Xcel Brands and K9 Wear Announce Licensing Partnership to Launch the Pet Accessories Categories of the Trust. Respect. Love by Cesar Millan Brand

NEW YORK, July 14, 2025 (GLOBE NEWSWIRE) -- Xcel Brands (NASDAQ: XELB), an industry leading media and consumer products company specializing in building influencer-driven brands through social commerce and livestreaming, has entered into a licensing partnership with K9 Wear Inc., a leader in premium pet accessories and apparel, to develop and launch a new pet brand, Trust. Respect. Love by Cesar Millan. This collaboration brings together K9 Wear’s expertise in functional, highly designed, high-quality pet products with Xcel’s proven success in brand building, licensing, and live-stream commerce.

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