Vital Farms Whisks Up Custom Ad Spot & Sponsorship Celebrating FX’s The Bear Season Four Starring Emmy® Winner Liza Colón-Zayas

AUSTIN, Texas, June 25, 2025 (GLOBE NEWSWIRE) -- Vital Farms (Nasdaq: VITL), a Certified B Corporation that offers a range of ethically produced foods nationwide, today announced a sponsorship in collaboration with Disney and FX’s The Bear, premiering Wednesday, June 25 on Hulu. As part of this sponsorship, a custom ad spot starring Emmy^® winner Liza Colón-Zayas (who has played “Tina Marrero” in the series since its first season) will appear ahead of each new episode. Vital Farms’ “Good Eggs. No Shortcuts.” campaign, which launched earlier this year will also run throughout the season.

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