Versus Systems to Collaborate with LiftMedia to Launch Audience-Enhancing Digital Out-of-Home Experiences Across Key Markets

MIAMI, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS) today announced a new initiative with LiftMedia LDA., to leverage Versus Systems’ proprietary interactive engagement tools within Digital Out-of-Home (DOOH) screen environments to monetize user interaction, generate audience engagement, and increase customer participation across key markets in the Iberian Peninsula. This initial activation will employ Versus’ innovative QR code technology in tens of thousands of elevator-based media properties and targeted advertising channels hosted by LiftMedia LDA (“Liftmedia”), reaching 2,650,000 people a day—representing 4.4% of the Iberian population and nearly 1 billion impressions a year. A pilot launch in Spain and Portugal will initiate upon the execution of a Master Services Agreement (MSA), with further phases forthcoming.

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