Advertisers are Missing Millions of Consumers with Nearly $4 Trillion in Buying Power

Provided By PR Newswire

Last update: Oct 6, 2025

New DISH Research Confirms Addressable TV Unlocks Growth in a Fragmented Market

ENGLEWOOD, Colo., Oct. 6, 2025 /PRNewswire/ -- DISH Media, a leader in addressable advertising and an indirect subsidiary of EchoStar Corporation, today unveiled research revealing that advertisers are missing millions of consumers by underutilizing addressable TV in their media strategies. In partnership with Janus Strategy & Insights, LLC, DISH Media's latest study, titled "The Perfect Match: Addressable TV For Maximized Reach and Revenue" reveals how reallocating a portion of media budgets toward addressable TV advertising dramatically improves campaign efficiency, reach, and return on advertising spend.