FRE Nicotine Pouches Partners with PBR in the Brand’s Largest-Ever Sports Sponsorship

Louisville, KY, July 02, 2025 (GLOBE NEWSWIRE) -- Some moments demand intensity, and few sports deliver it quite like Professional Bull Riders (PBR). That's why FRE® Nicotine Pouches is stepping into the arena as an official partner of Unleash The Beast, the sport's premier individual series. The multi-year deal is FRE’s biggest sports sponsorship ever, and it’s all about bringing high-energy moments to fans.

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