -33.44%
3 Years -38.30%
5 Years -52.68%
10 Years -52.14%
HOG Stock Chart
HOG Stock Screens
HOG currently appears in the following ChartMill screener lists.
Best Dividend Stocks
HOG is currently part of our Best Dividend Stocks screen, indicating it pays a high and sustainable dividend.
Safe Dividend Stocks
HOG occurs in our Safe Dividends Stock Screen, indicating it has a high and sustainable dividend, while being financially healthy
Dividend Growth Stocks
HOG is part of our Dividend Growth Stocks screen, indicating it has a reliable dividend with grows strongly
RSI Overbought Stocks
HOG is RSI overbought, meaning strong buying pressure may lead to a short-term consolidation or pullback.
HOG Technical Analysis
ChartMill assigns a technical rating of 6 / 10 to HOG. When comparing the yearly performance of all stocks, HOG turns out to be only a medium performer in the overall market: it outperformed 50.74% of all stocks.
Chartmill TA Rating
Chartmill Setup Rating
HOG Fundamental Analysis
ChartMill assigns a fundamental rating of 7 / 10 to HOG. Both the health and profitability get an excellent rating, making HOG a very profitable company, without any liquidiy or solvency issues.
Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend
HOG Earnings
On February 10, 2026 HOG reported an EPS of -2.44 and a revenue of 379.19M. The company missed EPS expectations (-131.73% surprise) and missed revenue expectations (-22.3% surprise).
Next Earnings DateApr 23, 2026
Last Earnings DateFeb 10, 2026
PeriodQ4 / 2025
EPS Reported-$2.44
Revenue Reported379.195M
EPS Surprise -131.73%
Revenue Surprise -22.30%
HOG Forecast & Estimates
21 analysts have analysed HOG and the average price target is 22.39 USD. This implies a price decrease of -2.19% is expected in the next year compared to the current price of 22.89.
For the next year, analysts expect an EPS growth of -84.99% and a revenue growth 0.62% for HOG
Analysts
Analysts68.57
Price Target22.39 (-2.18%)
EPS Next Y-84.99%
Revenue Next Year0.62%
HOG Groups
Sector & Classification
HOG Financial Highlights
Over the last trailing twelve months HOG reported a non-GAAP Earnings per Share(EPS) of 2.61. The EPS decreased by -21.62% compared to the year before.
Income Statements
Revenue(TTM)4.47B
Net Income(TTM)338.74M
| Industry Rank | Sector Rank | ||
|---|---|---|---|
| PM (TTM) | 7.57% | ||
| ROA | 4.21% | ||
| ROE | 10.79% | ||
| Debt/Equity | 0.68 |
Chartmill High Growth Momentum
EPS Q2Q%-162.37%
Sales Q2Q%-9.82%
EPS 1Y (TTM)-21.62%
Revenue 1Y (TTM)-13.76%
HOG Ownership
Ownership
Inst Owners101.84%
Shares111.85M
Float110.63M
Ins Owners0.26%
Short Float %16.56%
Short Ratio4.8
HOG Latest News, Press Relases and Analysis
8 days ago - By: Chartmill
HOG Competitors/Peers
The largest stocks on the US markets in the "Motorcycle Manufacturers" sub-industry
| Symbol | Company Name | Technical Rating | Fundamental Rating | FPE | Market Cap |
|---|---|---|---|---|---|
| LVWR | LIVEWIRE GROUP INC | N/A | 373.942M | ||
| EMPD | EMPERY DIGITAL INC | N/A | 147.922M | ||
| MAMO | MASSIMO GROUP | N/A | 42.056M |
Related stock screener links
View all stocks in the Motorcycle Manufacturers Industry | View all stocks in the Consumer Discretionary Sector | View all stocks on the New York Stock Exchange Exchange | Find stocks with similar TA and Setup ratings on the USA exchanges | Find stocks with similar Fundamental rating on the USA exchanges | Find the competitors with the best technical ratings on the USA exchanges | Find the competitors with the best fundamentals on the USA exchanges | Find the competitors with the best valuation on the USA exchanges | Find the competitors with the best dividend on the USA exchanges | Find the competitors with the best analyst ratings on the USA exchanges
About HOG
Company Profile
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,500 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
Company Info
IPO: 1987-07-01
HARLEY-DAVIDSON INC
3700 W Juneau Ave
Milwaukee WISCONSIN 53208 US
CEO: Jochen Zeitz
Employees: 5500
Phone: 14143438553
HARLEY-DAVIDSON INC / HOG FAQ
Can you describe the business of HARLEY-DAVIDSON INC?
Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,500 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.
What is the current price of HOG stock?
The current stock price of HOG is 22.89 USD. The price increased by 0.44% in the last trading session.
Does HARLEY-DAVIDSON INC pay dividends?
HARLEY-DAVIDSON INC (HOG) has a dividend yield of 3.31%. The yearly dividend amount is currently 0.73.
What is the ChartMill technical and fundamental rating of HOG stock?
HOG has a ChartMill Technical rating of 6 out of 10 and a ChartMill Fundamental rating of 7 out of 10.
Where is HARLEY-DAVIDSON INC (HOG) stock traded?
HOG stock is listed on the New York Stock Exchange exchange.
What is the Price/Earnings (PE) ratio of HARLEY-DAVIDSON INC (HOG)?
The PE ratio for HARLEY-DAVIDSON INC (HOG) is 8.77. This is based on the reported non-GAAP earnings per share of 2.61 and the current share price of 22.89 USD.
Would investing in HARLEY-DAVIDSON INC be a good decision?
This depends on your investment goals. Check the Technical and Fundamental Analysis tabs for insights on HOG.