Extraordinary Brands Acquires CycleBar and Rumble, Cementing Its Status as a Premier Health & Wellness Franchisor

Strategic Acquisition Adds Leading Cycling & Boxing Brands to Portfolio, Empowering Franchisees with Shared Services & Operational Excellence

CHARLOTTESVILLE, Va., Aug. 4, 2025 /PRNewswire/ -- Extraordinary Brands, a leading health and wellness franchisor dedicated to helping entrepreneurs build, scale, and thrive in the boutique fitness industry, has announced the acquisition of two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness (NYSE: XPOF). With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing, and barre.

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