Logo image of HOG

HARLEY-DAVIDSON INC (HOG) Stock Price, Forecast & Analysis

USA - New York Stock Exchange - NYSE:HOG - US4128221086 - Common Stock

19.88 USD
-0.09 (-0.45%)
Last: 1/28/2026, 7:00:00 PM
20.04 USD
+0.16 (+0.8%)
After Hours: 1/28/2026, 7:00:00 PM

HOG Key Statistics, Chart & Performance

Key Statistics
Market Cap2.35B
Revenue(TTM)4.66B
Net Income(TTM)501.15M
Shares118.14M
Float116.97M
52 Week High31.25
52 Week Low19.77
Yearly Dividend0.7
Dividend Yield3.46%
EPS(TTM)4.12
PE4.83
Fwd PE9.37
Earnings (Next)02-03
IPO1987-07-01
Sector
GICS IndustryAutomobiles
GICS IndustryGroupAutomobiles & Components
GICS SubIndustryMotorcycle Manufacturers
HOG short term performance overview.The bars show the price performance of HOG in the last week, last 2 weeks, last month, last 3 and 6 months. 1 week 2 week 1 month 3 months 6 months -5 -10 -15 -20 -25

HOG long term performance overview.The bars show the price performance of HOG in the last 1, 2 and 3 years. 1 year 2 years 3 years -10 -20 -30 -40 -50

The current stock price of HOG is 19.88 USD. In the past month the price decreased by -4.51%. In the past year, price decreased by -26.53%.

HARLEY-DAVIDSON INC / HOG Daily stock chart

HOG Technical Analysis


Chartmill TA Rating
Chartmill Setup Rating

HOG Fundamental Analysis

ChartMill assigns a fundamental rating of 6 / 10 to HOG. HOG scores excellent points on both the profitability and health parts. This is a solid base for a good stock.


Chartmill FA Analysis
Valuation
Growth
Profitability
Health
Dividend

HOG Financial Highlights

Over the last trailing twelve months HOG reported a non-GAAP Earnings per Share(EPS) of 4.12. The EPS decreased by -7.21% compared to the year before.


Industry RankSector Rank
PM (TTM) 10.74%
ROA 4.74%
ROE 14.03%
Debt/Equity 1.07
Chartmill High Growth Momentum
EPS Q2Q%240.66%
Sales Q2Q%22.54%
EPS 1Y (TTM)-7.21%
Revenue 1Y (TTM)-15.99%

HOG Forecast & Estimates

21 analysts have analysed HOG and the average price target is 28.06 USD. This implies a price increase of 41.16% is expected in the next year compared to the current price of 19.88.

For the next year, analysts expect an EPS growth of 26.89% and a revenue growth -11.78% for HOG


Analysts
Analysts69.52
Price Target28.06 (41.15%)
EPS Next Y26.89%
Revenue Next Year-11.78%

HOG Ownership

Ownership
Inst Owners94.63%
Ins Owners0.23%
Short Float %14.13%
Short Ratio6.37

About HOG

Company Profile

HOG logo image Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.

Company Info

HARLEY-DAVIDSON INC

3700 W Juneau Ave

Milwaukee WISCONSIN 53208 US

CEO: Jochen Zeitz

Employees: 5900

HOG Company Website

HOG Investor Relations

Phone: 14143438553

HARLEY-DAVIDSON INC / HOG FAQ

Can you describe the business of HARLEY-DAVIDSON INC?

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin and currently employs 5,900 full-time employees. The firm operates through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). The HDMC segment designs, manufactures and sells Harley-Davidson motorcycles. The HDMC segment also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. The HDMC segment conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa, Asia Pacific, and Latin America. The LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. The HDFS segment is engaged in the business of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson and LiveWire motorcycles.


What is the current price of HOG stock?

The current stock price of HOG is 19.88 USD. The price decreased by -0.45% in the last trading session.


Does HOG stock pay dividends?

HARLEY-DAVIDSON INC (HOG) has a dividend yield of 3.46%. The yearly dividend amount is currently 0.7.


How is the ChartMill rating for HARLEY-DAVIDSON INC?

HOG has a ChartMill Technical rating of 0 out of 10 and a ChartMill Fundamental rating of 6 out of 10.


On which exchange is HOG stock listed?

HOG stock is listed on the New York Stock Exchange exchange.


What is the market capitalization of HOG stock?

HARLEY-DAVIDSON INC (HOG) has a market capitalization of 2.35B USD. This makes HOG a Mid Cap stock.


What is the ownership structure of HARLEY-DAVIDSON INC (HOG)?

You can find the ownership structure of HARLEY-DAVIDSON INC (HOG) on the Ownership tab.